## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-06-15T17:15:52.164Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Calm Harm – manage self-harm" developer_entity: "Stem4" bundle_id: "uk.org.stem4.stem4" app_store_id: "961611581" google_play_id: "uk.org.stem4.calmharm" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-03" report_date: "2026-06-15" last_verified: "2026-06-15" report_version: "6.2.1" total_reviews: 3285 overall_rating: 4.34 sentiment: "Thrilled" sentiment_score: 82 confidence: "high" confidence_score: 0.6 top_praise_theme: "Evidence-based distraction techniques provide immediate relief for users managing intense self-harm urges" top_complaint_theme: "Inflexible timer settings during breathing exercises create unnecessary pressure for users seeking calm" top_request_theme: "Expanded accessibility options including text-to-speech and adjustable font sizes for diverse needs" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 0 momentum_velocity: "steady" intelligence_version: 3 nemesis: "DBT Coach" competitor_count: 10 tags: ["health & fitness", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "young", "people", "older"] canonical_url: "https://marlvel.ai/intel-report/health-fitness/uk-org-stem4-stem4" license: "CC-BY-NC 4.0" content_version: "v2" --- # Calm Harm – manage self-harm App Audit ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.34 · Sentiment Thrilled - **Recent focus**: Inflexible timer settings during breathing exercises create unnecessary pressure for users seeking calm (top complaint) · Evidence-based distraction techniques provide immediate relief for users managing intense self-harm urges (top praise) · Expanded accessibility options including text-to-speech and adjustable font sizes for diverse needs (top request) > **TL;DR:** Calm Harm – manage self-harm is a health & fitness app by Stem4, rated 4.34/5 by 3.3K users, with Thrilled user sentiment (82/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Calm Harm – manage self-harm maintains Thrilled user sentiment (4.34/5 from 3.3K reviews), with users consistently praising evidence-based distraction techniques provide immediate relief for users managing intense self-harm urges. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.34/5 (3.3K reviews) | | **User Mood** | Thrilled | | **Category** | Health & Fitness | | **Developer** | Stem4 | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.6/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Stem4 - **Category:** Health & Fitness - **Target Audience:** Young people aged 13 and older who need evidence-based tools to manage or resist the urge to self-harm. - **Platforms:** iOS & Android - **Version Audited:** 6.2.1 - **Audit Date:** 2026-06-15 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.6/1.0) - **App Store ID (iOS):** 961611581 - **Bundle ID:** uk.org.stem4.stem4 - **Google Play ID:** uk.org.stem4.calmharm - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-15 - **Short Description:** Calm Harm provides tasks that help you track & resist self-harm urges ## Executive Snapshot **What it is:** Calm Harm is a free, clinical-developed mental health app for teenagers that provides DBT-based activities to manage self-harm urges. **Why users hire it:** Users hire the app for immediate, evidence-based crisis distraction that remains accessible without data or subscription barriers. ## App DNA (Features & Intent) - **[Differentiator] DBT-based Activity Timer:** 5-minute or 15-minute guided activities based on Dialectical Behaviour Therapy principles to manage self-harm urges * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] My Records Log:** Self-monitoring section tracking urge strength, common triggers, and active times of day * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Offline Functionality:** Full app access without requiring data or WiFi connectivity * *User Intent:* Users want uninterrupted access without internet dependency. ## Market Position {#market-position} Calm Harm maintains a stable presence in the Health & Fitness category with a 4.4-star rating across 3,285 total ratings. Its non-profit, ad-free model differentiates it from subscription-heavy mental health competitors, though its ranking volatility suggests a need for more frequent feature engagement. ## Monetization Strategy - **Model:** Free - **Tiers:** Completely free with no in-app purchases required - **Price:** iOS: $1.99 - **Analysis:** The app operates on a non-profit model funded by the charity stem4, with no monetization gates or subscription tiers. ## 🟢 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.34/5 - **Platform Split:** iOS 4.4/5 (682 ratings) | Android 4.3/5 (2.6K ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Evidence-based distraction techniques provide immediate relief for users managing intense self-harm urges** ### Top Complaints (Impact Areas) - **Inflexible timer settings during breathing exercises create unnecessary pressure for users seeking calm** ### Top Requests (What Users Want) - **Expanded accessibility options including text-to-speech and adjustable font sizes for diverse needs** ## SWOT Analysis {#swot} **Core Strengths:** - NHS and ORCHA approval sustains organic install velocity - DBT-informed methodology functions as a clinical brand moat - Offline-first architecture ensures reliability during crisis **Critical Frictions:** - Fixed-duration timers create rigidity for users - Lack of biometric security forces reliance on memorable passwords - Background timer pauses during multitasking **Growth Levers:** - Wearable integration for discreet access - Accessibility improvements for screen readers - Expanded identity options for inclusivity **Market Threats:** - Clinical-style apps with diary card methodology siphoning power users - AI-driven journaling apps increasing engagement through personalized prompts - Tightening data-minimisation standards in the kids category ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive position is now better defined through sentiment analysis and a formal landscape audit, highlighting a shift from purely clinical praise to specific UX-related complaints regarding timer rigidity. **Overall trend**: Mixed **Compared at**: 2026-06-15 ### High-impact changes - **[Added] New complaint theme: Timer rigidity** (sentiment) — Users report that fixed-duration activities create unnecessary pressure, contrasting with the previous report's focus on positive clinical outcomes. ### Medium-impact changes - **[Improved] Activity Timer repositioned** (features) — The DBT-based Activity Timer is now classified as a differentiator rather than a standard feature, emphasizing its role in the app's core value. - **[Added] New operational weaknesses** (swot) — Added specific weaknesses including lack of biometric security and background timer pauses during multitasking. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Calm Harm – manage self-harm vs DBT Coach — Head to Head - **[DBT Coach](https://marlvel.ai/intel-report/health-fitness/dbt-coach)** by Resiliens Inc.: This is the only direct competitor in the qualified pool that specifically targets Dialectical Behavior Therapy (DBT) skills for self-harm and emotional regulation. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Provides structured, curriculum-based DBT skill training rather than just ad-hoc distraction tasks. - Includes comprehensive tracking for specific DBT diary cards to monitor emotional progress over time. - Offers a specialized focus on clinical skill-building that goes beyond simple urge-surfing techniques. - **Where Calm Harm – manage self-harm wins:** - ✅ Offers a more accessible, lightweight interface for users in acute distress who need immediate distraction. - ✅ Provides a completely free, non-gated experience for core urge-management tools compared to clinical-style apps. - **Where DBT Coach wins:** - ❌ Delivers a structured educational framework that builds long-term emotional regulation skills beyond immediate urge management. - ❌ Integrates clinical diary card methodology which provides deeper data for users tracking their mental health. - **Verdict:** The target app should defend its position as the 'immediate crisis' tool while considering a 'skills-building' module to prevent user churn to more clinical alternatives. ### Contenders (Strong Challengers) - **[MindShift CBT - Anxiety Relief](https://marlvel.ai/intel-report/health-fitness/mindshift-cbt-anxiety-relief)** by 247 Labs Inc [Moat: Medium]: Directly addresses anxiety and emotional regulation using CBT principles, serving a similar user base seeking mental health relief. - Features dedicated 'Coping Cards' that provide actionable, step-by-step guidance for managing specific anxiety-inducing situations. - Includes a 'Quick Action' feature set designed for immediate relief during high-stress