--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Clerapy: ADHD Cleaning Planner" developer_entity: "Deep Interactive Labs" bundle_id: "com.mpstd.clerapy" app_store_id: "6759515961" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-10-23" report_date: "2026-10-24" last_verified: "2026-10-24T00:00:00.000Z" report_version: "1.2.0" total_reviews: 3 overall_rating: 5 sentiment: "Thrilled" sentiment_score: 90 confidence: "medium" confidence_score: 0.45 top_praise_theme: "Room virtualization status indicators help users with ADHD organize their daily household chore routines effectively" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 22 momentum_velocity: "active" intelligence_version: 2 tags: ["lifestyle", "subscription", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "professionals", "seeking"] canonical_url: "https://marlvel.ai/apps/clerapy-adhd-cleaning-planner" license: "CC-BY-NC 4.0" content_version: "v2" --- # Clerapy: ADHD Cleaning Planner Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Subscription - **Signal**: Rating 5 · Sentiment Thrilled - **Recent focus**: Room virtualization status indicators help users with ADHD organize their daily household chore routines effectively (top praise) > **TL;DR:** Clerapy: ADHD Cleaning Planner is a lifestyle app by Deep Interactive Labs, rated 5/5 by 3 users, with Thrilled user sentiment (90/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Clerapy: ADHD Cleaning Planner maintains Thrilled user sentiment (5/5 from 3 reviews), with users consistently praising room virtualization status indicators help users with adhd organize their daily household chore routines effectively. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (3 reviews) | | **User Mood** | Thrilled | | **Category** | Lifestyle | | **Developer** | Deep Interactive Labs | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 22d | ## Metadata & Market Performance - **Publisher:** Deep Interactive Labs - **Category:** Lifestyle - **Target Audience:** Individuals with ADHD and busy professionals seeking structured, low-friction home management tools. - **Platforms:** iOS - **Version Reviewed:** 1.2.0 - **Report Date:** 2026-10-24 - **Signal Count:** 1 review analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 6759515961 - **Bundle ID:** com.mpstd.clerapy - **Data Window:** Analysis based on signals collected up to 2026-10-24 ## Executive Snapshot **What it is:** Clerapy is an ADHD-focused home cleaning planner that uses visual room-health tracking to manage household chores on iOS. **Why users hire it:** It removes the cognitive burden of overwhelming, static chore lists by providing a color-coded, step-by-step visual status of each room. ## App DNA (Features & Intent) - **[Differentiator] Visual Room Tracking:** Color-coded dashboard providing a percentage-based health score for each room in the home. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Effort-Based Task Management:** Categorization of chores into Easy, Medium, and Hard levels to align with current energy availability. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Household Sharing:** Syncs cleaning schedules and room status across multiple user devices. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Clerapy occupies a specialized niche within the Lifestyle category, focusing on neurodivergent-friendly design rather than general productivity. The app maintains a 5-star rating on the App Store, though the total review count remains low, indicating a nascent user base. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier limited to 3 rooms, Premium subscription (weekly or yearly) for unlimited rooms, household sharing, and advanced insights - **Analysis:** The freemium model gates core utility, specifically multi-room management and household sync, behind a subscription. ## 🟢 User Sentiment (Medium Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 5/5 - **Platform Split:** iOS 5.0/5 (3 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Room virtualization status indicators help users with ADHD organize their daily household chore routines effectively** ## SWOT Analysis {#swot} **Core Strengths:** - Visual room-health scoring reduces cognitive load by providing immediate feedback on cleaning progress - Effort-based task categorization aligns with fluctuating energy levels common in ADHD users - Non-punitive design philosophy (no streaks or points) prevents user guilt and abandonment **Growth Levers:** - Expanding into smart-home device integration could automate room-status updates and reduce manual input - Developing localized content for international markets could leverage the universal nature of household management ## What's New - **Latest (v1.2.0, today):** Redesigned the Home dashboard with one-tap Quick