--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Stupid Simple Macro Recipes" developer_entity: "Venn Interactive, Inc." bundle_id: "com.venninteractive.recipes" app_store_id: "1636570138" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-07" report_date: "2026-09-19" last_verified: "2026-09-19T00:00:00.000Z" report_version: "3.2" total_reviews: 41 overall_rating: 4.2 sentiment: "Mixed" sentiment_score: 45 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Keto-friendly recipe database provides delicious meal options that are easy for home cooks to prepare" top_complaint_theme: "Technical instability causes pages to freeze and prevents users from scrolling or opening recipe content" review_sample_size: 2 total_review_count: 2 analyzed_review_count: 2 data_age_days: 11 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["health & fitness", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "fitness-focused", "individuals", "tracking"] canonical_url: "https://marlvel.ai/apps/stupid-simple-macro-recipes" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Stupid Simple Macro Recipes Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.24 · Sentiment Mixed - **Recent focus**: Technical instability causes pages to freeze and prevents users from scrolling or opening recipe content (top complaint) · Keto-friendly recipe database provides delicious meal options that are easy for home cooks to prepare (top praise) > **TL;DR:** Stupid Simple Macro Recipes is a health & fitness app by Venn Interactive, Inc., rated 4.24/5 by 41 users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Stupid Simple Macro Recipes shows Mixed sentiment (4.24/5 from 41 reviews) - users praise keto-friendly recipe database provides delicious meal options that are easy for home cooks to prepare but report issues with technical instability causes pages to freeze and prevents users from scrolling or opening recipe content. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.24/5 (41 reviews) | | **User Mood** | Mixed | | **Category** | Health & Fitness | | **Developer** | Venn Interactive, Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 11d | ## Metadata & Market Performance - **Publisher:** Venn Interactive, Inc. - **Category:** Health & Fitness - **Target Audience:** Fitness-focused individuals tracking macros or following keto diets who want to reduce the manual effort of meal planning and food logging. - **Platforms:** iOS & Android - **Version Reviewed:** 3.2 - **Report Date:** 2026-09-19 - **Signal Count:** 2 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1636570138 - **Bundle ID:** com.venninteractive.recipes - **Google Play ID:** com.venninteractive.recipes - **Data Window:** Analysis based on signals collected up to 2026-09-19 ## Executive Snapshot **What it is:** Stupid Simple Macro Recipes is a meal planning and recipe generation app for macro-trackers on iOS and Android. **Why users hire it:** It removes the cognitive load of calculating macro-compliant meals by generating recipes and meal plans that sync directly to the user's food log. ## App DNA (Features & Intent) - **[Differentiator] Vibe Search:** Matches recipes to user-selected protein, carb, vegetable, and cuisine preferences with macro-filtering. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] AI Recipe Generation:** Generates new recipes from scratch based on user-selected ingredients and macro targets. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] One-Tap Food Log Sync:** Saves recipes directly to the Stupid Simple Macro Tracker food log without manual entry. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Stupid Simple Macro Recipes maintains a niche position in the Health & Fitness category, currently holding a 4.24 rating across 41 total ratings. The reliance on a companion app for full utility creates a high barrier to entry for users not already within the Venn Interactive ecosystem. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with daily limits on Vibe search and AI meal planning, Premium tier with unlimited searches, AI recipes, and grocery lists - **Analysis:** The freemium model uses daily usage caps on AI features to drive conversion to unlimited Premium access. ## 🟡 User Sentiment (Medium Confidence: 2 of 2 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.24/5 - **Platform Split:** iOS 4.2/5 (41 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Keto-friendly recipe database provides delicious meal options that are easy for home cooks to prepare** ### Top Complaints (Impact Areas) - **Technical instability causes pages to freeze and prevents users from scrolling or opening recipe content** ## SWOT Analysis {#swot} **Core Strengths:** - One-tap sync mechanism with the companion tracker app creates a sticky, multi-app workflow. **Growth Levers:** - Expansion of the recipe database into non-keto niches could capture a broader segment of the macro-tracking market. ## What's New - **Latest (v3.2, 1 months ago):** Introduced a redesigned recipe format for improved readability and added native recipe sharing capabilities. ## App Momentum (Maintenance) {#momentum} - Ships approximately one update every 24 days. - Latest release added redesigned recipe formats. > **Cadence:** 2 total versions · 1 majors in last 6 months · 11 days since last update · 24 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Stupid Simple Macro Recipes is a health & fitness app that is free with in-app purchases. It holds a 4.24/5 rating from 41 reviews. > **Bottom Line:** Technical instability currently prevents the app from delivering on its core value proposition of simplicity. Addressing these navigation failures is the only way to unlock the retention potential of the one-tap sync workflow. **Best for:** Fitness-focused individuals tracking macros or following keto diets who want to reduce the manual effort of meal planning and food logging. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Rebuild core navigation and content loading mechanisms because technical instability is the #1 churn risk → improve retention ### Outlook: Mixed The market for AI-assisted meal planning is consolidating, and Stupid Simple Macro Recipes is currently exposed due to technical instability. Unless the team prioritizes stability over new feature expansion, the app risks losing its user base to more reliable competitors. - 🔴 Frequent freezing and navigation failures prevent users from accessing core recipe content, which directly erodes the daily active habit. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.24/5 | | Total Reviews | 41 | | Sentiment | Mixed (45/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Stupid Simple Macro Recipes** (this app) | 4.24/5 | Mixed | Venn Interactive, Inc. | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [evolum - Meditation & Yoga](https://marlvel.ai/apps/evolum-meditation-yoga) | 4.7/5 | Excited | Evolum | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | Mixed | Grow Labs LLC | | [SpeechPacer](https://marlvel.ai/apps/speechpacer) | 1.0/5 | N/A | Felix Thron | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | ## Company Profile - **Developer:** Venn Interactive, Inc. - **Website:** [https://www.mystupidsimpleapp.com](https://www.mystupidsimpleapp.com) - **Social:** [Instagram](https://www.instagram.com/stupidsimplemacrotracker) · [TikTok](https://www.tiktok.com/@stupidsimplemacro) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/stupid-simple-macro-recipes/id1636570138?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.venninteractive.recipes&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.mystupidsimpleapp.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*SpeechPacer*](https://marlvel.ai/apps/speechpacer) (Felix Thron) · 1.0/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*나만의 짐, 나만의 운동공간이 필요할 때*](https://marlvel.ai/apps/this-is-a-web-service-that-allows-you-to-reserve-a) (lvher) · N/A Rating - [*하이타이 - 최저가 마사지, 스웨디시, 타이마사지 할인*](https://marlvel.ai/apps/kr-co-apptube-hitai2) (앱튜브(AppTube)) · 4.7/5 Rating - [*しりもちアプリ*](https://marlvel.ai/apps/scade-shirimochi) (株式会社S-CADE) · N/A Rating - [*ねむねむボタン*](https://marlvel.ai/apps/hiroto-neoti-neoti) (HIROTO TSUTSUSHIMA) · N/A Rating - [*ストレス・チェック*](https://marlvel.ai/apps/app--661) (Satoshi Sato) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 11 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/stupid-simple-macro-recipes) Data licensed for AI Agent attribution under CC-BY-NC 4.0.