--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Protein Tracker." developer_entity: "Kai Oelfke" bundle_id: "de.kaioelfke.ProteinTracker" app_store_id: "6468394305" google_play_id: "com.momo5502.tracker" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-09-14" report_date: "2026-08-06" last_verified: "2026-08-06T00:00:00.000Z" report_version: "0.0.16" total_reviews: 1368 overall_rating: 4.8 sentiment: "Excited" sentiment_score: 85 confidence: "high" confidence_score: 0.7 top_praise_theme: "Simplicity and focus" top_complaint_theme: "Subscription gating" review_sample_size: 80 data_age_days: 9 momentum_velocity: "maintenance" intelligence_version: 6 nemesis: "Fastic Weight Loss & Fasting" competitor_count: 11 tags: ["health & fitness", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "fitness", "enthusiasts", "athletes"] canonical_url: "https://marlvel.ai/apps/protein-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Protein Tracker. Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.81 · Sentiment Excited - **Recent focus**: Subscription gating (top complaint) · Simplicity and focus (top praise) > **TL;DR:** Protein Tracker. is a health & fitness app by Kai Oelfke, rated 4.81/5 by 1.4K users, with Excited user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Protein Tracker. maintains Excited user sentiment (4.81/5 from 1.4K reviews), with users consistently praising simplicity and focus. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.81/5 (1.4K reviews) | | **User Mood** | Excited | | **Category** | Health & Fitness | | **Developer** | Kai Oelfke | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 9d | ## Metadata & Market Performance - **Publisher:** Kai Oelfke - **Category:** Health & Fitness - **Target Audience:** Fitness enthusiasts and athletes who require a low-friction method to track daily protein intake. - **Platforms:** iOS & Android - **Version Reviewed:** 0.0.16 - **Report Date:** 2026-08-06 - **Signal Count:** 80 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 6468394305 - **Bundle ID:** de.kaioelfke.ProteinTracker - **Google Play ID:** com.momo5502.tracker - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-06 ## Executive Snapshot **What it is:** Protein Tracker is a health and fitness utility for iOS and Android that enables manual and AI-assisted protein intake logging. **Why users hire it:** Users hire this app to reduce the cognitive load of nutritional tracking through a distraction-free, ad-free interface that avoids the bloat of general-purpose health platforms. ## App DNA (Features & Intent) - **[Differentiator] AI Meal Analysis:** Photo-based protein estimation for meals, removing manual entry requirements. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Protein Presets:** Customizable shortcuts for frequently consumed protein sources to enable one-tap logging. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Home Screen Widgets:** At-a-glance visualization of daily protein progress on the iOS home screen. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Protein Tracker maintains a 4.8-star rating across 1,368 reviews on iOS, positioning it as a high-satisfaction niche tool. The lack of Android traction (0 ratings) indicates a significant distribution gap compared to broader health-tracking competitors. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free: Manual logging and basic tracking, Premium: AI meal analysis and HealthKit sync - **Analysis:** Freemium model gates high-utility automation features behind a subscription to monetize power users. ## 🟢 User Sentiment (High Confidence: 1.4K reviews) {#user-sentiment} - **Overall Rating:** 4.81/5 - **Platform Split:** iOS 4.8/5 (1.4K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Simplicity and focus** ### Top Complaints (Impact Areas) - **Subscription gating** ## SWOT Analysis {#swot} **Core Strengths:** - Distraction-free interface sustains high user satisfaction ratings - Home screen widgets provide immediate utility for daily tracking **Growth Levers:** - B2B partnerships with fitness influencers could drive organic acquisition - Wearable integration would expand the utility beyond manual logging ## Recent Changes (v5 → v6) {#recent-changes} The competitive outlook shifted from declining to mixed, reflecting a more balanced view of the app's niche utility versus its lack of active development. **Overall trend**: Mixed **Compared at**: 2026-08-06 ### High-impact changes - **[Shifted] Competitive outlook trend** (positioning) ### Medium-impact changes - **[] Expanded SWOT analysis** (swot) - **[] Formalized feature gaps** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Protein