--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Simple CBT - Mental Health App" developer_entity: "Kevin David Tanner" bundle_id: "com.kevintanner.Simple-CBT" app_store_id: "1530094822" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-29" report_date: "2026-09-04" last_verified: "2026-09-04T00:00:00.000Z" report_version: "2.4" total_reviews: 40 overall_rating: 4.8 sentiment: "Thrilled" sentiment_score: 85 confidence: "medium" confidence_score: 0.5 top_praise_theme: "The minimalist design and clear CBT thought record structure help users process complex emotions efficiently" top_complaint_theme: "The rigid step-by-step entry process creates frustration for users who find the workflow overly complex" review_sample_size: 14 total_review_count: 14 analyzed_review_count: 14 data_age_days: 71 momentum_velocity: "steady" intelligence_version: 3 tags: ["health & fitness", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "minimalist,"] canonical_url: "https://marlvel.ai/apps/simple-cbt-mood-tracker-log" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Simple CBT - Mental Health App Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.78 · Sentiment Thrilled - **Recent focus**: The rigid step-by-step entry process creates frustration for users who find the workflow overly complex (top complaint) · The minimalist design and clear CBT thought record structure help users process complex emotions efficiently (top praise) > **TL;DR:** Simple CBT - Mental Health App is a health & fitness app by Kevin David Tanner, rated 4.78/5 by 40 users, with Thrilled user sentiment (85/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Simple CBT - Mental Health App maintains Thrilled user sentiment (4.78/5 from 40 reviews), with users consistently praising the minimalist design and clear cbt thought record structure help users process complex emotions efficiently. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.78/5 (40 reviews) | | **User Mood** | Thrilled | | **Category** | Health & Fitness | | **Developer** | Kevin David Tanner | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 71d | ## Metadata & Market Performance - **Publisher:** Kevin David Tanner - **Category:** Health & Fitness - **Target Audience:** Individuals seeking a minimalist, privacy-focused tool for cognitive behavioral therapy and mood tracking. - **Platforms:** iOS - **Version Reviewed:** 2.4 - **Report Date:** 2026-09-04 - **Signal Count:** 14 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 1530094822 - **Bundle ID:** com.kevintanner.Simple-CBT - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-04 ## Executive Snapshot **What it is:** Simple CBT is a minimalist cognitive behavioral therapy journal for tracking mood and identifying cognitive distortions on iOS. **Why users hire it:** The app removes the financial and privacy friction of subscription-based mental health tools by keeping all data local and free. ## App DNA (Features & Intent) - **[Differentiator] On-device AI Perspective:** Provides feedback on journal entries using local processing. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Quick Action Home Screen Shortcuts:** Direct access to thought records and mood check-ins. - **[Standard] PDF Export:** Converts entries into documents for therapist sharing. ## Market Position {#market-position} Simple CBT holds a 4.78 rating across 40 ratings, maintaining a steady release cadence with a major update 5 days ago. The free, non-monetized model positions the app as a low-barrier entry point for users avoiding subscription-heavy mental health competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app with no stated subscription or IAP - **Analysis:** Simple CBT operates as a free tool, prioritizing user acquisition and brand authority over immediate monetization. ## 🟢 User Sentiment (Medium Confidence: 14 of 14 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.78/5 - **Platform Split:** iOS 4.8/5 (40 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **The minimalist design and clear CBT thought record structure help users process complex emotions efficiently** - **The completely free access to all core features provides significant value for mental health support** - **The quick capture functionality allows users to record thoughts immediately when they experience distress** ### Top Complaints (Impact Areas) - **The rigid step-by-step entry process creates frustration for users who find the workflow overly complex** ## SWOT Analysis {#swot} **Core Strengths:** - Local-first data architecture ensures privacy and offline reliability - Minimalist, task-specific UI reduces friction for high-stress moments **Growth Levers:** - Bulk PDF export functionality improves utility for therapist sharing - Biometric lock implementation addresses privacy concerns for sensitive entries ## Recent Changes (v2 → v3) {#recent-changes} The app has sharpened its competitive positioning by explicitly framing its local-first, free-to-use model as a direct alternative to subscription-based mental health platforms. This pivot clarifies the app's stance on data privacy and retention while addressing previous ambiguity regarding iCloud sync capabilities. **Overall trend**: Stable **Compared at**: 2026-09-04 ### High-impact changes - **[Shifted] Competitive Positioning Pivot** (positioning) ### Medium-impact changes - **[Improved] iCloud Sync Clarification** (features) - **[Shifted] SWOT Categorization Update** (swot) ## What's New - **Latest (v2.4, 5 days ago):** Added home screen quick actions for direct access to Quick Capture, thought records, exercises, and mood check-ins. ## App Momentum (Steady) {#momentum} - Shipped home screen quick-action shortcuts. - Maintains steady 30-day update cadence. > **Cadence:** 2 total versions · 1 majors in last 6 months · 5 days since last update · 30 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Simple CBT - Mental Health App is a market-leading health & fitness app that is completely free. With a 4.78/5 rating from 40 reviews, it delivers strong user satisfaction. > **Bottom Line:** Simple CBT succeeds by offering a privacy-first, free alternative to subscription-heavy mental health tools. Addressing the rigid entry workflow will unlock higher daily usage, as the current structure creates friction for users needing rapid, spontaneous thought capture. **Best for:** Individuals seeking a minimalist, privacy-focused tool for cognitive behavioral therapy and mood tracking. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship biometric lock feature because privacy is a top-requested concern in reviews → increase user retention ### Outlook: Stable The mental health app market is consolidating around subscription-based platforms that prioritize seamless cloud-sync and data portability. Simple CBT remains advantaged in the privacy-conscious segment, but the lack of an account system limits its ability to retain users who require long-term, cross-device data tracking. - 🟢 The latest release adds home screen shortcuts, showing active feature investment rather than maintenance-only updates. - 🔴 Frequent requests for cloud-sync and biometric locks suggest the current feature set is insufficient for long-term power users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.78/5 | | Total Reviews | 40 | | Sentiment | Thrilled (85/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Simple CBT - Mental Health App** (this app) | 4.78/5 | Thrilled | Kevin David Tanner | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** Kevin David Tanner - **Website:** [https://www.squeakbyte.com/simple-cbt](https://www.squeakbyte.com/simple-cbt) ## Data Sources & Links - **App Store ID:** 1530094822 - **Dev Site:** [Official Website](https://www.squeakbyte.com/simple-cbt) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Excellent Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 14 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 71 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/simple-cbt-mood-tracker-log) Data licensed for AI Agent attribution under CC-BY-NC 4.0.