--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Welmi - Calorie Counter & Diet" developer_entity: "T-SHAPED APPS LTD" bundle_id: "welmi.ai.android" app_store_id: "6741707862" category: "Health & Fitness" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-05" report_date: "2026-08-06" last_verified: "2026-08-06T00:00:00.000Z" report_version: "4.3.1" total_reviews: 159471 overall_rating: 4.8 sentiment: "Thrilled" sentiment_score: 85 confidence: "high" confidence_score: 0.7 top_praise_theme: "Calorie tracking and nutritional guidance provide a clear path for users managing their weight goals" top_complaint_theme: "Aggressive paywalls immediately after login frustrate users who expected a free experience based on ads" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 61 data_age_days: 10 momentum_velocity: "active" intelligence_version: 3 tags: ["health & fitness", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "weight"] canonical_url: "https://marlvel.ai/apps/welmi-calorie-counter-diet" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Welmi - Calorie Counter & Diet Intelligence Report ## TL;DR {#tldr} - **Category**: Health & Fitness · Freemium - **Signal**: Rating 4.81 · Sentiment Thrilled - **Recent focus**: Aggressive paywalls immediately after login frustrate users who expected a free experience based on ads (top complaint) · Calorie tracking and nutritional guidance provide a clear path for users managing their weight goals (top praise) > **TL;DR:** Welmi - Calorie Counter & Diet is a health & fitness app by T-SHAPED APPS LTD, rated 4.81/5 by 159.5K users, with Thrilled user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Welmi - Calorie Counter & Diet maintains Thrilled user sentiment (4.81/5 from 159.5K reviews), with users consistently praising calorie tracking and nutritional guidance provide a clear path for users managing their weight goals. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.81/5 (159.5K reviews) | | **User Mood** | Thrilled | | **Category** | Health & Fitness | | **Developer** | T-SHAPED APPS LTD | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 10d | ## Metadata & Market Performance - **Publisher:** T-SHAPED APPS LTD - **Category:** Health & Fitness - **Target Audience:** Individuals seeking weight loss and habit formation through automated food tracking and personalized nutrition guidance. - **Platforms:** iOS & Android - **Version Reviewed:** 7.0 - **Report Date:** 2026-08-06 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 6741707862 - **Bundle ID:** welmi.ai.android - **Google Play ID:** welmi.ai.android - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-06 - **Short Description:** Weight Loss Food Tracker ## Executive Snapshot **What it is:** Welmi is a calorie counter and diet tracker for iOS and Android that uses photo-based food scanning to log nutrition. **Why users hire it:** Users hire Welmi to automate the tedious process of manual calorie logging, seeking a low-effort path to weight loss and habit formation. ## App DNA (Features & Intent) - **[Differentiator] Food & Calorie Scanner:** Logs meal details automatically via photo capture. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Personalized Nutrition Recommendations:** Provides guidance on meal sizes, food types, and eating schedules. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Macronutrient Counter:** Tracks carbohydrate, protein, and fat intake from food photos. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Welmi maintains a strong rating (4.8★) across 159,471 total ratings, positioning it as a high-visibility tool in the Health & Fitness category. The reliance on a subscription-gated model for all analytical insights creates a monetization-heavy stance that contrasts with its gentle habit-formation messaging. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier for basic tracking, Premium tier required for analysis results - **Analysis:** Freemium model gates all analytical insights behind a subscription, forcing conversion for users seeking actionable data. ## 🟢 User Sentiment (High Confidence: 61 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.81/5 - **Platform Split:** iOS 4.8/5 (18.7K ratings) | Android 4.8/5 (140.8K ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Calorie tracking and nutritional guidance provide a clear path for users managing their weight goals** - **The interface design is simple and intuitive which helps users maintain their daily logging habits** - **The fasting tool provides a competitive advantage over other nutrition apps in the current market** ### Top Complaints (Impact Areas) - **Aggressive paywalls immediately after login frustrate users who expected a free experience based on ads** ## SWOT Analysis {#swot} **Core Strengths:** - Automated photo-based logging reduces user friction - Fasting feature provides a distinct competitive hook **Growth Levers:** - Wearable integration would unlock activity-based