--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MyBaby Pregnancy Guide" developer_entity: "The Endowment for Human Development, Inc." bundle_id: "org.ehd.mybaby" app_store_id: "1436650842" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2023-03-07" report_date: "2026-08-14" last_verified: "2026-08-14T00:00:00.000Z" report_version: "4.0" total_reviews: 21 overall_rating: 4.9 sentiment: "Mixed" sentiment_score: 60 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Visualizing fetal development from fertilization to birth provides high educational value for expectant parents" top_complaint_theme: "Inaccurate due date calculations and broken video playback features hinder the core utility for users" review_sample_size: 4 total_review_count: 4 analyzed_review_count: 4 data_age_days: 2 momentum_velocity: "zombie" intelligence_version: 3 tags: ["health & fitness", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "pregnant", "individuals", "their"] canonical_url: "https://marlvel.ai/apps/mybaby-pregnancy-guide" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # MyBaby Pregnancy Guide Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.87 · Sentiment Mixed - **Recent focus**: Inaccurate due date calculations and broken video playback features hinder the core utility for users (top complaint) · Visualizing fetal development from fertilization to birth provides high educational value for expectant parents (top praise) > **TL;DR:** MyBaby Pregnancy Guide is a health & fitness app by The Endowment for Human Development, Inc., rated 4.87/5 by 21 users, with Mixed user sentiment (60/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** MyBaby Pregnancy Guide shows Mixed sentiment (4.87/5 from 21 reviews) - users praise visualizing fetal development from fertilization to birth provides high educational value for expectant parents but report issues with inaccurate due date calculations and broken video playback features hinder the core utility for users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.87/5 (21 reviews) | | **User Mood** | Mixed | | **Category** | Health & Fitness | | **Developer** | The Endowment for Human Development, Inc. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 2d | ## Metadata & Market Performance - **Publisher:** The Endowment for Human Development, Inc. - **Category:** Health & Fitness - **Target Audience:** Pregnant individuals and their families seeking science-based, visual information regarding prenatal development. - **Platforms:** iOS & Android - **Version Reviewed:** 4.0 - **Report Date:** 2026-08-14 - **Signal Count:** 4 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1436650842 - **Bundle ID:** org.ehd.mybaby - **Google Play ID:** org.ehd.mybaby - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-14 ## Executive Snapshot **What it is:** MyBaby Pregnancy Guide is a nonprofit educational application for expectant parents, featuring prenatal development video clips and pregnancy milestone tracking on iOS and Android. **Why users hire it:** The application serves parents seeking scientifically verified visual evidence of fetal development, displacing generic pregnancy blogs with documentary-grade science content. ## App DNA (Features & Intent) - **[Differentiator] First-trimester video library:** High-resolution video clips of human embryo and fetus development inside the womb, serving as the primary brand differentiator. - **[Standard] Due date calculator:** Tool to calculate and track pregnancy milestones based on fertilization or last menstrual period. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Prenatal heartbeat audio:** Playback of prenatal heartbeat sounds within the app interface to drive session duration. ## Market Position {#market-position} MyBaby Pregnancy Guide maintains a 5-star rating on iOS with 4 reviews, yet the lack of updates for over 1,200 days signals a shift toward maintenance-only status [2, 3]. This stagnation limits its reach compared to category leaders that update weekly to maintain chart visibility. ## Monetization Strategy - **Model:** Free - **Tiers:** Entirely free, ad-free application - **Analysis:** The application operates as a non-profit educational tool with no monetization gates or ad inventory. ## 🟡 User Sentiment (Medium Confidence: 4 of 4 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.87/5 - **Platform Split:** iOS 5.0/5 (4 ratings) | Android 4.8/5 (17 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Visualizing fetal development from fertilization to birth provides high educational value for expectant parents** ### Top Complaints (Impact Areas) - **Inaccurate due date calculations and broken video playback features hinder the core utility for users** ## SWOT Analysis {#swot} **Core Strengths:** - Nonprofit status and National Geographic-endorsed content provide a high-trust barrier against commercial trackers **Growth Levers:** - Modernizing the due-date algorithm would resolve the #1 user complaint regarding calculation accuracy ## Recent Changes (v2 → v3) {#recent-changes} The application's outlook has shifted to declining as the 3-year development gap results in critical functional regressions. Engineering priorities have moved toward a triage model, prioritizing video playback stability over general maintenance. **Overall trend**: Declining **Compared at**: 2026-08-14 ### High-impact changes - **[Shifted] Outlook downgrade** (positioning) - **[Shifted] Engineering triage strategy** (features) ### Medium-impact changes - **[Added] Competitive threat identification** (swot) - **[Added] Brand authority expansion** (swot) ## What's New - **Latest (v4.0, 3 years ago):** Optimized the installation workflow. ## App Momentum (Zombie) {#momentum} - Ships zero updates since early 2023. - Maintains 5-star rating on iOS. > **Cadence:** 1 total versions · 0 majors in last 6 months · 1277 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} MyBaby Pregnancy Guide is a health & fitness app that is completely free. It holds a 4.87/5 rating from 21 reviews. > **Bottom Line:** Restoring video playback stability would secure the application's value as a high-trust educational resource. Without this fix, the technical regressions will continue to erode the user base, rendering the content inaccessible to new parents. **Best for:** Pregnant individuals and their families seeking science-based, visual information regarding prenatal development. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit video playback logic because users report frequent loading failures → restore core educational utility ### Outlook: Declining The pregnancy tracking market is consolidating around apps that offer daily engagement and community features. MyBaby Pregnancy Guide remains exposed due to its static, unmaintained state, which will likely lead to further rating erosion as mobile OS updates continue to break legacy playback features. - 🔴 The 3-year update gap (last release early 2023) indicates the application is in maintenance mode, which prevents it from addressing current OS-level bugs. - 🔴 User reports of broken video playback and inaccurate due-date tracking suggest the core utility is failing, which will accelerate churn among new expectant parents. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.87/5 | | Total Reviews | 21 | | Sentiment | Mixed (60/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MyBaby Pregnancy Guide** (this app) | 4.87/5 | Mixed | The Endowment for Human Development, Inc. | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.5/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** The Endowment for Human Development, Inc. - **Website:** [https://www.ehd.org/apps](https://www.ehd.org/apps) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/mybaby-pregnancy-guide/id1436650842?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=org.ehd.mybaby&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.ehd.org/apps) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.5/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 2 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/mybaby-pregnancy-guide) Data licensed for AI Agent attribution under CC-BY-NC 4.0.