--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "My Love - Relationship Counter" developer_entity: "Bjoern Bartels" bundle_id: "com.bjoernbartels.MyLove" app_store_id: "409609608" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2023-05-08" report_date: "2026-05-05" report_version: "2.3.2" total_reviews: 846296 overall_rating: 4.86 sentiment: "Thrilled" sentiment_score: 85 confidence: "high" confidence_score: 0.7 top_praise_theme: "Automated anniversary and milestone notifications keep relationship tracking effortless for forgetful partners" top_complaint_theme: "Aggressive and repetitive review prompts interrupt the user experience during frequent daily interactions" top_request_theme: "Granular time tracking including minutes and seconds would provide more precision for new relationships" review_sample_size: 846296 total_review_count: 98 analyzed_review_count: 98 data_age_days: 57 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "The Couple (Days in Love)" competitor_count: 7 tags: ["lifestyle", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "couples", "looking", "track"] canonical_url: "https://marlvel.ai/intel-report/lifestyle/com-bjoernbartels-mylove" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-05T18:31:47.855Z" --- # My Love - Relationship Counter App Audit ## TL;DR {#tldr} - **Category**: Lifestyle · Freemium - **Signal**: Rating 4.86 · Sentiment Thrilled - **Recent focus**: Aggressive and repetitive review prompts interrupt the user experience during frequent daily interactions (top complaint) · Automated anniversary and milestone notifications keep relationship tracking effortless for forgetful partners (top praise) · Granular time tracking including minutes and seconds would provide more precision for new relationships (top request) > **TL;DR:** My Love - Relationship Counter is a lifestyle app by Bjoern Bartels, rated 4.86/5 by 846.3K users, with Thrilled user sentiment (85/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** My Love - Relationship Counter maintains Thrilled user sentiment (4.86/5 from 846.3K reviews), with users consistently praising automated anniversary and milestone notifications keep relationship tracking effortless for forgetful partners. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.86/5 (846.3K reviews) | | **User Mood** | Thrilled | | **Category** | Lifestyle | | **Developer** | Bjoern Bartels | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | High (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Bjoern Bartels - **Category:** Lifestyle - **Target Audience:** Couples looking to track relationship milestones and display their time together on mobile devices. - **Platforms:** iOS - **Version Audited:** 2.3.2 - **Audit Date:** 2026-05-05 - **Signal Count:** 98 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 409609608 - **Bundle ID:** com.bjoernbartels.MyLove - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-05 ## Executive Snapshot **What it is:** My Love is a relationship tracking app for couples that calculates time elapsed and generates milestone anniversaries on iOS. **Why users hire it:** Users hire the app to automate the emotional labor of remembering relationship milestones, ensuring they never miss an anniversary. ## App DNA (Features & Intent) - **[Standard] Relationship Duration Counter:** Calculates time elapsed between partners and generates milestone anniversaries like the 333rd day or 50th month - **[Standard] Custom Photo Personalization:** Allows users to upload images of themselves and their partner to the interface * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Push Notifications:** Alerts users to upcoming special dates and anniversaries * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Home Screen Widget:** Displays relationship duration directly on the iOS home screen via My Love Pro * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} My Love holds a #26 category rank with nearly 850,000 ratings, but the lack of updates since May 2023 signals a maintenance-mode posture that risks losing ground to more active rivals. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free base version, My Love Pro in-app purchase - **Analysis:** Freemium model gates UI customization widgets behind a single in-app purchase. ## 🟢 User Sentiment (High Confidence: 98 of 98 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.86/5 - **Platform Split:** iOS 4.9/5 (846.3K ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Automated anniversary and milestone notifications keep relationship tracking effortless for forgetful partners** - **Customizable background photo feature allows for a personalized and emotionally resonant user experience** ### Top Complaints (Impact Areas) - **Aggressive and repetitive review prompts interrupt the user experience during frequent daily interactions** ### Top Requests (What Users Want) - **Granular time tracking including minutes and seconds would provide more precision for new relationships** ## SWOT Analysis {#swot} **Core Strengths:** - Automated notification mechanism solves high-friction