--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Moody Month: Hormone Tracker" developer_entity: "We Are Moody Ltd" bundle_id: "com.wearemoody.MoodyMonth" app_store_id: "1414905792" google_play_id: "com.wearemoody.moodymonth" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-14" report_date: "2026-11-06" last_verified: "2026-11-06T00:00:00.000Z" report_version: "4.23.5" total_reviews: 1365 overall_rating: 4.5 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.7 top_praise_theme: "Educational content regarding hormonal cycles helps users understand their body and emotional patterns better" top_complaint_theme: "Aggressive subscription prompts appearing during core navigation frustrate users who want a functional free experience" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 8 momentum_velocity: "intense" intelligence_version: 3 nemesis: "Period Log" competitor_count: 24 tags: ["health & fitness", "subscription", "mixed sentiment", "mobile app", "app review", "app analysis", "women", "seeking", "understand"] canonical_url: "https://marlvel.ai/apps/moody-month-hormone-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Moody Month: Hormone Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Rating 4.49 · Sentiment Mixed - **Recent focus**: Aggressive subscription prompts appearing during core navigation frustrate users who want a functional free experience (top complaint) · Educational content regarding hormonal cycles helps users understand their body and emotional patterns better (top praise) > **TL;DR:** Moody Month: Hormone Tracker is a health & fitness app by We Are Moody Ltd, rated 4.49/5 by 1.4K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Moody Month: Hormone Tracker shows Mixed sentiment (4.49/5 from 1.4K reviews) - users praise educational content regarding hormonal cycles helps users understand their body and emotional patterns better but report issues with aggressive subscription prompts appearing during core navigation frustrate users who want a functional free experience. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.49/5 (1.4K reviews) | | **User Mood** | Mixed | | **Category** | Health & Fitness | | **Developer** | We Are Moody Ltd | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 8d | ## Metadata & Market Performance - **Publisher:** We Are Moody Ltd - **Category:** Health & Fitness - **Target Audience:** Women seeking to understand and manage their physical and mental health across menstrual cycles, pregnancy, postpartum, and perimenopause. - **Platforms:** iOS & Android - **Version Reviewed:** 4.23.5 - **Report Date:** 2026-11-06 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1414905792 - **Bundle ID:** com.wearemoody.MoodyMonth - **Google Play ID:** com.wearemoody.moodymonth - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-11-06 ## Executive Snapshot **What it is:** Moody Month: Hormone Tracker is a cycle-based wellness app for women that provides daily health forecasts and educational content on iOS and Android. **Why users hire it:** Users open the app to interpret physical and emotional symptoms through the lens of their hormonal cycle, replacing static calendar trackers with dynamic wellness guidance. ## App DNA (Features & Intent) - **[Differentiator] Hormone-Cycle Forecasting:** Daily and weekly health forecasts mapped to menstrual, pregnancy, or postpartum cycle phases. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Wearable Integration:** Syncs health data from Fitbit, Garmin, and Oura to correlate physical metrics with cycle phases. * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Symptom and Mood Journaling:** Logging interface for tracking physical symptoms and emotional states via text or audio. * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} Moody Month: Hormone Tracker maintains a 4.61 rating across 879 iOS reviews, positioning it as a specialized wellness tool rather than a mass-market tracker. Its grossing rank in the Health & Fitness category suggests a high-intent user base willing to pay for content, despite the friction reported in free-tier navigation. