--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Artbook - Paint by Number" developer_entity: "Hyperfun" bundle_id: "com.hyperfun.artbook" app_store_id: "1424916256" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-04" report_date: "2026-06-05" last_verified: "2026-06-05T03:06:09.116Z" report_version: "11.0.1" total_reviews: 55833 overall_rating: 4.72 sentiment: "Mixed" sentiment_score: 65 confidence: "low" confidence_score: 0.55 top_praise_theme: "Extensive library of coloring categories provides a relaxing experience for long-term users" top_complaint_theme: "Intrusive advertisement frequency disrupts the flow of the coloring experience for free users" top_request_theme: "Search functionality to help users locate specific detailed pictures within the library" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 61 data_age_days: 27 intelligence_version: 3 nemesis: "Color by Number：Coloring Games" competitor_count: 6 tags: ["lifestyle", "subscription", "mixed sentiment", "mobile app", "app review", "app analysis", "children", "adults", "seeking"] canonical_url: "https://marlvel.ai/intel-report/lifestyle/artbook-paint-by-number" license: "CC-BY-NC 4.0" content_version: "v2" --- # Artbook - Paint by Number App Audit ## TL;DR {#tldr} - **Category**: Lifestyle · Subscription - **Signal**: Rating 4.72 · Sentiment Mixed - **Recent focus**: Intrusive advertisement frequency disrupts the flow of the coloring experience for free users (top complaint) · Extensive library of coloring categories provides a relaxing experience for long-term users (top praise) · Search functionality to help users locate specific detailed pictures within the library (top request) > **TL;DR:** Artbook - Paint by Number is a lifestyle app by Hyperfun, rated 4.72/5 by 55.8K users, with Mixed user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Artbook - Paint by Number shows Mixed sentiment (4.72/5 from 55.8K reviews) — users praise extensive library of coloring categories provides a relaxing experience for long-term users but report issues with intrusive advertisement frequency disrupts the flow of the coloring experience for free users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.72/5 (55.8K reviews) | | **User Mood** | Mixed | | **Category** | Lifestyle | | **Developer** | Hyperfun | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.55/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Hyperfun - **Category:** Lifestyle - **Target Audience:** Children and adults seeking a relaxing, family-friendly creative activity. - **Platforms:** iOS & Android - **Version Audited:** 11.0.1 - **Audit Date:** 2026-06-05 - **Signal Count:** 99 reviews analyzed - **Confidence:** Low (0.55/1.0) - **App Store ID (iOS):** 1424916256 - **Bundle ID:** com.hyperfun.artbook - **Google Play ID:** com.hyperfun.artbook - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-05 - **Short Description:** Artbook is the ultimate color by number game! ## Executive Snapshot **What it is:** Artbook is a color-by-number digital coloring app for children and adults, available on iOS and Android. **Why users hire it:** Users hire Artbook for low-stakes creative relaxation, using the touch-based interface to complete illustrations during short daily sessions. ## App DNA (Features & Intent) - **[Standard] Color by Number Sandbox:** Digital coloring interface using touch-based input for filling numbered segments - **[Standard] Premium Content Library:** Full access to all illustrations and ad-free experience * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Social Video Sharing:** Export tool for creating and sharing time-lapse videos of completed artwork * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Artbook sits in the Lifestyle category, currently seeing new grossing chart entries in CA (#106) and GB (#157). The gap between its high user rating and recent negative sentiment regarding ad frequency signals a risk to long-term retention. ## Monetization Strategy - **Model:** Subscription - **Tiers:** $5.99 weekly, $11.99 monthly, $49.99 yearly - **Analysis:** Subscription model anchored at $5.99 weekly, utilizing a 3-day free trial to convert users into recurring revenue. ## 🟡 User Sentiment (Low Confidence: 61 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.72/5 - **Platform Split:** iOS 4.7/5 (53.1K ratings) | Android 4.5/5 (2.7K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Extensive library of coloring categories provides a relaxing experience for long-term users** ### Top Complaints (Impact Areas) - **Intrusive advertisement frequency disrupts the flow of the coloring experience for free users** ### Top Requests (What Users Want) - **Search functionality to help users locate specific detailed pictures within the library** ## SWOT Analysis {#swot} **Core Strengths:** - Social sharing of time-lapse videos creates organic referral loops - Touch-based zoom