clean, improved room tile clarity, swipe-to-manage chore gestures, and expanded cleaning guides with integrated timers and checklists. ## App Momentum (Active) {#momentum} - Shipped redesigned home dashboard interface. - Integrated swipe-to-manage chore gestures. - Expanded cleaning guides with timers. > **Cadence:** 2 total versions · 1 majors in last 6 months · 0 days since last update · 18 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Clerapy: ADHD Cleaning Planner is a lifestyle app. It holds a 5/5 rating from 3 reviews. > **Bottom Line:** Clerapy succeeds by aligning its core mechanics with the specific cognitive needs of its target audience, but the restrictive free tier risks capping growth. Expanding the free room limit would unlock a larger user base and provide more data to refine the premium value proposition. **Best for:** Individuals with ADHD and busy professionals seeking structured, low-friction home management tools. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] A/B test a 5-room free tier limit because the current 3-room cap is a primary conversion friction point → increase top-of-funnel conversion ### Outlook: Stable The home management market is shifting toward specialized, neurodivergent-focused tools that prioritize mental well-being over raw productivity. Clerapy is well-positioned to capture this segment, provided it can scale its user base through more accessible free-tier utility and social-sharing features. - 🟢 The active release cadence (two updates in 19 days) demonstrates a commitment to refining the core user experience based on feedback. - ⚪ The current reliance on a small user base means the app must prioritize viral-loop features to sustain growth beyond the early-adopter segment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 3 | | Sentiment | Thrilled (90/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Clerapy: ADHD Cleaning Planner** (this app) | 5/5 | Thrilled | Deep Interactive Labs | | [Amora: A Hint of Your Soulmate](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) | 4.6/5 | N/A | Lit Apps LLC (Mobile) | | [ATLAS:EARTH: Collect Places](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.6/5 | n/a | Atlas Reality, Inc. | | [Daily Mood Log](https://marlvel.ai/apps/daily-mood-log) | N/A/5 | N/A | Nadim Elsayed | | [Find My Location: Tracker](https://marlvel.ai/apps/com-friendslocator) | 4.2/5 | n/a | DIGITS LTD | | [Happy Home by Hiller](https://marlvel.ai/apps/happy-home-by-hiller) | 2.4/5 | n/a | Hiller Plumbing, Heating, Cooling, & Electrical | ## Company Profile - **Developer:** Deep Interactive Labs - **Website:** [https://clerapy.app/](https://clerapy.app/) ## Data Sources & Links - **App Store ID:** 6759515961 - **Dev Site:** [Official Website](https://clerapy.app/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.6/5 Rating - [*ATLAS:EARTH: Collect Places*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.6/5 Rating - [*Daily Mood Log*](https://marlvel.ai/apps/daily-mood-log) (Nadim Elsayed) · N/A Rating - [*Find My Location: Tracker*](https://marlvel.ai/apps/com-friendslocator) (DIGITS LTD) · 4.2/5 Rating - [*Happy Home by Hiller*](https://marlvel.ai/apps/happy-home-by-hiller) (Hiller Plumbing, Heating, Cooling, & Electrical) · 2.4/5 Rating - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment - [*Petまんま*](https://marlvel.ai/apps/pet) (株式会社Cavemen.jp) · N/A Rating - [*QuickHue - The easy to use Hue Remote*](https://marlvel.ai/apps/quickhue-the-easy-to-use-hue-remote) (Xonay Media) · 1.3/5 Rating - [*Spirit Talker ®*](https://marlvel.ai/apps/spirit-talker) (Spotted Ghosts) · 2.8/5 Rating - [*Umax - Become Hot*](https://marlvel.ai/apps/com-umax-tech) (Improvement Tech) · 4.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Clerapy free to use? Clerapy is free to start with a limit of 3 rooms. A premium subscription is required to unlock unlimited rooms, household sharing, and advanced task insights. ### How does Clerapy help with ADHD? Clerapy uses visual room-health scores and effort-based task categorization to break down overwhelming chores into small, manageable steps, specifically designed to reduce the cognitive load for neurodivergent users. ### Does Clerapy offer household sharing? Yes, household sharing is available as a premium feature, allowing multiple users to sync cleaning schedules and room status across devices. ### What is a free alternative to Clerapy? Users seeking free alternatives often use general-purpose task managers, though these typically lack the specific visual room-health tracking and ADHD-friendly design found in Clerapy. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 22 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/clerapy-adhd-cleaning-planner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.