--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Make Dice" developer_entity: "H.I.C. Co.,Ltd." bundle_id: "com.makedice.Make-Dice" app_store_id: "353484349" google_play_id: "fr.sevenpixels.dice" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-10-18" report_date: "2026-06-09" last_verified: "2026-06-09T20:45:47.925Z" report_version: "2.8" total_reviews: 9118 overall_rating: 4.39 sentiment: "Mixed" sentiment_score: 55 confidence: "low" confidence_score: 0.6 top_praise_theme: "Customizable dice allow educators to create tailored learning activities for classroom speech and language sessions" top_complaint_theme: "Interface design inconsistencies and unintuitive navigation hinder the setup of custom dice across different device types" top_request_theme: "Expanded dice configuration options including higher side counts and larger display sizes for better visual accessibility" review_sample_size: 15 total_review_count: 15 analyzed_review_count: 15 data_age_days: 22 momentum_velocity: "steady" intelligence_version: 3 nemesis: "Dice." competitor_count: 3 tags: ["lifestyle", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "users", "tabletop"] canonical_url: "https://marlvel.ai/intel-report/lifestyle/com-makedice-make-dice" license: "CC-BY-NC 4.0" content_version: "v2" --- # Make Dice App Audit ## TL;DR {#tldr} - **Category**: Lifestyle · Freemium - **Signal**: Rating 4.39 · Sentiment Mixed - **Recent focus**: Interface design inconsistencies and unintuitive navigation hinder the setup of custom dice across different device types (top complaint) · Customizable dice allow educators to create tailored learning activities for classroom speech and language sessions (top praise) · Expanded dice configuration options including higher side counts and larger display sizes for better visual accessibility (top request) > **TL;DR:** Make Dice is a lifestyle app by H.I.C. Co.,Ltd., rated 4.39/5 by 9.1K users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Make Dice shows Mixed sentiment (4.39/5 from 9.1K reviews) — users praise customizable dice allow educators to create tailored learning activities for classroom speech and language sessions but report issues with interface design inconsistencies and unintuitive navigation hinder the setup of custom dice across different device types. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.39/5 (9.1K reviews) | | **User Mood** | Mixed | | **Category** | Lifestyle | | **Developer** | H.I.C. Co.,Ltd. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.6/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** H.I.C. Co.,Ltd. - **Category:** Lifestyle - **Target Audience:** Casual users and tabletop gamers looking for a digital decision-making tool or dice simulator for board games. - **Platforms:** iOS & Android - **Version Audited:** 2.8 - **Audit Date:** 2026-06-09 - **Signal Count:** 15 reviews analyzed - **Confidence:** Low (0.6/1.0) - **App Store ID (iOS):** 353484349 - **Bundle ID:** com.makedice.Make-Dice - **Google Play ID:** fr.sevenpixels.dice - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-09 - **Short Description:** Realistic and simple 3D dice roller for RPG and board games ## Executive Snapshot **What it is:** Make Dice is a 3D dice rolling utility for iOS and Android that allows users to create custom dice with text and photos. **Why users hire it:** Users hire the app to facilitate decision-making and classroom learning activities through a tactile, customizable interface. ## App DNA (Features & Intent) - **[Differentiator] Customizable Dice Faces:** Users can input custom text or upload photos from the device album to appear on dice faces * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Physics-Based Rolling:** Dice roll animation triggered by device accelerometer or manual interaction - **[Standard] Customizable Environments:** Selection of 6 dice colors and 5 table colors, with support for custom background photos * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Make Dice maintains a presence in the Paid category across multiple international markets, including Singapore (#6) and Japan (#58). The discrepancy between the iOS paid model and Android free model complicates the brand's ability to compete with ad-free utility incumbents. ## Monetization Strategy - **Model:** Freemium - **Tiers:** $2.99 one-time purchase on iOS, Free on Android - **Price:** iOS: $2.99 - **Analysis:** The app utilizes a direct paid-purchase model on iOS, contrasting with the free-to-play model on Android. ## 🟡 User Sentiment (Low Confidence: 15 of 15 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.39/5 - **Platform Split:** iOS 3.3/5 (3 ratings) | Android 