---
title: "Start TODAY Meal Plan, Fitness — App Overview"
url: https://marlvel.ai/apps/start-today-meal-plan-fitness
category: Health & Fitness
developer: NBC News Digital, LLC
platforms: ios, android
rating: 3.4 (29 ratings)
pricing: subscription
report_level: overview
generated: 2026-04-24
last_verified: "2026-04-24T01:29:18.530Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app offers a comprehensive wellness ecosystem, users report significant friction regarding the paywall and a lack of tablet optimization.

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| Metric | Value |
|--------|-------|
| Category | Health & Fitness |
| Rating | 3.4 ★ (29) |
| Pricing | subscription |
| Platforms | iOS, Android |
| Latest Version (iOS) | 2.4.0 |
| Latest Version (Android) | 1.0.16.5 |
| Developer | NBC News Digital, LLC |

<!-- SECTION: Summary -->
## What is Start TODAY Meal Plan, Fitness?

Start TODAY is a wellness platform from NBC News Digital that provides users with integrated fitness routines and dietitian-curated meal plans. The app distinguishes itself by leveraging the TODAY Show brand and expert-led coaching to support users in achieving their health and weight management goals.

<!-- SECTION: Key Features -->
## Key Features

- **Live Coaching Calls**: Users gain access to bi-monthly live sessions with wellness experts.
- **Dietitian-Curated Meal Plans**: Provides structured meal plans tailored to specific goals like heart health and weight loss, complete with grocery lists.
- **Daily Fitness Challenges**: Offers a variety of workout styles including walking, dance cardio, and strength training for all fitness levels.

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## Who is it for?

Individuals seeking a structured, expert-guided approach to daily fitness and nutrition management.

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## Links

- [App Store](https://apps.apple.com/us/app/start-today-meal-plan-fitness/id6448191724?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=com.today.StartToday&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/apps/start-today-meal-plan-fitness)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/apps/start-today-meal-plan-fitness).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*