--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "BMI Calculator: Daily Calories" developer_entity: "SOFTMEX EOOD" bundle_id: "bmi.calc.com" app_store_id: "1214708376" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-15" report_date: "2026-07-04" last_verified: "2026-07-04T04:51:52.996Z" report_version: "10.6" total_reviews: 0 sentiment: "Thrilled" sentiment_score: 90 confidence: "low" confidence_score: 0.45 top_praise_theme: "Simple body mass index calculation provides immediate health insights for casual users" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 12 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "BMI Calculator" competitor_count: 11 tags: ["lifestyle", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "basic"] canonical_url: "https://marlvel.ai/apps/bmi-calculator-daily-calories" license: "CC-BY-NC 4.0" content_version: "v2" --- # BMI Calculator: Daily Calories App Audit ## TL;DR {#tldr} - **Category**: Lifestyle ยท Free - **Signal**: Sentiment Thrilled - **Recent focus**: Simple body mass index calculation provides immediate health insights for casual users (top praise) > **TL;DR:** BMI Calculator: Daily Calories is a lifestyle app by SOFTMEX EOOD, with Thrilled user sentiment (90/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** BMI Calculator: Daily Calories is a lifestyle app by SOFTMEX EOOD. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Thrilled | | **Category** | Lifestyle | | **Developer** | SOFTMEX EOOD | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.45/1.0) | | **Data Age** | 12d | ## Metadata & Market Performance - **Publisher:** SOFTMEX EOOD - **Category:** Lifestyle - **Target Audience:** Individuals seeking basic health monitoring tools to track weight, BMI, and daily caloric needs. - **Platforms:** iOS & Android - **Version Audited:** 10.6 - **Audit Date:** 2026-07-04 - **Signal Count:** 1 reviews analyzed - **Confidence:** Low (0.45/1.0) - **App Store ID (iOS):** 1214708376 - **Bundle ID:** bmi.calc.com - **Google Play ID:** bmi.calc.com - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-07-04 ## Executive Snapshot **What it is:** BMI Calculator: Daily Calories is a lifestyle utility for calculating BMI and caloric needs on iOS and Android. **Why users hire it:** Users hire this app for immediate, low-friction health metrics without the setup time required by comprehensive fitness platforms. ## App DNA (Features & Intent) - **[Basic] BMI Calculation:** Calculates Body Mass Index based on user-provided height, weight, and gender inputs. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Calorie Needs Estimation:** Estimates daily caloric requirements based on user profile data. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Weight Tracking:** Monitors weight changes over time within the app interface. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Multi-language Support:** Localization of app interface for international users. ## Market Position {#market-position} The app competes in the crowded lifestyle utility space by prioritizing speed over feature density. Its minimalist approach targets casual users, though the lack of monetization beyond ads limits its ability to scale against incumbents. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ad support - **Analysis:** The app operates on an ad-supported model with no IAP or subscription tiers observed. ## ๐ŸŸข User Sentiment (Low Confidence: 1 of 1 reviews analyzed) {#user-sentiment} - **Overall Sentiment:** Thrilled ### Top Praises - **Simple body mass index calculation provides immediate health insights for casual users** ## SWOT Analysis {#swot} **Core Strengths:** - Minimalist interface drives high-speed utility for casual users - Multi-language support expands international market reach **Critical Frictions:** - Ad-supported model lacks recurring revenue streams - No cloud-save functionality for long-term tracking **Growth Levers:** - Integration of wearable data could transition the app to a passive health monitor **Market Threats:** - AI-automated nutrition tracking apps reduce the friction of manual logging ## Recent Changes (v2 โ†’ v3) {#recent-changes} The app has pivoted its development roadmap from internationalization to long-term retention by prioritizing cloud-save functionality. **Overall trend**: Stable **Compared at**: 2026-07-04 ### High-impact changes - **[Shifted] PM Roadmap Pivot** (positioning) โ€” The development priority shifted from multi-language expansion to implementing cloud-save functionality to improve long-term retention. ### Medium-impact changes - **[Added] New Weakness Identified** (swot) โ€” Added 'No cloud-save functionality for long-term tracking' to the SWOT analysis, highlighting a gap in user data persistence. - **[Shifted] Feature Gap Re-alignment** (features) โ€” Removed 'AI-powered photo nutrition tracking' from feature gaps and added 'Animated visual gauges' to reflect competitive benchmarking against the primary nemesis. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### BMI Calculator: Daily Calories vs BMI Calculator โ€” Head to Head - **[BMI Calculator](https://marlvel.ai/apps/bmi-calculator-2)** by Splend Apps: This app is the direct market leader in the BMI utility space, capturing the same core user base looking for quick, standardized health metrics. - **Key differences:** - Offers age-specific growth charts that provide deeper health context than a simple static BMI number. - Utilizes an animated visual gauge to improve user engagement and simplify complex health data interpretation. - Maintains a high-frequency release cadence, ensuring compatibility and relevance across evolving mobile operating systems. - **Where BMI Calculator: Daily Calories wins:** - โœ… Provides a more minimalist, streamlined interface for users who prioritize speed over complex health visualizations. - โœ… Offers a simplified, no-nonsense approach to weight assessment without the clutter of advanced growth charts. - **Where BMI Calculator wins:** - โŒ Massive review volume and established brand presence create a significant barrier to entry for new competitors. - โŒ Advanced feature set including multi-system classification caters to a broader range of international user requirements. - **Verdict:** The target app should pivot toward a 'speed-first' niche or integrate unique, lightweight health insights to differentiate from the feature-heavy incumbent. ### Contenders (Strong Challengers) - **[EN Rx Calculator](https://marlvel.ai/apps/naheeda-mustofa-enrxcalculator)** by Naheeda Mustofa: This app serves the medical-adjacent segment of the health market, focusing on precise nutritional calculations for specific user needs. - Includes a specialized enteral nutrition database, catering to clinical or medical-grade dietary tracking requirements. - Features precise serving conversion tools that simplify complex nutritional math for users with specific medical diets. - **[Macros from Brazil](https://marlvel.ai/apps/macros-from-brazil)** by Biographics Consultoria e Design LTDA: It competes for the same health-conscious user by offering dynamic nutritional calculations based on a specialized food database. - Leverages the TACO database for highly localized and accurate nutritional data specific to Brazilian food items. - Provides advanced dietary organization tools that go beyond simple weight tracking to support comprehensive macro management. - **[Weight Watchers Scale](https://marlvel.ai/apps/weight-watchers-scale)** by nguyen thanh: This app targets the same weight-conscious demographic by providing standardized BMI calculations alongside measurement support. - Provides strict adherence to standardized medical guidelines, appealing to users who prioritize clinical accuracy. - Supports multiple measurement systems, facilitating easier data entry for a global, non-metric-only user base. - **[MyLifeXtended](https://marlvel.ai/apps/mylifextended)** by M6 Software, LLC: This app competes by expanding the BMI use case into long-term lifestyle impact modeling and lifespan estimation. - Integrates predictive lifespan modeling, moving beyond simple weight metrics into holistic health forecasting. - Focuses on long-term lifestyle impact rather than the immediate, transactional nature of a standard BMI check. ### Peers (What They Do Better) - **[Sund med Duer](https://marlvel.ai/apps/io-beefit-fitmedduer)** by Henrik Duer: This app is a comprehensive health platform that includes BMI-related tracking as part of a broader fitness ecosystem. - Integrates live community support and professional coaching, creating a high-retention environment beyond simple data entry. - Combines exercise programming with nutritional guidance, offering a full-service health solution rather than a single tool. - **[Interstitial Cystitis](https://marlvel.ai/apps/com-pr-ic)** by Personal Remedies, LLC: This app addresses the medical-dietary intersection, competing for users who need to manage health through strict food choices. - Provides comorbidity-specific dietary guidelines that offer far more clinical value than a generic BMI calculator. - Delivers personalized food suitability analysis, helping users navigate complex dietary restrictions with high precision. - **[Protein-Check: Discover Top High Protein Rich Foods List for the best Power Diet](https://marlvel.ai/apps/protein-check-discover-top-high-protein-rich-foods)** by Jommi UG (haftungsbeschrankt): It competes for the attention of fitness-oriented users who are tracking specific dietary inputs to reach weight goals. - Offers detailed serving comparisons to help users optimize their protein intake for specific fitness objectives. - Includes product alternatives, providing actionable advice for users looking to switch to healthier food options. - **[Vitamin that heals](https://marlvel.ai/apps/vitamin-that-heals)** by rahul baweja: This app shares the health-and-wellness focus, targeting users interested in the nutritional components of their diet. - Focuses exclusively on natural source listings, appealing to users seeking holistic or non-processed dietary information. - Provides a curated nutrient database that helps users identify food-based solutions for specific health goals. ### New Kids on the Block (What's Innovative) - **[Viscera](https://marlvel.ai/apps/viscera)** by Hans Christian Christensen: This app targets the specific niche of visceral fat assessment, providing a more