--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Billy Graham Evangelistic Assn" developer_entity: "Billy Graham Evangelistic Association" bundle_id: "com.subsplashconsulting.Billy-Graham-Evangelistic-Association" app_store_id: "404380652" google_play_id: "com.subsplash.thechurchapp.billygrahamevangelisticassociation" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-06-03" report_date: "2026-10-09" last_verified: "2026-10-09T00:00:00.000Z" report_version: "6.21.3" total_reviews: 1944 overall_rating: 4.6 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.8 top_praise_theme: "Classic sermon archives and daily devotional content provide spiritual nourishment for long-term users" top_complaint_theme: "Video playback failures following the latest update prevent users from accessing core sermon content" review_sample_size: 97 total_review_count: 97 analyzed_review_count: 62 data_age_days: 36 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["lifestyle", "free", "excited sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "daily"] canonical_url: "https://marlvel.ai/apps/billy-graham-evangelistic-assn" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (religion). Information is aggregated from public sources for informational purposes only. Information is provided for context only and is not professional advice. --- # Billy Graham Evangelistic Assn Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 4.62 · Sentiment Excited - **Recent focus**: Video playback failures following the latest update prevent users from accessing core sermon content (top complaint) · Classic sermon archives and daily devotional content provide spiritual nourishment for long-term users (top praise) > **TL;DR:** Billy Graham Evangelistic Assn is a lifestyle app by Billy Graham Evangelistic Association, rated 4.62/5 by 1.9K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Billy Graham Evangelistic Assn maintains Excited user sentiment (4.62/5 from 1.9K reviews), with users consistently praising classic sermon archives and daily devotional content provide spiritual nourishment for long-term users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.62/5 (1.9K reviews) | | **User Mood** | Excited | | **Category** | Lifestyle | | **Developer** | Billy Graham Evangelistic Association | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 36d | ## Metadata & Market Performance - **Publisher:** Billy Graham Evangelistic Association - **Category:** Lifestyle - **Target Audience:** Individuals seeking daily Christian devotional content, sermon media, and connection to the Billy Graham Evangelistic Association ministry. - **Platforms:** iOS & Android - **Version Reviewed:** 6.21.3 - **Report Date:** 2026-10-09 - **Signal Count:** 97 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 404380652 - **Bundle ID:** com.subsplashconsulting.Billy-Graham-Evangelistic-Association - **Google Play ID:** com.subsplash.thechurchapp.billygrahamevangelisticassociation - **Data Window:** Analysis based on signals collected up to 2026-10-09 ## Executive Snapshot **What it is:** Billy Graham Evangelistic Assn is a lifestyle app for Christian ministry content, providing sermon archives, podcasts, and devotional tools on iOS and Android. **Why users hire it:** The app removes the friction of accessing ministry resources by centralizing disparate media into a single, offline-capable interface, which sustains long-term engagement for the ministry's core audience. ## App DNA (Features & Intent) - **[Standard] Content Library:** Access to daily devotions, classic sermon videos, and podcasts within the app interface * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Live Radio Streaming:** Integrated live audio stream of The Light FM - **[Standard] Bible Reading Plan:** Integrated reading schedule for scripture study - **[Differentiator] Group Attendance Tracking:** Group managers can record attendance for events directly in the app * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} Billy Graham Evangelistic Assn maintains a high rating of 4.66 across all platforms, indicating strong satisfaction with its core content library. The 128-day update gap preceding the latest release suggests a maintenance-focused cadence rather than aggressive feature expansion. