---
title: "Macadam, The Step Counter. — App Overview"
url: https://marlvel.ai/intel-report/health-fitness/macadam-the-step-counter
category: Health & Fitness
developer: PRODUKT BCN INTERACTIVE SL
platforms: ios
rating: 4.8 (12.6K ratings)
pricing: free
report_level: overview
generated: 2026-04-14
---

<!-- SECTION: Key Insight -->
> **Key Insight:** Macadam differentiates itself in the fitness market by gamifying physical activity with a direct financial payout model.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Health & Fitness |
| Rating | 4.8 ★ (12.6K) |
| Pricing | free |
| Platforms | iOS |
| Latest Version (iOS) | 7.6.0 |
| Developer | PRODUKT BCN INTERACTIVE SL |

<!-- SECTION: Summary -->
## What is Macadam, The Step Counter.?

Macadam is a health and fitness application that incentivizes physical activity by converting steps into a virtual currency called 'coins.' Users can track their movement via Apple Health or connected watches and redeem earned coins for real money or partner rewards. It serves as a motivational tool to combat sedentary lifestyles through financial gamification.

<!-- SECTION: Key Features -->
## Key Features

- **Step-to-Currency Conversion**: Automatically converts tracked steps into virtual 'coins' that can be redeemed for cash or partner rewards.
- **Activity Tracking Integration**: Syncs with Apple Health and connected watches to monitor steps, distance, and calories burned.
- **Social Referral Program**: Allows users to invite friends to the platform to earn bonus coins after reaching specific step milestones.
- **Engagement Modules**: Provides additional opportunities to earn coins through in-app surveys and advertisement viewing.

<!-- SECTION: Target Audience -->
## Who is it for?

Individuals seeking motivation to increase their daily physical activity and earn supplemental income through walking or running.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/macadam-the-step-counter/id1633296501?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/health-fitness/macadam-the-step-counter)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/health-fitness/macadam-the-step-counter).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*