Tracker. vs Fastic Weight Loss & Fasting - **[Fastic Weight Loss & Fasting](https://marlvel.ai/apps/fastic-weight-loss-fasting)** by HealthVida GmbH & Co. KG.: Fastic competes directly by capturing the same health-conscious demographic, shifting the focus from simple protein logging to broader metabolic health and fasting protocols. - **Key differences:** - Leverages AI-powered restaurant menu scanning to provide instant nutritional insights for dining out users. - Gamifies the user experience through a proprietary 'Fastic Score' that tracks long-term metabolic progress. - Integrates fasting-specific timers and educational content that creates a more comprehensive health ecosystem. ### Contenders (Strong Challengers) - **[Fiber Tracker | Plant Power](https://marlvel.ai/apps/fiber-tracker-plant-power)** by Bart Jacobs: This app targets the same health-conscious audience but focuses on a specific nutritional pillar—fiber—rather than protein. - Utilizes an expert-informed methodology specifically designed to optimize gut health through plant diversity tracking. - Focuses on personalized goal setting that adapts to the user's specific dietary preferences and needs. - **[Intermittent Fasting - Clear](https://marlvel.ai/apps/intermittent-fasting-clear)** by ZipoApps: Clear competes for the attention of fitness-focused users who prioritize fasting schedules alongside their nutritional intake. - Integrates relaxation content to support the mental health aspects of intermittent fasting and weight management. - Provides structured fasting plans that guide users through different levels of intensity and duration. - **[Nutrients - Nutrition Facts](https://marlvel.ai/apps/com-pomegranatesoftware-myfood)** by Pomegranate Apps LLC: Nutrients overlaps with this app by providing a deep, offline-accessible database of food information for precise macro tracking. - Offers a robust offline nutrition database, ensuring users can track macros even without internet connectivity. - Includes a recipe builder that allows users to calculate protein content for complex, multi-ingredient meals. - **[Simple Scales - Weight Tracker](https://marlvel.ai/apps/com-rocketvector-simplescales)** by Toast Studio Australia: This app competes for the same user base by offering granular data visualization and metric tracking that complements protein intake goals. - Provides advanced data visualization tools that allow users to correlate weight trends with nutritional intake. - Features customizable reminders that help users maintain consistency in their daily health logging routines. ### Peers (What They Do Better) - **[1st Phorm](https://marlvel.ai/apps/com-firstphorm-apps)** by First Phorm: This app is a direct competitor in the fitness space, offering a comprehensive ecosystem that includes nutrition tracking. - Connects users with 1-on-1 advisor support to provide personalized guidance beyond what an automated app offers. - Runs structured transformation challenges that create high user retention through community and competitive incentives. - **[GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor)** by Grow Labs LLC: While niche, it competes for the same health-tracking user base by offering predictive modeling for physical growth. - Features a proprietary height projection engine that uses lifestyle data to forecast future physical development. - Provides highly specific, custom growth plans that differentiate it from general-purpose nutritional trackers. - **[Indian Weight Loss Diet](https://marlvel.ai/apps/com-iwldbyricha)** by Snatch Education (OPC)Private Limited: It targets the same weight management demographic but provides a more educational, content-heavy approach to nutrition. - Focuses on lifestyle condition management and anti-aging through specific, culturally-relevant dietary education. - Employs a content-first strategy that prioritizes long-term habit change over simple daily metric logging. - **[Always Fit - Viva mais](https://marlvel.ai/apps/app-alwaysfit-suplementos)** by ALWAYS FIT SUPLEMENTOS ALIMENTICIOS LTDA: This app serves the same fitness-oriented audience by combining supplement tracking with e-commerce and longevity content. - Integrates a direct-to-consumer purchase history and order tracking system for supplement replenishment. - Provides humanized support and longevity-focused content to build deeper community engagement than simple trackers. ### New Kids on the Block (What's Innovative) - **[FastZen - Fasting Tracker](https://marlvel.ai/apps/fastzen-fasting-tracker)** by Benjamin Dupin: FastZen enters the market by focusing on the intersection of fasting