--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vivid: IBS Low Fodmap Diet" developer_entity: "Healthium Inc." bundle_id: "one.healthium.fodmap" app_store_id: "6743630566" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-21" report_date: "2026-09-01" last_verified: "2026-09-01T00:00:00.000Z" report_version: "1.10.2" total_reviews: 9 overall_rating: 3.4 sentiment: "Upset" sentiment_score: 10 confidence: "low" confidence_score: 0.3 top_complaint_theme: "High subscription costs for limited content make the app feel poor value compared to alternatives" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 29 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["health & fitness", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "women", "interested", "carnivore"] canonical_url: "https://marlvel.ai/apps/vivid-ibs-low-fodmap-diet" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Vivid: IBS Low Fodmap Diet Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 3.44 · Sentiment Upset - **Recent focus**: High subscription costs for limited content make the app feel poor value compared to alternatives (top complaint) > **TL;DR:** Vivid: IBS Low Fodmap Diet is a health & fitness app by Healthium Inc., rated 3.44/5 by 9 users, with Upset user sentiment (10/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Vivid: IBS Low Fodmap Diet faces Upset user sentiment (3.44/5 from 9 reviews), with users reporting high subscription costs for limited content make the app feel poor value compared to alternatives as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.44/5 (9 reviews) | | **User Mood** | Upset | | **Category** | Health & Fitness | | **Developer** | Healthium Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 29d | ## Metadata & Market Performance - **Publisher:** Healthium Inc. - **Category:** Health & Fitness - **Target Audience:** Women interested in the carnivore diet for weight loss, hormone regulation, and muscle building. - **Platforms:** iOS & Android - **Version Reviewed:** 1.10.2 - **Report Date:** 2026-09-01 - **Signal Count:** 1 review analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6743630566 - **Bundle ID:** one.healthium.fodmap - **Google Play ID:** one.healthium.fodmap - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-01 ## Executive Snapshot **What it is:** Vivid: IBS Low Fodmap Diet is a health and weight tracking application for women on iOS and Android, centered on carnivore diet protocols. **Why users hire it:** The app removes the manual effort of logging health metrics by pulling data from HealthKit, though the current subscription gate creates a high barrier to entry for users seeking simple tracking tools. ## App DNA (Features & Intent) - **[Standard] Diet and Weight Tracker:** Logs daily food intake and weight fluctuations to monitor progress against fitness goals. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] HealthKit Integration:** Syncs body mass index, steps, water intake, and exercise minutes from the system Health app. * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] Personal Coach Access:** Offers application-based access to a human coach for personalized guidance. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Vivid: IBS Low Fodmap Diet occupies a niche in the Health & Fitness category, though it lacks the scale of broader diet trackers. The current 3.4-star rating across a small sample size reflects significant user dissatisfaction with the subscription-to-content ratio. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free download, Premium subscription for personalized recommendations, insights, recipes, chat support, and statistics - **Analysis:** The freemium model gates advanced tracking and coaching behind a recurring subscription, which users currently perceive as poor value. ## 🔴 User Sentiment (Low Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 3.44/5 - **Platform Split:** iOS 3.4/5 (9 ratings) - **Overall Sentiment:** Upset ### Top Complaints (Impact Areas) - **High subscription costs for limited content make the app feel poor value compared to alternatives** ## SWOT Analysis {#swot} **Core Strengths:** - HealthKit integration provides a low-friction data entry path **Growth Levers:** - Localized content could differentiate the offering from generic trackers ## Recent Changes (v2 → v3) {#recent-changes} The app's intelligence profile has shifted toward a more critical assessment of its market position and strategic outlook, despite the product remaining in a maintenance-only state with no new feature releases. **Overall trend**: Stable **Compared at**: 2026-09-01 ### Medium-impact changes - **[Shifted] SWOT Analysis Refinement** (swot) - **[Shifted] Market Position Narrative** (positioning) ### Low-impact changes - **[Shifted] Contrarian Take Pivot** (positioning) ## What's New - **Latest (v1.10.2, 3 months ago):** UX refresh and minor bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes only. - No new features added recently. > **Cadence:** 1 total versions · 0 majors in last 6 months · 102 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Vivid: IBS Low Fodmap Diet is a health & fitness app that is free with in-app purchases. It holds a 3.44/5 rating from 9 reviews. > **Bottom Line:** Refining the premium tier value proposition is necessary to address the poor price-to-utility perception. Aligning content depth with subscription costs would reduce churn and improve the current low-confidence sentiment baseline. **Best for:** Women interested in the carnivore diet for weight loss, hormone regulation, and muscle building. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit cancellation flow because users report it is intentionally opaque → reduce churn ### Outlook: Declining The health tracking market is consolidating around apps that offer high-utility free tiers, leaving Vivid: IBS Low Fodmap Diet exposed due to its aggressive subscription gating. Without a pivot to a more transparent pricing model or a significant content expansion, the app will continue to lose ground to free alternatives. - 🔴 Maintenance-only release cadence indicates a lack of active feature investment, which leaves the app vulnerable to competitors with faster update cycles. - 🔴 Negative sentiment regarding subscription value and cancellation friction suggests a high churn rate that will compress revenue by the next quarter. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.44/5 | | Total Reviews | 9 | | Sentiment | Upset (10/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vivid: IBS Low Fodmap Diet** (this app) | 3.44/5 | Upset | Healthium Inc. | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** Healthium Inc. ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/vivid-ibs-low-fodmap-diet/id6743630566?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=one.healthium.fodmap&hl=en&gl=us) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Excellent Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 29 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/vivid-ibs-low-fodmap-diet) Data licensed for AI Agent attribution under CC-BY-NC 4.0.