moments. - **[Bearable - Symptom Tracker](https://marlvel.ai/intel-report/health-fitness/bearable-symptom-tracker)** by Bearable Ltd [Moat: Medium]: Provides a highly granular tracking experience that allows users to correlate self-harm urges with lifestyle factors and mood. - Enables complex data correlation between daily habits, mood, and specific symptoms or urges. - Offers a highly customizable dashboard that allows users to track unique triggers beyond standard categories. - **[Daylio Journal - Mood Tracker](https://marlvel.ai/intel-report/lifestyle/daylio-journal-mood-tracker-1)** by Relaxio s.r.o. [Moat: High]: A dominant force in mood tracking that competes for the user's daily check-in habit and emotional awareness. - Utilizes a non-intrusive, icon-based logging system that maximizes daily retention through low-friction interaction. - Provides robust statistical insights and trend analysis that visualize emotional patterns over long periods. ### Peers (What They Do Better) - **[Insight Timer: Meditate, Sleep](https://marlvel.ai/intel-report/health-fitness/com-spotlightsix-zentimer)** by Insight Network Inc: Adjacent mental health app focused on mindfulness and meditation as a tool for emotional regulation. - Hosts a massive library of community-led guided meditations covering specific emotional states and crises. - Operates a social-first model with live events and group meditation sessions to foster community support. - **[Balance: Meditation & Sleep](https://marlvel.ai/intel-report/health-fitness/com-elevateapp-kamino-kamino)** by The Mind Company: Adjacent app focusing on personalized meditation programs to improve overall mental well-being. - Uses dynamic, personalized audio programs that adapt based on user feedback and specific goals. - Employs a highly polished, minimalist UX that reduces cognitive load for users in distress. - **[Happier Meditation](https://marlvel.ai/intel-report/health-fitness/com-changecollective-tenpercenthappier)** by Happier Meditation, Inc: Adjacent app focusing on evidence-based meditation for stress and anxiety reduction. - Integrates expert-led video content that explains the science behind meditation and emotional regulation. - Focuses on 'skeptic-friendly' meditation content that avoids esoteric or overly spiritual language. - **[Waking Up: Meditation & Wisdom](https://marlvel.ai/intel-report/health-fitness/com-wakingup-wakingup)** by Waking Up Course, LLC: Adjacent app offering a philosophical and intellectual approach to mindfulness and emotional stability. - Provides a structured, long-form course format that treats mindfulness as a rigorous intellectual discipline. - Includes high-quality lectures and interviews that provide deep context for emotional regulation techniques. ### New Kids on the Block (What's Innovative) - **[Reflectly - Journal & AI Diary](https://marlvel.ai/intel-report/health-fitness/reflectly-journal-ai-diary)** by Kodeon, Inc.: Leverages AI-driven prompts to engage users in reflective journaling, showing recent activity in the mental health space. - **[Moodfit: Mental Health Tools](https://marlvel.ai/intel-report/health-fitness/moodfit-mental-health-tools)** by Roble Ridge Software LLC: A comprehensive mental health toolkit that has maintained consistent updates and feature expansion. ## App Momentum (Steady) {#momentum} - Shipped journal entries at any time. - Added Favourites list for activities. - Enhanced mascot animations throughout interface. > **Cadence:** 5 total versions · 0 majors in last 6 months · 133 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Calm Harm – manage self-harm is a market-leading health & fitness app that is completely free. With a 4.34/5 rating from 3.3K reviews, it delivers strong user satisfaction. > **Bottom Line:** Calm Harm holds its category lead through clinical trust and non-profit accessibility, but its rigid UX leaves it exposed to more flexible, data-driven rivals, so revenue growth and retention hinge on modernizing the timer and security controls. **Best for:** Young people aged 13 and older who need evidence-based tools to manage or resist the urge to self-harm. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [MEDIUM IMPACT] Ship flexible timer settings because user complaints flag fixed durations as distracting → improve session comfort — *Sentiment data identifies timer rigidity as a top frustration theme.