forgetfulness pain point - High-speed data retrieval provides immediate utility upon launch **Critical Frictions:** - Aggressive review-prompting mechanism interrupts core user flow - Inaccurate duration calculations reported in low-frequency user feedback - Lack of feature updates since May 2023 **Growth Levers:** - Granular time tracking (minutes/seconds) addresses user precision requests - Gamified relationship-building features could increase session depth **Market Threats:** - High-velocity competitors like The Couple maintain superior update cadence - Gamified relationship apps like SumOne siphon users seeking deeper engagement ## Recent Changes (v2 → v3) {#recent-changes} The product has transitioned to a maintenance-mode state with no updates since 2023, while new sentiment data identifies aggressive review prompts as a major friction point. **Overall trend**: Declining **Compared at**: 2026-05-05 ### High-impact changes - **[Declined] Emergence of intrusive review prompts** (sentiment) — User feedback now identifies aggressive and repetitive review prompts as a primary source of frustration, impacting the daily user experience. - **[Shifted] Maintenance-mode status** (positioning) — The product posture shifted from a standard lifestyle app to a maintenance-mode state, with no feature releases since May 2023. ### Medium-impact changes - **[Improved] Widget repositioning** (features) — The Home Screen Widget moved from a 'standard' competitive position to a 'differentiator'. - **[Added] New competitive threats** (swot) — Added gamified relationship apps like SumOne and high-velocity rivals like The Couple as direct threats to market share. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### My Love - Relationship Counter vs The Couple (Days in Love) — Head to Head - **[The Couple (Days in Love)](https://marlvel.ai/intel-report/lifestyle/the-couple-days-in-love)** by TheDayBefore, Inc.: This app mirrors the target's core functionality of relationship duration tracking while maintaining a significantly higher release velocity. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Maintains a high-frequency update cycle with 10 releases in the last six months alone. - Provides specialized relationship-focused UI elements that go beyond simple date counting. - Offers a more mature feature set for long-term couples compared to the target's basic counter. - **Where My Love - Relationship Counter wins:** - ✅ Focuses on a minimalist, lightweight experience that avoids the feature bloat of larger competitors. - **Where The Couple (Days in Love) wins:** - ❌ High release cadence ensures consistent compatibility with the latest iOS design patterns and widgets. - ❌ Established brand presence in the relationship tracking niche provides stronger organic discovery potential. - **Verdict:** The target app must increase its release frequency to match the nemesis's pace or risk losing users who prioritize modern iOS widget support and frequent feature updates. ### Contenders (Strong Challengers) - **SumOne: For Relationships** by sandfox [Moat: Medium]: Directly competes in the relationship niche by gamifying the experience rather than just tracking dates. - Uses gamified daily questions to foster deeper emotional connection between partners. - Positions itself as a relationship-building tool rather than a passive anniversary counter. - **[Paired: Couples & Relationship](https://marlvel.ai/intel-report/lifestyle/io-betterhalf-app)** by Better Half Limited [Moat: High]: A high-velocity competitor that focuses on relationship health and professional content rather than just tracking time. - Integrates expert-led relationship advice and daily quizzes to drive high user retention. - Aggressive release schedule of 21 updates in six months indicates a highly active product roadmap. ### Peers (What They Do Better) - **[TimeTree: Shared Calendar](https://marlvel.ai/intel-report/productivity/works-jubilee-timetree)** by TimeTree, Inc.: Adjacent productivity tool that captures the 'shared life' use case for couples. - Provides robust shared calendar functionality that serves as a practical utility for couples. - Strong network effects through shared scheduling features create a high barrier to entry. - **[The Knot Wedding Planner](https://marlvel.ai/intel-report/lifestyle/com-theknot-theknot)** by The Knot Inc.: Dominates the wedding planning sub-niche, capturing users at a critical relationship milestone. - Comprehensive ecosystem including vendor marketplaces and planning tools far beyond simple date tracking. - Deep industry integration makes it the default choice for couples entering the marriage phase. - **[I Am Sober](https://marlvel.ai/intel-report/lifestyle/com-thehungrywasp-iamsober)** by I Am Sober LLC: Shares the core mechanic of 'day counting' but applies it to personal habit tracking. - Advanced community-driven support features that provide emotional accountability for users. - Highly refined notification and milestone tracking system for long-term habit maintenance. ### New Kids on the Block (What's Innovative) - **[Couple Joy - Relationship