--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Daylio Journal - Mood Tracker" developer_entity: "Habitics" bundle_id: "net.daylio" app_store_id: "1194023242" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-10" report_date: "2026-09-12" last_verified: "2026-09-12T00:00:00.000Z" report_version: "1.69.2" total_reviews: 523496 overall_rating: 4.7 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.7 top_praise_theme: "Fast and intuitive mood logging allows users to capture daily experiences in seconds" top_complaint_theme: "Users report losing lifetime premium status following the latest update, forcing them into ads" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 24 momentum_velocity: "steady" intelligence_version: 2 nemesis: "MindDoc: Mental Health Support" competitor_count: 33 tags: ["lifestyle", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "mental"] canonical_url: "https://marlvel.ai/apps/daylio-journal-mood-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Daylio Journal - Mood Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Freemium - **Signal**: Rating 4.73 · Sentiment Mixed - **Recent focus**: Users report losing lifetime premium status following the latest update, forcing them into ads (top complaint) · Fast and intuitive mood logging allows users to capture daily experiences in seconds (top praise) > **TL;DR:** Daylio Journal - Mood Tracker is a lifestyle app by Habitics, rated 4.73/5 by 523.5K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Daylio Journal - Mood Tracker shows Mixed sentiment (4.73/5 from 523.5K reviews) - users praise fast and intuitive mood logging allows users to capture daily experiences in seconds but report issues with users report losing lifetime premium status following the latest update, forcing them into ads. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.73/5 (523.5K reviews) | | **User Mood** | Mixed | | **Category** | Lifestyle | | **Developer** | Habitics | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 24d | ## Metadata & Market Performance - **Publisher:** Habitics - **Category:** Lifestyle - **Target Audience:** Individuals seeking mental health support, habit tracking, or emotional awareness through low-effort, private journaling. - **Platforms:** iOS & Android - **Version Reviewed:** 1.76.0 - **Report Date:** 2026-09-12 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1194023242 - **Bundle ID:** net.daylio - **Google Play ID:** net.daylio - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-09-12 - **Short Description:** Daily Journal, Private Diary, Journal with Lock, Habits & Goals, Mental Health ## Executive Snapshot **What it is:** Daylio Journal - Mood Tracker is a private, low-effort mood and habit logging app for iOS and Android users. **Why users hire it:** It removes the time and cognitive cost of traditional journaling, allowing users to track emotional triggers and habits through simple, tap-based entries. ## App DNA (Features & Intent) - **[Differentiator] One-tap mood tracking:** Logs daily mood and activities with minimal input, bypassing traditional text-heavy diary requirements. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Correlation statistics:** Visualizes relationships between mood, activities, and habits through charts and data analysis. - **[Differentiator] Local-first data storage:** Stores all journal entries locally on the device with optional encrypted cloud backups. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Daylio Journal - Mood Tracker holds a #62 Grossing position in the US Lifestyle category, supported by a 4.73 rating across 461,966 ratings. The gap between its high user engagement and recent negative sentiment regarding monetization signals a risk to long-term revenue stability. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with basic tracking and statistics, Premium tier with advanced statistics, unlimited entries, and customization - **Analysis:** Freemium model relies on feature-gating advanced analytics and security tools to drive conversion from the free user base. ## 🟡 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.73/5 - **Platform Split:** iOS 4.8/5 (61.5K ratings) | Android 4.7/5 (462K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Fast and intuitive mood logging allows users to capture daily experiences in seconds** - **Detailed visualization of mood trends helps users identify patterns in their mental health** - **High customization options enable users to track specific habits and personal health metrics** ### Top Complaints (Impact Areas) - **Users report losing lifetime premium status following the latest update, forcing them into ads** ## SWOT Analysis {#swot} **Core Strengths:** - One-tap logging mechanism reduces cognitive friction - Local-first storage reinforces user privacy **Growth Levers:** - Granular mood customization captures advanced users ## Recent Changes (v1 → v2) {#recent-changes} The app's competitive standing is currently pressured by a monetization and stability crisis, where the removal of lifetime premium access