--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Traffic Light Calorie Counter & Food Guide" developer_entity: "Jommi UG (haftungsbeschrankt)" bundle_id: "com.JommiOnlineMarketing.fcLiteGB" app_store_id: "422134261" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2016-09-27" report_date: "2026-08-06" last_verified: "2026-08-06T00:00:00.000Z" report_version: "3.5.4" total_reviews: 4 overall_rating: 2.5 confidence: "low" confidence_score: 0.05 data_age_days: 10 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "Fastic Weight Loss & Fasting" competitor_count: 11 tags: ["health & fitness", "subscription", "mobile app", "app review", "app analysis", "health-conscious", "families", "individuals"] canonical_url: "https://marlvel.ai/apps/traffic-light-calorie-counter-food-guide" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Traffic Light Calorie Counter & Food Guide Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Subscription - **Signal**: Rating 2.5 > **TL;DR:** Traffic Light Calorie Counter & Food Guide is a health & fitness app by Jommi UG (haftungsbeschrankt), rated 2.5/5 by 4 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Traffic Light Calorie Counter & Food Guide is a health & fitness app by Jommi UG (haftungsbeschrankt). ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.5/5 (4 reviews) | | **Category** | Health & Fitness | | **Developer** | Jommi UG (haftungsbeschrankt) | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 10d | ## Metadata & Market Performance - **Publisher:** Jommi UG (haftungsbeschrankt) - **Category:** Health & Fitness - **Target Audience:** Health-conscious families and individuals seeking a simplified, non-technical approach to nutritional awareness. - **Platforms:** iOS - **Version Reviewed:** 3.5.4 - **Report Date:** 2026-08-06 - **Signal Count:** 3 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 422134261 - **Bundle ID:** com.JommiOnlineMarketing.fcLiteGB - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-06 ## Executive Snapshot **What it is:** Traffic Light Calorie Counter & Food Guide is a nutritional tracking app for families that uses color-coded labels to simplify food choices on iOS. **Why users hire it:** Users hire this app for a low-friction, visual way to explain nutritional quality to children, avoiding the complexity of professional calorie-counting tools. ## App DNA (Features & Intent) - **[Standard] Traffic Light Labeling:** Color-coded visual indicators for nutritional quality; functions as the primary retention hook for non-technical users. - **[Standard] BMI & Ideal Weight Analysis:** Standardized health metrics; serves as a secondary utility to drive Pro tier conversion. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Manual Ingredient Analysis:** Manual check for hidden components; acts as a basic gate for the Pro subscription tier. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} The app holds a 2.5-star rating across 4 reviews, signaling a lack of market traction. The 3512-day update gap confirms a maintenance-mode position that cannot compete with active category rivals. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free, Pro ($0.99/mo, $1.99/3mo, $2.99/yr) - **Analysis:** The app uses a low-cost subscription model to gate advanced features, but the lack of recent updates makes the Pro tier a high-risk purchase. ## SWOT Analysis {#swot} **Core Strengths:** - Traffic-light labeling provides an intuitive, low-barrier entry for families. **Growth Levers:** - Integrate automated barcode scanning to reduce manual entry friction. ## Recent Changes (v3 → v4) {#recent-changes} The app's strategic outlook shifted from a recommendation to sunset the product to a more nuanced approach of removing paid tiers to preserve brand reputation while remaining in maintenance mode. **Overall trend**: Stable **Compared at**: 2026-08-06 ### High-impact changes - **[Shifted] Strategic Recommendation Pivot** (positioning) ### Medium-impact changes - **[Improved] Executive Summary Risk Disclosure** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Traffic Light Calorie Counter & Food Guide vs Fastic Weight Loss & Fasting - **[Fastic Weight Loss & Fasting](https://marlvel.ai/apps/fastic-weight-loss-fasting)** by HealthVida GmbH & Co. KG.: Fastic competes directly by