---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Pack ID"
developer_entity: "OBS SA"
bundle_id: "com.orange.oab.packid.ble"
app_store_id: "1197321732"
category: "Libraries & Demo"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-04-09"
report_date: "2026-05-19"
last_verified: "2026-05-19T20:48:48.868Z"
report_version: "4.0.0"
total_reviews: 37
overall_rating: 3.41
confidence: "low"
confidence_score: 0.05
data_age_days: 43
momentum_velocity: "active"
intelligence_version: 2
tags: ["libraries & demo", "free", "mobile app", "app review", "app analysis", "facility", "managers", "organizations"]
canonical_url: "https://marlvel.ai/intel-report/libraries-demo/com-orange-oab-packid-ble"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Pack ID App Audit

## TL;DR {#tldr}

- **Category**: Libraries & Demo · Free
- **Signal**: Rating 3.41

> **TL;DR:** Pack ID is a libraries & demo app by OBS SA, rated 3.41/5 by 37 users, available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Pack ID is a libraries & demo app by OBS SA.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 3.41/5 (37 reviews) |
| **Category** | Libraries & Demo |
| **Developer** | OBS SA |
| **Pricing** | Free |
| **Platforms** | iOS & Android |
| **Confidence** | Low (0.05/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** OBS SA
- **Category:** Libraries & Demo
- **Target Audience:** Facility managers and organizations looking to digitize access control for employees, visitors, and partners.
- **Platforms:** iOS & Android
- **Version Audited:** 4.0.0
- **Audit Date:** 2026-05-19
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.05/1.0)
- **App Store ID (iOS):** 1197321732
- **Bundle ID:** com.orange.oab.packid.ble
- **Google Play ID:** com.orange.oab.packid.ble
- **Data Window:** Analysis based on signals collected up to 2026-05-19
- **Short Description:** Mobile application for Orange's badge digitization solution

<!-- section:executive-snapshot -->
## Executive Snapshot
Pack ID is a mobile access control solution that replaces physical badges with digital credentials stored on smartphones. It enables organizations to manage access to premises and internal resources like printers and meeting rooms through a centralized web interface.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Digital Badge Management:** Allows users to digitize physical access cards and badges directly onto their smartphones.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Standard] Remote Access Control:** Provides an intuitive web interface for administrators to manage, deploy, and modify access rights in real-time.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] BLE and NFC Technology:** Utilizes Bluetooth Low Energy and Near Field Communication protocols to ensure secure and robust communication with access points.
  * *User Intent:* Users prioritize data protection and trust in the platform.
- **[Standard] Multi-Resource Access:** Supports secure entry to physical premises as well as internal resources such as meeting rooms and printers.
  * *User Intent:* Users prioritize data protection and trust in the platform.
<!-- /section:features -->

## Monetization Strategy
- **Model:** Free

<!-- section:momentum -->
## App Momentum (Active) {#momentum}

Last updated 40d ago. 5 versions tracked.

> **Cadence:** 5 total versions · 0 majors in last 6 months · 40 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Pack ID is an established libraries & demo app that is completely free.
With a 3.41/5 rating from 37 reviews, it shows polarized user reception.

<!-- speakable-start -->
> **Bottom Line:** Pack ID provides a secure, hardware-free alternative to traditional access badges by leveraging smartphone NFC and BLE capabilities.
<!-- speakable-end -->

**Best for:** Facility managers and organizations looking to digitize access control for employees, visitors, and partners.

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 3.41/5 |
| Total Reviews | 37 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS & Android |
| Key Features | 4 analyzed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Pack ID** (this app) | 3.41/5 | N/A | OBS SA |
| [Turkish Ringtones 2026](https://marlvel.ai/intel-report/libraries-demo/com-topringtones-merhab-turkishringtones2025) | N/A/5 | N/A | BeatBazaar |
| [أذكار الصباح والمساء(صوت و صور](https://marlvel.ai/intel-report/libraries-demo/com-adkar-sabah) | 4.8/5 | N/A | team of development |
| [PhysicsLayout Sample](https://marlvel.ai/intel-report/libraries-demo/physicslayout-sample) | 5.0/5 | N/A | Commit 451 |
| [Font Gallery](https://marlvel.ai/intel-report/libraries-demo/font-gallery) | 3.4/5 | N/A | Adeeteya |
| [日本遺産情報発信アプリ〜信濃川火焔街道〜](https://marlvel.ai/intel-report/libraries-demo/app--749) | N/A/5 | N/A | Gugenka Inc. |

## Company Profile
- **Developer:** OBS SA
- **Website:** [https://www.orange-business.com/fr/produits/pack-id](https://www.orange-business.com/fr/produits/pack-id)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/jm/app/pack-id/id1197321732?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.orange.oab.packid.ble)
- **Dev Site:** [Official Website](https://www.orange-business.com/fr/produits/pack-id)
- **Sources:** App store metadata.

## Related Intel Reports
- [*Turkish Ringtones 2026*](https://marlvel.ai/intel-report/libraries-demo/com-topringtones-merhab-turkishringtones2025) (BeatBazaar) — N/A Rating | N/A Sentiment
- [*أذكار الصباح والمساء(صوت و صور*](https://marlvel.ai/intel-report/libraries-demo/com-adkar-sabah) (team of development) — 4.8/5 Rating | N/A Sentiment
- [*PhysicsLayout Sample*](https://marlvel.ai/intel-report/libraries-demo/physicslayout-sample) (Commit 451) — 5.0/5 Rating | N/A Sentiment
- [*Font Gallery*](https://marlvel.ai/intel-report/libraries-demo/font-gallery) (Adeeteya) — 3.4/5 Rating | N/A Sentiment
- [*日本遺産情報発信アプリ〜信濃川火焔街道〜*](https://marlvel.ai/intel-report/libraries-demo/app--749) (Gugenka Inc.) — N/A Rating | N/A Sentiment
- [*Audio Focus Controller Demo*](https://marlvel.ai/intel-report/libraries-demo/audio-focus-controller-demo) (Wrichik Basu) — N/A Rating | N/A Sentiment
- [*أذكار الصباح والمساء*](https://marlvel.ai/intel-report/libraries-demo/com-step4top-azkar) (step4top) — 4.7/5 Rating | N/A Sentiment
- [*Fastlane Test*](https://marlvel.ai/intel-report/libraries-demo/fastlane-test) (iNaturalist) — N/A Rating | N/A Sentiment
- [*Npay Global*](https://marlvel.ai/intel-report/libraries-demo/com-lambdaa-npayglobal) (Cameroon App Hub) — N/A Rating | N/A Sentiment
- [*قرآن تي في Quran TV*](https://marlvel.ai/intel-report/libraries-demo/app-quran-tv) (Rabeh Alawfi) — N/A Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/libraries-demo/com-orange-oab-packid-ble)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.