and reports of data loss have triggered a wave of negative sentiment. While the developer continues to ship platform-specific features like Siri integration, these gains are currently overshadowed by the loss of long-term user trust. **Overall trend**: Declining **Compared at**: 2026-09-12 ### High-impact changes - **[Declined] Negative sentiment regarding monetization and stability** (sentiment) ### Medium-impact changes - **[Added] Siri integration and calendar widget** (features) - **[Added] New weaknesses identified** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Daylio Journal - Mood Tracker vs MindDoc: Mental Health Support - **[MindDoc: Mental Health Support](https://marlvel.ai/apps/minddoc-mental-health-support)**: Both applications compete for the same user base by providing mood tracking and journaling tools to support mental health and emotional well-being. - **Key differences:** - MindDoc provides a library of courses based on Cognitive Behavioral Therapy, whereas Daylio focuses on habit building. - MindDoc is developed by clinical psychologists, positioning it as a clinical tool for managing specific psychological conditions. ### Contenders (Strong Challengers) - **[BetterMe: Mental Health](https://marlvel.ai/apps/betterme-mental-health)**: Both apps compete for the same daily wellness audience by offering tools for mood management and habit formation within the mental health category. - Daylio Journal - Mood Tracker enables mood logging without typing, while BetterMe focuses on guided meditation content. - Daylio Journal - Mood Tracker prioritizes personal habit tracking, whereas BetterMe provides structured mental health courses. - **[Wysa: Mental Wellbeing AI](https://marlvel.ai/apps/wysa-mental-wellbeing-ai)**: Both apps compete for daily mental health engagement by targeting users who manage stress and mood through tracking and self-help tools. - Wysa uses an AI chatbot for active conversational support, whereas Daylio focuses on passive, low-effort logging. - Wysa includes guided mindfulness and meditation exercises, while Daylio centers on personal reflection and habit building. - **Quabble: Daily Mental Health**: Both applications target the mental wellness market by offering free, low-friction daily tracking tools for mood and habit management. - Quabble integrates virtual pet experiences and mind workouts, whereas Daylio focuses on private mood logging. - Quabble includes community support features, while Daylio emphasizes a distraction-free, private personal journaling environment. - **[Mental Health -](https://marlvel.ai/apps/mood-tracker-my-daily-diary)**: Both apps target users seeking low-barrier mood monitoring and anxiety management, with Daylio focusing on habit formation while the rival prioritizes immediate stress-relief through interactive tools. - Includes interactive antistress pop-it fidget games for immediate stress relief during daily use. - Lacks granular emotional categories, forcing users into basic tracking compared to Daylio's detailed logs. - **What's Up? A Mental Health App**: Both apps target users managing mental health through mood tracking and habit formation, competing for the same daily-use slot in a user's wellness routine. - What's Up? provides specific CBT and ACT methodology tools, while Daylio focuses on low-effort mood logging. - What's Up? includes a catastrophe scale for problem assessment, a feature absent from Daylio's core logging. - **MyPossibleSelf: Mental Health**: Both apps target the mental health and mood tracking market, offering free tools for emotional awareness and habit monitoring. - MyPossibleSelf integrates clinical CBT toolkits developed with Priory, while Daylio focuses on user-generated activity logs. - MyPossibleSelf includes guided audio and visual exercises, whereas Daylio relies on personal notes and mood tagging. - **Pixy Mood Tracker**: Both apps compete for the same user base by offering low-effort mood tracking without requiring traditional diary writing. - Pixy uses a one-pixel-per-day visual summary; Daylio supports rich media like photos and audio. - Pixy emphasizes local-only data storage; Daylio provides a broader suite of mental health tools. - **Private Journal - Mindspace**: Both applications target the mood tracking and habit building market, competing for users seeking mental health support and daily reflection tools. - Mindspace includes a freeform canvas with Apple Pencil support for sketching ideas. - Mindspace offers rich text editing with photo and video support for detailed entries. - **[Mood & Mental Health Tracker](https://marlvel.ai/apps/mood-mental-health-tracker)**: Both apps target users seeking self-guided mental health support and mood tracking, competing for the same audience interested in identifying emotional triggers and behavioral patterns. - Mood & Mental Health Tracker includes exercise-effectiveness tracking to correlate physical activity with mood relief. - Mood & Mental Health Tracker maintains a 17+ content rating, signaling a focus on adult-oriented, serious mental health