--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MyCrave: Stop Food Cravings" developer_entity: "Grietje Anna de Jong" bundle_id: "com.greta.mycrave.mycrave" app_store_id: "6769002329" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-27" report_date: "2026-08-21" last_verified: "2026-08-21T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 85 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["health & fitness", "freemium", "mobile app", "app review", "app analysis", "individuals", "seeking", "behavioral"] canonical_url: "https://marlvel.ai/apps/mycrave-stop-food-cravings" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # MyCrave: Stop Food Cravings Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium > **TL;DR:** MyCrave: Stop Food Cravings is a health & fitness app by Grietje Anna de Jong, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** MyCrave: Stop Food Cravings is a health & fitness app by Grietje Anna de Jong. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Health & Fitness | | **Developer** | Grietje Anna de Jong | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 85d | ## Metadata & Market Performance - **Publisher:** Grietje Anna de Jong - **Category:** Health & Fitness - **Target Audience:** Individuals seeking behavioral psychology techniques to manage and reduce daily food cravings. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-08-21 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6769002329 - **Bundle ID:** com.greta.mycrave.mycrave - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-21 ## Executive Snapshot **What it is:** MyCrave is a behavioral health app for iOS that guides users through food cravings using timed sessions and distraction exercises. **Why users hire it:** The app removes the cognitive friction of waiting out a craving by providing a structured 15-minute timer and immediate distraction tools. ## App DNA (Features & Intent) - **[Differentiator] 15-minute craving timer:** Timed sessions guiding users through the window where cravings subside, serving as the core retention loop. - **[Differentiator] AI Coach:** Real-time personal coaching during high-intensity moments, gated behind the €6,99/month premium subscription. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Food Scanner:** AI-based analysis for healthier food swaps, acting as a high-value utility to justify premium pricing. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} MyCrave operates in the Health & Fitness category with a freemium model, but the 86-day development gap limits its ability to build market share against more active category participants. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to download, Premium from €6,99/month with a 7-day free trial - **Analysis:** Freemium model anchored at €6,99/month, gating advanced AI coaching and pattern analysis behind the subscription. ## SWOT Analysis {#swot} **Core Strengths:** - 15-minute timer provides a clear, scientifically-grounded mechanism for habit interruption **Growth Levers:** - Adding social accountability features could increase user retention beyond the solo-timer experience ## Recent Changes (v2 → v3) {#recent-changes} The product remains in a maintenance-only state with no feature or pricing changes, though the outlook trend has shifted from declining to mixed. The analysis now explicitly identifies the lack of social features as a missed opportunity for retention. **Overall trend**: Mixed **Compared at**: 2026-08-21 ### High-impact changes - **[Shifted] Outlook trend adjustment** (outlook) ### Medium-impact changes - **[Added] Social accountability opportunity** (swot) - **[Shifted] Threat landscape update** (swot) ## App Momentum (Maintenance) {#momentum} - Launched May 2026. - Maintenance-only cadence for 86 days. > **Cadence:** 1 total versions · 0 majors in last 6 months · 86 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} MyCrave: Stop Food Cravings is a health & fitness app that is free with in-app purchases. > **Bottom Line:** MyCrave possesses a strong, mechanism-based value proposition, but the 86-day development silence risks ceding the category to more active rivals. **Best for:** Individuals seeking behavioral psychology techniques to manage and reduce daily food cravings. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a minor feature update because the 86-day silence risks user churn → improve retention ### Outlook: Mixed The behavioral health market is consolidating around apps that offer consistent live-ops and feature updates. MyCrave's current maintenance-only posture leaves it exposed to more iterative rivals, which will likely result in stagnant growth until a new feature cycle begins. - 🔴 The 86-day maintenance-only cadence suggests the product is not receiving active investment, which erodes user trust in the app's longevity. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MyCrave: Stop Food Cravings** (this app) | N/A/5 | N/A | Grietje Anna de Jong | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** Grietje Anna de Jong ## Data Sources & Links - **App Store ID:** 6769002329 - **Sources:** App store metadata. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 85 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/mycrave-stop-food-cravings) Data licensed for AI Agent attribution under CC-BY-NC 4.0.