--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Weight loss tracker - BMI" developer_entity: "Aurel Criste" bundle_id: "com.weightandbmi" app_store_id: "1259894639" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-09-26" report_date: "2026-05-18" last_verified: "2026-05-18T00:00:00.000Z" report_version: "1.7.0" total_reviews: 7503 overall_rating: 4.5 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.8 top_praise_theme: "Simple and straightforward weight tracking interface allows for quick daily logging without unnecessary complexity" top_complaint_theme: "Inability to view long-term weight loss progress beyond a thirty day window frustrates long-term users" review_sample_size: 163 total_review_count: 163 analyzed_review_count: 96 data_age_days: 135 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "BMI Calculator – Weight Loss" competitor_count: 7 tags: ["health & fitness", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "monitoring", "weight"] canonical_url: "https://marlvel.ai/apps/weight-loss-tracker-bmi" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Weight loss tracker - BMI Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Free - **Signal**: Rating 4.46 · Sentiment Mixed - **Recent focus**: Inability to view long-term weight loss progress beyond a thirty day window frustrates long-term users (top complaint) · Simple and straightforward weight tracking interface allows for quick daily logging without unnecessary complexity (top praise) > **TL;DR:** Weight loss tracker - BMI is a health & fitness app by Aurel Criste, rated 4.46/5 by 7.5K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Weight loss tracker - BMI shows Mixed sentiment (4.46/5 from 7.5K reviews) — users praise simple and straightforward weight tracking interface allows for quick daily logging without unnecessary complexity but report issues with inability to view long-term weight loss progress beyond a thirty day window frustrates long-term users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.46/5 (7.5K reviews) | | **User Mood** | Mixed | | **Category** | Health & Fitness | | **Developer** | Aurel Criste | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 135d | ## Metadata & Market Performance - **Publisher:** Aurel Criste - **Category:** Health & Fitness - **Target Audience:** Individuals monitoring weight loss or gain goals who require a simple, private, and visual tracking tool. - **Platforms:** iOS & Android - **Version Reviewed:** 3.1.7 - **Report Date:** 2026-05-18 - **Signal Count:** 163 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1259894639 - **Bundle ID:** com.weightandbmi - **Google Play ID:** com.weightandbmi - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-18 ## Executive Snapshot **What it is:** Weight Loss Tracker - BMI is a mobile health diary for tracking weight and body mass index on iOS and Android. **Why users hire it:** Users hire this app for a low-friction, private way to document weight changes and moods without the overhead of clinical calorie-counting tools. ## App DNA (Features & Intent) - **[Standard] Weight Diary:** Logs daily measurements, moods, remarks, and photos. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] BMI Calculator:** Calculates body mass index based on age, gender, and weight. - **[Differentiator] Password Protection:** Secures user data with a 4-digit PIN. * *User Intent:* Users prioritize data protection and trust in the platform. ## Market Position {#market-position} The app maintains a 4.48 average rating across 7,503 total ratings, but the lack of a premium tier limits its ability to compete with high-grossing calorie trackers. ## Monetization Strategy - **Model:** Free - **Tiers:** Free version with ad support - **Analysis:** Monetization relies entirely on ad-supported inventory within a free-to-use utility model. ## 🟡 User Sentiment (High Confidence: 96 of 163 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.46/5 - **Platform Split:** iOS 4.5/5 (1K ratings) | Android 4.5/5 (6.5K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Simple and straightforward weight tracking interface allows for quick daily logging without unnecessary complexity** ### Top Complaints (Impact Areas) - **Inability to view long-term weight loss progress beyond a thirty day window frustrates long-term users** ## SWOT Analysis {#swot} **Core Strengths:** - Privacy-focused 4-digit PIN protection secures sensitive health data - Minimalist UI reduces cognitive load for daily logging - Integrated photo-diary functionality supports personal progress documentation **Growth Levers:** - Implement cloud synchronization to prevent data loss - Introduce premium ad-free subscription model - Extend graph date ranges to support long-term retention ## Recent Changes (v3 → v4) {#recent-changes} The app faces increased churn risk due to unresolved data-loss reports and a lack of monetization, despite maintaining a stable minimalist value proposition. **Overall trend**: Declining **Compared at**: 2026-05-18 ### High-impact changes - **[Declined] Sentiment score decrease** (sentiment) - **[Added] Monetization weakness** (swot) ### Medium-impact changes - **[Added] Cloud sync gap** (features) - **[Added] Competitive threat from AI** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Weight loss tracker - BMI vs BMI Calculator – Weight Loss - **[BMI Calculator – Weight Loss](https://marlvel.ai/apps/net-smayer-bodydata)** by Steffen Mayer: This app is the direct market leader in the specific BMI-focused weight tracking niche, commanding a massive user base that dwarfs this app. - **Key differences:** - Hyper-focused on BMI-specific metrics rather than broad calorie counting or fitness tracking. - Maintains a high release cadence with 6 updates in the last six months to ensure platform stability. - Established long-term user trust through seven years of continuous operation in the health category. ### Contenders (Strong Challengers) - **[Lose It! – Calorie Counter](https://marlvel.ai/apps/com-fitnow-loseit)** by FitNow: A dominant force in the calorie tracking space with a massive, highly active user base