--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Period-Tracker" developer_entity: "SPD Development Company Ltd" bundle_id: "com.clearblue.alaska" app_store_id: "6480586681" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-03" report_date: "2026-08-30" last_verified: "2026-08-30T00:00:00.000Z" report_version: "1.19.0" total_reviews: 4284 overall_rating: 4.8 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.8 top_praise_theme: "Accurate cycle and ovulation predictions provide reliable planning tools for users trying to conceive or track health" top_complaint_theme: "Arbitrary logging limits prevent users from tracking cycles longer than two weeks or documenting irregular health symptoms" review_sample_size: 71 total_review_count: 71 analyzed_review_count: 66 data_age_days: 37 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["health & fitness", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "women", "tracking", "menstrual"] canonical_url: "https://marlvel.ai/apps/period-tracker-2" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Period-Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.81 · Sentiment Mixed - **Recent focus**: Arbitrary logging limits prevent users from tracking cycles longer than two weeks or documenting irregular health symptoms (top complaint) · Accurate cycle and ovulation predictions provide reliable planning tools for users trying to conceive or track health (top praise) > **TL;DR:** Period-Tracker is a health & fitness app by SPD Development Company Ltd, rated 4.81/5 by 4.3K users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Period-Tracker shows Mixed sentiment (4.81/5 from 4.3K reviews) - users praise accurate cycle and ovulation predictions provide reliable planning tools for users trying to conceive or track health but report issues with arbitrary logging limits prevent users from tracking cycles longer than two weeks or documenting irregular health symptoms. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.81/5 (4.3K reviews) | | **User Mood** | Mixed | | **Category** | Health & Fitness | | **Developer** | SPD Development Company Ltd | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 37d | ## Metadata & Market Performance - **Publisher:** SPD Development Company Ltd - **Category:** Health & Fitness - **Target Audience:** Women tracking menstrual cycles or attempting to conceive who use Clearblue ovulation and pregnancy test products. - **Platforms:** iOS & Android - **Version Reviewed:** 1.19.0 - **Report Date:** 2026-08-30 - **Signal Count:** 71 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 6480586681 - **Bundle ID:** com.clearblue.alaska - **Google Play ID:** com.clearblue.alaska - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-30 ## Executive Snapshot **What it is:** Period-Tracker is a free menstrual and fertility cycle logging tool for iOS and Android that integrates with Clearblue diagnostic products. **Why users hire it:** The app removes the financial friction of subscription-based trackers to capture users at the start of their fertility journey, funneling them toward physical diagnostic test kits. ## App DNA (Features & Intent) - **[Standard] Manual Cycle Logging:** Manual entry of period dates and symptoms. - **[Differentiator] Clearblue Product Integration:** Syncs with Clearblue digital ovulation tests. * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] Privacy-First Mode:** Usage without account registration. * *User Intent:* Users prioritize data protection and trust in the platform. ## Market Position {#market-position} Period-Tracker holds a 4.86 rating on iOS and 4.73 on Android, maintaining a free, ad-free position that contrasts with the subscription-heavy health tracking category. ## Monetization Strategy - **Model:** Free - **Tiers:** Free utility with no IAP - **Analysis:** The app functions as a loss-leader to support physical diagnostic test kit sales. ## 🟡 User Sentiment (High Confidence: 66 of 71 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.81/5 - **Platform Split:** iOS 4.9/5 (2.5K ratings) | Android 4.7/5 (1.7K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Accurate cycle and ovulation predictions provide reliable planning tools for users trying to conceive or track health** - **Simple and free interface allows younger users and those on a budget to track cycles without paywalls** ### Top Complaints (Impact Areas) - **Arbitrary logging limits prevent users from tracking cycles longer than two weeks or documenting irregular health symptoms** ## SWOT Analysis {#swot} **Core Strengths:** - Clearblue integration drives physical kit sales - Privacy-first mode lowers entry friction **Growth Levers:** - Basal body temperature logging would meet user requests ## Recent Changes (v2 → v3) {#recent-changes} The report reflects a shift in strategic framing, moving from viewing the app as a standalone utility to identifying it as a deliberate acquisition funnel for physical diagnostic hardware. Technical instability remains the primary friction point, causing the outlook to transition from stable to mixed. **Overall trend**: Mixed **Compared at**: 2026-08-30 ### High-impact changes - **[Shifted] Strategic Positioning Pivot** (positioning) ### Medium-impact changes - **[Shifted] Outlook Trend Downgrade** (positioning) - **[Shifted] SWOT Refinement** (swot) ## What's New - **Latest (v1.19.0, 1 months ago):** Addressed minor bugs and content inconsistencies. ## App Momentum (Maintenance) {#momentum} - Ships minor bug fixes only. - No major feature releases recently. > **Cadence:** 1 total versions · 0 majors in last 6 months · 31 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Period-Tracker is a health & fitness app that is completely free. With a 4.81/5 rating from 4.3K reviews, it shows mixed user reception. > **Bottom Line:** Period-Tracker functions as a successful acquisition funnel for physical diagnostic kits, but the technical instability and rigid logging logic create a churn risk that undermines the brand's reliability. **Best for:** Women tracking menstrual cycles or attempting to conceive who use Clearblue ovulation and pregnancy test products. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit data persistence logic because historical data loss is a top-reported complaint → reduce churn ### Outlook: Mixed The health tracking market is consolidating around subscription-based apps that offer deep, data-driven insights. Period-Tracker remains exposed due to its maintenance-only cadence and technical instability, which risks alienating the very users it intends to funnel toward physical diagnostic kits. - 🔴 Historical data loss following updates erodes user trust, which compounds the negative sentiment already visible in the latest review pool. - ⚪ The current maintenance-only release cadence suggests the app is prioritized for brand support rather than active feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.81/5 | | Total Reviews | 4.3K | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Period-Tracker** (this app) | 4.81/5 | Mixed | SPD Development Company Ltd | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** SPD Development Company Ltd - **Website:** [https://www.clearblue.com/period-cycle-tracker](https://www.clearblue.com/period-cycle-tracker) - **Social:** [YouTube](https://www.youtube.com/watch) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/period-tracker/id6480586681?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.clearblue.alaska&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.clearblue.com/period-cycle-tracker) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Excellent Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 71 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 37 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/period-tracker-2) Data licensed for AI Agent attribution under CC-BY-NC 4.0.