--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Birthdays - Contacts Birthdays" developer_entity: "Lucien Dupont" bundle_id: "com.chromedomesoftware.birthdays" app_store_id: "344896938" google_play_id: "com.dmitryonishchuk.birthdays" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-27" report_date: "2026-06-17" last_verified: "2026-06-17T15:55:22.231Z" report_version: "2.1.3" total_reviews: 1927 overall_rating: 4.59 sentiment: "Excited" sentiment_score: 75 confidence: "low" confidence_score: 0.7 top_praise_theme: "Minimalist design and low storage footprint appeal to users seeking privacy-focused contact management tools" top_complaint_theme: "Widget synchronization failures cause outdated information to persist until the device is manually restarted" top_request_theme: "Granular notification and display settings allow users to customize birthday reminders and contact visibility" review_sample_size: 26 total_review_count: 26 analyzed_review_count: 26 data_age_days: 14 momentum_velocity: "zombie" intelligence_version: 5 competitor_count: 5 tags: ["lifestyle", "free", "excited sentiment", "mobile app", "app review", "app analysis", "users", "seeking", "simple,"] canonical_url: "https://marlvel.ai/intel-report/lifestyle/birthdays-contacts-birthdays" license: "CC-BY-NC 4.0" content_version: "v2" --- # Birthdays - Contacts Birthdays App Audit ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 4.59 · Sentiment Excited - **Recent focus**: Widget synchronization failures cause outdated information to persist until the device is manually restarted (top complaint) · Minimalist design and low storage footprint appeal to users seeking privacy-focused contact management tools (top praise) · Granular notification and display settings allow users to customize birthday reminders and contact visibility (top request) > **TL;DR:** Birthdays - Contacts Birthdays is a lifestyle app by Lucien Dupont, rated 4.59/5 by 1.9K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Birthdays - Contacts Birthdays maintains Excited user sentiment (4.59/5 from 1.9K reviews), with users consistently praising minimalist design and low storage footprint appeal to users seeking privacy-focused contact management tools. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.59/5 (1.9K reviews) | | **User Mood** | Excited | | **Category** | Lifestyle | | **Developer** | Lucien Dupont | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Lucien Dupont - **Category:** Lifestyle - **Target Audience:** Users seeking a simple, contact-integrated tool to track personal social obligations and birthday reminders. - **Platforms:** iOS & Android - **Version Audited:** 2.1.3 - **Audit Date:** 2026-06-17 - **Signal Count:** 26 reviews analyzed - **Confidence:** Low (0.7/1.0) - **App Store ID (iOS):** 344896938 - **Bundle ID:** com.chromedomesoftware.birthdays - **Google Play ID:** com.dmitryonishchuk.birthdays - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-17 ## Executive Snapshot **What it is:** Birthdays is a contact-integrated utility for tracking and receiving reminders for upcoming personal birthdays on iOS and Android. **Why users hire it:** Users hire this app to automate social maintenance tasks without the privacy trade-offs of larger, cloud-connected calendar platforms. ## App DNA (Features & Intent) - **[Standard] Contact Sync:** Scans local Address Book to populate birthday list on every app launch * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Communication Integration:** Direct triggers for email, iMessage, and phone calls from the birthday list * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Location Notifications:** Scheduled alerts at 9am local time on the day of the birthday * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Recent History View:** Displays birthdays from the previous two weeks to account for missed launches ## Market Position {#market-position} The app maintains a 4.6-star rating across 1,927 total ratings, signaling high satisfaction with core utility despite the low review volume of 26. The lack of monetization or cloud-sync features positions it as a niche, privacy-focused alternative to larger calendar suites. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features - **Analysis:** The application operates as a free utility with no observable monetization, IAP, or ad-supported tiers. ## 🟢 User Sentiment (Low Confidence: 26 of 26 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.59/5 - **Platform Split:** iOS 4.6/5 (140 ratings) | Android 4.6/5 (1.8K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Minimalist design and low storage footprint appeal to users seeking privacy-focused contact management tools** - **Home screen widgets provide immediate access to upcoming birthday information without requiring manual setup** ### Top Complaints (Impact Areas) - **Widget synchronization failures cause outdated information to persist until the device is manually restarted** - **Limited navigation controls prevent users from viewing birthdays beyond the immediate upcoming month** ### Top Requests (What Users Want) - **Granular notification and display settings allow users to customize birthday reminders and contact visibility** ## SWOT Analysis {#swot} **Core Strengths:** - Minimalist design and low storage footprint appeal to privacy-conscious users - Home screen widget functionality provides immediate utility for daily reference **Critical Frictions:** - Widget synchronization failures require manual device restarts to update - Navigation controls restrict visibility to only the immediate upcoming month **Growth Levers:** - Cloud-sync integration would address the primary data-loss concern reported by users - Expanding date-viewing capabilities would capture power users seeking annual planning tools **Market Threats:** - Competitors with cloud-sync and gift-tracking features are siphoning users - Massive user-base scale of rivals creates a barrier to organic discovery ## Recent Changes (v4 → v5) {#recent-changes} The app's