--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Open Food Facts" developer_entity: "Open Food Facts" bundle_id: "org.openfoodfacts.scanner" app_store_id: "588797948" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-27" report_date: "2026-09-20" last_verified: "2026-09-20T00:00:00.000Z" report_version: "4.24" total_reviews: 7783 overall_rating: 4 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.8 top_praise_theme: "Nutritional transparency regarding ultra-processed ingredients helps health-conscious users make informed daily grocery shopping decisions" top_complaint_theme: "Barcode scanner frequently fails to identify common products, forcing users to manually input data repeatedly" review_sample_size: 77 total_review_count: 77 analyzed_review_count: 70 data_age_days: 11 momentum_velocity: "active" intelligence_version: 2 tags: ["health & fitness", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "health-conscious", "consumers", "environmental"] canonical_url: "https://marlvel.ai/apps/open-food-facts" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Open Food Facts Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 3.99 · Sentiment Frustrated - **Recent focus**: Barcode scanner frequently fails to identify common products, forcing users to manually input data repeatedly (top complaint) · Nutritional transparency regarding ultra-processed ingredients helps health-conscious users make informed daily grocery shopping decisions (top praise) > **TL;DR:** Open Food Facts is a health & fitness app by Open Food Facts, rated 3.99/5 by 7.8K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Open Food Facts faces Frustrated user sentiment (3.99/5 from 7.8K reviews), with users reporting barcode scanner frequently fails to identify common products, forcing users to manually input data repeatedly as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.99/5 (7.8K reviews) | | **User Mood** | Frustrated | | **Category** | Health & Fitness | | **Developer** | Open Food Facts | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 11d | ## Metadata & Market Performance - **Publisher:** Open Food Facts - **Category:** Health & Fitness - **Target Audience:** Health-conscious consumers and environmental advocates seeking transparency in food, cosmetic, and pet product ingredients. - **Platforms:** iOS & Android - **Version Reviewed:** 4.24 - **Report Date:** 2026-09-20 - **Signal Count:** 77 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 588797948 - **Bundle ID:** org.openfoodfacts.scanner - **Google Play ID:** org.openfoodfacts.scanner - **Data Window:** Analysis based on signals collected up to 2026-09-20 - **Short Description:** Scan barcodes to get Nutri-Score v2, Ultra-Processed (NOVA) & Carbon impact ## Executive Snapshot **What it is:** Open Food Facts is a collaborative, non-profit database for food and cosmetic transparency that uses barcode scanning to provide nutritional and processing scores. **Why users hire it:** The project removes the information asymmetry of food labels by providing peer-reviewed, science-based data on ultra-processed ingredients and carbon impact. ## App DNA (Features & Intent) - **[Standard] Barcode Scanner:** Camera-based lookup against a 4-million-item database, serving as the primary engagement loop. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Nutri-Score and NOVA Scoring:** Peer-reviewed nutritional and processing metrics that establish category authority. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Allergen Alerts:** User-defined ingredient filters that increase session frequency for dietary-restricted users. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} Open Food Facts occupies a unique non-profit space in the health-tracking category, relying on a 4-million-item crowdsourced database. The 3.98-star rating across 7,783 total platform ratings reflects a tension between high-utility data and high-friction user experience. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features and database - **Analysis:** Non-profit model funded by donations and grants, maintaining a fully free, open-data structure without paid gates. ## 🔴 User Sentiment (High Confidence: 70 of 77 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.99/5 - **Platform Split:** iOS 4.4/5 (140 ratings) | Android 4.0/5 (7.6K ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Nutritional transparency regarding ultra-processed ingredients helps health-conscious users make informed daily grocery shopping decisions** - **Collaborative database model allows users to contribute missing product information to the global food repository** ### Top Complaints (Impact Areas) - **Barcode scanner frequently fails to identify common products, forcing users to manually input data repeatedly** ## SWOT Analysis {#swot} **Core Strengths:** - Peer-reviewed nutritional scoring establishes category authority - Crowdsourced database model lowers data acquisition costs **Growth Levers:** - Localized allergy filter expansion for specific proteins - Private annotation fields for shopping list personalization ## What's New - **Latest (v4.24, 3 weeks ago):** Redesigned the 'For Me' tab, added a currency selector and discount support to Open Prices, and enabled high-resolution photos for Hunger Games. ## App Momentum (Active) {#momentum} - Redesigned For Me tab. - Expanded price tracking features. - Ships ~2 major releases per year. > **Cadence:** 2 total versions · 2 majors in last 6 months · 24 days since last update · 12 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Open Food Facts is a health & fitness app that is completely free. With a 3.99/5 rating from 7.8K reviews, it faces significant user friction. > **Bottom Line:** Open Food Facts provides essential transparency, but the high-friction contribution model and scanner instability currently erode the user base. Prioritizing scanner reliability and onboarding simplicity would unlock the growth potential of the existing 4-million-item database. **Best for:** Health-conscious consumers and environmental advocates seeking transparency in food, cosmetic, and pet product ingredients. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit barcode scanner logic because scanner reliability is the top complaint theme → reduce manual entry churn ### Outlook: Declining The health-tracking market is consolidating around high-utility, low-friction tools, leaving Open Food Facts exposed due to its manual-heavy contribution model. Unless the project addresses scanner reliability and onboarding friction, it risks losing its casual user base to more automated, commercial alternatives. - 🔴 Frequent barcode scanner failures force manual data entry, which erodes the core utility and drives high churn rates. - 🔴 Aggressive data collection and forced account registration create a high barrier to entry for casual users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.99/5 | | Total Reviews | 7.8K | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Open Food Facts** (this app) | 3.99/5 | Frustrated | Open Food Facts | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [evolum - Meditation & Yoga](https://marlvel.ai/apps/evolum-meditation-yoga) | 4.7/5 | Excited | Evolum | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | Mixed | Grow Labs LLC | | [SpeechPacer](https://marlvel.ai/apps/speechpacer) | 1.0/5 | N/A | Felix Thron | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | ## Company Profile - **Developer:** Open Food Facts - **Website:** [https://world.openfoodfacts.org/open-food-facts-mobile-app](https://world.openfoodfacts.org/open-food-facts-mobile-app) - **Social:** [Instagram](https://www.instagram.com/Open.Food.Facts) · [Facebook](https://www.facebook.com/OpenFoodFacts) · [X/Twitter](https://twitter.com/openfoodfacts) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/open-food-facts-product-scan/id588797948?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=org.openfoodfacts.scanner&hl=en&gl=us) - **Dev Site:** [Official Website](https://world.openfoodfacts.org/open-food-facts-mobile-app) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*SpeechPacer*](https://marlvel.ai/apps/speechpacer) (Felix Thron) · 1.0/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*나만의 짐, 나만의 운동공간이 필요할 때*](https://marlvel.ai/apps/this-is-a-web-service-that-allows-you-to-reserve-a) (lvher) · N/A Rating - [*하이타이 - 최저가 마사지, 스웨디시, 타이마사지 할인*](https://marlvel.ai/apps/kr-co-apptube-hitai2) (앱튜브(AppTube)) · 4.7/5 Rating - [*しりもちアプリ*](https://marlvel.ai/apps/scade-shirimochi) (株式会社S-CADE) · N/A Rating - [*ねむねむボタン*](https://marlvel.ai/apps/hiroto-neoti-neoti) (HIROTO TSUTSUSHIMA) · N/A Rating - [*ストレス・チェック*](https://marlvel.ai/apps/app--661) (Satoshi Sato) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 77 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 11 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/open-food-facts) Data licensed for AI Agent attribution under CC-BY-NC 4.0.