--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Protein Tracker : ProteinPlan" developer_entity: "KyuBid" bundle_id: "com.kyubid.protein.intake.calculator" app_store_id: "6504261356" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-03" report_date: "2026-07-15" last_verified: "2026-07-15T04:16:12.903Z" report_version: "1.2.6" total_reviews: 213 overall_rating: 4.5 confidence: "low" confidence_score: 0.15 data_age_days: 1 momentum_velocity: "intense" intelligence_version: 3 nemesis: "Lose It! – Calorie Counter" competitor_count: 7 tags: ["health & fitness", "freemium", "mobile app", "app review", "app analysis", "fitness", "enthusiasts", "individuals"] canonical_url: "https://marlvel.ai/apps/protein-tracker-proteinplan" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Protein Tracker : ProteinPlan App Audit ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.48 > **TL;DR:** Protein Tracker : ProteinPlan is a health & fitness app by KyuBid, rated 4.48/5 by 213 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Protein Tracker : ProteinPlan is a health & fitness app by KyuBid. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.48/5 (213 reviews) | | **Category** | Health & Fitness | | **Developer** | KyuBid | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 1d | ## Metadata & Market Performance - **Publisher:** KyuBid - **Category:** Health & Fitness - **Target Audience:** Fitness enthusiasts and individuals tracking macronutrient intake for health or dietary goals. - **Platforms:** iOS & Android - **Version Audited:** 1.2 - **Audit Date:** 2026-07-15 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 6504261356 - **Bundle ID:** com.kyubid.protein.intake.calculator - **Google Play ID:** com.kyubid.protein.intake.calculator - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-15 - **Short Description:** Protein Intake Calculator and Protien Counter. Your daily personal Protein Pal. ## Executive Snapshot **What it is:** ProteinPlan is a specialized protein-intake tracker for fitness enthusiasts, available on iOS and Android. **Why users hire it:** Users hire ProteinPlan to simplify the cognitive load of tracking protein macros for muscle growth without the complexity of full-diet calorie counting. ## App DNA (Features & Intent) - **[Standard] Protein Intake Calculator:** Calculates daily protein requirements based on user-defined goals. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Quick-Log Tracking:** Logs protein intake in a few taps, reducing friction in the core habit loop. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} ProteinPlan occupies a specialized niche in the Health & Fitness category, currently maintaining a 4.48 rating on Android with 212 reviews. The lack of significant iOS traction (1 review) signals a heavy reliance on Android for user acquisition and feedback loops. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad support, In-app purchases - **Analysis:** The freemium model relies on ad-supported usage for the free tier, necessitating high session frequency to maintain revenue. ## SWOT Analysis {#swot} **Core Strengths:** - Specialized protein-first logging reduces cognitive load for muscle-building users **Critical Frictions:** - Manual entry friction limits session frequency compared to automated rivals **Growth Levers:** - B2B partnerships with fitness influencers could drive user acquisition **Market Threats:** - AI-assisted trackers like Appediet automate food logging, eroding manual-entry value ## Recent Changes (v2 → v3) {#recent-changes} The app transitioned to a freemium monetization model and updated its competitive strategy to address the threat of AI-automated logging. **Overall trend**: Mixed **Compared at**: 2026-07-15 ### High-impact changes - **[Shifted] Monetization Model Update** (pricing) — Pricing model moved from free to freemium, introducing ad-supported usage and in-app purchases. - **[Shifted] Competitive Stance** (positioning) — Positioning shifted from a simple utility to a niche tool that must now defend against AI-driven automation to prevent churn. ### Medium-impact changes - **[Shifted] Target Audience Refinement** (audience) — Target audience definition narrowed from general users to fitness enthusiasts tracking macronutrients. - **[Removed] Feature List Consolidation** (features) — The feature list was reduced from five items to two, focusing exclusively on the core intake calculator and quick-log habit loop. