--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Stay Alive" developer_entity: "Grassroots Suicide Prevention" bundle_id: "uk.org.prevent-suicide.Stay-Alive" app_store_id: "915458967" google_play_id: "uk.org.suicideprevention.stayalive" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-09" report_date: "2026-10-04" last_verified: "2026-10-04T00:00:00.000Z" report_version: "4.3.0" total_reviews: 402 overall_rating: 3.5 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.8 top_praise_theme: "Mental health professionals and users find the self-guided resource library helpful for crisis management" top_complaint_theme: "Regional resource limitations exclude users outside of the United Kingdom from accessing relevant local help" review_sample_size: 52 total_review_count: 52 analyzed_review_count: 52 data_age_days: 41 momentum_velocity: "maintenance" intelligence_version: 2 competitor_count: 3 tags: ["health & fitness", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "experiencing", "suicidal"] canonical_url: "https://marlvel.ai/apps/stay-alive" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Stay Alive Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 3.53 · Sentiment Mixed - **Recent focus**: Regional resource limitations exclude users outside of the United Kingdom from accessing relevant local help (top complaint) · Mental health professionals and users find the self-guided resource library helpful for crisis management (top praise) > **TL;DR:** Stay Alive is a health & fitness app by Grassroots Suicide Prevention, rated 3.53/5 by 402 users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Stay Alive shows Mixed sentiment (3.53/5 from 402 reviews) - users praise mental health professionals and users find the self-guided resource library helpful for crisis management but report issues with regional resource limitations exclude users outside of the united kingdom from accessing relevant local help. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.53/5 (402 reviews) | | **User Mood** | Mixed | | **Category** | Health & Fitness | | **Developer** | Grassroots Suicide Prevention | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 41d | ## Metadata & Market Performance - **Publisher:** Grassroots Suicide Prevention - **Category:** Health & Fitness - **Target Audience:** Individuals in the UK experiencing suicidal thoughts and those supporting others in crisis. - **Platforms:** iOS & Android - **Version Reviewed:** 4.3.0 - **Report Date:** 2026-10-04 - **Signal Count:** 52 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 915458967 - **Bundle ID:** uk.org.prevent-suicide.Stay-Alive - **Google Play ID:** uk.org.suicideprevention.stayalive - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-10-04 ## Executive Snapshot **What it is:** Stay Alive is a pocket suicide prevention resource for the UK, providing crisis support tools and safety planning on iOS and Android. **Why users hire it:** The app removes the friction of finding immediate, verified crisis support by centralizing local UK resources and personal coping strategies in one confidential, ad-free space. ## App DNA (Features & Intent) - **[Differentiator] Find Help Now:** Database of UK national and local crisis support services. - **[Differentiator] LifeBox:** Secure storage for user-uploaded photos, videos, and audio clips. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Standard] Safety Plan:** Customizable crisis intervention template for documenting coping strategies. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Stay Alive maintains a 4.0-star rating across 402 total ratings. Its non-commercial, charity-backed model positions it as a public-health utility rather than a standard consumer wellness app. ## Monetization Strategy - **Model:** Free - **Tiers:** Fully free access to all features - **Analysis:** The app operates as a free, non-profit resource funded by charitable and clinical partnerships. ## 🟡 User Sentiment (High Confidence: 52 of 52 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.53/5 - **Platform Split:** iOS 4.0/5 (9 ratings) | Android 3.5/5 (393 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Mental health professionals and users find the self-guided resource library helpful for crisis management** - **The absence of advertisements creates a focused and respectful environment for users in distress** - **The app serves as a portable and accessible tool for individuals managing bipolar or depressive symptoms** ### Top Complaints (Impact Areas) - **Regional