## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-25T01:04:53.529Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "The AMPM Club" developer_entity: "Codefish SAL" bundle_id: "com.in2.ampmclb" app_store_id: "6758391786" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-18" report_date: "2026-05-25" last_verified: "2026-05-25" report_version: "4.4.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 0 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "MemberMe+" competitor_count: 9 tags: ["health & fitness", "free", "mobile app", "app review", "app analysis", "fitness", "enthusiasts", "seeking"] canonical_url: "https://marlvel.ai/intel-report/health-fitness/the-ampm-club" license: "CC-BY-NC 4.0" content_version: "v2" --- # The AMPM Club App Audit ## TL;DR {#tldr} - **Category**: Health & Fitness · Free > **TL;DR:** The AMPM Club is a health & fitness app by Codefish SAL, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** The AMPM Club is a health & fitness app by Codefish SAL. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Health & Fitness | | **Developer** | Codefish SAL | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Codefish SAL - **Category:** Health & Fitness - **Target Audience:** Fitness enthusiasts seeking a centralized platform to book classes and engage with a local club community. - **Platforms:** iOS - **Version Audited:** 4.4.0 - **Audit Date:** 2026-05-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6758391786 - **Bundle ID:** com.in2.ampmclb - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-25 ## Executive Snapshot **What it is:** The AMPM Club is a fitness class booking and community engagement app for iOS users. **Why users hire it:** Users hire the app to manage fitness schedules and connect with local club members, serving the need for centralized facility access. ## App DNA (Features & Intent) - **[Standard] Class Booking:** Digital scheduling interface for fitness sessions within the app - **[Differentiator] Community Connection:** Social networking tools for members to interact within the club environment * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Multi-language Support:** Interface localization available in Arabic, English, French, Hindi, and Urdu * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} The AMPM Club serves the boutique fitness segment with a focus on localized scheduling. The absence of a grossing rank indicates the current free-only model fails to capture value from the booking utility. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access - **Analysis:** The app is currently listed as free with no explicit in-app purchase or subscription tiers identified. ## SWOT Analysis {#swot} **Core Strengths:** - 5-language localization functions as a B2B distribution moat into international fitness partnerships **Critical Frictions:** - No integrated payment gateway forces manual billing overhead - Lack of social proof features limits organic growth **Growth Levers:** - Wearable integration would sync fitness data to increase daily active usage - B2B partnerships with local gyms could scale user acquisition **Market Threats:** - MemberMe+ backend integration creates a high barrier for facility operators to switch - 24/7 automated access features in new entrants threaten unstaffed gym models ## Recent Changes (v3 → v4) {#recent-changes} The platform has pivoted its competitive focus from general fitness utility to boutique facility management, highlighting critical gaps in payment processing and administrative features. **Overall trend**: Stable **Compared at**: 2026-05-25 ### High-impact changes - **[Shifted] Competitive Landscape Pivot** (positioning) — Replaced general fitness competitors with direct facility-management rivals like MemberMe+ and ClubReady Mobile to better reflect the boutique fitness market. - **[Added] Functional Weakness Identification** (swot) — Explicitly identified the lack of integrated payment gateways and social proof features as primary weaknesses limiting growth. ### Medium-impact changes - **[Added] Strategic Opportunities and Threats** (swot) — Added wearable integration and B2B partnerships as opportunities, and 24/7 automated access as a new competitive threat. