## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-20T05:41:56.302Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MyPeriod - Period Tracker" developer_entity: "sandip paghadar" bundle_id: "com.appworld.myperiod" app_store_id: "1483580101" google_play_id: "com.period.tracker.lite" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-13" report_date: "2026-05-20" last_verified: "2026-05-20" report_version: "1.0" total_reviews: 359329 overall_rating: 4.44 sentiment: "Excited" sentiment_score: 75 confidence: "low" confidence_score: 0.7 top_praise_theme: "Long-term cycle tracking utility provides consistent value for users over many years" top_complaint_theme: "Widget functionality failures prevent users from viewing cycle countdowns on the home screen" top_request_theme: "Reset functionality for calendar and dashboard data to manage changing life stages" review_sample_size: 359324 total_review_count: 51 analyzed_review_count: 51 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Clue Period & Cycle Tracker" competitor_count: 8 tags: ["health & fitness", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "women", "seeking", "track"] canonical_url: "https://marlvel.ai/intel-report/health-fitness/myperiod-period-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- # MyPeriod - Period Tracker App Audit ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.44 · Sentiment Excited - **Recent focus**: Widget functionality failures prevent users from viewing cycle countdowns on the home screen (top complaint) · Long-term cycle tracking utility provides consistent value for users over many years (top praise) · Reset functionality for calendar and dashboard data to manage changing life stages (top request) > **TL;DR:** MyPeriod - Period Tracker is a health & fitness app by sandip paghadar, rated 4.44/5 by 359.3K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** MyPeriod - Period Tracker maintains Excited user sentiment (4.44/5 from 359.3K reviews), with users consistently praising long-term cycle tracking utility provides consistent value for users over many years. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.44/5 (359.3K reviews) | | **User Mood** | Excited | | **Category** | Health & Fitness | | **Developer** | sandip paghadar | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** sandip paghadar - **Category:** Health & Fitness - **Target Audience:** Women seeking to track menstrual cycles, monitor fertility, or manage birth control via natural cycle awareness. - **Platforms:** iOS & Android - **Version Audited:** 1.0 - **Audit Date:** 2026-05-20 - **Signal Count:** 51 reviews analyzed - **Confidence:** Low (0.7/1.0) - **App Store ID (iOS):** 1483580101 - **Bundle ID:** com.appworld.myperiod - **Google Play ID:** com.period.tracker.lite - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-20 - **Short Description:** Period Tracker, the easiest way to track your periods! ## Executive Snapshot **What it is:** MyPeriod is a health and fitness tracker for menstrual cycle and fertility monitoring, available on iOS and Android. **Why users hire it:** Users hire this app for low-stakes, private cycle logging that avoids the complexity of broader health ecosystems, so the value hinges on the reliability of the prediction engine. ## App DNA (Features & Intent) - **[Standard] Cycle Prediction Engine:** Calculates average of past three months of menstrual cycles to forecast future period start dates and ovulation windows - **[Standard] Health Symptom Logging:** Records daily notes on mood, symptoms, weight, temperature, and intimacy * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Security Lock:** Enables a passcode lock within settings to restrict access to private health data * *User Intent:* Users prioritize data protection and trust in the platform. ## Market Position {#market-position} MyPeriod maintains a stable presence in the Health & Fitness category with over 350,000 ratings on Android. The gap between its legacy utility and the high-velocity release cadence of market leaders signals a risk of commoditization. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with ad support, Deluxe version available via IAP - **Analysis:** Freemium model monetizes via ad inventory in the free tier and a one-time or recurring upgrade to the Deluxe version. ## 🟢 User Sentiment (Low Confidence: 51 of 51 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.44/5 - **Platform Split:** iOS 4.8/5 (5 ratings) | Android 4.4/5 (359.3K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Long-term cycle tracking utility provides consistent value for users over many years** ### Top Complaints (Impact Areas) - **Widget functionality failures prevent users from viewing cycle countdowns on the home screen** ### Top Requests (What Users Want) - **Reset functionality for calendar and dashboard data to manage changing life stages** ## SWOT Analysis {#swot} **Core Strengths:** - Privacy-focused security lock builds user trust - Longitudinal data record increases switching costs **Critical Frictions:** - Widget instability on Android - Data migration failures during device transfers - Lack of feature iteration **Growth Levers:** - Integration of wearable health data - Expansion into broader lifestyle symptom management **Market Threats:** - High-velocity release cadence of Clue and Lively - Shift toward science-led health tracking