environments. - **Mood Journal & Habit Tracker**: Both applications target the mood and habit tracking market by providing low-effort, tap-based interfaces to monitor emotional well-being and daily routines. - Daylio Journal - Mood Tracker supports multimedia entries including photos and audio recordings. - Mood Journal & Habit Tracker explicitly markets itself as a food log and fitness goal companion. ### Peers (What They Do Better) - **[My Diary - Daily Diary Journal](https://marlvel.ai/apps/mydiary-journal-diary-diarywithlock-diaryjournal-secretdiary)**: Provides a high-scale, ad-supported alternative for users seeking basic privacy without subscription costs. - Biometric security - Cloud sync - **[Journal](https://marlvel.ai/apps/journal-1)**: Offers a system-level, privacy-first reflection space that competes for the same daily-habit user base on Apple devices. - Automated entry suggestions - Health app integration - **[Day One: Daily Journal & Diary](https://marlvel.ai/apps/com-bloombuilt-dayone-ios)**: Targets the same archival-focused users but shifts the value proposition toward long-term, encrypted storage and physical printing. - End-to-end encryption - Physical book printing - **[Productive - Habit Tracker](https://marlvel.ai/apps/productive-habit-tracker)**: Expands the habit-tracking scope by adding structured programs and community challenges to the routine-building process. - Structured behavioral programs - Community-based challenges - **[My Diary - Journal with Lock](https://marlvel.ai/apps/my-diary-journal-with-lock)**: Focuses on the same creative, private journaling space with a stronger emphasis on multimedia customization. - Multimedia integration - Mood tracking - **[DailyBean - simplest journal](https://marlvel.ai/apps/dailybean-simplest-journal)**: Competes directly for the mood-tracking audience by replacing long-form writing with a visual, icon-based logging system. - Customizable category blocks - Health data integration - **5 Minute Journal・Private Diary**: Focuses on the gratitude-journaling subset of the mood-tracking market using positive psychology principles. - Guided gratitude journaling format - Five-minute daily commitment - **[Routine Planner, Habit Tracker](https://marlvel.ai/apps/routine-planner-habit-tracker)**: Shifts the habit-tracking focus from passive logging to active, voice-guided routine execution. - Voice-guided timers - Push notifications - **Notebook - Diary & Journal App**: Provides a skeuomorphic, book-like interface for users who prefer a traditional diary aesthetic. - Page-turning interface - Daily note organization - **[My Daily Diary - Mood Journal](https://marlvel.ai/apps/com-diarywith-password-journalock-secret-diary-lock)**: Offers a digital space for emotional documentation that mirrors the core functionality of mood-tracking apps. - Multimedia integration - Mood tracking - **[Moodnotes - Mood Tracker](https://marlvel.ai/apps/moodnotes-mood-tracker)**: Targets the mental health support segment by using clinical CBT techniques to identify emotional triggers. - Thinking trap identification - Clinical CBT methodology - **[Bearable - Symptom Tracker](https://marlvel.ai/apps/bearable-symptom-tracker)**: Serves the chronic-illness segment by enabling granular symptom tracking and correlation analysis. - Custom health metrics - Correlation reports - **Daily Journal: Diary with Lock**: Provides a secure, private environment for mood and memory documentation similar to the Daylio core loop. - Biometric security - Photo journal integration - **[eMoods Bipolar Mood Tracker](https://marlvel.ai/apps/emoods-bipolar-mood-tracker)**: Addresses the clinical-tracking segment with an offline-first privacy model for sensitive mental health data. - Offline data privacy - Medication tracking - **[Habit Tracker - HabitKit](https://marlvel.ai/apps/habit-tracker-habitkit)**: Appeals to privacy-conscious users by offering a local-only habit tracker with visual progress dashboards. - Tile-based grid charts - Local-only data storage - **Diarly: Diary, Private Journal**: Offers a text-focused journaling experience with support for multiple media types and Markdown. - Markdown support - Multi-platform sync - **[Habit Tracker - Evoday](https://marlvel.ai/apps/com-kevinquisquater-habits)**: Focuses on habit consistency through minimalist design and quick, haptic-enabled logging. - Visual progress tracking - Home screen widgets - **[Simple Daily Diary](https://marlvel.ai/apps/simple-daily-diary)**: Provides a minimalist, subscription-free alternative for users prioritizing local data privacy. - Clutter-free interface - iCloud synchronization - **[everyday - Habit Tracker](https://marlvel.ai/apps/everyday-habit-tracker)**: Focuses on the don't-break-the-chain habit methodology with a clean, visual-first interface. - At-a-glance progress visualization - Cross-platform synchronization - **[Daily Journal & Mood Tracker](https://marlvel.ai/apps/private-journal-punkt)**: Targets the low-effort journaling market with a one-sentence format and local-storage privacy. - One-sentence journaling - Local and iCloud storage ### New Kids on the Block (What's Innovative) - **[Mood Tracker - MoodQ](https://marlvel.ai/apps/mood-tracker-moodq)**: Integrates AI-driven insights into the mood-tracking process to help users manage stress. - AI chat buddy - Multi-format journaling - **Quietly: Private Journal**: Offers a privacy-centric, local-only journaling experience with live-formatting capabilities. - Live-formatting editor - Local-only processing ## What's New - **Latest (v1.76.0, yesterday):** Introduced Siri integration for logging entries and activity counts, plus a new home screen calendar widget. ## App Momentum (Steady) {#momentum} - Shipped Siri voice logging integration. - Added home screen calendar widget. - Ships ~18 updates per year. > **Cadence:** 2 total versions · 2 majors in last 6 months · 1 days since last update · 20 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Daylio Journal - Mood Tracker is a lifestyle app that is free with in-app purchases. With a 4.73/5 rating from 523.5K reviews, it shows mixed user reception. > **Bottom Line:** Restoring purchase integrity and fixing data-persistence bugs would address the primary drivers of negative sentiment, protecting the app's established retention loop against churn. **Best for:** Individuals seeking mental health support, habit tracking, or emotional awareness through low-effort, private journaling. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit premium restoration logic because users report revoked lifetime status → reduce churn ### Feature Gaps vs Competitors - Structured CBT courses (available in MindDoc but absent here) ### Outlook: Mixed The mood-tracking category is consolidating around apps that offer either extreme simplicity or clinical-grade intervention. Daylio Journal - Mood Tracker remains advantaged by its simplicity, but the recent monetization backlash creates a window for rivals to capture dissatisfied long-term users. - 🔴 Revoked lifetime premium status triggers high-volume complaints, which erodes long-term user trust and increases churn risk. - 🟢 The latest release adds Siri integration and calendar widgets, maintaining a steady feature-expansion cadence despite recent stability issues. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.73/5 | | Total Reviews | 523.5K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Daylio Journal - Mood Tracker** (this app) | 4.73/5 | Mixed | Habitics | | [My Diary - Daily Diary Journal](https://marlvel.ai/apps/mydiary-journal-diary-diarywithlock-diaryjournal-secretdiary) | 4.8/5 | Thrilled | Dairy App & Notes & Audio Editor & Voice Recorder | | [Habit Tracker - Evoday](https://marlvel.ai/apps/com-kevinquisquater-habits) | 4.8/5 | N/A | Cosmic Taps SL | | [Productive - Habit Tracker](https://marlvel.ai/apps/productive-habit-tracker) | 4.6/5 | N/A | Mosaic S.r.l. | | [Moodnotes - Mood Tracker](https://marlvel.ai/apps/moodnotes-mood-tracker) | 4.7/5 | N/A | Mosaic S.r.l. | | [BetterMe: Mental Health](https://marlvel.ai/apps/betterme-mental-health) | 4.7/5 | N/A | BetterMe Limited | ## Company Profile - **Developer:** Habitics - **Website:** [https://daylio.net/](https://daylio.net/) - **Social:** [Instagram](https://www.instagram.com/hellodaylio) · [Facebook](https://www.facebook.com/hellodaylio) · [X/Twitter](https://twitter.com/hellodaylio) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/daylio-journal-mood-tracker/id1194023242?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=net.daylio&hl=en&gl=us) - **Dev Site:** [Official Website](https://daylio.net/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*My Diary - Daily Diary Journal*](https://marlvel.ai/apps/mydiary-journal-diary-diarywithlock-diaryjournal-secretdiary) (Dairy App & Notes & Audio Editor & Voice Recorder) · 4.8/5 Rating | Excellent Sentiment - [*Habit Tracker - Evoday*](https://marlvel.ai/apps/com-kevinquisquater-habits) (Cosmic Taps SL) · 4.8/5 Rating - [*Productive - Habit Tracker*](https://marlvel.ai/apps/productive-habit-tracker) (Mosaic S.r.l.) · 4.6/5 Rating - [*Moodnotes - Mood Tracker*](https://marlvel.ai/apps/moodnotes-mood-tracker) (Mosaic S.r.l.) · 4.7/5 Rating - [*BetterMe: Mental Health*](https://marlvel.ai/apps/betterme-mental-health) (BetterMe Limited) · 4.7/5 Rating - [*Routine Planner, Habit Tracker*](https://marlvel.ai/apps/routine-planner-habit-tracker) (Routinery Corp.) · 4.7/5 Rating - [*DailyBean - simplest journal*](https://marlvel.ai/apps/dailybean-simplest-journal) (BlueSignum Corp.) · 4.8/5 Rating | Positive Sentiment - [*Bearable - Symptom Tracker*](https://marlvel.ai/apps/bearable-symptom-tracker) (Bearable Ltd) · 4.8/5 Rating | Positive Sentiment - [*MindDoc: Mental Health Support*](https://marlvel.ai/apps/minddoc-mental-health-support) (MindDoc Health GmbH) · 4.7/5 Rating - [*eMoods Bipolar Mood Tracker*](https://marlvel.ai/apps/emoods-bipolar-mood-tracker) (Yottaram LLC) · 4.8/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 24 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/daylio-journal-mood-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.