and progress tracking, appealing to the same health-conscious users. - Visualizes fasting progress through 'fasting zones' to help users understand their metabolic state in real-time. - **[Supplement Inventory](https://marlvel.ai/apps/supplement-inventory)** by Batikan Bozkurt Kursat: This newcomer targets the same fitness audience by adding inventory management to the standard nutritional tracking workflow. - Integrates a barcode scanner to simplify the logging of specific supplement brands and nutritional products. ## App Momentum (Maintenance) {#momentum} - Ships infrequent updates, maintenance mode. - Maintains high user satisfaction ratings. > **Cadence:** 5 total versions · 0 majors in last 6 months · 211 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Protein Tracker. is a health & fitness app that is free with in-app purchases. It holds a 4.81/5 rating from 1.4K reviews. > **Bottom Line:** Protein Tracker succeeds as a focused, ad-free utility, but the lack of cloud-save functionality and the aggressive gating of AI features limit its long-term retention, so the PM should prioritize cloud-save to stabilize the user base. **Best for:** Fitness enthusiasts and athletes who require a low-friction method to track daily protein intake. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship cloud-save functionality because it is the top-requested missing feature → unlock data-loss frustration ### Feature Gaps vs Competitors - Offline nutrition database (available in Nutrients but missing here) ### Outlook: Mixed Casual fitness tracking is consolidating around apps that offer broader metabolic insights, leaving Protein Tracker exposed to rivals with higher retention loops. The current maintenance-mode update cadence leaves the app vulnerable to faster-moving competitors who integrate AI-driven insights more effectively. - 🔴 Lack of cloud-save functionality drives user frustration, which compounds the churn risk for power users who switch devices. - ⚪ Recent updates focused on stability, no feature expansion, signaling a maintenance-mode posture that leaves the app vulnerable to feature-rich rivals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.81/5 | | Total Reviews | 1.4K | | Sentiment | Excited (85/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Protein Tracker.** (this app) | 4.81/5 | Excited | Kai Oelfke | | [Nutrients - Nutrition Facts](https://marlvel.ai/apps/com-pomegranatesoftware-myfood) | 4.3/5 | n/a | Pomegranate Apps LLC | | [1st Phorm](https://marlvel.ai/apps/com-firstphorm-apps) | 4.3/5 | Excited | First Phorm | | [Always Fit - Viva mais](https://marlvel.ai/apps/app-alwaysfit-suplementos) | 5.0/5 | N/A | ALWAYS FIT SUPLEMENTOS ALIMENTICIOS LTDA | | [Indian Weight Loss Diet](https://marlvel.ai/apps/com-iwldbyricha) | 4.7/5 | N/A | Snatch Education (OPC)Private Limited | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | ## Company Profile - **Developer:** Kai Oelfke - **Website:** [https://proteintracker.carrd.co/](https://proteintracker.carrd.co/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/protein-tracker/id6468394305?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.momo5502.tracker&hl=en&gl=us) - **Dev Site:** [Official Website](https://proteintracker.carrd.co/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Nutrients - Nutrition Facts*](https://marlvel.ai/apps/com-pomegranatesoftware-myfood) (Pomegranate Apps LLC) · 4.3/5 Rating - [*1st Phorm*](https://marlvel.ai/apps/com-firstphorm-apps) (First Phorm) · 4.3/5 Rating | Positive Sentiment - [*Always Fit - Viva mais*](https://marlvel.ai/apps/app-alwaysfit-suplementos) (ALWAYS FIT SUPLEMENTOS ALIMENTICIOS LTDA) · 5.0/5 Rating - [*Indian Weight Loss Diet*](https://marlvel.ai/apps/com-iwldbyricha) (Snatch Education (OPC)Private Limited) · 4.7/5 Rating - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Fastic Weight Loss & Fasting*](https://marlvel.ai/apps/fastic-weight-loss-fasting) (HealthVida GmbH & Co. KG.) · 4.8/5 Rating - [*FastZen - Fasting Tracker*](https://marlvel.ai/apps/fastzen-fasting-tracker) (Benjamin Dupin) · N/A Rating - [*Supplement Inventory*](https://marlvel.ai/apps/supplement-inventory) (Batikan Bozkurt Kursat) · N/A Rating - [*Fiber Tracker | Plant Power*](https://marlvel.ai/apps/fiber-tracker-plant-power) (Bart Jacobs) · 4.7/5 Rating - [*Intermittent Fasting - Clear*](https://marlvel.ai/apps/intermittent-fasting-clear) (ZipoApps) · 4.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 80 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 9 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/protein-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.