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Monthly auto-renewing subscription, Annual auto-renewing subscription, Lifetime access via one-time payment - **Analysis:** Monetization relies on a subscription model with a lifetime purchase option to capture long-term user value. ## 🟡 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.49/5 - **Platform Split:** iOS 4.6/5 (879 ratings) | Android 4.3/5 (486 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Educational content regarding hormonal cycles helps users understand their body and emotional patterns better** - **Highly customizable tracking features allow users to log specific symptoms and moods beyond standard options** ### Top Complaints (Impact Areas) - **Aggressive subscription prompts appearing during core navigation frustrate users who want a functional free experience** ## SWOT Analysis {#swot} **Core Strengths:** - Educational content curated by health specialists functions as a defensible barrier - Wearable integration centralizes multi-platform health data, increasing user lock-in **Growth Levers:** - Data export functionality would address a top user request for sharing history with gynecologists - Partner-sharing features could tap into the social-loop demand seen in rival trackers ## Recent Changes (v2 → v3) {#recent-changes} Moody Month: Hormone Tracker has pivoted toward a premium-focused wellness model, though this transition is currently hindered by technical regressions and aggressive paywall placement that frustrate the user base. **Overall trend**: Mixed **Compared at**: 2026-11-06 ### High-impact changes - **[Declined] Emergence of technical complaints** (sentiment) - **[Declined] Aggressive monetization complaints** (sentiment) ### Medium-impact changes - **[Improved] Repositioning of core features** (features) - **[Added] Lifetime access tier** (pricing) - **[Shifted] Expanded target audience** (audience) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Moody Month: Hormone Tracker vs Period Log - **[Period Log](https://marlvel.ai/apps/period-log)**: Both apps target individuals monitoring reproductive health and cycle symptoms, creating direct competition for users seeking cycle-based health insights. - **Key differences:** - Moody Month: Hormone Tracker provides daily hormonal forecasts and educational content, whereas Period Log focuses on manual cycle and fertility tracking. - Moody Month: Hormone Tracker utilizes a subscription model, while Period Log offers a freemium structure for its core tracking tools. ### Contenders (Strong Challengers) - **Period Tracker - Cycle Log**: Both applications target users tracking menstrual cycles and hormonal symptoms, competing for the same health-conscious demographic through overlapping symptom logging and cycle prediction features. - Period Tracker - Cycle Log stores all data locally without requiring accounts, unlike the subscription-based Moody Month. - Period Tracker - Cycle Log offers a 5-phase cycle visualization, whereas Moody Month focuses on wellness programs. ### Peers (What They Do Better) - **[Oura](https://marlvel.ai/apps/oura)**: Oura provides high-accuracy biometric data that complements Moody Month's subjective symptom logging with objective physiological markers. - Finger-based biometric sensing provides 24/7 readiness, sleep, and activity scores - Advanced cycle insights and illness detection derived from continuous physiological data - **[Flo Ovulation & Period Tracker](https://marlvel.ai/apps/flo-ovulation-period-tracker)**: Flo serves as a primary alternative for users seeking science-backed cycle tracking and pregnancy support with a larger community footprint. - Anonymous mode enables tracking without personal identifiers - Dual ISO certifications serve as a defensible privacy barrier - **[Clue: Period & Cycle Tracker](https://marlvel.ai/apps/com-helloclue-clue)**: Clue competes for the same demographic by offering a gender-neutral, science-first interface that avoids the aesthetic tropes of Moody Month. - Gender-neutral design avoids stereotypical cycle-tracking aesthetics - Research-driven content provides a defensible barrier against generic trackers - **[Stardust Period Tracker](https://marlvel.ai/apps/com-stardust-stardustapp)**: Stardust targets the same hormonal tracking audience but differentiates through an esoteric, moon-based wellness approach. - Lunar-menstrual syncing integrates folklore with clinical cycle predictions - Social and partner integration features facilitate shared cycle awareness - **[My Cycle ؜](https://marlvel.ai/apps/com-neiman-periodtracker)**: My Cycle acts as a minimalist, free-to-use alternative for users who find Moody Month's educational content and programs unnecessary. - Basic, free-to-use utility focused exclusively on menstrual cycle monitoring - **[Period Tracker Period Calendar](https://marlvel.ai/apps/com-abishkking-periodcalendar)**: Period Tracker Period Calendar serves as a high-volume, free alternative for users prioritizing cycle predictions and fertility tracking. - Advanced algorithms provide cycle predictions and fertility tracking insights - Custom reminders help users manage reproductive health schedules - **[Period Tracker by GP Apps](https://marlvel.ai/apps/period-tracker-by-gp-apps)**: Period Tracker by GP Apps offers a low-complexity alternative for users who prefer button-press logging over Moody Month's wellness programs. - Simple, button-press logging interface