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Protein Tracker : ProteinPlan vs Lose It! – Calorie Counter — Head to Head - **[Lose It! – Calorie Counter](https://marlvel.ai/apps/com-fitnow-loseit)** by FitNow: With over 750,000 reviews and a long-standing market presence, this app is the primary benchmark for calorie and macronutrient tracking. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Features a massive, community-verified food database that simplifies logging for long-term users - Integrates with a wide array of wearable fitness devices to automate caloric burn adjustments - Offers advanced macro-tracking and nutrient analysis that goes beyond basic protein counting - **Where Protein Tracker : ProteinPlan wins:** - ✅ Focuses specifically on protein intake, reducing the cognitive load for users who only care about muscle building - **Where Lose It! – Calorie Counter wins:** - ❌ Provides a comprehensive ecosystem for weight management that includes social support and extensive food logging - ❌ Maintains a high release velocity, shipping 16 updates in six months to keep the UX modern - **Verdict:** The target app must lean into its specialized protein-first niche to avoid being commoditized by the broader, more feature-rich Lose It! platform. ### Contenders (Strong Challengers) - **[Carb Manager—Keto Diet Tracker](https://marlvel.ai/apps/com-wombatapps-carbtracker)** by Wombat Apps LLC [Moat: Medium]: Dominates the specialized diet tracking segment with a massive user base and highly specific nutritional focus. - Specializes in keto-specific macro tracking, including net carb calculations that general trackers often miss - Includes a robust recipe library and meal planning tools tailored to specific dietary restrictions - **[Calorie Counter - MyNetDiary](https://marlvel.ai/apps/com-mynetdiary-mynetdiary)** by MyNetDiary Inc. [Moat: Medium]: A high-performing, frequently updated alternative that emphasizes clinical accuracy and user-friendly design. - Provides medically-backed guidance and diabetes-friendly tracking features that appeal to health-conscious users - Maintains a high update cadence, ensuring compatibility with the latest OS features and health APIs - **[Lifesum: AI Calorie Counter](https://marlvel.ai/apps/com-sillens-ishape)** by Lifesum AB [Moat: Medium]: Uses AI-driven insights to differentiate its calorie tracking experience from manual entry competitors. - Leverages AI to provide personalized meal recommendations based on the user's specific health goals - Emphasizes a clean, lifestyle-oriented design that feels more like a wellness app than a data tracker ### Peers (What They Do Better) - **[Noom Weight Loss, Food Tracker](https://marlvel.ai/apps/com-noom-wlc)** by Noom, Inc.: Operates in the broader weight loss category with a heavy focus on behavioral psychology. - Uses a psychological coaching model rather than just raw data tracking to drive user retention - Requires a significant time commitment for daily lessons, contrasting with the target's quick-log approach - **[Fitbod: Gym & Fitness Planner](https://marlvel.ai/apps/com-fitbod)** by Fitbod Inc.: Adjacent fitness app that focuses on workout programming rather than nutritional intake. - Generates dynamic workout plans based on available equipment and previous performance data - Focuses on the 'how' of exercise rather than the 'what' of nutritional consumption ### New Kids on the Block (What's Innovative) - **[AI Calorie Counter - Appediet](https://marlvel.ai/apps/com-appediet-appediet)** by Appediet Information PTE. LTD: A recent entrant with high update frequency, signaling an aggressive push into the AI-assisted tracking space. ## App Momentum (Intense) {#momentum} - Ships minor functional improvements. - Maintains steady Android update cadence. > **Cadence:** 3 total versions · 0 majors in last 6 months · 16 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Protein Tracker : ProteinPlan is an established health & fitness app that is free with in-app purchases. With a 4.48/5 rating from 213 reviews, it shows polarized user reception. > **Bottom Line:** ProteinPlan provides a focused utility for protein tracking, but its manual-entry model struggles against automated calorie-tracking giants, so the PM must prioritize barcode scanning to reduce logging friction and defend against churn. **Best for:** Fitness enthusiasts and individuals tracking macronutrient intake for health or dietary goals. