--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MyFitnessPal: Calorie Counter" developer_entity: "MyFitnessPal, Inc." bundle_id: "com.myfitnesspal.android" app_store_id: "341232718" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-04" report_date: "2026-08-05" last_verified: "2026-08-05T00:00:00.000Z" report_version: "26.31.0" total_reviews: 5256667 overall_rating: 4.5 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.7 top_praise_theme: "Long-term users value the comprehensive food database and macro tracking capabilities for weight management goals" top_complaint_theme: "The latest interface update hides essential food logging data behind excessive taps and confusing navigation screens" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 99 data_age_days: 11 momentum_velocity: "steady" intelligence_version: 3 tags: ["health & fitness", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "individuals", "focused", "weight"] canonical_url: "https://marlvel.ai/apps/myfitnesspal-calorie-counter-1" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # MyFitnessPal: Calorie Counter Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.54 · Sentiment Frustrated - **Recent focus**: The latest interface update hides essential food logging data behind excessive taps and confusing navigation screens (top complaint) · Long-term users value the comprehensive food database and macro tracking capabilities for weight management goals (top praise) > **TL;DR:** MyFitnessPal: Calorie Counter is a health & fitness app by MyFitnessPal, Inc., rated 4.54/5 by 5.3M users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** MyFitnessPal: Calorie Counter faces Frustrated user sentiment (4.54/5 from 5.3M reviews), with users reporting the latest interface update hides essential food logging data behind excessive taps and confusing navigation screens as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.54/5 (5.3M reviews) | | **User Mood** | Frustrated | | **Category** | Health & Fitness | | **Developer** | MyFitnessPal, Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 11d | ## Metadata & Market Performance - **Publisher:** MyFitnessPal, Inc. - **Category:** Health & Fitness - **Target Audience:** Individuals focused on weight management, bodybuilding, or general health who require detailed macro and calorie tracking. - **Platforms:** iOS & Android - **Version Reviewed:** 26.31.0 - **Report Date:** 2026-08-05 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 341232718 - **Bundle ID:** com.myfitnesspal.android - **Google Play ID:** com.myfitnesspal.android - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-05 - **Short Description:** Track calories, macros & nutrition with AI. Log fitness, workouts & meals daily ## Executive Snapshot **What it is:** MyFitnessPal is an AI-powered food and fitness tracker for iOS and Android that enables detailed macro, calorie, and nutrition logging. **Why users hire it:** The app removes the cognitive load of manual nutrition tracking by providing a massive, verified food database that displaces generic calorie journals. ## App DNA (Features & Intent) - **[Differentiator] AI Nutrition Coach:** Provides personalized advice based on historical logging data; Premium-tier gate increases subscription value. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Meal Scan:** Uses camera to identify food items; Premium-tier gate reduces logging friction. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] GLP-1 Tracking:** Dedicated logging for medication doses and symptom patterns; captures high-intent health segments. * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} MyFitnessPal maintains a leading position in the Health & Fitness category with over 5.2M total ratings across platforms. The current 4.4-star Android rating versus 4.7-star iOS rating highlights a platform-specific stability gap that requires immediate parity to protect the user base. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad-supported logging, Premium tier with advanced tools and ad-free experience, Premium Plus tier including meal planning and grocery delivery - **Analysis:** Freemium model gates high-friction reduction tools like barcode and meal scanning behind a subscription to drive conversion. ## 🔴 User Sentiment (High Confidence: 99 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.54/5 - **Platform Split:** iOS 4.7/5 (2.3M ratings) | Android 4.4/5 (2.9M ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.54/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Long-term users value the comprehensive food database and macro tracking capabilities for weight management goals** - **Recipe building functionality provides utility for home cooks managing specific dietary and nutritional requirements** ### Top Complaints (Impact Areas) - **The latest interface update hides essential food logging data behind excessive taps and confusing navigation screens** ## SWOT Analysis {#swot} **Core Strengths:** - 20.5M+ food database creates a high barrier to entry for new calorie-tracking entrants **Growth Levers:** - Localized meal-scan features for non-US markets could capture segments currently underserved by the US-centric database ## Recent Changes (v2 → v3) {#recent-changes} The report now quantifies the food database at 20.5M+ items and identifies a platform-specific stability gap between iOS and Android ratings as a critical risk to user retention. **Overall trend**: Declining **Compared at**: 2026-08-05 ### Medium-impact changes - **[Added] Quantified Database Size** (swot) - **[Shifted] Platform Stability Gap** (positioning) ### Low-impact changes - **[Added] Localized Opportunity** (swot) ## What's New - **Latest (v26.31.0, today):** Resolved synchronization issues for Total Daily Goal updates and Quick Add diary entries for non-English users. ## App Momentum (Steady) {#momentum} - Ships ~2 releases per month. - Latest release resolved synchronization bugs. - Added GLP-1 medication tracking features. > **Cadence:** 2 total versions · 0 majors in last 6 months · 0 days since last update · 11 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} MyFitnessPal: Calorie Counter is a health & fitness app that is free with in-app purchases. With a 4.54/5 rating from 5.3M reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Restoring the legacy diary view would address the primary friction point driving negative sentiment, as the current navigation complexity is actively eroding the daily logging habit that sustains MyFitnessPal's market lead. **Best for:** Individuals focused on weight management, bodybuilding, or general health who require detailed macro and calorie tracking. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Rebuild the diary view navigation because the latest interface update hides essential data behind excessive taps → reduce churn ### Outlook: Declining The health tracking market is consolidating around apps that prioritize frictionless logging, and MyFitnessPal's recent shift toward complex navigation is moving in the opposite direction. Unless the team restores the efficiency of the diary view, the app will continue to lose its casual user base to more stable, streamlined alternatives. - 🔴 Technical instability (crashes on launch) following recent updates prevents reliable tracking, which compounds the churn risk among long-term power users. - 🔴 The latest interface update increases the effort required for daily logging, which directly erodes the daily habit loop that powers retention. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.54/5 | | Total Reviews | 5.3M | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MyFitnessPal: Calorie Counter** (this app) | 4.54/5 | Frustrated | MyFitnessPal, Inc. | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** MyFitnessPal, Inc. - **Website:** [https://www.myfitnesspal.com](https://www.myfitnesspal.com) - **Social:** [Instagram](https://www.instagram.com/myfitnesspal) · [Facebook](https://www.facebook.com/myfitnesspal) · [X/Twitter](https://twitter.com/MyFitnessPal) · [YouTube](https://www.youtube.com/c/myfitnesspal) · [TikTok](https://www.tiktok.com/@myfitnesspal) · [LinkedIn](https://www.linkedin.com/company/myfitnesspal) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/myfitnesspal-calorie-counter/id341232718?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.myfitnesspal.android&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.myfitnesspal.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Excellent Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 11 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/myfitnesspal-calorie-counter-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.