avoids unnecessary feature bloat - Advanced TTC mode provides specific tools for pregnancy planning - **[Lively - Period Tracker, Cycle](https://marlvel.ai/apps/lively-cycle-syncing-period-tracker)**: Lively competes by focusing on lifestyle-oriented cycle syncing, appealing to users who want to align daily habits with hormonal phases. - Lifestyle-first cycle syncing guidance aligns daily habits with hormonal phases - Partner-syncing feature creates a two-person social loop - **[Glow Eve Period Tracker](https://marlvel.ai/apps/glow-eve-period-tracker)**: Glow Eve provides a minimalist alternative for users who value historical data accuracy over the complex wellness content in Moody Month. - Minimalist interface prioritizes historical data accuracy and simple logging - Community forums provide peer support for menstrual and pregnancy tracking - **[Cycles: Period & Cycle Tracker](https://marlvel.ai/apps/cycles-period-cycle-tracker)**: Cycles offers a privacy-focused, minimalist alternative that emphasizes collaborative planning through partner-sharing capabilities. - Partner Connect feature allows syncing cycle information for collaborative planning - Privacy-focused controls for monitoring reproductive health and symptoms - **IVY Period & Pregnancy Tracker**: IVY competes by emphasizing data security and proprietary AI technology for cycle and symptom tracking. - Private key encryption ensures secure storage of reproductive health data - Proprietary AI technology tracks symptoms, weight, and temperature per phase - **Period Tracker ⋆**: Period Tracker ⋆ provides a basic, customizable alternative for users who want to track intimate life alongside cycle dates. - Customizable menses duration and cycle length for irregular periods - Tracking capabilities for intimate life, moods, and symptom intensity - **[Premom-Ovulation Tracker, PCOS](https://marlvel.ai/apps/com-premom-easyathome)**: Premom focuses on the high-intent fertility market, using computer vision to bridge the gap between physical test strips and digital tracking. - Digital ovulation test reader automates urine strip analysis - PCOS AI interpretation provides data-driven fertility tracking for irregular cycles - **Period Tracker and Calendar**: Period Tracker and Calendar serves as a CE Class I Medical Device, positioning itself as a clinical-grade alternative to Moody Month. - CE Class I Medical Device certification for cycle and symptom monitoring - Comprehensive tracking for periods, ovulation, fertility, and pregnancy - **[iPeriod Lite Period Tracker](https://marlvel.ai/apps/iperiod-lite-period-tracker)**: iPeriod Lite appeals to legacy users through a 17-year brand history and a focus on consistent, simple tracking. - Unlimited symptom tracking and BBT fertility graphing - 17-year brand history builds trust with legacy users - **[Period Tracker: Monthly Cycles](https://marlvel.ai/apps/period-tracker-monthly-cycles)**: Monthly Cycles competes by offering a non-clinical, simple interface that avoids the medical-grade complexity found in Moody Month. - Pregnancy mode extends the user lifecycle beyond standard cycle tracking - Non-clinical UI differentiates from medical-grade competitors - **[Noom Weight Loss, Food Tracker](https://marlvel.ai/apps/com-noom-wlc)**: Noom offers a behavioral psychology approach to weight loss that serves as a broader health companion for users managing cycle-related weight changes. - Psychology-based curriculum creates high switching costs for habit formation - GLP-1 clinical program provides a high-ARPU revenue stream - **[Google Health (Fitbit)](https://marlvel.ai/apps/google-health-fitbit)**: Google Health (Fitbit) acts as a centralized data aggregator for wearable users, providing AI-driven coaching that Moody Month lacks. - Gemini-powered health coach provides personalized fitness and sleep insights - Smart Health Links enable centralized medical record sharing - **[Period Tracker ‎](https://marlvel.ai/apps/period-tracker-1)**: Period Tracker provides a highly customizable, theme-based interface for users who want to personalize their tracking experience. - Highly customizable interface with various themes and fonts - Lifestyle factor logging including weather and medication - **Musa: Period & Pregnancy**: Musa blends cycle syncing with self-care tools like breathwork, offering a more holistic wellness approach than standard trackers. - Daily Hormonscope provides science-backed tips based on hormonal phases - Self-care gamification features mindfulness exercises and a playful dragon mascot ### New Kids on the Block (What's Innovative) - **[SleepSense: Sleep Tracker](https://marlvel.ai/apps/sleepsense-sleep-tracker)**: SleepSense focuses on privacy-conscious sleep monitoring, providing a specialized tool that complements