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app with no IAP or ad-supported content - **Analysis:** The app functions as a distribution channel for ministry content, provided without monetization barriers to maximize reach. ## 🟢 User Sentiment (High Confidence: 62 of 97 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.62/5 - **Platform Split:** iOS 4.7/5 (83 ratings) | Android 4.6/5 (1.9K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Classic sermon archives and daily devotional content provide spiritual nourishment for long-term users** - **Offline media playback capability allows users to listen to sermons without constant internet connectivity** ### Top Complaints (Impact Areas) - **Video playback failures following the latest update prevent users from accessing core sermon content** ## SWOT Analysis {#swot} **Core Strengths:** - Content library depth sustains long-term user retention - Offline media playback reduces dependency on connectivity **Growth Levers:** - Integration of KJV/NKJV translations addresses study limitations ## What's New - **Latest (v6.21.3, 4 months ago):** Group managers can now track attendance for events, and users in the U.S. and Canada can authenticate via phone number. ## App Momentum (Maintenance) {#momentum} - Shipped group event attendance tracking. - Added phone number authentication support. - Latest release 4 months ago. > **Cadence:** 1 total versions · 1 majors in last 6 months · 128 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Billy Graham Evangelistic Assn is a market-leading lifestyle app that is completely free. With a 4.62/5 rating from 1.9K reviews, it delivers strong user satisfaction. > **Bottom Line:** Restoring video playback is the priority to protect the ministry's retention baseline, as the latest regressions currently block the primary value proposition of Billy Graham Evangelistic Assn. **Best for:** Individuals seeking daily Christian devotional content, sermon media, and connection to the Billy Graham Evangelistic Association ministry. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Rebuild video playback logic because playback failures are the top-reported complaint → restore core content access ### Outlook: Declining The app is currently in a maintenance-heavy phase where technical regressions are overshadowing new feature additions like group attendance tracking. Addressing these playback and UI blockers is essential to prevent long-term users from churning, as the ministry's value proposition relies entirely on reliable access to its content library. - 🔴 Video playback failures in the latest release block core sermon access, which directly causes the current spike in negative user sentiment. - 🔴 Hidden navigation menus following the latest update create friction for Bible study, further compounding the frustration of the core user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.62/5 | | Total Reviews | 1.9K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Billy Graham Evangelistic Assn** (this app) | 4.62/5 | Excited | Billy Graham Evangelistic Association | | [Amora: A Hint of Your Soulmate](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) | 4.6/5 | N/A | Lit Apps LLC (Mobile) | | [ATLAS:EARTH: Collect Places](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.6/5 | n/a | Atlas Reality, Inc. | | [Daily Mood Log](https://marlvel.ai/apps/daily-mood-log) | N/A/5 | N/A | Nadim Elsayed | | [Find My Location: Tracker](https://marlvel.ai/apps/com-friendslocator) | 4.2/5 | n/a | DIGITS LTD | | [Happy Home by Hiller](https://marlvel.ai/apps/happy-home-by-hiller) | 2.4/5 | n/a | Hiller Plumbing, Heating, Cooling, & Electrical | ## Company Profile - **Developer:** Billy Graham Evangelistic Association - **Website:** [https://subsplash.com](https://subsplash.com) - **Social:** [Instagram](https://www.instagram.com/subsplash) · [Facebook](https://www.facebook.com/subsplashseattle) · [X/Twitter](https://www.twitter.com/subsplash) · [LinkedIn](https://www.linkedin.com/company/subsplash) ## Data Sources & Links - **App Store ID:** 404380652 - **Google Play ID:** com.subsplash.thechurchapp.billygrahamevangelisticassociation - **Dev Site:** [Official Website](https://subsplash.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.6/5 Rating - [*ATLAS:EARTH: Collect Places*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.6/5 Rating - [*Daily Mood Log*](https://marlvel.ai/apps/daily-mood-log) (Nadim Elsayed) · N/A Rating - [*Find My Location: Tracker*](https://marlvel.ai/apps/com-friendslocator) (DIGITS LTD) · 4.2/5 Rating - [*Happy Home by Hiller*](https://marlvel.ai/apps/happy-home-by-hiller) (Hiller Plumbing, Heating, Cooling, & Electrical) · 2.4/5 Rating - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment - [*Petまんま*](https://marlvel.ai/apps/pet) (株式会社Cavemen.jp) · N/A Rating - [*QuickHue - The easy to use Hue Remote*](https://marlvel.ai/apps/quickhue-the-easy-to-use-hue-remote) (Xonay Media) · 1.3/5 Rating - [*Spirit Talker ®*](https://marlvel.ai/apps/spirit-talker) (Spotted Ghosts) · 2.8/5 Rating - [*Umax - Become Hot*](https://marlvel.ai/apps/com-umax-tech) (Improvement Tech) · 4.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 97 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 36 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/billy-graham-evangelistic-assn) Data licensed for AI Agent attribution under CC-BY-NC 4.0.