platforms ## Recent Changes (v3 → v4) {#recent-changes} The app transitioned to a freemium monetization model and is currently in a maintenance-only development phase, with new user complaints regarding widget and data migration stability. **Overall trend**: Declining **Compared at**: 2026-05-20 ### High-impact changes - **[Shifted] Monetization Model Update** (pricing) — Pricing model shifted from free to freemium, adding ad-supported free access and a paid Deluxe tier. - **[Declined] Emergence of Technical Complaints** (sentiment) — New user complaints surfaced regarding widget functionality failures and data migration issues during device transfers. ### Medium-impact changes - **[Improved] Security Lock Repositioning** (features) — Security Lock feature status upgraded from standard to differentiator. - **[Shifted] Target Audience Refinement** (audience) — Audience focus narrowed from general menstrual health to include birth control management via natural cycle awareness. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### MyPeriod - Period Tracker vs Clue Period & Cycle Tracker — Head to Head - **[Clue Period & Cycle Tracker](https://marlvel.ai/intel-report/health-fitness/com-helloclue-clue)** by BioWink GmbH: Clue is the dominant market leader with massive scale and a high-frequency release cadence that dwarfs the target app's maintenance-only cycle. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Maintains a rigorous scientific, data-driven brand positioning that differentiates from generic tracker utilities. - High-velocity development cycle with 20 releases in six months indicates a sophisticated, agile product roadmap. - Deep integration of cycle-related health insights provides a comprehensive ecosystem beyond simple date logging. - **Where MyPeriod - Period Tracker wins:** - ✅ Offers a simplified, low-friction interface for users who find complex health-tracking ecosystems overwhelming. - **Where Clue Period & Cycle Tracker wins:** - ❌ Provides medically-backed health insights that transform the app from a simple calendar into a health tool. - ❌ High-frequency release cadence ensures constant feature iteration and rapid bug resolution for the user base. - **Verdict:** The target app must pivot toward a specific, underserved niche or utility-first simplicity to avoid being completely commoditized by Clue's feature-rich, science-led platform. ### Contenders (Strong Challengers) - **[Period Tracker Period Calendar](https://marlvel.ai/intel-report/health-fitness/com-abishkking-periodcalendar)** by ABISHKKING LIMITED. [Moat: Medium]: A high-volume competitor that balances massive user adoption with a consistent, frequent update schedule. - Focuses on visual calendar-first UX which simplifies the user journey for casual, non-power users. - Maintains a high release velocity, ensuring the app remains compatible with the latest OS updates. - **[Lively - Period Tracker, Cycle](https://marlvel.ai/intel-report/health-fitness/lively-cycle-syncing-period-tracker)** by Lively Cycle, LLC [Moat: Medium]: Directly competes on core functionality with a high-frequency update cadence that suggests active product investment. - Aggressive release schedule of 23 updates in six months signals a focus on rapid feature iteration. - Positions itself as a cycle-syncing tool, moving beyond basic tracking into lifestyle optimization. - **[Stardust Period Tracker](https://marlvel.ai/intel-report/health-fitness/com-stardust-stardustapp)** by Stardust App LLC (New York) [Moat: Medium]: Strong contender leveraging a unique, modern brand identity that appeals to a younger, trend-conscious demographic. - Utilizes a distinct, aesthetic-driven UI that differentiates it from the clinical look of traditional trackers. - Integrates astrological or lifestyle-based content to increase daily engagement beyond just period logging. ### Peers (What They Do Better) - **[Cycles: Period & Cycle Tracker](https://marlvel.ai/intel-report/health-fitness/cycles-period-cycle-tracker)** by Perigee: A legacy player in the space that maintains a stable, albeit slower, feature development cycle. - Prioritizes a minimalist, clean design language that appeals to users seeking a distraction-free experience. - Focuses on core tracking utility without the bloat of secondary health content or social features. - **[Period Tracker Deluxe](https://marlvel.ai/intel-report/health-fitness/com-gpapps-ptracker)** by GP Apps: A long-standing utility in the category that provides a reliable, standard-feature set for the mass market. - Provides a familiar, legacy-style interface that requires zero learning curve for long-term users. - Maintains broad compatibility across older devices, capturing a segment of the market that avoids frequent updates. - **[HealthView](https://marlvel.ai/intel-report/health-fitness/healthview)** by Kodeon, Inc.: An adjacent health-tracking utility that serves as a broader alternative for users interested in holistic health. - Aggregates multiple health metrics into a single dashboard, reducing the need for multiple specialized apps. - Positions itself as a comprehensive health minder rather than a single-purpose cycle tracker. ### New Kids on the Block (What's Innovative) - **[Moody Month: Hormone Tracker](https://marlvel.ai/intel-report/health-fitness/moody-month-hormone-tracker)** by We Are Moody Ltd: An emerging threat focusing on the intersection of