granular health metric than standard BMI. - Focuses on VFA (Visceral Fat Area) calculation, offering a more medically relevant metric than basic BMI. - **[FitAi: Workout & Calorie Track](https://marlvel.ai/apps/com-flaggy-fitai)** by Fabian-Remus Plavat: This newcomer disrupts the space by using AI to automate the manual data entry that traditional BMI calculators require. - Uses photo-based nutrition tracking to eliminate manual logging, significantly reducing friction for the end user. ## What's New - **Latest (v2.0, 2 months ago):** Added multi-language support for app localization. ## App Momentum (Maintenance) {#momentum} - Ships multi-language support for international reach. - Maintains minimalist utility-first design. > **Cadence:** 2 total versions ยท 1 majors in last 6 months ยท 79 days since last update ยท 55 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} BMI Calculator: Daily Calories is a market-leading lifestyle app that is completely free. > **Bottom Line:** BMI Calculator: Daily Calories captures the speed-first niche, but its transactional design limits long-term retention, so the PM should prioritize adding automated data-entry features to defend against AI-driven competitors. **Best for:** Individuals seeking basic health monitoring tools to track weight, BMI, and daily caloric needs. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [MEDIUM IMPACT] Ship cloud-save functionality because it is a standard expectation for tracking apps โ†’ increase long-term retention โ€” *Absence of cloud-save prevents users from maintaining long-term weight tracking habits across devices.* _(trade-off: deprioritize Pause the localization expansion sprint; cloud-save has higher impact on user retention.)_ ### Feature Gaps vs Competitors - Age-specific growth charts (available in Nemesis) - Animated visual gauges (available in Nemesis) ### Outlook: Stable The lifestyle utility market is consolidating around apps that offer automated tracking or clinical-grade insights. Without a pivot toward automated data entry or deeper health forecasting, this app will likely remain a low-retention, single-use utility. - โšช The app maintains a stable, minimalist feature set, focusing on basic utility rather than aggressive feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Thrilled (90/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **BMI Calculator: Daily Calories** (this app) | N/A/5 | Thrilled | SOFTMEX EOOD | | [Interstitial Cystitis](https://marlvel.ai/apps/com-pr-ic) | 1.0/5 | N/A | Personal Remedies, LLC | | [EN Rx Calculator](https://marlvel.ai/apps/naheeda-mustofa-enrxcalculator) | 4.8/5 | N/A | Naheeda Mustofa | | [FitAi: Workout & Calorie Track](https://marlvel.ai/apps/com-flaggy-fitai) | N/A/5 | N/A | Fabian-Remus Plavat | | [Sund med Duer](https://marlvel.ai/apps/io-beefit-fitmedduer) | 5.0/5 | N/A | Henrik Duer | | [BMI Calculator](https://marlvel.ai/apps/bmi-calculator-2) | 4.7/5 | N/A | Splend Apps | ## Company Profile - **Developer:** SOFTMEX EOOD - **Website:** [https://softmex.org](https://softmex.org) - **Social:** [Facebook](https://www.facebook.com/profile.php?id=61567637698195) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/bmi-calculator-daily-calories/id1214708376?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=bmi.calc.com&hl=en&gl=us) - **Dev Site:** [Official Website](https://softmex.org) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Interstitial Cystitis*](https://marlvel.ai/apps/com-pr-ic) (Personal Remedies, LLC) โ€” 1.0/5 Rating | N/A Sentiment - [*EN Rx Calculator*](https://marlvel.ai/apps/naheeda-mustofa-enrxcalculator) (Naheeda Mustofa) โ€” 4.8/5 Rating | N/A Sentiment - [*FitAi: Workout & Calorie Track*](https://marlvel.ai/apps/com-flaggy-fitai) (Fabian-Remus Plavat) โ€” N/A Rating | N/A Sentiment - [*Sund med Duer*](https://marlvel.ai/apps/io-beefit-fitmedduer) (Henrik Duer) โ€” 5.0/5 Rating | N/A Sentiment - [*BMI Calculator*](https://marlvel.ai/apps/bmi-calculator-2) (Splend Apps) โ€” 4.7/5 Rating | N/A Sentiment - [*Vitamin that heals*](https://marlvel.ai/apps/vitamin-that-heals) (rahul baweja) โ€” 5.0/5 Rating | N/A Sentiment - [*Weight Watchers Scale*](https://marlvel.ai/apps/weight-watchers-scale) (nguyen thanh) โ€” 5.0/5 Rating | N/A Sentiment - [*Protein-Check: Discover Top High Protein Rich Foods List for the best Power Diet*](https://marlvel.ai/apps/protein-check-discover-top-high-protein-rich-foods) (Jommi UG (haftungsbeschrankt)) โ€” 3.0/5 Rating | N/A Sentiment - [*Macros from Brazil*](https://marlvel.ai/apps/macros-from-brazil) (Biographics Consultoria e Design LTDA) โ€” 5.0/5 Rating | N/A Sentiment - [*MyLifeXtended*](https://marlvel.ai/apps/mylifextended) (M6 Software, LLC) โ€” 2.5/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** โ€” Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** โ€” Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** โ€” Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** โ€” Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** โ€” Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 12 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/bmi-calculator-daily-calories) Data licensed for AI Agent attribution under CC-BY-NC 4.0.