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Integrate barcode scanning because manual entry is the top friction point → increase daily logging frequency — *Manual entry is the primary differentiator for competitors like Lose It! who automate the process.* _(trade-off: deprioritize Pause the UI redesign sprint, as functional logging utility has a higher impact on retention than aesthetic updates.)_ ### Feature Gaps vs Competitors - Barcode scanning (available in Lose It! but missing here) - Wearable fitness device integration (available in Lose It! but missing here) ### Outlook: Mixed The fitness tracking market is consolidating around AI-assisted automation, leaving manual-entry apps exposed to rapid churn. ProteinPlan must pivot to automated logging to remain relevant, or it risks becoming a legacy tool for a shrinking user segment. - 🔴 AI-driven competitors are automating food logging, which increases the churn risk for manual-entry apps like ProteinPlan by Q3. - ⚪ Recent updates focused on minor functionality, suggesting the app is in maintenance mode rather than aggressive feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.48/5 | | Total Reviews | 213 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Protein Tracker : ProteinPlan** (this app) | 4.48/5 | N/A | KyuBid | | [Noom Weight Loss, Food Tracker](https://marlvel.ai/apps/com-noom-wlc) | 4.7/5 | Frustrated | Noom, Inc. | | [Calorie Counter - MyNetDiary](https://marlvel.ai/apps/com-mynetdiary-mynetdiary) | 4.8/5 | N/A | MyNetDiary Inc. | | [Lose It! – Calorie Counter](https://marlvel.ai/apps/com-fitnow-loseit) | 4.8/5 | Mixed | FitNow | | [Fitbod: Gym & Fitness Planner](https://marlvel.ai/apps/com-fitbod) | 4.8/5 | N/A | Fitbod Inc. | | [Lifesum: AI Calorie Counter](https://marlvel.ai/apps/com-sillens-ishape) | 4.6/5 | Frustrated | Lifesum AB | ## Company Profile - **Developer:** KyuBid - **Website:** [https://kyubid.com](https://kyubid.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/protein-tracker-by-proteinplan/id6504261356?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.kyubid.protein.intake.calculator&hl=en&gl=us) - **Dev Site:** [Official Website](https://kyubid.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Noom Weight Loss, Food Tracker*](https://marlvel.ai/apps/com-noom-wlc) (Noom, Inc.) — 4.7/5 Rating | Negative Sentiment - [*Calorie Counter - MyNetDiary*](https://marlvel.ai/apps/com-mynetdiary-mynetdiary) (MyNetDiary Inc.) — 4.8/5 Rating | N/A Sentiment - [*Lose It! – Calorie Counter*](https://marlvel.ai/apps/com-fitnow-loseit) (FitNow) — 4.8/5 Rating | Mixed Sentiment - [*Fitbod: Gym & Fitness Planner*](https://marlvel.ai/apps/com-fitbod) (Fitbod Inc.) — 4.8/5 Rating | N/A Sentiment - [*Lifesum: AI Calorie Counter*](https://marlvel.ai/apps/com-sillens-ishape) (Lifesum AB) — 4.6/5 Rating | Negative Sentiment - [*Carb Manager—Keto Diet Tracker*](https://marlvel.ai/apps/com-wombatapps-carbtracker) (Wombat Apps LLC) — 4.8/5 Rating | Mixed Sentiment - [*AI Calorie Counter - Appediet*](https://marlvel.ai/apps/com-appediet-appediet) (Appediet Information PTE. LTD) — 4.8/5 Rating | N/A Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) — 4.7/5 Rating | N/A Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) — 4.7/5 Rating | Positive Sentiment - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) — 4.7/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 1 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/protein-tracker-proteinplan) Data licensed for AI Agent attribution under CC-BY-NC 4.0.