--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Rewire: CBT & DBT for emotions" developer_entity: "Authentek LLC" bundle_id: "com.rewireit.rewireitapp" app_store_id: "6737538908" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-12" report_date: "2026-08-13" last_verified: "2026-08-13T00:00:00.000Z" report_version: "2.0.7" total_reviews: 362 overall_rating: 4.7 sentiment: "Excited" sentiment_score: 65 confidence: "medium" confidence_score: 0.45 top_praise_theme: "AI-driven cognitive exercises help users identify and reframe negative thought patterns during daily check-ins" top_complaint_theme: "Aggressive paywall placement after lengthy onboarding creates feelings of abandonment and frustration for vulnerable users" review_sample_size: 25 total_review_count: 25 analyzed_review_count: 25 data_age_days: 91 momentum_velocity: "active" intelligence_version: 3 tags: ["health & fitness", "subscription", "excited sentiment", "mobile app", "app review", "app analysis", "individuals", "managing", "depression,"] canonical_url: "https://marlvel.ai/apps/rewire-cbt-dbt-for-emotions" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Rewire: CBT & DBT for emotions Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Rating 4.67 · Sentiment Excited - **Recent focus**: Aggressive paywall placement after lengthy onboarding creates feelings of abandonment and frustration for vulnerable users (top complaint) · AI-driven cognitive exercises help users identify and reframe negative thought patterns during daily check-ins (top praise) > **TL;DR:** Rewire: CBT & DBT for emotions is a health & fitness app by Authentek LLC, rated 4.67/5 by 362 users, with Excited user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Rewire: CBT & DBT for emotions maintains Excited user sentiment (4.67/5 from 362 reviews), with users consistently praising ai-driven cognitive exercises help users identify and reframe negative thought patterns during daily check-ins. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.67/5 (362 reviews) | | **User Mood** | Excited | | **Category** | Health & Fitness | | **Developer** | Authentek LLC | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 91d | ## Metadata & Market Performance - **Publisher:** Authentek LLC - **Category:** Health & Fitness - **Target Audience:** Individuals managing BPD, depression, or anxiety who seek structured, AI-guided cognitive behavioral therapy tools. - **Platforms:** iOS & Android - **Version Reviewed:** 2.0.7 - **Report Date:** 2026-08-13 - **Signal Count:** 25 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 6737538908 - **Bundle ID:** com.rewireit.rewireitapp - **Google Play ID:** com.rewireit.rewireitapp - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-13 ## Executive Snapshot **What it is:** Rewire is a mental health app providing CBT and DBT exercises and AI-guided journaling for users managing BPD, anxiety, and depression on iOS and Android. **Why users hire it:** Users hire Rewire to gain structured, daily emotional regulation support that replaces or supplements expensive professional therapy sessions. ## App DNA (Features & Intent) - **[Differentiator] AI Journal:** Real-time processing of user input to identify emotional triggers and thought patterns. Revenue Link: Premium-tier gate — core utility for paid subscribers to track mental health progress. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Life Coach:** Automated daily guidance providing actionable steps for emotional regulation. Revenue Link: Retention loop — daily check-ins increase session frequency and app habituation. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] CBT and DBT Exercises:** Science-based guided sessions for reframing thoughts and managing intense feelings. Revenue Link: Premium-tier gate — restricts access to full therapeutic content library to paid users. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. ## Market Position {#market-position} Rewire maintains a 4.67 rating across 362 total ratings, positioning itself as a niche therapeutic tool within the Health & Fitness category. The reliance on a subscription-only model for core features creates a high barrier to entry compared to ad-supported mental health peers. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with limited access, Premium tier required for full feature access - **Analysis:** Subscription-only model for full access, with pricing variable by region and currency. ## 🟢 User Sentiment (Medium Confidence: 25 of 25 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.67/5 - **Platform Split:** iOS 4.7/5 (362 ratings) - **Overall Sentiment:** Excited ### Top Praises - **AI-driven cognitive exercises help users identify and reframe negative thought patterns during daily check-ins** - **Intuitive interface design allows users to navigate complex mental health exercises without feeling overwhelmed or judged** - **Affordable subscription model provides a practical alternative to expensive professional therapy and physical workbooks** ### Top Complaints (Impact Areas) - **Aggressive paywall placement after lengthy onboarding creates feelings of abandonment and frustration for vulnerable users** ## SWOT Analysis {#swot} **Core Strengths:** - AI-driven cognitive exercises help users identify and reframe negative thought patterns during daily check-ins **Growth Levers:** - Integration of home screen widgets would allow users to display personal affirmations for daily reminders ## Recent Changes (v2 → v3) {#recent-changes} The app's core features and sentiment remain stable, but the analytical framing has shifted to emphasize the negative impact of technical instability and aggressive monetization on user retention. **Overall trend**: Mixed **Compared at**: 2026-08-13 ### High-impact changes - **[Shifted] Executive Summary Tone** (positioning) ### Medium-impact changes - **[Shifted] Contrarian Perspective** (positioning) ### Low-impact changes - **[Removed] SWOT Consolidation** (swot) ## What's New - **Latest (v2.0.6, 4 days ago):** Added new exercises based on user feedback. ## App Momentum (Active) {#momentum} - Ships weekly feature updates. - Added new exercises in latest release. > **Cadence:** 2 total versions · 2 majors in last 6 months · 0 days since last update · 8 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Rewire: CBT & DBT for emotions is a market-leading health & fitness app. With a 4.67/5 rating from 362 reviews, it delivers strong user satisfaction. > **Bottom Line:** Rewire provides effective CBT and DBT tools, but the aggressive paywall and technical instability erode user trust, so the PM must prioritize stability fixes and transparent pricing to reduce churn. **Best for:** Individuals managing BPD, depression, or anxiety who seek structured, AI-guided cognitive behavioral therapy tools. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit paywall placement because user reviews report feeling misled after lengthy onboarding → reduce churn ### Outlook: Mixed The mental health app market is consolidating around high-retention, stable platforms, leaving Rewire exposed due to its technical instability. Improving stability is the prerequisite for scaling the subscription funnel, as current churn is driven by access failures rather than content quality. - 🔴 Technical instability in the latest release (app freezes, login failures) prevents access to paid content, which increases churn risk for the subscription model. - 🟢 The latest release ships new exercises based on user feedback, demonstrating active feature investment rather than maintenance mode. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.67/5 | | Total Reviews | 362 | | Sentiment | Excited (65/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Rewire: CBT & DBT for emotions** (this app) | 4.67/5 | Excited | Authentek LLC | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.5/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** Authentek LLC ## Data Sources & Links - **App Store ID:** 6737538908 - **Google Play ID:** com.rewireit.rewireitapp - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.5/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 25 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 91 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/rewire-cbt-dbt-for-emotions) Data licensed for AI Agent attribution under CC-BY-NC 4.0.