---
title: "Well onTarget Fitness Program — App Overview"
url: https://marlvel.ai/apps/well-ontarget-fitness-program
category: Health & Fitness
developer: Tivity Health, Inc.
platforms: ios, android
rating: 1.2 (472 ratings)
pricing: free
report_level: overview
generated: 2026-04-24
last_verified: "2026-04-24T04:53:11.509Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** This app serves as a centralized management platform for BCBS members to access fitness facilities and earn rewards for their activity.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Health & Fitness |
| Rating | 1.2 ★ (472) |
| Pricing | free |
| Platforms | iOS, Android |
| Latest Version (iOS) | 3.4.0 |
| Latest Version (Android) | 3.4.0 |
| Developer | Tivity Health, Inc. |

<!-- SECTION: Summary -->
## What is Well onTarget Fitness Program?

The Well onTarget Fitness Program app is a member-exclusive tool for select Blue Cross and Blue Shield health plan holders to manage their physical activity. It facilitates gym access, class bookings, and activity tracking to help users earn Blue Points for rewards.

<!-- SECTION: Key Features -->
## Key Features

- **Fitness Center Network**: Provides access to a nationwide network of regional and national fitness chains for convenient gym usage.
- **Studio Loyalty Program**: Offers a network of boutique studios that allow members to unlock discounts through participation.
- **Activity Tracking and Goal-Setting**: Enables users to manage their accounts, set wellness goals, and track visits to fitness centers and studios.
- **Blue Points Rewards**: Allows members to earn points for fitness center visits that can be exchanged for healthy living rewards.

<!-- SECTION: Target Audience -->
## Who is it for?

Eligible Blue Cross and Blue Shield health plan members seeking access to a nationwide network of fitness centers and boutique studios.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/well-ontarget-fitness-program/id1453242180?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=com.tivityhealth.prime.wellontarget&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/apps/well-ontarget-fitness-program)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/apps/well-ontarget-fitness-program).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*