Moody Month's cycle-based wellness insights. - On-device processing eliminates cloud-privacy friction for sleep analysis - Ambient sound monitoring provides nightly sleep quality data - **[PMDD Tracker & Cycle - Prova](https://marlvel.ai/apps/pmdd-tracker-cycle-prova)**: Prova provides a specialized tool for PMDD tracking, allowing users to build clinical-ready reports for medical consultations. - DSM-5 premenstrual criteria turned into a daily symptom log - Clinician-ready report export for medical consultations ## App Momentum (Intense) {#momentum} - Ships ~2 releases per year. - Last major release Apr 2026. > **Cadence:** 5 total versions · 0 majors in last 6 months · 4 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Moody Month: Hormone Tracker is a health & fitness app. With a 4.49/5 rating from 1.4K reviews, it shows mixed user reception. > **Bottom Line:** Moody Month: Hormone Tracker provides high-value educational content, but aggressive monetization and terminology friction erode its clinical credibility. Addressing these core usability barriers would stabilize the user base against larger, science-first competitors. **Best for:** Women seeking to understand and manage their physical and mental health across menstrual cycles, pregnancy, postpartum, and perimenopause. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Migrate non-standard cycle terminology to industry-standard terms because users report difficulty explaining their cycle status to doctors → improve clinical utility. ### Feature Gaps vs Competitors - Partner view feature (available in Stardust and Lively but missing here) ### Outlook: Mixed The cycle-tracking market is consolidating around science-backed, privacy-focused entrants, leaving Moody Month: Hormone Tracker exposed if it continues to prioritize aggressive monetization over core utility. Stabilizing the logging flow is critical to preventing further sentiment decline among its core power-user segment. - 🔴 Technical instability (data loss, unresponsive sliders) in the latest release degrades the core tracking habit, leading to increased churn pressure. - 🟢 Wearable integration continues to attract high-intent users who value centralized health data, providing a defensible moat against manual-only trackers. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.49/5 | | Total Reviews | 1.4K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Moody Month: Hormone Tracker** (this app) | 4.49/5 | Mixed | We Are Moody Ltd | | [Lively - Period Tracker, Cycle](https://marlvel.ai/apps/lively-cycle-syncing-period-tracker) | 4.8/5 | Mixed | Lively Cycle, LLC | | [Noom Weight Loss, Food Tracker](https://marlvel.ai/apps/com-noom-wlc) | 4.7/5 | n/a | Noom, Inc. | | [Clue Period & Cycle Tracker](https://marlvel.ai/apps/com-helloclue-clue) | 4.8/5 | n/a | BioWink GmbH | | [Period Tracker Period Calendar](https://marlvel.ai/apps/com-abishkking-periodcalendar) | 4.9/5 | N/A | ABISHKKING LIMITED. | | [My Cycle ؜](https://marlvel.ai/apps/com-neiman-periodtracker) | 4.8/5 | N/A | Aleksei Neiman | ## Company Profile - **Developer:** We Are Moody Ltd - **Website:** [https://us.moodymonth.com/](https://us.moodymonth.com/) - **Social:** [Instagram](https://www.instagram.com/moodymonth) · [Facebook](https://www.facebook.com/moodymonth) · [X/Twitter](https://twitter.com/moodymonth) ## Data Sources & Links - **App Store ID:** 1414905792 - **Google Play ID:** com.wearemoody.moodymonth - **Dev Site:** [Official Website](https://us.moodymonth.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Lively - Period Tracker, Cycle*](https://marlvel.ai/apps/lively-cycle-syncing-period-tracker) (Lively Cycle, LLC) · 4.8/5 Rating - [*Noom Weight Loss, Food Tracker*](https://marlvel.ai/apps/com-noom-wlc) (Noom, Inc.) · 4.7/5 Rating - [*Clue Period & Cycle Tracker*](https://marlvel.ai/apps/com-helloclue-clue) (BioWink GmbH) · 4.8/5 Rating - [*Period Tracker Period Calendar*](https://marlvel.ai/apps/com-abishkking-periodcalendar) (ABISHKKING LIMITED.) · 4.9/5 Rating - [*My Cycle ؜*](https://marlvel.ai/apps/com-neiman-periodtracker) (Aleksei Neiman) · 4.8/5 Rating - [*Stardust Period Tracker*](https://marlvel.ai/apps/com-stardust-stardustapp) (Stardust App LLC (New York)) · 4.8/5 Rating - [*Oura*](https://marlvel.ai/apps/oura) (Oura Health Oy) · 4.9/5 Rating - [*Period Log*](https://marlvel.ai/apps/period-log) (倩 赵) · 4.7/5 Rating - [*Period Tracker: Monthly Cycles*](https://marlvel.ai/apps/period-tracker-monthly-cycles) (Beesoft Apps) · 4.4/5 Rating - [*Glow Eve Period Tracker*](https://marlvel.ai/apps/glow-eve-period-tracker) (Glow) · 4.7/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 8 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/moody-month-hormone-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.