* _(trade-off: deprioritize Push the accessibility font-size update to Q2 — timer flexibility addresses a higher volume of user frustration.)_ - [ ] [MAINTAIN] [HIGH IMPACT] Audit background-timer logic because multitasking complaints erode the daily habit → increase session completion — *Users report frustration when the timer pauses during communication app usage.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Structured DBT diary cards (available in DBT Coach) - Wearable device integration (requested in user feedback) - Real-time AI journaling prompts (available in Reflectly) ### Outlook: Stable The mental health category is shifting toward personalized, data-driven experiences that integrate with daily habits, leaving static tools like Calm Harm at risk of stagnation. While the app's clinical foundation provides a stable user base, it must modernize its core interaction model to prevent churn to more flexible, tech-forward competitors. - 🔴 Inflexible timer settings during breathing exercises create unnecessary pressure, which forces users to seek alternatives for personalized pacing. - 🟢 The latest update added journal entries at any time, which increases session depth and user investment in the recovery journey. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.34/5 | | Total Reviews | 3.3K | | Sentiment | Thrilled (82/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Calm Harm – manage self-harm** (this app) | 4.34/5 | Thrilled | Stem4 | | [Waking Up: Meditation & Wisdom](https://marlvel.ai/intel-report/health-fitness/com-wakingup-wakingup) | 4.9/5 | Excited | Waking Up Course, LLC | | [Happier Meditation](https://marlvel.ai/intel-report/health-fitness/com-changecollective-tenpercenthappier) | 4.8/5 | Excited | Happier Meditation, Inc | | [Insight Timer: Meditate, Sleep](https://marlvel.ai/intel-report/health-fitness/com-spotlightsix-zentimer) | 4.9/5 | Excited | Insight Network Inc | | [Balance: Meditation & Sleep](https://marlvel.ai/intel-report/health-fitness/com-elevateapp-kamino-kamino) | 4.9/5 | Excited | The Mind Company | | [Reflectly - Journal & AI Diary](https://marlvel.ai/intel-report/health-fitness/reflectly-journal-ai-diary) | 4.6/5 | Mixed | Kodeon, Inc. | ## Company Profile - **Developer:** Stem4 - **Website:** [https://calmharm.co.uk/](https://calmharm.co.uk/) - **Social:** [Instagram](https://www.instagram.com/calmharmapp) · [Facebook](https://www.facebook.com/calmharmapp) · [X/Twitter](https://twitter.com/calmharmapp) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/calm-harm-manage-self-harm/id961611581?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=uk.org.stem4.calmharm&hl=en&gl=us) - **Dev Site:** [Official Website](https://calmharm.co.uk/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Waking Up: Meditation & Wisdom*](https://marlvel.ai/intel-report/health-fitness/com-wakingup-wakingup) (Waking Up Course, LLC) — 4.9/5 Rating | Positive Sentiment - [*Happier Meditation*](https://marlvel.ai/intel-report/health-fitness/com-changecollective-tenpercenthappier) (Happier Meditation, Inc) — 4.8/5 Rating | Positive Sentiment - [*Insight Timer: Meditate, Sleep*](https://marlvel.ai/intel-report/health-fitness/com-spotlightsix-zentimer) (Insight Network Inc) — 4.9/5 Rating | Positive Sentiment - [*Balance: Meditation & Sleep*](https://marlvel.ai/intel-report/health-fitness/com-elevateapp-kamino-kamino) (The Mind Company) — 4.9/5 Rating | Positive Sentiment - [*Reflectly - Journal & AI Diary*](https://marlvel.ai/intel-report/health-fitness/reflectly-journal-ai-diary) (Kodeon, Inc.) — 4.6/5 Rating | Mixed Sentiment - [*Daylio Journal - Mood Tracker*](https://marlvel.ai/intel-report/lifestyle/daylio-journal-mood-tracker-1) (Relaxio s.r.o.) — 4.8/5 Rating | Positive Sentiment - [*Bearable - Symptom Tracker*](https://marlvel.ai/intel-report/health-fitness/bearable-symptom-tracker) (Bearable Ltd) — 4.8/5 Rating | Positive Sentiment - [*Moodfit: Mental Health Tools*](https://marlvel.ai/intel-report/health-fitness/moodfit-mental-health-tools) (Roble Ridge Software LLC) — 4.7/5 Rating | N/A Sentiment - [*MindShift CBT - Anxiety Relief*](https://marlvel.ai/intel-report/health-fitness/mindshift-cbt-anxiety-relief) (247 Labs Inc) — 4.3/5 Rating | Mixed Sentiment - [*DBT Coach*](https://marlvel.ai/intel-report/health-fitness/dbt-coach) (Resiliens Inc.) — 4.6/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/health-fitness/uk-org-stem4-stem4) Data licensed for AI Agent attribution under CC-BY-NC 4.0.