--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Selfworth: Self-Esteem & CBT" developer_entity: "Piet Gehrke" bundle_id: "com.gehrkestudio.selfworth" app_store_id: "6782119492" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-10-16" report_date: "2026-10-31" last_verified: "2026-10-31T00:00:00.000Z" report_version: "1.6.7" total_reviews: 2 overall_rating: 5 sentiment: "Thrilled" sentiment_score: 90 confidence: "medium" confidence_score: 0.45 top_praise_theme: "Daily guided exercises provide a simple and accessible way for users to improve their self-esteem" review_sample_size: 2 total_review_count: 2 analyzed_review_count: 2 data_age_days: 15 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["health & fitness", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "self-help"] canonical_url: "https://marlvel.ai/apps/selfworth-self-esteem-cbt" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Selfworth: Self-Esteem & CBT Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 5 · Sentiment Thrilled - **Recent focus**: Daily guided exercises provide a simple and accessible way for users to improve their self-esteem (top praise) > **TL;DR:** Selfworth: Self-Esteem & CBT is a health & fitness app by Piet Gehrke, rated 5/5 by 2 users, with Thrilled user sentiment (90/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Selfworth: Self-Esteem & CBT maintains Thrilled user sentiment (5/5 from 2 reviews), with users consistently praising daily guided exercises provide a simple and accessible way for users to improve their self-esteem. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (2 reviews) | | **User Mood** | Thrilled | | **Category** | Health & Fitness | | **Developer** | Piet Gehrke | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 15d | ## Metadata & Market Performance - **Publisher:** Piet Gehrke - **Category:** Health & Fitness - **Target Audience:** Individuals seeking self-help tools for self-esteem who prefer evidence-based cognitive behavioral methods over traditional positive affirmations. - **Platforms:** iOS & Android - **Version Reviewed:** 1.6.7 - **Report Date:** 2026-10-31 - **Signal Count:** 2 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 6782119492 - **Bundle ID:** com.gehrkestudio.selfworth - **Google Play ID:** com.gehrkestudio.selfworth - **Data Window:** Analysis based on signals collected up to 2026-10-31 ## Executive Snapshot **What it is:** Selfworth: Self-Esteem & CBT is a health and fitness app for iOS and Android that provides guided cognitive behavioral therapy exercises for self-esteem. **Why users hire it:** The app removes the need for therapist-supported programs by providing a brief, self-guided adaptation of evidence-based CBT, which serves users seeking measurable self-improvement tools. ## App DNA (Features & Intent) - **[Differentiator] Evidence-Based Journaling:** Daily log requiring users to record one concrete, real-world action to counter negative self-perception. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] CBT-Based Thought Reframing:** Guided exercises to identify and answer harsh thoughts using recorded evidence. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Differentiator] Privacy-First Architecture:** Local-only data storage with no account requirement, no analytics, and no ad trackers. * *User Intent:* Users prioritize data protection and trust in the platform. ## Market Position {#market-position} Selfworth: Self-Esteem & CBT operates in the Health & Fitness category with a 5-star rating across 2 reviews. The privacy-first, no-account requirement differentiates it from mainstream competitors that rely on data-heavy personalization. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier includes daily check-in, evidence logging, compassion breaks, and basic reviews, Premium tier at $9.99/month, $59.99/year, or $149.00 lifetime - **Analysis:** Freemium model anchored by a permanent free floor, with advanced CBT exercises and historical look-backs gated behind a 14-day trial. ## 🟢 User Sentiment (Medium Confidence: 2 of 2 reviews analyzed) {#user-sentiment} - **Overall Rating:** 5/5 - **Platform Split:** iOS 5.0/5 (2 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Daily guided exercises provide a simple and accessible way for users to improve their self-esteem** - **Elegant and simple