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### The AMPM Club vs MemberMe+ — Head to Head - **[MemberMe+](https://marlvel.ai/intel-report/health-fitness/memberme)** by EZFacility.com, Inc.: MemberMe+ directly competes for the same facility-management market share by providing a white-labeled booking interface for fitness centers. - **Key differences:** - Offers deep integration with EZFacility backend systems, providing a more robust administrative management suite. - Long-standing market presence provides a proven, albeit dated, infrastructure for multi-location facility scheduling. - **Where The AMPM Club wins:** - ✅ Modern UI/UX design offers a more intuitive and frictionless booking flow for end-users. - ✅ Leaner codebase allows for faster feature deployment compared to the legacy-heavy MemberMe+ architecture. - **Where MemberMe+ wins:** - ❌ Established ecosystem integration with EZFacility reduces friction for existing facility operators. - ❌ Proven track record in handling complex, high-volume facility scheduling and member management tasks. - **Verdict:** The target should focus on superior mobile-first design and rapid iteration to outpace the legacy-burdened MemberMe+ platform. ### Contenders (Strong Challengers) - **[ClubReady Mobile](https://marlvel.ai/intel-report/health-fitness/clubready-mobile)** by ClubReady: ClubReady serves the same fitness facility demographic, focusing on membership management and session booking. - Includes native membership barcode functionality, streamlining the physical check-in process at the front desk. - Provides integrated credit management tools that allow users to track and purchase sessions directly. - **[Industrious](https://marlvel.ai/intel-report/health-fitness/industrious)** by Fitness Industrious LLC: Industrious competes by offering a similar branded class-scheduling experience tailored for boutique fitness studios. - Maintains a significantly higher user rating, suggesting superior stability and user satisfaction in core workflows. - Frequent release cadence indicates a more active development cycle for feature parity and bug fixes. ### Peers (What They Do Better) - **[Sistema de Gimnasio - MLP](https://marlvel.ai/intel-report/sports/cl-enred-mlp-sistemadegimnasio_mlp)** by Rodrigo Terroba SpA: This app provides a similar booking and tracking utility for gym members in specific regional markets. - Focuses on a simplified, localized feature set that prioritizes basic workout tracking over complex scheduling. - Operates with a lower barrier to entry for small-scale gyms needing basic digital management tools. - **[Active Arcade](https://marlvel.ai/intel-report/health-fitness/active-arcade)** by Nex: While focused on gamified fitness, it competes for the same time and attention of users looking for active lifestyles. - Utilizes proprietary AI-powered motion tracking to turn standard living rooms into interactive fitness zones. - Leverages social highlight sharing to create a viral loop that the target app currently lacks. - **[RecFW](https://marlvel.ai/intel-report/business/recfw)** by City of Fort Worth, Texas: RecFW occupies the same activity-booking space, specifically catering to municipal recreation and facility management. - Integrates directly with Apple HealthKit, allowing users to sync fitness data across their ecosystem. - Supports contactless check-in features, reducing administrative overhead for facility staff during peak hours. - **[30 Day Splits Training](https://marlvel.ai/intel-report/health-fitness/30-day-splits-training)** by ZipoApps: This app targets the same health-conscious audience but focuses on specialized training plans rather than facility booking. - Features a dedicated visual progress tracking system that keeps users engaged through daily milestones. - Offers a specialized library of stretching content that provides value beyond simple class scheduling. ### New Kids on the Block (What's Innovative) - **[KYN AI: Fitness Planner](https://marlvel.ai/intel-report/health-fitness/kyn-ai-fitness-planner)** by TinyChef: This app introduces AI-driven personalization to the fitness planning space, challenging static booking models. - Uses adaptive scheduling algorithms to personalize weekly fitness plans based on user performance data. - **[CARDIO SPORT - Košice](https://marlvel.ai/intel-report/health-fitness/cardio-sport-kosice)** by OnGym s.r.o.: A new entrant providing automated facility access and membership management for local fitness centers. - Implements 24/7 automated facility access, a high-value feature for modern, unstaffed gym environments. ## What's New - **Latest (v4.4.0, 6 days ago):** General bug fixes and performance improvements. ## App Momentum (Zombie) {#momentum} - Launched initial iOS build Feb 2026. - Ships localization for five languages. > **Cadence:** 1 total versions · 0 majors in last 6 months · 6 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} The AMPM Club is an established health & fitness app that is completely free. > **Bottom Line:** The AMPM Club provides a functional booking utility but lacks the monetization and administrative depth to compete with established facility managers, so the PM must prioritize payment integration to move beyond a simple scheduling tool. **Best for:** Fitness enthusiasts seeking a centralized platform to book classes and engage with a local club community. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Integrate payment gateway because the current free-only model lacks revenue capture → increase LTV — *The app currently has no monetization tiers, limiting its sustainability against competitors like ClubReady.* _(trade-off: deprioritize Pause the community-feature expansion — revenue stability is a higher priority than social engagement.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Ship wearable data sync because it increases daily active usage → improve retention — *Competitors like RecFW utilize HealthKit to provide value beyond simple booking.* _(trade-off: deprioritize Deprioritize the UI polish sprint — functional data integration provides higher user value.)_ ### Feature Gaps vs Competitors - Integrated payment processing (available in ClubReady Mobile but absent here) - Native barcode check-in (available in ClubReady Mobile but absent here) - Apple HealthKit sync (available in RecFW but absent here) ### Outlook: Stable The boutique fitness market is consolidating around platforms that offer end-to-end management, including billing and check-in. The AMPM Club remains exposed as a pure-play booking utility, so growth depends on integrating administrative features that gym operators require to replace their legacy systems. - ⚪ The app remains in a basic utility phase with no active monetization, limiting its ability to scale against established facility-management competitors. - 🟢 Multi-language support provides a clear path for B2B expansion into international markets, which is a differentiator against single-region competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **The AMPM Club** (this app) | N/A/5 | N/A | Codefish SAL | | [Sistema de Gimnasio - MLP](https://marlvel.ai/intel-report/sports/cl-enred-mlp-sistemadegimnasio_mlp) | 3.2/5 | N/A | Rodrigo Terroba SpA | | [Active Arcade](https://marlvel.ai/intel-report/health-fitness/active-arcade) | 4.7/5 | Excited | Nex | | [KYN AI: Fitness Planner](https://marlvel.ai/intel-report/health-fitness/kyn-ai-fitness-planner) | N/A/5 | N/A | TinyChef | | [RecFW](https://marlvel.ai/intel-report/business/recfw) | 5.0/5 | N/A | City of Fort Worth, Texas | | [Industrious](https://marlvel.ai/intel-report/health-fitness/industrious) | 4.9/5 | Excited | Fitness Industrious LLC | ## Company Profile - **Developer:** Codefish SAL ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/the-ampm-club/id6758391786?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Sistema de Gimnasio - MLP*](https://marlvel.ai/intel-report/sports/cl-enred-mlp-sistemadegimnasio_mlp) (Rodrigo Terroba SpA) — 3.2/5 Rating | N/A Sentiment - [*Active Arcade*](https://marlvel.ai/intel-report/health-fitness/active-arcade) (Nex) — 4.7/5 Rating | Positive Sentiment - [*KYN AI: Fitness Planner*](https://marlvel.ai/intel-report/health-fitness/kyn-ai-fitness-planner) (TinyChef) — N/A Rating | N/A Sentiment - [*RecFW*](https://marlvel.ai/intel-report/business/recfw) (City of Fort Worth, Texas) — 5.0/5 Rating | N/A Sentiment - [*Industrious*](https://marlvel.ai/intel-report/health-fitness/industrious) (Fitness Industrious LLC) — 4.9/5 Rating | Positive Sentiment - [*ClubReady Mobile*](https://marlvel.ai/intel-report/health-fitness/clubready-mobile) (ClubReady) — 2.8/5 Rating | Negative Sentiment - [*MemberMe+*](https://marlvel.ai/intel-report/health-fitness/memberme) (EZFacility.com, Inc.) — 3.0/5 Rating | Mixed Sentiment - [*30 Day Splits Training*](https://marlvel.ai/intel-report/health-fitness/30-day-splits-training) (ZipoApps) — 4.5/5 Rating | Positive Sentiment - [*CARDIO SPORT - Košice*](https://marlvel.ai/intel-report/health-fitness/cardio-sport-kosice) (OnGym s.r.o.) — N/A Rating | N/A Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/intel-report/health-fitness/tallerteen-grow-taller-now) (Viral App Developement LLC) — 4.7/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/health-fitness/the-ampm-club) Data licensed for AI Agent attribution under CC-BY-NC 4.0.