--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MyRealFood: Diet and recipes" developer_entity: "MYREALFOOD APP, S.L." bundle_id: "es.myrealfood.myrealfood" app_store_id: "1458031749" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-04" report_date: "2026-08-17" last_verified: "2026-08-17T00:00:00.000Z" report_version: "7.0.46" total_reviews: 34510 overall_rating: 3.8 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.7 top_praise_theme: "Users value the ability to scan products for nutritional insights and ingredient transparency during grocery shopping" top_complaint_theme: "Aggressive paywalling of core features like the barcode scanner and recipe saving frustrates long-term free users" review_sample_size: 53 total_review_count: 53 analyzed_review_count: 53 data_age_days: 9 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["health & fitness", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "health-conscious", "individuals", "seeking"] canonical_url: "https://marlvel.ai/apps/myrealfood-diet-and-recipes" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # MyRealFood: Diet and recipes Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Rating 3.84 · Sentiment Frustrated - **Recent focus**: Aggressive paywalling of core features like the barcode scanner and recipe saving frustrates long-term free users (top complaint) · Users value the ability to scan products for nutritional insights and ingredient transparency during grocery shopping (top praise) > **TL;DR:** MyRealFood: Diet and recipes is a health & fitness app by MYREALFOOD APP, S.L., rated 3.84/5 by 34.5K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** MyRealFood: Diet and recipes faces Frustrated user sentiment (3.84/5 from 34.5K reviews), with users reporting aggressive paywalling of core features like the barcode scanner and recipe saving frustrates long-term free users as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.84/5 (34.5K reviews) | | **User Mood** | Frustrated | | **Category** | Health & Fitness | | **Developer** | MYREALFOOD APP, S.L. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 9d | ## Metadata & Market Performance - **Publisher:** MYREALFOOD APP, S.L. - **Category:** Health & Fitness - **Target Audience:** Health-conscious individuals seeking to identify ultra-processed foods and adopt cleaner eating habits through structured meal planning and community support. - **Platforms:** iOS & Android - **Version Reviewed:** 7.0.46 - **Report Date:** 2026-08-17 - **Signal Count:** 53 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1458031749 - **Bundle ID:** es.myrealfood.myrealfood - **Google Play ID:** es.myrealfood.myrealfood - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-17 - **Short Description:** Meal Planning, discover healthy recipes and scan products! ## Executive Snapshot **What it is:** MyRealFood is a nutrition-tracking app for health-conscious users, structured around an AI-powered barcode scanner and a large database of nutritionist-verified recipes on iOS and Android. **Why users hire it:** Users open MyRealFood to remove the cognitive load of identifying ultra-processed ingredients during grocery shopping, replacing manual label reading with a single scan. ## App DNA (Features & Intent) - **[Differentiator] AI-Powered Food Scanner:** Analyzes product labels to detect ultra-processed ingredients and provide nutritional quality assessments. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Real Score:** Calculates a weekly health score based on user food logging and habit tracking. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Recipe Database:** Access to over 160,000 nutritionist-verified healthy recipes categorized by dietary needs. ## Market Position {#market-position} MyRealFood sits #72 Free in the Spanish Health & Fitness category. The recent shift toward e-commerce via a new Store tab suggests a pivot toward monetizing the user base beyond subscription fees. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with core scanning and recipe access, Plus subscription (1, 6, and 12-month terms) - **Analysis:** Subscription model with recurring billing cycles, gated behind platform-specific account management. ## 🔴 User Sentiment (High Confidence: 53 of 53 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.84/5 - **Platform Split:** iOS 4.5/5 (40 ratings) | Android 3.8/5 (34.5K ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Users value the ability to scan products for nutritional insights and ingredient transparency during grocery shopping** - **The extensive recipe library provides actionable ideas for users seeking to maintain a healthy lifestyle** ### Top Complaints (Impact Areas) - **Aggressive paywalling of core features like the barcode scanner and recipe saving frustrates long-term free users** ## SWOT Analysis {#swot} **Core Strengths:** - AI-powered scanner creates a defensible barrier against generic calorie trackers **Growth Levers:** - Localized recipe expansion in non-Spanish markets could leverage the existing nutritionist-verified database ## Recent Changes (v2 → v3) {#recent-changes} The app improved its store rank from #128 to #72 in the Spanish Health & Fitness category, while internal priorities shifted toward addressing performance regressions and billing concerns over e-commerce expansion. **Overall trend**: Mixed **Compared at**: 2026-08-17 ### High-impact changes - **[Improved] Market Rank Improvement** (positioning) ### Medium-impact changes - **[Added] Deceptive Billing Threat** (swot) - **[Shifted] Strategic Resource Reallocation** (swot) ## What's New - **Latest (v7.0.46, 1 weeks ago):** Launched the Store tab featuring a full product catalog, smart cart with milestone tracking, automatic gift selection, custom pack building, and deep-linked sharing. ## App Momentum (Maintenance) {#momentum} - Launched Store tab in latest release. - Ships maintenance-level updates. > **Cadence:** 1 total versions · 1 majors in last 6 months · 12 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} MyRealFood: Diet and recipes is a health & fitness app. With a 3.84/5 rating from 34.5K reviews, it faces significant user friction. > **Bottom Line:** Restoring free-tier utility would address the sentiment collapse driving recent churn, while performance stabilization is required to protect the core scanning habit. **Best for:** Health-conscious individuals seeking to identify ultra-processed foods and adopt cleaner eating habits through structured meal planning and community support. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Restore free-tier access to the barcode scanner because it is the top-cited utility feature → improve sentiment baseline ### Outlook: Declining The market for nutrition tracking is consolidating around apps that provide immediate utility without aggressive paywalling. MyRealFood's current trajectory is exposed: the combination of performance instability and gated core features creates a churn funnel that will likely compress the active user base through Q4. - 🔴 Performance regressions in the latest build erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 Allegations of deceptive billing practices regarding subscription renewals increase churn pressure, as users report difficulty canceling premium plans. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.84/5 | | Total Reviews | 34.5K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MyRealFood: Diet and recipes** (this app) | 3.84/5 | Frustrated | MYREALFOOD APP, S.L. | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.5/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** MYREALFOOD APP, S.L. - **Website:** [https://myrealfood.app](https://myrealfood.app) - **Social:** [Instagram](https://www.instagram.com/myrealfood_app) · [Facebook](https://www.facebook.com/groups/myrealfood) · [YouTube](https://www.youtube.com/channel/UC97v3BW_RgBfV2pHGuwevCQ) · [TikTok](https://www.tiktok.com/@myrealfood) · [LinkedIn](https://www.linkedin.com/company/myrealfood) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/es/app/myrealfood-esc%C3%A1ner-y-recetas/id1458031749?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=es.myrealfood.myrealfood&hl=en&gl=us) - **Dev Site:** [Official Website](https://myrealfood.app) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.5/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 53 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 9 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/myrealfood-diet-and-recipes) Data licensed for AI Agent attribution under CC-BY-NC 4.0.