tracking - Manual entry options would improve log accuracy ## Recent Changes (v2 → v3) {#recent-changes} The report reflects a shift in analytical perspective, moving from a stable outlook to a mixed one due to heightened concerns regarding monetization friction and data accuracy. **Overall trend**: Mixed **Compared at**: 2026-08-06 ### High-impact changes - **[Shifted] Positioning Pivot** (positioning) - **[Shifted] SWOT Reorganization** (swot) ### Medium-impact changes - **[Shifted] Outlook Trend** (sentiment) - **[Shifted] PM Action Item Priority** (pricing) ## What's New - **Latest (v7.0, 2 days ago):** Redesigned Progress tab featuring new weight/measurement charts, progress photo comparison, and a goal-tracking widget. ## App Momentum (Active) {#momentum} - Shipped redesigned Progress tab charts. - Ships frequent updates, 2-day cadence. > **Cadence:** 2 total versions · 1 majors in last 6 months · 1 days since last update · 2 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Welmi - Calorie Counter & Diet is a market-leading health & fitness app that is free with in-app purchases. With a 4.81/5 rating from 159.5K reviews, it delivers strong user satisfaction. > **Bottom Line:** Users report: Welmi captures users through a low-friction photo scanner, but the immediate paywall and data inaccuracies create a high churn risk, so the team must prioritize manual entry tools and trial-period transparency to stabilize the user base. **Best for:** Individuals seeking weight loss and habit formation through automated food tracking and personalized nutrition guidance. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship manual food entry options because users report inability to edit logs as a top frustration → increase log accuracy ### Outlook: Mixed The market for automated nutrition tracking is shifting toward integrated health ecosystems, and Welmi's current focus on manual-entry-gated features leaves it exposed to rivals with better wearable sync. Without expanding beyond the photo-scanner utility, the app will struggle to retain users who require holistic health data. - 🟢 The latest release introduced a redesigned Progress tab, signaling active feature investment rather than maintenance mode. - 🔴 User complaints regarding subscription management suggest that the current billing flow is a primary source of negative sentiment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.81/5 | | Total Reviews | 159.5K | | Sentiment | Thrilled (85/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Welmi - Calorie Counter & Diet** (this app) | 4.81/5 | Thrilled | T-SHAPED APPS LTD | | [GoTall - Height Predictor](https://marlvel.ai/apps/gotall-height-predictor) | 4.6/5 | n/a | Grow Labs LLC | | [Mind - Méditations guidées](https://marlvel.ai/apps/mind-m-ditations-guid-es) | 4.6/5 | Excited | MIND AND CIE | | [Strava: Run, Bike, Walk](https://marlvel.ai/apps/strava-run-bike-walk) | 4.7/5 | n/a | Strava, Inc. | | [Taller AI: Height Maximizer](https://marlvel.ai/apps/taller-ai-height-maximizer) | 4.7/5 | Excited | Leadimize | | [TallerTeen - Grow Taller Now](https://marlvel.ai/apps/tallerteen-grow-taller-now) | 4.7/5 | n/a | Viral App Developement LLC | ## Company Profile - **Developer:** T-SHAPED APPS LTD - **Website:** [https://help.welmi.ai/](https://help.welmi.ai/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/welmi-calorie-counter-diet/id6741707862?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=welmi.ai.android&hl=en&gl=us) - **Dev Site:** [Official Website](https://help.welmi.ai/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*GoTall - Height Predictor*](https://marlvel.ai/apps/gotall-height-predictor) (Grow Labs LLC) · 4.6/5 Rating - [*Mind - Méditations guidées*](https://marlvel.ai/apps/mind-m-ditations-guid-es) (MIND AND CIE) · 4.6/5 Rating | Positive Sentiment - [*Strava: Run, Bike, Walk*](https://marlvel.ai/apps/strava-run-bike-walk) (Strava, Inc.) · 4.7/5 Rating - [*Taller AI: Height Maximizer*](https://marlvel.ai/apps/taller-ai-height-maximizer) (Leadimize) · 4.7/5 Rating | Positive Sentiment - [*TallerTeen - Grow Taller Now*](https://marlvel.ai/apps/tallerteen-grow-taller-now) (Viral App Developement LLC) · 4.7/5 Rating - [*Activity Tracker・FitnessView*](https://marlvel.ai/apps/activity-tracker-fitnessview) (Funn Media, LLC) · 4.0/5 Rating - [*Avatran Soul*](https://marlvel.ai/apps/avatran-soul) (Avatran GmbH) · N/A Rating - [*Bubblic: Connect with people.*](https://marlvel.ai/apps/bubblic-connect-with-people) (Bubblic Inc.) · 4.6/5 Rating | Excellent Sentiment - [*evolum - Meditation & Yoga*](https://marlvel.ai/apps/evolum-meditation-yoga) (Evolum) · 4.7/5 Rating | Positive Sentiment - [*Holoholo: Daily Memories*](https://marlvel.ai/apps/holoholo-daily-memories) (For Pedestrians LLC.) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 10 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/welmi-calorie-counter-diet) Data licensed for AI Agent attribution under CC-BY-NC 4.0.