interface reduces friction on small-screen devices **Critical Frictions:** - Ad frequency before and after every picture drives high churn - Recycled seasonal content contradicts daily-content marketing claims **Growth Levers:** - Search functionality would help users locate specific detailed pictures within the library - B2B partnerships could leverage the family-friendly content rating **Market Threats:** - Wildlife Studios' high-frequency content delivery creates a recurring habit loop ## Recent Changes (v2 → v3) {#recent-changes} The app pivoted to a subscription-based monetization model while experiencing increased user dissatisfaction regarding ad frequency and recycled content. **Overall trend**: Declining **Compared at**: 2026-06-05 ### High-impact changes - **[Shifted] Monetization Model Pivot** (pricing) — Transitioned from a free-only model to a subscription-based model with tiers at $5.99 weekly, $11.99 monthly, and $49.99 yearly. - **[Declined] Increased Ad-Frequency Complaints** (sentiment) — User sentiment shifted to identify intrusive ad frequency as a primary churn driver, replacing previous neutral feedback. ### Medium-impact changes - **[Improved] Social Video Sharing Repositioning** (features) — Social Video Sharing was upgraded from a standard feature to a competitive differentiator. - **[Added] Content Stagnation Weakness** (swot) — Added a new weakness regarding recycled seasonal content contradicting marketing claims of daily updates. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Artbook - Paint by Number vs Color by Number：Coloring Games — Head to Head - **[Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber)** by Wildlife Studios: With over 1.6 million ratings and a high release cadence, this app dominates the color-by-number category through massive scale and consistent content updates. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Maintains a massive library of daily updated illustrations that keeps users returning for fresh content - Aggressive release schedule of 16 updates in six months ensures high platform visibility and stability - Leverages a broad entertainment-focused category placement to capture a wider casual audience than lifestyle apps - **Where Artbook - Paint by Number wins:** - ✅ Lifestyle-focused positioning offers a more curated, relaxing aesthetic compared to the high-volume entertainment approach - ✅ Leaner feature set allows for faster navigation and lower cognitive load for casual coloring sessions - **Where Color by Number：Coloring Games wins:** - ❌ High-frequency content delivery creates a recurring habit loop that the target app currently lacks - ❌ Extensive library scale provides superior variety, effectively preventing user boredom over long-term usage - **Verdict:** The target app must pivot toward a niche-specific content strategy or community-driven features to compete with the sheer volume of content provided by this market leader. ### Contenders (Strong Challengers) - **[Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring)** by Easybrain Ltd [Moat: High]: A massive competitor with over 2.5 million ratings that defines the pixel-art sub-genre within the coloring space. - Specialized pixel-art aesthetic creates a distinct visual identity that differentiates it from standard coloring apps - Deeply entrenched user base provides a significant network effect through social sharing and community features - **[Paint by Number: Coloring Game](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game)** by Wildlife Studios [Moat: Medium]: A high-performing direct alternative from the same developer as the market leader, focusing on optimized coloring mechanics. - Refined coloring mechanics prioritize ease of use for mobile screens, reducing friction in complex illustrations - Frequent update cadence of 5 releases in six months signals a focus on rapid performance optimization ### Peers (What They Do Better) - **[Zen Color - Color By Number](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number)** by Oakever Games: A strong, rapidly growing competitor that emphasizes a 'Zen' value proposition to differentiate from standard coloring games. - Positions itself as a relaxation and mindfulness tool rather than just a game, appealing to a different user intent - High update velocity of 10 releases in six months indicates a strong focus on feature iteration and growth - **[Adult Coloring Book - Pigment](https://marlvel.ai/intel-report/lifestyle/adult-coloring-book-pigment)** by Pixite Inc.: A premium-leaning alternative that focuses on high-quality artistic tools rather than simple number-filling mechanics. - Offers advanced coloring tools like brushes and pencils that mimic real-world artistic media - Targets a more mature, prosumer audience looking for creative expression rather than casual time-passing - **[Coloring Book for