--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Period Tracker App - Cycle Day" developer_entity: "Maksym Zaivyi" bundle_id: "com.maksymencrm.menses" app_store_id: "6760504784" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-02" report_date: "2026-08-13" last_verified: "2026-08-13T00:00:00.000Z" report_version: "1.6" total_reviews: 1 overall_rating: 5 confidence: "low" confidence_score: 0.05 data_age_days: 93 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["health & fitness", "subscription", "mobile app", "app review", "app analysis", "women", "seeking", "monitor"] canonical_url: "https://marlvel.ai/apps/period-tracker-app-cycle-day" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Period Tracker App - Cycle Day Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Rating 5 > **TL;DR:** Period Tracker App - Cycle Day is a health & fitness app by Maksym Zaivyi, rated 5/5 by 1 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Period Tracker App - Cycle Day is a health & fitness app by Maksym Zaivyi. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (1 review) | | **Category** | Health & Fitness | | **Developer** | Maksym Zaivyi | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 93d | ## Metadata & Market Performance - **Publisher:** Maksym Zaivyi - **Category:** Health & Fitness - **Target Audience:** Women seeking to monitor menstrual cycles, track symptoms, and predict fertile windows for health management. - **Platforms:** iOS - **Version Reviewed:** 1.6 - **Report Date:** 2026-08-13 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6760504784 - **Bundle ID:** com.maksymencrm.menses - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-13 ## Executive Snapshot **What it is:** Cycle Day is a menstrual cycle and ovulation tracking app for iOS that provides calendar-based health monitoring and symptom logging. **Why users hire it:** Users hire this app to predict fertile windows and manage cycle-related health data, turning a natural rhythm into a structured, actionable calendar. ## App DNA (Features & Intent) - **[Standard] Cycle Calendar:** Visual layout for tracking period days, ovulation, and fertile windows. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Medication Tracking:** Customizable list of medications added to the calendar for specific days. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Cycle Statistics:** Analysis of average cycle length and period duration over 6 to 12 months. ## Market Position {#market-position} Cycle Day operates in the Health & Fitness category with a single-version release history. The $39.99 annual price point positions it as a premium utility relative to the broader market. ## Monetization Strategy - **Model:** Subscription - **Tiers:** 1 month at $6.99, 1 year at $39.99 - **Analysis:** Subscription model anchored at $39.99 annually, utilizing high-frequency utility to drive conversion. ## SWOT Analysis {#swot} **Core Strengths:** - Medication tracking integration functions as a specific health-management utility - Visual calendar layout provides a clear, intuitive structure for cycle history **Growth Levers:** - Education partnerships offer untapped B2B distribution channels - Wearable data integration could increase user lock-in ## Recent Changes (v2 → v3) {#recent-changes} The analysis shifted from viewing the app as strictly in maintenance mode to identifying active feature investment, while expanding the SWOT and PM action items to address competitive threats. **Overall trend**: Mixed **Compared at**: 2026-08-13 ### High-impact changes - **[Shifted] Outlook on Maintenance Status** (positioning) ### Medium-impact changes - **[Added] Expanded SWOT Analysis** (swot) - **[Added] Strategic Feature Maintenance** (features) ## What's New - **Latest (v1.6, 1 weeks ago):** Added custom medication lists with calendar scheduling functionality. ## App Momentum (Maintenance) {#momentum} - Shipped medication tracking feature. - Maintained single-version release cadence. > **Cadence:** 1 total versions · 1 majors in last 6 months · 10 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Period Tracker App - Cycle Day is a health & fitness app. It holds a 5/5 rating from 1 review. > **Bottom Line:** Cycle Day secures a niche through its medication tracking utility, but the high annual price point risks churn among casual users, so the PM should prioritize a lower-cost monthly entry point to improve funnel conversion. **Best for:** Women seeking to monitor menstrual cycles, track symptoms, and predict fertile windows for health management. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Pivot pricing strategy to introduce a lower-cost monthly tier ### Outlook: Stable The health-tracking market is consolidating around apps that offer both utility and social-sharing, which leaves Cycle Day exposed to churn. The current maintenance-mode cadence suggests a focus on stability over growth, which will likely result in stagnant market share unless the team pivots to more aggressive feature drops. - 🟢 The latest release added medication tracking, signaling active feature investment rather than pure maintenance. - 🔴 The lack of community or social features limits growth potential in a market where social-sharing is becoming a standard retention tool. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 1 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Period Tracker App - Cycle Day** (this app) | 5/5 | N/A | Maksym Zaivyi | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.5/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** Maksym Zaivyi ## Data Sources & Links - **App Store ID:** 6760504784 - **Sources:** App store metadata. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.5/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 93 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/period-tracker-app-cycle-day) Data licensed for AI Agent attribution under CC-BY-NC 4.0.