offering comprehensive weight management and nutritional guidance, capturing the same health-conscious demographic seeking structured dietary control. - **Key differences:** - Integrates AI-driven restaurant menu scanning to provide real-time nutritional insights for dining out. - Features a proprietary 'Fastic Score' that gamifies user progress and encourages long-term retention. - Offers advanced protein fasting protocols that go beyond this app's basic food labeling system. ### Contenders (Strong Challengers) - **[Mentor Fit Pro](https://marlvel.ai/apps/com-mentorfitpro-mentorfitpro)** by Benja Guedj: Mentor Fit Pro competes by providing evidence-based nutritional tracking and caloric estimation for users focused on fitness. - Prioritizes evidence-based information, appealing to users who are skeptical of generic health advice. - Focuses on precise caloric estimation rather than this app's simplified traffic-light food labeling system. - **[Smart Calorie AI](https://marlvel.ai/apps/smart-calorie-ai)** by Wartraf sp. z o.o.: Smart Calorie AI challenges this app by leveraging generative AI to simplify the process of logging meals and tracking nutrition. - Features an integrated AI chat interface that allows users to ask natural language questions about nutrition. - Automates meal logging through advanced product scanning, significantly reducing the manual effort required by this app. - **[Fasting Tracker : Weight Water](https://marlvel.ai/apps/fasting-tracker-weight-water)** by Rafael Mursalov: This app competes by offering structured fasting plans and progress tracking, which overlaps with this app's goal of healthy weight management. - Includes smart reminders and dedicated fasting timers that keep users engaged throughout their daily routine. - Offers structured fasting plans that provide a clearer path to weight loss than this app's guide. - **[Nourish - Gut Health Tracker](https://marlvel.ai/apps/com-coopmac-nourish)** by Cooper MacGregor: Nourish targets the same health-conscious user base by focusing on food analysis and personalized dietary recommendations. - Provides deep-dive gut health insights that differentiate it from this app's general calorie counting. - Uses automated food scanning analysis to deliver personalized health recommendations based on specific dietary needs. ### Peers (What They Do Better) - **[EN Rx Calculator](https://marlvel.ai/apps/naheeda-mustofa-enrxcalculator)** by Naheeda Mustofa: This app serves a similar nutritional tracking function but is positioned specifically for medical and enteral nutrition needs. - Offers specialized enteral nutrition databases that cater to clinical needs rather than general consumer weight loss. - Includes advanced serving conversion tools tailored for medical professionals and patients requiring precise intake. - **[Macros from Brazil](https://marlvel.ai/apps/macros-from-brazil)** by Biographics Consultoria e Design LTDA: This app provides a specialized database for nutritional calculation, competing with this app's food guide functionality. - Utilizes the TACO database, offering highly specific nutritional data for a wide range of food items. - Provides dynamic nutritional calculations that are more granular than this app's basic traffic-light system. - **[Weight Watchers Scale](https://marlvel.ai/apps/weight-watchers-scale)** by nguyen thanh: This app serves the same weight management audience by providing standardized BMI calculations and measurement tracking. - Focuses on standardized measurement systems and BMI tracking rather than this app's food-labeling approach. - Provides a simplified, utility-focused toolset for users who only need basic weight monitoring features. - **[Sund med Duer](https://marlvel.ai/apps/io-beefit-fitmedduer)** by Henrik Duer: This app occupies the same health and fitness niche by combining nutritional guidance with broader lifestyle and mental health tools. - Integrates mental health tools and community support, creating a holistic wellness experience beyond just calorie counting. - Provides professional exercise programming alongside nutritional advice for a more complete fitness solution. ### New Kids on the Block (What's Innovative) - **[Supplement Inventory](https://marlvel.ai/apps/supplement-inventory)** by Batikan Bozkurt Kursat: This app