--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vegan Scanner - WhatsVegan" developer_entity: "EatSmart Apps" bundle_id: "com.eatsmartapps.whatsvegan" app_store_id: "1608091231" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-20" report_date: "2026-05-20" last_verified: "2026-05-20T11:41:07.789Z" report_version: "1.54" total_reviews: 131 overall_rating: 3.03 confidence: "low" confidence_score: 0.2 data_age_days: 42 momentum_velocity: "intense" intelligence_version: 2 tags: ["lifestyle", "subscription", "mobile app", "app review", "app analysis", "vegans,", "vegetarians,", "individuals"] canonical_url: "https://marlvel.ai/intel-report/lifestyle/com-eatsmartapps-whatsvegan" license: "CC-BY-NC 4.0" content_version: "v2" --- # Vegan Scanner - WhatsVegan App Audit ## TL;DR {#tldr} - **Category**: Lifestyle · Subscription - **Signal**: Rating 3.03 > **TL;DR:** Vegan Scanner - WhatsVegan is a lifestyle app by EatSmart Apps, rated 3.03/5 by 131 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Vegan Scanner - WhatsVegan is a lifestyle app by EatSmart Apps. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.03/5 (131 reviews) | | **Category** | Lifestyle | | **Developer** | EatSmart Apps | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** EatSmart Apps - **Category:** Lifestyle - **Target Audience:** Vegans, vegetarians, and individuals shopping for others with specific dietary requirements. - **Platforms:** iOS & Android - **Version Audited:** 1.54 - **Audit Date:** 2026-05-20 - **Signal Count:** 4 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1608091231 - **Bundle ID:** com.eatsmartapps.whatsvegan - **Google Play ID:** com.eatsmartapps.whatsvegan - **Data Window:** Analysis based on signals collected up to 2026-05-20 - **Short Description:** Snap a pic, check ingredients - find out if a product is vegan in 7 seconds ## Executive Snapshot Vegan Scanner - WhatsVegan is a lifestyle tool that identifies vegan-friendly products by using OCR to analyze ingredient lists rather than relying on barcode databases. It provides ingredient-level breakdowns and a general vegan rating to help users verify product suitability. The app differentiates itself by solving the issue of missing products common in barcode-based scanners. ## App DNA (Features & Intent) - **[Standard] Ingredient-based Scanning:** Uses camera or gallery imports to scan ingredient lists directly, ensuring compatibility with all products. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Ingredient Analysis:** Labels ingredients as plant-based or animal-based and provides a general vegan rating for the product. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Ingredient Descriptions:** Offers educational descriptions for food ingredients to help users understand what they are consuming. - **[Standard] Family Sharing:** Allows multiple users to access the app under a single subscription plan. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Subscription ## App Momentum (Intense) {#momentum} Last updated 30d ago. 5 versions tracked. > **Cadence:** 5 total versions · 0 majors in last 6 months · 30 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Vegan Scanner - WhatsVegan is an established lifestyle app that is available. With a 3.03/5 rating from 131 reviews, it shows polarized user reception. > **Bottom Line:** While the app offers a unique OCR-based scanning approach, user feedback indicates significant friction regarding the immediate paywall and the mandatory subscription-only business model. **Best for:** Vegans, vegetarians, and individuals shopping for others with specific dietary requirements. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.03/5 | | Total Reviews | 131 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vegan Scanner - WhatsVegan** (this app) | 3.03/5 | N/A | EatSmart Apps | | [Tinder Dating App: Date & Chat](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) | 4.2/5 | Upset | Tinder LLC | | [Alarmy - Loud alarm clock](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | | [AlarmMon ( alarm clock )](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) | 4.2/5 | Mixed | Malang Studio Co. Ltd, | | [Swiftime](https://marlvel.ai/intel-report/lifestyle/swiftime) | 4.5/5 | Excited | MEDIANO Co.,Ltd. | ## Company Profile - **Developer:** EatSmart Apps - **Website:** [https://www.whatsvegan.app](https://www.whatsvegan.app) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/gb/app/vegan-scanner-whatsvegan/id1608091231?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.eatsmartapps.whatsvegan) - **Dev Site:** [Official Website](https://www.whatsvegan.app) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | Terrible Sentiment - [*Alarmy - Loud alarm clock*](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) (Jintian Wang) — 4.4/5 Rating | Mixed Sentiment - [*AlarmMon ( alarm clock )*](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.2/5 Rating | Mixed Sentiment - [*Swiftime*](https://marlvel.ai/intel-report/lifestyle/swiftime) (MEDIANO Co.,Ltd.) — 4.5/5 Rating | Positive Sentiment - [*Social Brain: Relationship Map*](https://marlvel.ai/intel-report/lifestyle/social-brain-relationship-map) (Dung Vu) — 5.0/5 Rating | N/A Sentiment - [*Mammoth Barbearia*](https://marlvel.ai/intel-report/lifestyle/mammoth-barbearia) (Deschamps Aplicativos de Software Ltda) — N/A Rating | N/A Sentiment - [*Wisp: Wishlist & Gift Registry*](https://marlvel.ai/intel-report/lifestyle/wisp-wishlist-gift-registry) (Alexander Picard) — 5.0/5 Rating | N/A Sentiment - [*Mace Barbearia*](https://marlvel.ai/intel-report/lifestyle/mace-barbearia) (Deschamps Aplicativos de Software Ltda) — N/A Rating | N/A Sentiment - [*Miguelito Barbería Cubana*](https://marlvel.ai/intel-report/lifestyle/miguelito-barberia-cubana) (Deschamps Aplicativos de Software Ltda) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/lifestyle/com-eatsmartapps-whatsvegan) Data licensed for AI Agent attribution under CC-BY-NC 4.0.