hormonal health and emotional well-being with high update frequency. ## What's New - **Latest (v12.9.1, 6 days ago):** General bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships general stability and bug fixes. - Maintains legacy feature set. > **Cadence:** 3 total versions · 0 majors in last 6 months · 6 days since last update · 1200 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} MyPeriod - Period Tracker is a market-leading health & fitness app that is free with in-app purchases. With a 4.44/5 rating from 359.3K reviews, it delivers strong user satisfaction. > **Bottom Line:** MyPeriod retains a loyal user base through simple, private utility, but the lack of feature iteration against science-led rivals threatens long-term retention, so the PM must prioritize technical stability and data migration reliability to defend the core product. **Best for:** Women seeking to track menstrual cycles, monitor fertility, or manage birth control via natural cycle awareness. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Rebuild Android widget functionality because widget failures are a top-reported friction point → recover daily active usage — *Widget instability is the primary complaint theme in user sentiment data.* _(trade-off: deprioritize Deprioritize the requested calendar reset feature to focus engineering hours on core stability.)_ - [ ] [PIVOT] [HIGH IMPACT] Audit data backup and migration logic because users report historical data loss during device transfers → reduce churn — *Data migration issues directly threaten the longitudinal value proposition of the app.* _(trade-off: deprioritize Pause new UI design updates to ensure data integrity is prioritized.)_ ### Feature Gaps vs Competitors - Medically-backed health insights (available in Clue but absent here) - Wearable device integration (available in Lively but absent here) ### Outlook: Stable The period tracker market is consolidating around platforms that offer integrated health insights, leaving simple logging utilities like MyPeriod increasingly exposed. Without active feature investment, the app will likely see a gradual decline in new-user conversion as competitors offer more comprehensive lifestyle value. - 🔴 Widget instability in the latest update erodes daily active usage, which compounds the retention risk for long-tenured users. - ⚪ Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to high-velocity competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.44/5 | | Total Reviews | 359.3K | | Sentiment | Excited (75/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MyPeriod - Period Tracker** (this app) | 4.44/5 | Excited | sandip paghadar | | [Lively - Period Tracker, Cycle](https://marlvel.ai/intel-report/health-fitness/lively-cycle-syncing-period-tracker) | 4.8/5 | Mixed | Lively Cycle, LLC | | [Clue Period & Cycle Tracker](https://marlvel.ai/intel-report/health-fitness/com-helloclue-clue) | 4.8/5 | Frustrated | BioWink GmbH | | [Period Tracker Deluxe](https://marlvel.ai/intel-report/health-fitness/com-gpapps-ptracker) | 4.9/5 | Mixed | GP Apps | | [Period Tracker Period Calendar](https://marlvel.ai/intel-report/health-fitness/com-abishkking-periodcalendar) | 4.9/5 | N/A | ABISHKKING LIMITED. | | [Stardust Period Tracker](https://marlvel.ai/intel-report/health-fitness/com-stardust-stardustapp) | 4.8/5 | N/A | Stardust App LLC (New York) | ## Company Profile - **Developer:** sandip paghadar - **Website:** [https://gpapps.com](https://gpapps.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/myperiod-period-tracker/id1483580101?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.period.tracker.lite&hl=en&gl=us) - **Dev Site:** [Official Website](https://gpapps.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Lively - Period Tracker, Cycle*](https://marlvel.ai/intel-report/health-fitness/lively-cycle-syncing-period-tracker) (Lively Cycle, LLC) — 4.8/5 Rating | Mixed Sentiment - [*Clue Period & Cycle Tracker*](https://marlvel.ai/intel-report/health-fitness/com-helloclue-clue) (BioWink GmbH) — 4.8/5 Rating | Negative Sentiment - [*Period Tracker Deluxe*](https://marlvel.ai/intel-report/health-fitness/com-gpapps-ptracker) (GP Apps) — 4.9/5 Rating | Mixed Sentiment - [*Period Tracker Period Calendar*](https://marlvel.ai/intel-report/health-fitness/com-abishkking-periodcalendar) (ABISHKKING LIMITED.) — 4.9/5 Rating | N/A Sentiment - [*Stardust Period Tracker*](https://marlvel.ai/intel-report/health-fitness/com-stardust-stardustapp) (Stardust App LLC (New York)) — 4.8/5 Rating | N/A Sentiment - [*HealthView*](https://marlvel.ai/intel-report/health-fitness/healthview) (Kodeon, Inc.) — 4.5/5 Rating | Terrible Sentiment - [*Cycles: Period & Cycle Tracker*](https://marlvel.ai/intel-report/health-fitness/cycles-period-cycle-tracker) (Perigee) — 4.7/5 Rating | N/A Sentiment - [*Moody Month: Hormone Tracker*](https://marlvel.ai/intel-report/health-fitness/moody-month-hormone-tracker) (We Are Moody Ltd) — 4.6/5 Rating | N/A Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/intel-report/health-fitness/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | N/A Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) (Viral App Developement LLC) — 4.7/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 51 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/health-fitness/myperiod-period-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.