--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Cross Stitch Calculators" developer_entity: "Diana Białogrzywa" bundle_id: "di.xstitchcalc" app_store_id: "1475231700" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-10-16" report_date: "2026-10-19" last_verified: "2026-10-19T00:00:00.000Z" report_version: "8.1" total_reviews: 322 overall_rating: 4.7 confidence: "low" confidence_score: 0.2 data_age_days: 27 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "cross-stitchers,", "embroidery", "designers,"] canonical_url: "https://marlvel.ai/apps/cross-stitch-calculators" license: "CC-BY-NC 4.0" content_version: "v2" --- # Cross Stitch Calculators Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 4.71 > **TL;DR:** Cross Stitch Calculators is a lifestyle app by Diana Białogrzywa, rated 4.71/5 by 322 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Cross Stitch Calculators is a lifestyle app by Diana Białogrzywa. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (322 reviews) | | **Category** | Lifestyle | | **Developer** | Diana Białogrzywa | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 27d | ## Metadata & Market Performance - **Publisher:** Diana Białogrzywa - **Category:** Lifestyle - **Target Audience:** Cross-stitchers, embroidery designers, and needlework enthusiasts seeking digital tools for material planning and project management. - **Platforms:** iOS - **Version Reviewed:** 8.1 - **Report Date:** 2026-10-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1475231700 - **Bundle ID:** di.xstitchcalc - **Data Window:** Analysis based on signals collected up to 2026-10-19 ## Executive Snapshot **What it is:** Cross Stitch Calculators is a utility application for cross-stitchers and embroidery designers that automates material planning and project cost estimation on iOS. **Why users hire it:** The app removes the cognitive friction of manual spreadsheet planning by providing specialized calculators for fabric size, thread consumption, and project costs. ## App DNA (Features & Intent) - **[Standard] Canvas Calculator:** Determines fabric size in centimeters or inches based on stitch count for common cross-stitch fabrics. - **[Differentiator] Muline Thread Calculator:** Estimates thread consumption for specific stitch counts, including adjustments for embroidery techniques and tolerance values. - **[Standard] Cost Calculator:** Estimates total project cost based on material inputs. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Cross-App Integration:** Exports material palettes and data to other studio apps like Needleply, StitchHub, and Needlentory. ## Market Position {#market-position} Cross Stitch Calculators holds a stable niche utility position with a 4.71 rating across 322 reviews. The lack of recent major feature updates suggests a maintenance-mode strategy rather than aggressive market share expansion. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is currently free, serving as a utility component within a broader studio suite of four interconnected embroidery tools. ## SWOT Analysis {#swot} **Core Strengths:** - Specialized thread consumption algorithms provide technical accuracy that generic calculators lack. - Cross-app data export creates a closed-loop workflow for power users. **Growth Levers:** - Deepening integration with studio apps like Needleply to increase user switching costs. - Adding premium material-tracking features to monetize the existing power-user base. ## What's New - **Latest (v8.1, 2 days ago):** Added support for iPhone Duo. ## App Momentum (Maintenance) {#momentum} - Shipped iPhone Duo support in latest release. - Maintains ~2 releases per year cadence. > **Cadence:** 2 total versions · 1 majors in last 6 months · 2 days since last update · 113 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Cross Stitch Calculators is a lifestyle app that is completely free. It holds a 4.71/5 rating from 322 reviews. > **Bottom Line:** Cross Stitch Calculators maintains a stable utility position by solving specific planning frictions for needleworkers. The current maintenance-only cadence is sufficient for a static tool, but the developer should prioritize cross-app data stability to ensure the suite remains the primary planning hub for power users. **Best for:** Cross-stitchers, embroidery designers, and needlework enthusiasts seeking digital tools for material planning and project management. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit cross-app data export stability because it is the primary retention lever → maintain user workflow ### Outlook: Stable The market for specialized needlework utilities remains stable, with users prioritizing tool accuracy over frequent feature updates. Cross Stitch Calculators is well-positioned to retain its current user base by focusing on data reliability within its studio suite, provided the developer maintains the existing cross-app integrations. - ⚪ The maintenance-only release cadence indicates a stable, low-churn utility tool rather than an active growth-stage product. - 🟢 Cross-app integration with the developer's studio suite creates a defensible workflow lock-in that protects the user base from generic rivals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 322 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 4 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Cross Stitch Calculators** (this app) | 4.71/5 | N/A | Diana Białogrzywa | | [Amora: A Hint of Your Soulmate](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) | 4.6/5 | N/A | Lit Apps LLC (Mobile) | | [ATLAS:EARTH: Collect Places](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.6/5 | n/a | Atlas Reality, Inc. | | [Daily Mood Log](https://marlvel.ai/apps/daily-mood-log) | N/A/5 | N/A | Nadim Elsayed | | [Find My Location: Tracker](https://marlvel.ai/apps/com-friendslocator) | 4.2/5 | n/a | DIGITS LTD | | [Happy Home by Hiller](https://marlvel.ai/apps/happy-home-by-hiller) | 2.4/5 | n/a | Hiller Plumbing, Heating, Cooling, & Electrical | ## Company Profile - **Developer:** Diana Białogrzywa - **Website:** [https://embroideryhub.app](https://embroideryhub.app) - **Social:** [Instagram](https://www.instagram.com/keep_calm_and_cross_stitch) · [YouTube](https://www.youtube.com/channel/UCMnk7yissgwJIzLVZgsoLUA) ## Data Sources & Links - **App Store ID:** 1475231700 - **Dev Site:** [Official Website](https://embroideryhub.app) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.6/5 Rating - [*ATLAS:EARTH: Collect Places*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.6/5 Rating - [*Daily Mood Log*](https://marlvel.ai/apps/daily-mood-log) (Nadim Elsayed) · N/A Rating - [*Find My Location: Tracker*](https://marlvel.ai/apps/com-friendslocator) (DIGITS LTD) · 4.2/5 Rating - [*Happy Home by Hiller*](https://marlvel.ai/apps/happy-home-by-hiller) (Hiller Plumbing, Heating, Cooling, & Electrical) · 2.4/5 Rating - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. 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The app is designed for both enthusiasts and designers, offering specialized calculators for thread consumption and fabric sizing that provide more accuracy than generic tools. ### What are the limitations of the free version? The app is currently fully free, with no mention of paid tiers or gated features in the store listing. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 27 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/cross-stitch-calculators) Data licensed for AI Agent attribution under CC-BY-NC 4.0.