4.4/5 (9.1K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Customizable dice allow educators to create tailored learning activities for classroom speech and language sessions** ### Top Complaints (Impact Areas) - **Interface design inconsistencies and unintuitive navigation hinder the setup of custom dice across different device types** ### Top Requests (What Users Want) - **Expanded dice configuration options including higher side counts and larger display sizes for better visual accessibility** ## SWOT Analysis {#swot} **Core Strengths:** - 3D-rendering engine provides immersive visual experience - High-utility niche among educators creates loyal segment **Critical Frictions:** - $2.99 price point on iOS above category median - Interface design inconsistencies hinder custom dice setup - Technical instability during dice creation causes churn **Growth Levers:** - Education partnerships as B2B distribution channel - Wearable integration for remote dice triggering **Market Threats:** - Minimalist utility rivals drain casual-user funnel - Technical instability disrupts classroom experience ## Recent Changes (v2 → v3) {#recent-changes} The app pivoted its positioning toward the educator niche while introducing a paid iOS tier and facing new technical stability complaints. **Overall trend**: Mixed **Compared at**: 2026-06-09 ### High-impact changes - **[Shifted] Freemium Model Adoption** (pricing) — Pricing model shifted from free to freemium, introducing a $2.99 one-time purchase on iOS while maintaining a free version on Android. - **[Declined] Technical Instability Complaints** (sentiment) — New user complaints emerged regarding technical instability during dice creation, which specifically disrupts classroom use cases. ### Medium-impact changes - **[Improved] Customizable Dice Faces Repositioning** (features) — Customizable dice faces moved from a standard feature to a differentiator, reflecting its importance to the educator segment. - **[Shifted] Educator-Centric Positioning** (audience) — Target audience narrowed from general users to a primary focus on educators and tabletop gamers. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Make Dice vs Dice. — Head to Head - **[Dice.](https://marlvel.ai/intel-report/games/dice)** by Tim O's Studios, LLC: This app serves the exact same utility-focused dice rolling niche as the target, with a massive, established user base. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Offers a focused, single-purpose utility experience that avoids the bloat of gamified progression systems. - Maintains a minimalist UI design that prioritizes immediate, one-tap dice rolling for decision-making scenarios. - Provides a consistent, ad-free utility experience that contrasts with the target's potential ad-supported model. - **Where Make Dice wins:** - ✅ Cross-platform availability on both iOS and Android provides a wider reach for casual users. - ✅ The 3D-focused rendering engine offers a more immersive visual experience than standard flat interfaces. - **Where Dice. wins:** - ❌ Established user trust built over a decade of consistent, reliable performance in the utility category. - ❌ Minimalist interface design reduces cognitive load for users simply looking to make a quick decision. - **Verdict:** The target app must lean into its 3D visual superiority to differentiate from this utility-focused incumbent, as it cannot compete on pure longevity. ### Contenders (Strong Challengers) - **[Decision Roulette Game- free roulette for lottery](https://marlvel.ai/intel-report/games/decision-roulette-game-free-roulette-for-lottery)** by NAKAYUBI CORPORATION [Moat: High]: Directly competes for the 'decision-making' use case, though it uses a roulette wheel mechanic instead of dice. - Uses a visual roulette wheel mechanic that provides a more satisfying 'lottery' feel for group decisions. - Features deep customization options for labels and segments, allowing users to create complex decision scenarios. ### Peers (What They Do Better) - **[Dice Dreams™](https://marlvel.ai/intel-report/games/dice-dreams)** by SuperPlay: Operates in the same App Store category but focuses on a high-engagement, social-multiplayer gaming loop. - Integrates aggressive social-multiplayer mechanics that force daily retention through competitive kingdom-building loops. - Utilizes a high-production-value art style that prioritizes entertainment over the target's simple utility function. ## App Momentum (Steady) {#momentum} - Ships bug fixes in latest release. - Maintains stable presence in international markets. > **Cadence:** 5 total versions · 0 majors in last 6 months · 178 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Make Dice is an established lifestyle app that is free with in-app purchases. With a 4.39/5 rating from 9.1K reviews, it shows polarized user reception. > **Bottom Line:** Make Dice holds a niche lead among educators through its customization features but bleeds casual users to minimalist rivals, so revenue growth hinges on formalizing the B2B education channel and fixing the technical instability that disrupts classroom sessions. **Best for:** Casual users and tabletop gamers looking for a digital decision-making tool or dice simulator for board games. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Pivot the roadmap to prioritize educator-requested features like password protection because it is the primary high-frequency use case → increase retention. — *Sentiment data identifies educators as the core high-utility segment.* _(trade-off: deprioritize Deprioritize the general UI overhaul to focus engineering on the educator-specific lock mechanism.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit the iOS pricing model because the $2.99 price point creates a barrier compared to free Android alternatives → reduce acquisition friction. — *Pricing disparity between platforms is a documented competitive disadvantage.* _(trade-off: deprioritize Pause the development of new dice colors to focus on revenue model alignment.)_ ### Feature Gaps vs Competitors - Minimalist, ad-free interface (available in Dice. but missing here) - Higher side counts for dice (available in competitor tools but missing here) ### Outlook: Mixed The utility dice market is consolidating around minimalist, ad-free experiences that prioritize speed, leaving Make Dice exposed to churn. The app must transition from a general-purpose tool to a specialized educator resource to avoid being displaced by simpler, free alternatives. - 🔴 Technical instability during dice creation disrupts the classroom experience, which leads to negative sentiment among the app's most frequent users. - 🟢 The ability to import personal images onto dice faces drives high student motivation, securing the app's position in the educator niche. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.39/5 | | Total Reviews | 9.1K | | Sentiment | Mixed (55/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Make Dice** (this app) | 4.39/5 | Mixed | H.I.C. Co.,Ltd. | | [Dice Dreams™](https://marlvel.ai/intel-report/games/dice-dreams) | 4.9/5 | Mixed | SuperPlay | | [Dice.](https://marlvel.ai/intel-report/games/dice) | 4.6/5 | N/A | Tim O's Studios, LLC | | [Decision Roulette Game- free roulette for lottery](https://marlvel.ai/intel-report/games/decision-roulette-game-free-roulette-for-lottery) | 4.3/5 | N/A | NAKAYUBI CORPORATION | | [Tinder Dating App: Date & Chat](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) | 4.2/5 | Upset | Tinder LLC | | [Alarmy - Loud alarm clock](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | ## Company Profile - **Developer:** H.I.C. Co.,Ltd. - **Website:** [https://www.hic-soft.co.jp/](https://www.hic-soft.co.jp/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/make-dice/id353484349?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=fr.sevenpixels.dice&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.hic-soft.co.jp/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Dice Dreams™*](https://marlvel.ai/intel-report/games/dice-dreams) (SuperPlay) — 4.9/5 Rating | Mixed Sentiment - [*Dice.*](https://marlvel.ai/intel-report/games/dice) (Tim O's Studios, LLC) — 4.6/5 Rating | N/A Sentiment - [*Decision Roulette Game- free roulette for lottery*](https://marlvel.ai/intel-report/games/decision-roulette-game-free-roulette-for-lottery) (NAKAYUBI CORPORATION) — 4.3/5 Rating | N/A Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | Terrible Sentiment - [*Alarmy - Loud alarm clock*](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*AlarmMon ( alarm clock )*](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.2/5 Rating | Mixed Sentiment - [*Swiftime*](https://marlvel.ai/intel-report/lifestyle/swiftime) (MEDIANO Co.,Ltd.) — 4.5/5 Rating | N/A Sentiment - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) (Jintian Wang) — 4.4/5 Rating | Mixed Sentiment - [*Social Brain: Relationship Map*](https://marlvel.ai/intel-report/lifestyle/social-brain-relationship-map) (Dung Vu) — 5.0/5 Rating | N/A Sentiment - [*Mammoth Barbearia*](https://marlvel.ai/intel-report/lifestyle/mammoth-barbearia) (Deschamps Aplicativos de Software Ltda) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 15 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/lifestyle/com-makedice-make-dice) Data licensed for AI Agent attribution under CC-BY-NC 4.0.