and frequent feature updates. - Advanced food logging features including barcode scanning and photo-based calorie estimation. - Aggressive release schedule of 26 updates in six months signals a highly responsive product team. - **[Foodvisor - AI Calorie Counter](https://marlvel.ai/apps/foodvisor-ai-calorie-counter)** by Foodvisor: Leverages AI-driven food recognition to lower the barrier to entry for manual calorie logging. - AI-powered photo recognition eliminates the friction of manual database searching for food items. - Personalized nutrition coaching plans provide a premium service layer that justifies higher monetization. - **[Calorie Counter - MyNetDiary](https://marlvel.ai/apps/com-mynetdiary-mynetdiary)** by MyNetDiary Inc.: Offers a highly polished, medically-backed approach to weight management that appeals to health-conscious users. - Includes specialized diet support for diabetes and pre-diabetes, expanding the addressable market beyond general weight loss. - High-frequency updates ensure compatibility with the latest health-tracking hardware and OS features. ### Peers (What They Do Better) - **[Noom Weight Loss, Food Tracker](https://marlvel.ai/apps/com-noom-wlc)** by Noom, Inc.: Focuses on the psychological aspects of weight loss rather than just tracking metrics. - Integrates cognitive behavioral therapy techniques to address the root causes of unhealthy eating habits. - Uses a color-coded food system that simplifies complex nutritional data for the average user. - **[WeightWatchers Program](https://marlvel.ai/apps/weightwatchers-program)** by WW International, Inc.: A legacy brand that leverages a proprietary points-based system to drive long-term user retention. - Proprietary 'Points' system creates a unique ecosystem that is difficult for generic trackers to replicate. - Strong community support and live coaching features provide a human element missing in automated trackers. ### New Kids on the Block (What's Innovative) - **[JustFit: Lazy Workout & Fit](https://marlvel.ai/apps/com-fitness-beauty)** by Enerjoy Pte. Ltd.: Rapidly gaining traction by targeting users who want fitness results with minimal time investment. ## App Momentum (Maintenance) {#momentum} - Ships frequent stability updates. - Last major update Dec 2023. > **Cadence:** 5 total versions · 0 majors in last 6 months · 209 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Weight loss tracker - BMI is an established health & fitness app that is completely free. It holds a 4.46/5 rating from 7.5K reviews. > **Bottom Line:** The app excels at simple, private weight tracking, but the recent data-loss incidents and 30-day graph limit are driving users to more robust competitors, so the PM must prioritize data persistence and ad-free monetization to stop the churn. **Best for:** Individuals monitoring weight loss or gain goals who require a simple, private, and visual tracking tool. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship cloud synchronization because data-loss reports are driving churn → stabilize retention ### Feature Gaps vs Competitors - Cloud synchronization (available in Lose It! but missing here) ### Outlook: Declining The health-tracking market is consolidating around apps that provide long-term data persistence and AI-assisted logging. This app remains exposed due to its reliance on manual entry and the recent instability of its data storage, so the PM must address these reliability issues to prevent further user migration to more stable competitors. - 🔴 Data-loss reports following the latest update cause significant frustration, which directly correlates to an increase in uninstalls. - 🔴 The 30-day graph limitation prevents long-term users from seeing total progress, leading to dissatisfaction and eventual churn. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.46/5 | | Total Reviews | 7.5K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Weight loss tracker - BMI** (this app) | 4.46/5 | Mixed | Aurel Criste | | [Noom Weight Loss, Food Tracker](https://marlvel.ai/apps/com-noom-wlc) | 4.7/5 | n/a | Noom, Inc. | | [Calorie Counter - MyNetDiary](https://marlvel.ai/apps/com-mynetdiary-mynetdiary) | 4.8/5 | N/A | MyNetDiary Inc. | | [Lose It! – Calorie Counter](https://marlvel.ai/apps/com-fitnow-loseit) | 4.8/5 | Mixed | FitNow | | [JustFit: Lazy Workout & Fit](https://marlvel.ai/apps/com-fitness-beauty) | 4.8/5 | Mixed | Enerjoy Pte. Ltd. | | [BMI Calculator – Weight Loss](https://marlvel.ai/apps/net-smayer-bodydata) | 4.6/5 | N/A | Steffen Mayer | ## Company Profile - **Developer:** Aurel Criste - **Website:** [https://weightandbmi.com](https://weightandbmi.com) - **Social:** [Facebook](https://www.facebook.com/Weight-Tracker-BMI-Calculator-1246884042073951) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/weight-loss-tracker-bmi/id1259894639?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.weightandbmi&hl=en&gl=us) - **Dev Site:** [Official Website](https://weightandbmi.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Noom Weight Loss, Food Tracker*](https://marlvel.ai/apps/com-noom-wlc) (Noom, Inc.) · 4.7/5 Rating - [*Calorie Counter - MyNetDiary*](https://marlvel.ai/apps/com-mynetdiary-mynetdiary) (MyNetDiary Inc.) · 4.8/5 Rating - [*Lose It! – Calorie Counter*](https://marlvel.ai/apps/com-fitnow-loseit) (FitNow) · 4.8/5 Rating - [*JustFit: Lazy Workout & Fit*](https://marlvel.ai/apps/com-fitness-beauty) (Enerjoy Pte. Ltd.) · 4.8/5 Rating - [*BMI Calculator – Weight Loss*](https://marlvel.ai/apps/net-smayer-bodydata) (Steffen Mayer) · 4.6/5 Rating - [*WeightWatchers Program*](https://marlvel.ai/apps/weightwatchers-program) (WW International, Inc.) · 4.8/5 Rating | Excellent Sentiment - [*Foodvisor - AI Calorie Counter*](https://marlvel.ai/apps/foodvisor-ai-calorie-counter) (Foodvisor) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Super Viral Studio) · 4.7/5 Rating - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 163 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 135 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/weight-loss-tracker-bmi) Data licensed for AI Agent attribution under CC-BY-NC 4.0.