App](https://marlvel.ai/intel-report/lifestyle/com-angcosmin-couple)** by HEARTBIT S.R.L.: A recent market entrant that directly targets the relationship tracking space with a modern UI. ## What's New - **Latest (v1.1, 14 years ago):** Fixed a bug where data failed to reload during multitasking. ## App Momentum (Zombie) {#momentum} - No major feature updates since 2023. - Stable category rank despite low cadence. > **Cadence:** 5 total versions · 1 majors in last 6 months · 1093 days since last update · 255 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} My Love - Relationship Counter is a market-leading lifestyle app that is free with in-app purchases. With a 4.86/5 rating from 846.3K reviews, it delivers strong user satisfaction. > **Bottom Line:** My Love maintains a strong retention loop through simple milestone tracking, but the lack of updates since 2023 and intrusive review prompts threaten its long-term viability, so the PM must prioritize UX hygiene to defend the existing user base. **Best for:** Couples looking to track relationship milestones and display their time together on mobile devices. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Deprecate aggressive review prompts because they are the #1 reported frustration theme → reduce churn. — *Sentiment analysis identifies review prompts as the primary friction point during daily interactions.* _(trade-off: deprioritize Pause new feature development to focus on UX hygiene.)_ - [ ] [INVEST] [MEDIUM IMPACT] Ship granular time tracking because it is a top user request → increase precision utility. — *Users explicitly requested minutes and seconds for new relationships in sentiment feedback.* _(trade-off: deprioritize Delay the planned UI refresh for the anniversary calendar.)_ ### Feature Gaps vs Competitors - Gamified relationship-building questions (available in SumOne) - Expert-led relationship advice (available in Paired) ### Outlook: Stable The relationship tracking market is consolidating around apps that offer active engagement rather than passive counting. My Love remains stable due to its established user base, but the lack of recent updates leaves it exposed to rivals with higher release cadences. - 🔴 The lack of updates since May 2023 signals a maintenance-mode posture, which invites high-velocity competitors to capture the market share. - 🔴 Aggressive review prompts erode the daily active habit, which compounds the rating drag already visible in recent user complaints. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.86/5 | | Total Reviews | 846.3K | | Sentiment | Thrilled (85/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **My Love - Relationship Counter** (this app) | 4.86/5 | Thrilled | Bjoern Bartels | | [The Knot Wedding Planner](https://marlvel.ai/intel-report/lifestyle/com-theknot-theknot) | 4.9/5 | N/A | The Knot Inc. | | [Paired: Couples & Relationship](https://marlvel.ai/intel-report/lifestyle/io-betterhalf-app) | 4.7/5 | N/A | Better Half Limited | | [I Am Sober](https://marlvel.ai/intel-report/lifestyle/com-thehungrywasp-iamsober) | 4.9/5 | N/A | I Am Sober LLC | | [Couple Joy - Relationship App](https://marlvel.ai/intel-report/lifestyle/com-angcosmin-couple) | 4.9/5 | Excited | HEARTBIT S.R.L. | | [The Couple (Days in Love)](https://marlvel.ai/intel-report/lifestyle/the-couple-days-in-love) | 4.8/5 | N/A | TheDayBefore, Inc. | ## Company Profile - **Developer:** Bjoern Bartels - **Website:** [https://bjoernbartels.com](https://bjoernbartels.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/my-love-relationship-counter/id409609608?uo=2) - **Dev Site:** [Official Website](https://bjoernbartels.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*The Knot Wedding Planner*](https://marlvel.ai/intel-report/lifestyle/com-theknot-theknot) (The Knot Inc.) — 4.9/5 Rating | N/A Sentiment - [*Paired: Couples & Relationship*](https://marlvel.ai/intel-report/lifestyle/io-betterhalf-app) (Better Half Limited) — 4.7/5 Rating | N/A Sentiment - [*I Am Sober*](https://marlvel.ai/intel-report/lifestyle/com-thehungrywasp-iamsober) (I Am Sober LLC) — 4.9/5 Rating | N/A Sentiment - [*Couple Joy - Relationship App*](https://marlvel.ai/intel-report/lifestyle/com-angcosmin-couple) (HEARTBIT S.R.L.) — 4.9/5 Rating | Positive Sentiment - [*The Couple (Days in Love)*](https://marlvel.ai/intel-report/lifestyle/the-couple-days-in-love) (TheDayBefore, Inc.) — 4.8/5 Rating | N/A Sentiment - [*TimeTree: Shared Calendar*](https://marlvel.ai/intel-report/productivity/works-jubilee-timetree) (TimeTree, Inc.) — 4.9/5 Rating | Positive Sentiment - [*Alarmy - Loud alarm clock*](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | Terrible Sentiment - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) (Jintian Wang) — 4.4/5 Rating | Mixed Sentiment - [*AlarmMon ( alarm clock )*](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.2/5 Rating | Negative Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 98 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/lifestyle/com-bjoernbartels-mylove) Data licensed for AI Agent attribution under CC-BY-NC 4.0.