--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Step Counter - SDG" developer_entity: "SDG CODE DOO NIS" bundle_id: "com.sdgcode.stepcounter" app_store_id: "1349335506" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-29" report_date: "2026-10-18" last_verified: "2026-10-18T00:00:00.000Z" report_version: "1.8.2" total_reviews: 3196 overall_rating: 3.7 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.7 top_praise_theme: "The lightweight app footprint allows users to track fitness metrics without consuming significant device storage" top_complaint_theme: "Inaccurate step counting occurs when the app registers hand movements or stationary shaking as active steps" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 28 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["health & fitness", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "fitness", "users"] canonical_url: "https://marlvel.ai/apps/step-counter-sdg" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Step Counter - SDG Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 3.7 · Sentiment Mixed - **Recent focus**: Inaccurate step counting occurs when the app registers hand movements or stationary shaking as active steps (top complaint) · The lightweight app footprint allows users to track fitness metrics without consuming significant device storage (top praise) > **TL;DR:** Step Counter - SDG is a health & fitness app by SDG CODE DOO NIS, rated 3.7/5 by 3.2K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Step Counter - SDG shows Mixed sentiment (3.7/5 from 3.2K reviews) - users praise the lightweight app footprint allows users to track fitness metrics without consuming significant device storage but report issues with inaccurate step counting occurs when the app registers hand movements or stationary shaking as active steps. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.7/5 (3.2K reviews) | | **User Mood** | Mixed | | **Category** | Health & Fitness | | **Developer** | SDG CODE DOO NIS | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 28d | ## Metadata & Market Performance - **Publisher:** SDG CODE DOO NIS - **Category:** Health & Fitness - **Target Audience:** Casual fitness users seeking a simple, battery-efficient pedometer for daily activity tracking. - **Platforms:** iOS & Android - **Version Reviewed:** 2.0.1 - **Report Date:** 2026-10-18 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1349335506 - **Bundle ID:** com.sdgcode.stepcounter - **Google Play ID:** com.sdgcode.stepcounter - **Data Window:** Analysis based on signals collected up to 2026-10-18 ## Executive Snapshot **What it is:** Step Counter is a free, ad-supported pedometer app for iOS and Android that tracks daily walking metrics via device accelerometers. **Why users hire it:** The app removes the battery-drain friction associated with GPS-based fitness trackers, serving users who need a lightweight, always-on solution for daily step counting. ## App DNA (Features & Intent) - **[Differentiator] Accelerometer-based tracking:** Records steps via device sensors to minimize battery drain. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Calorie and distance metrics:** Calculates activity data based on user-provided physical metrics. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Sensitivity adjustments:** Allows manual calibration to correct step detection errors. ## Market Position {#market-position} Step Counter maintains a stable, free-to-use position in the Health & Fitness category. With a 4.45-star rating on iOS across 42 reviews and a 3.69-star rating on Android across 3,154 reviews, the platform-level rating gap highlights inconsistent performance across the two ecosystems. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ad support - **Analysis:** The app is entirely free and ad-supported, with no IAP or subscription gates observed. ## 🟡 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.7/5 - **Platform Split:** iOS 4.5/5 (42 ratings) | Android 3.7/5 (3.2K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The lightweight app footprint allows users to track fitness metrics without consuming significant device storage** - **Simple interface design allows users to monitor steps and distance without complex setup requirements** ### Top Complaints (Impact Areas) - **Inaccurate step counting occurs when the app registers hand movements or stationary shaking as active steps** ## SWOT Analysis {#swot} **Core Strengths:** - Accelerometer-based tracking reduces battery-related churn **Growth Levers:** - Algorithm refinement could restore user trust in data precision ## What's New - **Latest (v2.0.1, 8 months ago):** Updated the application design. ## App Momentum (Maintenance) {#momentum} - Ships minor design improvements only. - Eight months without feature expansion. > **Cadence:** 2 total versions · 1 majors in last 6 months · 261 days since last update · 175 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Step Counter - SDG is a health & fitness app that is completely free. With a 3.7/5 rating from 3.2K reviews, it shows mixed user reception. > **Bottom Line:** Step Counter rests on a battery-efficient tracking mechanism, but persistent sensor inaccuracies and stability failures threaten its core retention. Addressing the motion-detection algorithm would restore the data trust required to compete in the crowded pedometer market. **Best for:** Casual fitness users seeking a simple, battery-efficient pedometer for daily activity tracking. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild motion-detection logic because inaccurate step counting is the #1 complaint theme → improve retention ### Outlook: Declining Users report: The pedometer market is consolidating around apps that offer seamless health-data integration, leaving Step Counter exposed due to its manual, isolated design. Without a return to active development, the app will likely see continued erosion of its user base as competitors address the stability and accuracy gaps that currently plague the experience. - 🔴 The eight-month update gap signals a shift to maintenance mode, which leaves the app vulnerable to more active competitors. - 🔴 Persistent reports of inaccurate tracking and background crashes erode user trust, leading to a declining sentiment trend. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.7/5 | | Total Reviews | 3.2K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Step Counter - SDG** (this app) | 3.7/5 | Mixed | SDG CODE DOO NIS | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Caspar Health](https://marlvel.ai/apps/caspar-health) | 3.6/5 | Mixed | GOREHA GmbH | | [evolum - Meditation & Yoga](https://marlvel.ai/apps/evolum-meditation-yoga) | 4.7/5 | Excited | Rodger Studio (Apps) | | [FAMHLTH: Family Health Tracker](https://marlvel.ai/apps/famhlth-family-health-tracker) | N/A/5 | N/A | Quinton Nixon | | [Gluten Checker](https://marlvel.ai/apps/gluten-checker) | N/A/5 | N/A | JIRI CHOMAT | ## Company Profile - **Developer:** SDG CODE DOO NIS - **Website:** [https://www.sdgcode.com](https://www.sdgcode.com) ## Data Sources & Links - **App Store ID:** 1349335506 - **Google Play ID:** com.sdgcode.stepcounter - **Dev Site:** [Official Website](https://www.sdgcode.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Caspar Health*](https://marlvel.ai/apps/caspar-health) (GOREHA GmbH) · 3.6/5 Rating - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Rodger Studio (Apps)) · 4.7/5 Rating | Positive Sentiment - [*FAMHLTH: Family Health Tracker*](https://marlvel.ai/apps/famhlth-family-health-tracker) (Quinton Nixon) · N/A Rating - [*Gluten Checker*](https://marlvel.ai/apps/gluten-checker) (JIRI CHOMAT) · N/A Rating - [*Gluten Free For Me*](https://marlvel.ai/apps/gluten-free-for-me) (Adam First) · 4.8/5 Rating - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Lunara: Cycle, Symptom Tracker*](https://marlvel.ai/apps/lunara-cycle-symptom-tracker) (Fuzhou Jiku Technology Co., Ltd.) · N/A Rating - [*Medical Kundali Match Health*](https://marlvel.ai/apps/medical-kundali-match-health) (Medical Match Pvt Ltd) · N/A Rating - [*Ovulation Predictor*](https://marlvel.ai/apps/ovulation-predictor) (RAHI PATEL) · 1.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 28 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/step-counter-sdg) Data licensed for AI Agent attribution under CC-BY-NC 4.0.