Me](https://marlvel.ai/intel-report/entertainment/coloring-book-for-me)** by Mosaic S.r.l.: A long-standing peer in the entertainment category that maintains a stable, broad-appeal coloring experience. - Provides a wide variety of coloring categories that cater to diverse artistic interests and skill levels - Established brand presence in the App Store helps maintain consistent organic discovery despite lower update frequency ## App Momentum (Steady) {#momentum} - Ships bug fixes in latest release - Maintains consistent Lifestyle category presence ## The "So What?" (Strategic Takeaway) {#so-what} Artbook - Paint by Number is an established lifestyle app that is available. With a 4.72/5 rating from 55.8K reviews, it shows polarized user reception. > **Bottom Line:** Artbook retains users through a curated, relaxing aesthetic, but aggressive ad frequency and recycled content threaten its long-term viability, so the PM must prioritize ad-load balancing to stabilize the user base. **Best for:** Children and adults seeking a relaxing, family-friendly creative activity. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit ad-frequency thresholds because user complaints cite ads as the #1 churn driver → improve retention — *High-frequency ad complaints are the top sentiment theme in the latest review set.* _(trade-off: deprioritize Pause the planned UI refresh for the gallery view — ad-churn has 3x the revenue impact.)_ - [ ] [INVEST] [MEDIUM IMPACT] Ship search functionality because it is the top-requested feature → increase session depth — *Users explicitly request search to find specific subjects within the library.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Daily updated illustration library (available in Color by Number: Coloring Games but absent here) - Advanced artistic brushes and pencils (available in Pigment but absent here) ### Outlook: Declining The casual coloring market is consolidating around high-frequency content delivery, and Artbook's current maintenance-mode cadence leaves it exposed. The PM must pivot from a pure ad-monetization focus to a content-refresh strategy to prevent further churn into Q3. - 🔴 Recent launch failures in the latest update erode the daily active habit, compounding the rating drag already visible on Android. - 🔴 The discrepancy between marketing promises of daily new content and the reality of recycled images is eroding trust among long-term subscribers. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.72/5 | | Total Reviews | 55.8K | | Sentiment | Mixed (65/100) | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Artbook - Paint by Number** (this app) | 4.72/5 | Mixed | Hyperfun | | [Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) | 4.7/5 | Excited | Wildlife Studios | | [Paint by Number: Coloring Game](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game) | 4.8/5 | Mixed | Wildlife Studios | | [Adult Coloring Book - Pigment](https://marlvel.ai/intel-report/lifestyle/adult-coloring-book-pigment) | 4.6/5 | N/A | Pixite Inc. | | [Coloring Book for Me](https://marlvel.ai/intel-report/entertainment/coloring-book-for-me) | 4.6/5 | N/A | Mosaic S.r.l. | | [Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) | 4.7/5 | Mixed | Easybrain Ltd | ## Company Profile - **Developer:** Hyperfun - **Website:** [https://hyperfun.com](https://hyperfun.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/artbook-paint-by-number/id1424916256?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.hyperfun.artbook&hl=en&gl=us) - **Dev Site:** [Official Website](https://hyperfun.com) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Color by Number：Coloring Games*](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) (Wildlife Studios) — 4.7/5 Rating | Positive Sentiment - [*Paint by Number: Coloring Game*](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game) (Wildlife Studios) — 4.8/5 Rating | Mixed Sentiment - [*Adult Coloring Book - Pigment*](https://marlvel.ai/intel-report/lifestyle/adult-coloring-book-pigment) (Pixite Inc.) — 4.6/5 Rating | N/A Sentiment - [*Coloring Book for Me*](https://marlvel.ai/intel-report/entertainment/coloring-book-for-me) (Mosaic S.r.l.) — 4.6/5 Rating | N/A Sentiment - [*Pixel Art － Color by Number*](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) (Easybrain Ltd) — 4.7/5 Rating | Mixed Sentiment - [*Zen Color - Color By Number*](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number) (Oakever Games) — 4.8/5 Rating | Positive Sentiment - [*Alarmy - Loud alarm clock*](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | Terrible Sentiment - [*Swiftime*](https://marlvel.ai/intel-report/lifestyle/swiftime) (MEDIANO Co.,Ltd.) — 4.5/5 Rating | Positive Sentiment - [*AlarmMon ( alarm clock )*](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.2/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/lifestyle/artbook-paint-by-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.