resource limitations exclude users outside of the United Kingdom from accessing relevant local help** ## SWOT Analysis {#swot} **Core Strengths:** - Clinical expertise provided by Sussex Partnership NHS Foundation Trust - Ad-free, non-profit model builds high user trust **Growth Levers:** - Modular content customization for the reasons for living section ## What's New - **Latest (v4.3.0, 3 weeks ago):** Introduced a wind down routine and expanded content with new pages, alongside UI color refinements. ## App Momentum (Maintenance) {#momentum} - Ships latest release with wind-down routine. - Maintains ~25-day update cadence. > **Cadence:** 1 total versions · 1 majors in last 6 months · 25 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Stay Alive is a health & fitness app that is completely free. With a 3.53/5 rating from 402 reviews, it shows mixed user reception. > **Bottom Line:** Stay Alive provides a high-trust, clinically-backed resource, but technical instability on Android undermines its core mission. Prioritizing launch reliability would ensure the app remains a dependable tool for users in crisis. **Best for:** Individuals in the UK experiencing suicidal thoughts and those supporting others in crisis. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit Android launch stability because crashes prevent access during crises → increase session success rate ### Feature Gaps vs Competitors - International crisis directory (available in general wellness apps but absent here) ### Outlook: Mixed The crisis-prevention market is consolidating around high-trust, clinically-verified tools. Stay Alive is well-positioned in the UK, but its technical instability on Android creates a significant churn risk for users in acute distress. - 🔴 Technical instability on Android builds prevents users from accessing support during crises, which erodes the core utility of the app. - 🟢 The latest release added a wind-down routine, showing that the team is still actively iterating on the feature set. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.53/5 | | Total Reviews | 402 | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Stay Alive** (this app) | 3.53/5 | Mixed | Grassroots Suicide Prevention | | [NHS Weight Loss Plan](https://marlvel.ai/apps/nhs-weight-loss-plan) | N/A/5 | Thrilled | Department of Health and Social Care (Digital) | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Caspar Health](https://marlvel.ai/apps/caspar-health) | 3.6/5 | Mixed | GOREHA GmbH | | [evolum - Meditation & Yoga](https://marlvel.ai/apps/evolum-meditation-yoga) | 4.7/5 | Excited | Rodger Studio (Apps) | | [FAMHLTH: Family Health Tracker](https://marlvel.ai/apps/famhlth-family-health-tracker) | N/A/5 | N/A | Quinton Nixon | ## Company Profile - **Developer:** Grassroots Suicide Prevention - **Website:** [https://www.stayalive.app/](https://www.stayalive.app/) - **Social:** [Facebook](https://www.facebook.com/GrassrootsSP) · [X/Twitter](https://twitter.com/GrassrootsSP) · [YouTube](https://www.youtube.com/user/GrassrootsCIC) ## Data Sources & Links - **App Store ID:** 915458967 - **Google Play ID:** uk.org.suicideprevention.stayalive - **Dev Site:** [Official Website](https://www.stayalive.app/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*NHS Weight Loss Plan*](https://marlvel.ai/apps/nhs-weight-loss-plan) (Department of Health and Social Care (Digital)) · N/A Rating | Excellent Sentiment - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Caspar Health*](https://marlvel.ai/apps/caspar-health) (GOREHA GmbH) · 3.6/5 Rating - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Rodger Studio (Apps)) · 4.7/5 Rating | Positive Sentiment - [*FAMHLTH: Family Health Tracker*](https://marlvel.ai/apps/famhlth-family-health-tracker) (Quinton Nixon) · N/A Rating - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Lunara: Cycle, Symptom Tracker*](https://marlvel.ai/apps/lunara-cycle-symptom-tracker) (Fuzhou Jiku Technology Co., Ltd.) · N/A Rating - [*Medical Kundali Match Health*](https://marlvel.ai/apps/medical-kundali-match-health) (Medical Match Pvt Ltd) · N/A Rating - [*Ovulation Predictor*](https://marlvel.ai/apps/ovulation-predictor) (RAHI PATEL) · 1.0/5 Rating - [*QUITTR - Break Free Now*](https://marlvel.ai/apps/com-vnm-i-give-up) (Quittr, LLC) · 4.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 52 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 41 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/stay-alive) Data licensed for AI Agent attribution under CC-BY-NC 4.0.