targets the intersection of nutritional tracking and inventory management, a niche adjacent to this app's food guide. - Combines barcode scanning with inventory management to help users track their supplement intake and stock levels. - **[Kim: AI Health Assistant](https://marlvel.ai/apps/com-oculi-kim)** by Oculi Medical: Kim enters the market as a modern AI-first assistant that automates food tracking and health logging. - Uses a voice and chat-based interface to make logging food and supplements significantly faster than manual entry. ## App Momentum (Zombie) {#momentum} - Last update 3512 days ago. - No feature releases in 3 years. > **Cadence:** 5 total versions · 0 majors in last 6 months · 3512 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Traffic Light Calorie Counter & Food Guide is a health & fitness app. It holds a 2.5/5 rating from 4 reviews. > **Bottom Line:** The app retains a unique visual hook for families, but the lack of updates since 2016 makes the Pro tier a liability, so the PM should pivot to a maintenance-only model or sunset the subscription to protect brand reputation. **Best for:** Health-conscious families and individuals seeking a simplified, non-technical approach to nutritional awareness. ### PM Action Plan (Next Best Moves) - [ ] Sunset Pro subscription tier because the lack of updates since 2016 makes it a high-risk purchase → reduce refund/support overhead. ### Feature Gaps vs Competitors - AI-driven meal scanning (available in Fastic but absent here) ### Outlook: Declining The market is consolidating around AI-first nutritional assistants, leaving static guides like this one exposed to rapid churn. Maintenance-mode status without feature expansion signals an inevitable decline in user acquisition and retention as competitors introduce automated scanning and personalized insights. - 🔴 The 3512-day update gap indicates the app is in maintenance mode, which accelerates churn as users migrate to modern, AI-assisted alternatives. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.5/5 | | Total Reviews | 4 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Traffic Light Calorie Counter & Food Guide** (this app) | 2.5/5 | N/A | Jommi UG (haftungsbeschrankt) | | [Kim: AI Health Assistant](https://marlvel.ai/apps/com-oculi-kim) | N/A/5 | N/A | Oculi Medical | | [Mentor Fit Pro](https://marlvel.ai/apps/com-mentorfitpro-mentorfitpro) | 5.0/5 | N/A | Benja Guedj | | [Nourish - Gut Health Tracker](https://marlvel.ai/apps/com-coopmac-nourish) | 5.0/5 | N/A | Cooper MacGregor | | [EN Rx Calculator](https://marlvel.ai/apps/naheeda-mustofa-enrxcalculator) | 4.8/5 | N/A | Naheeda Mustofa | | [Sund med Duer](https://marlvel.ai/apps/io-beefit-fitmedduer) | 5.0/5 | N/A | Henrik Duer | ## Company Profile - **Developer:** Jommi UG (haftungsbeschrankt) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/traffic-light-calorie-counter-food-guide/id422134261?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Kim: AI Health Assistant*](https://marlvel.ai/apps/com-oculi-kim) (Oculi Medical) · N/A Rating - [*Mentor Fit Pro*](https://marlvel.ai/apps/com-mentorfitpro-mentorfitpro) (Benja Guedj) · 5.0/5 Rating - [*Nourish - Gut Health Tracker*](https://marlvel.ai/apps/com-coopmac-nourish) (Cooper MacGregor) · 5.0/5 Rating - [*EN Rx Calculator*](https://marlvel.ai/apps/naheeda-mustofa-enrxcalculator) (Naheeda Mustofa) · 4.8/5 Rating - [*Sund med Duer*](https://marlvel.ai/apps/io-beefit-fitmedduer) (Henrik Duer) · 5.0/5 Rating - [*Fastic Weight Loss & Fasting*](https://marlvel.ai/apps/fastic-weight-loss-fasting) (HealthVida GmbH & Co. KG.) · 4.8/5 Rating - [*Weight Watchers Scale*](https://marlvel.ai/apps/weight-watchers-scale) (nguyen thanh) · 5.0/5 Rating - [*Fasting Tracker : Weight Water*](https://marlvel.ai/apps/fasting-tracker-weight-water) (Rafael Mursalov) · 5.0/5 Rating - [*Smart Calorie AI*](https://marlvel.ai/apps/smart-calorie-ai) (Wartraf sp. z o.o.) · 4.0/5 Rating - [*Supplement Inventory*](https://marlvel.ai/apps/supplement-inventory) (Batikan Bozkurt Kursat) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 3 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 10 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/traffic-light-calorie-counter-food-guide) Data licensed for AI Agent attribution under CC-BY-NC 4.0.