feature set now includes a 'Recent History View', while user sentiment analysis has surfaced specific complaints regarding restrictive calendar navigation. **Overall trend**: Mixed **Compared at**: 2026-06-17 ### High-impact changes - **[Added] Navigation Complaint** (sentiment) — New complaint theme added regarding restricted calendar navigation (visibility limited to the immediate upcoming month). ### Medium-impact changes - **[Added] Recent History View** (features) — Added 'Recent History View' feature to display birthdays from the previous two weeks. ### Low-impact changes - **[Improved] Sentiment Score** (sentiment) — Sentiment score increased: 70 → 75. ## What's New - **Latest (v2.1.3, 7 years ago):** Added support for iOS 12 and iPhone XS/XS Max. ## App Momentum (Zombie) {#momentum} - Ships location-based 9am notifications. - Supports latest iPhone display resolutions. > **Cadence:** 2 total versions · 1 majors in last 6 months · 17 days since last update · 2770 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Birthdays - Contacts Birthdays is a market-leading lifestyle app that is completely free. With a 4.59/5 rating from 1.9K reviews, it delivers strong user satisfaction. > **Bottom Line:** Birthdays succeeds as a lightweight, privacy-focused utility, but its inability to sync data or refresh widgets consistently limits its long-term retention. The PM should prioritize widget stability and cloud-sync to defend against feature-rich rivals, or risk losing the user base to more robust alternatives. **Best for:** Users seeking a simple, contact-integrated tool to track personal social obligations and birthday reminders. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship widget refresh fix — *Synchronization failures are the top-cited technical complaint, eroding the core value of the home screen widget.* _(trade-off: deprioritize Postpone the calendar navigation expansion to the next sprint to prioritize core stability.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Expand calendar navigation — *Users express frustration at the inability to scroll through the full calendar year, limiting utility.* _(trade-off: deprioritize Deprioritize granular notification settings to focus on core navigation improvements.)_ - [ ] [INVEST] [HIGH IMPACT] Implement cloud-sync — *Local-only data is the primary competitive disadvantage compared to rivals with multi-device support.* _(trade-off: deprioritize Pause non-critical UI polish to allocate engineering hours for data architecture changes.)_ ### Feature Gaps vs Competitors - Cloud-sync (available in Minimalist Birthday Reminder but absent here) - Gift tracking (available in BirthdayBuddy App but absent here) - Lunar calendar support (available in HBD 햅벋데 but absent here) ### Outlook: Stable The market for simple birthday reminders is consolidating around tools that offer either deeper relationship management or better cross-device utility. Birthdays remains stable due to its minimalist appeal, but the lack of cloud-sync and persistent widget bugs will likely accelerate churn to more modern, feature-rich competitors by the end of the year. - 🔴 Widget synchronization failures in the latest release erode the daily active habit, which compounds the rating drag already visible on Android. - 🟢 Minimalist design and low storage footprint continue to drive positive sentiment, maintaining a 4.6-star rating baseline despite technical friction. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.59/5 | | Total Reviews | 1.9K | | Sentiment | Excited (75/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Birthdays - Contacts Birthdays** (this app) | 4.59/5 | Excited | Lucien Dupont | | [Minimalist Birthday Reminder](https://marlvel.ai/intel-report/lifestyle/minimalist-birthday-reminder) | 4.7/5 | Upset | SHPAVDA, TOO | | [Birthday Calendar Simple](https://marlvel.ai/intel-report/lifestyle/birthday-calendar-simple) | 5.0/5 | Excited | Tevfik Yucek | | [Birthday List](https://marlvel.ai/intel-report/lifestyle/birthday-list) | 2.8/5 | N/A | Shuji Fukumoto | | [HBD 햅벋데 - 생일 캘린더 어플 공휴일 음력 달력](https://marlvel.ai/intel-report/lifestyle/hbd) | N/A/5 | N/A | yunji LEE | | [BirthdayBuddy App](https://marlvel.ai/intel-report/lifestyle/birthdaybuddy-app) | N/A/5 | N/A | RAMON ANTONIO CACERES ESTRADA | ## Company Profile - **Developer:** Lucien Dupont - **Website:** [https://www.chromedomesoftware.com/](https://www.chromedomesoftware.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/birthdays-contacts-birthdays/id344896938?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.dmitryonishchuk.birthdays&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.chromedomesoftware.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Minimalist Birthday Reminder*](https://marlvel.ai/intel-report/lifestyle/minimalist-birthday-reminder) (SHPAVDA, TOO) — 4.7/5 Rating | Terrible Sentiment - [*Birthday Calendar Simple*](https://marlvel.ai/intel-report/lifestyle/birthday-calendar-simple) (Tevfik Yucek) — 5.0/5 Rating | Positive Sentiment - [*Birthday List*](https://marlvel.ai/intel-report/lifestyle/birthday-list) (Shuji Fukumoto) — 2.8/5 Rating | N/A Sentiment - [*HBD 햅벋데 - 생일 캘린더 어플 공휴일 음력 달력*](https://marlvel.ai/intel-report/lifestyle/hbd) (yunji LEE) — N/A Rating | N/A Sentiment - [*BirthdayBuddy App*](https://marlvel.ai/intel-report/lifestyle/birthdaybuddy-app) (RAMON ANTONIO CACERES ESTRADA) — N/A Rating | N/A Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | Terrible Sentiment - [*Alarmy - Loud alarm clock*](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) (Jintian Wang) — 4.4/5 Rating | Mixed Sentiment - [*AlarmMon ( alarm clock )*](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.2/5 Rating | Mixed Sentiment - [*Swiftime*](https://marlvel.ai/intel-report/lifestyle/swiftime) (MEDIANO Co.,Ltd.) — 4.5/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 26 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/lifestyle/birthdays-contacts-birthdays) Data licensed for AI Agent attribution under CC-BY-NC 4.0.