design makes it easy for users to check in with their thought habits** ## SWOT Analysis {#swot} **Core Strengths:** - Privacy-first architecture reduces friction for privacy-conscious users. - Evidence-based daily journaling provides a clear mechanism for habit formation. **Growth Levers:** - Localized pricing could capture users in non-English regions. ## What's New - **Latest (v1.6.7, 2 weeks ago):** Introduced 14-day free trials for monthly and yearly plans, alongside new daily habit tracking and interface refinements. ## App Momentum (Maintenance) {#momentum} - Shipped 14-day free trial update. - Added daily habit tracking functionality. - Refined session flow for onboarding. > **Cadence:** 1 total versions · 1 majors in last 6 months · 17 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Selfworth: Self-Esteem & CBT is a health & fitness app that is free with in-app purchases. It holds a 5/5 rating from 2 reviews. > **Bottom Line:** Selfworth: Self-Esteem & CBT maintains a strong position by anchoring its value in evidence-based CBT rather than generic affirmations, but the current low review volume leaves the app vulnerable to discovery challenges. Focusing on building social proof through user-led testimonials would address the trust gap currently limiting conversion. **Best for:** Individuals seeking self-help tools for self-esteem who prefer evidence-based cognitive behavioral methods over traditional positive affirmations. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship user-led testimonial integration because low review volume limits social proof → increase conversion rate. ### Outlook: Stable Users report: The self-esteem segment is shifting toward evidence-based, privacy-focused tools as users become more wary of data-harvesting in mental health apps. Selfworth: Self-Esteem & CBT is well-positioned to capture this segment, provided it can overcome the discovery barrier posed by its low review volume. - 🟢 The latest release introduced a 14-day free trial, which lowers the barrier to entry for users skeptical of subscription-based health tools. - ⚪ The app maintains a maintenance-mode release cadence with 1 release in the last 17 days, suggesting a focus on stability over rapid feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 2 | | Sentiment | Thrilled (90/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Selfworth: Self-Esteem & CBT** (this app) | 5/5 | Thrilled | Piet Gehrke | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Caspar Health](https://marlvel.ai/apps/caspar-health) | 3.6/5 | Mixed | GOREHA GmbH | | [evolum - Meditation & Yoga](https://marlvel.ai/apps/evolum-meditation-yoga) | 4.7/5 | Excited | Rodger Studio (Apps) | | [FAMHLTH: Family Health Tracker](https://marlvel.ai/apps/famhlth-family-health-tracker) | N/A/5 | N/A | Quinton Nixon | | [Gluten Checker](https://marlvel.ai/apps/gluten-checker) | N/A/5 | N/A | JIRI CHOMAT | ## Company Profile - **Developer:** Piet Gehrke - **Website:** [https://selfworth.app](https://selfworth.app) ## Data Sources & Links - **App Store ID:** 6782119492 - **Google Play ID:** com.gehrkestudio.selfworth - **Dev Site:** [Official Website](https://selfworth.app) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Caspar Health*](https://marlvel.ai/apps/caspar-health) (GOREHA GmbH) · 3.6/5 Rating - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Rodger Studio (Apps)) · 4.7/5 Rating | Positive Sentiment - [*FAMHLTH: Family Health Tracker*](https://marlvel.ai/apps/famhlth-family-health-tracker) (Quinton Nixon) · N/A Rating - [*Gluten Checker*](https://marlvel.ai/apps/gluten-checker) (JIRI CHOMAT) · N/A Rating - [*Gluten Free For Me*](https://marlvel.ai/apps/gluten-free-for-me) (Adam First) · 4.8/5 Rating - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Lunara: Cycle, Symptom Tracker*](https://marlvel.ai/apps/lunara-cycle-symptom-tracker) (Fuzhou Jiku Technology Co., Ltd.) · N/A Rating - [*Medical Kundali Match Health*](https://marlvel.ai/apps/medical-kundali-match-health) (Medical Match Pvt Ltd) · N/A Rating - [*Ovulation Predictor*](https://marlvel.ai/apps/ovulation-predictor) (RAHI PATEL) · 1.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 15 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/selfworth-self-esteem-cbt) Data licensed for AI Agent attribution under CC-BY-NC 4.0.