--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Daylio Journal - Mood Tracker" developer_entity: "Relaxio s.r.o." bundle_id: "net.daylio.Daylio" app_store_id: "1194023242" google_play_id: "net.daylio" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-04" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "1.65.3" total_reviews: 511630 overall_rating: 4.7 sentiment: "Thrilled" sentiment_score: 85 confidence: "high" confidence_score: 0.85 top_praise_theme: "Long-term mood tracking and journaling habits provide users with clear visibility into their personal mental health patterns" top_complaint_theme: "Performance regressions following the latest update cause slow navigation and lag when selecting entries or groups" review_sample_size: 1283 total_review_count: 1283 analyzed_review_count: 120 data_age_days: 18 momentum_velocity: "maintenance" intelligence_version: 5 nemesis: "Gratitude: Self-Care Journal" competitor_count: 11 tags: ["lifestyle", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "mental"] canonical_url: "https://marlvel.ai/apps/daylio-journal-mood-tracker-1" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Daylio Journal - Mood Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Freemium - **Signal**: Rating 4.74 · Sentiment Thrilled - **Recent focus**: Performance regressions following the latest update cause slow navigation and lag when selecting entries or groups (top complaint) · Long-term mood tracking and journaling habits provide users with clear visibility into their personal mental health patterns (top praise) > **TL;DR:** Daylio Journal - Mood Tracker is a lifestyle app by Relaxio s.r.o., rated 4.74/5 by 511.6K users, with Thrilled user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Daylio Journal - Mood Tracker maintains Thrilled user sentiment (4.74/5 from 511.6K reviews), with users consistently praising long-term mood tracking and journaling habits provide users with clear visibility into their personal mental health patterns. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.74/5 (511.6K reviews) | | **User Mood** | Thrilled | | **Category** | Lifestyle | | **Developer** | Relaxio s.r.o. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** Relaxio s.r.o. - **Category:** Lifestyle - **Target Audience:** Individuals seeking mental health support, habit tracking, or emotional awareness tools who prioritize data privacy. - **Platforms:** iOS & Android - **Version Reviewed:** 1.72.1 - **Report Date:** 2026-07-29 - **Signal Count:** 1283 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 1194023242 - **Bundle ID:** net.daylio.Daylio - **Google Play ID:** net.daylio - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** Daily Journal, Private Diary, Journal with Lock, Habits & Goals, Mental Health ## Executive Snapshot **What it is:** Daylio is a mood-tracking and journaling app for iOS and Android that uses icon-based logging to build long-term emotional health records. **Why users hire it:** Users open Daylio to remove the friction of manual diary writing, replacing it with a low-effort, privacy-focused habit that visualizes emotional patterns over time. ## App DNA (Features & Intent) - **[Differentiator] One-tap mood logging:** Low-friction entry loop increases daily session frequency, expanding ad-inventory per active user. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Local-only storage:** Privacy-first positioning reduces user churn by addressing data security concerns. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Correlation statistics:** Premium-tier gate provides high-value insights that incentivize conversion to paid subscription. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Daylio maintains a strong presence in the Lifestyle category, currently ranking in the top 100 Grossing charts across multiple international markets. The gap between its high free-tier adoption and its premium-tier monetization suggests an opportunity to better convert long-term users into subscribers. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with basic logging, Premium tier with advanced statistics and customization - **Analysis:** The freemium model gates advanced statistics and security features behind a subscription to drive paid conversion. ## 🟢 User Sentiment (High Confidence: 120 of 1.3K reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.74/5 - **Platform Split:** iOS 4.8/5 (59.3K ratings) | Android 4.7/5 (452.4K ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Long-term mood tracking and journaling habits provide users with clear visibility into their personal mental health patterns** - **Highly customizable interface allows users to tailor activities and mood categories to their specific daily lifestyle needs** - **The free version offers significant utility without aggressive limitations, fostering strong user loyalty and long-term retention** ### Top Complaints (Impact Areas) - **Performance regressions following the latest update cause slow navigation and lag when selecting entries or groups** ## SWOT Analysis {#swot} **Core Strengths:** - One-tap logging interface drives high daily session frequency - Local-only data storage creates a defensible privacy-first brand barrier - Yearly pixel map visualization provides long-term retention hooks **Growth Levers:** - Integrate AI-driven correlation for complex overlapping categories - Add video support to increase the depth of daily entries - Implement search functionality for large activity lists ## Recent Changes (v4 → v5) {#recent-changes} Development velocity has slowed to a maintenance-only cadence, while new performance regressions and allegations of deceptive billing practices have emerged as primary threats to user retention. **Overall trend**: Declining **Compared at**: 2026-07-29 ### High-impact changes - **[Declined] Emergence of Performance Regressions** (sentiment) - **[Declined] Allegations of Deceptive Billing** (sentiment) ### Medium-impact changes - **[Shifted] Development Velocity Slowdown** (features) - **[Added] Notification Bugs** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Daylio Journal - Mood Tracker vs Gratitude: Self-Care Journal - **[Gratitude: Self-Care Journal](https://marlvel.ai/apps/gratitude-self-care-journal)** by Hapjoy Technologies Private Limited: Gratitude competes directly for the mental health and daily reflection market by offering structured prompts and mood-tracking tools that mirror Daylio's core value proposition. - **Key differences:** - Offers a dedicated vision board feature for visual goal setting and manifestation practices - Includes a library of daily affirmations to drive consistent user engagement and positive reinforcement - Provides structured self-care prompts that guide users through specific emotional wellness exercises ### Contenders (Strong Challengers) - **[Mimito: Mood Journal & Diary](https://marlvel.ai/apps/mimito-mood-journal-diary)** by Marco Caldera: Mimito targets privacy-conscious users who want a secure, encrypted space for mood tracking and custom reflection. - Emphasizes end-to-end encrypted journaling to appeal to users concerned about data privacy - Provides highly flexible custom templates that allow users to define their own tracking metrics - **[Rosebud: AI Journal & Diary](https://marlvel.ai/apps/rosebud-ai-journal-diary)** by Just Imagine: Rosebud leverages generative AI to provide active, conversational feedback on journal entries, challenging Daylio's passive tracking model. - Uses AI-powered reflection to provide personalized, conversational feedback on user journal entries - Offers multi-modal input options that allow for more complex, unstructured self-reflection than Daylio - **Untold - Voice Journal** by Thoughts ACC, Inc.: Untold competes by offering a frictionless, voice-first alternative to Daylio's icon-based logging system. - Prioritizes voice-to-text journaling to reduce friction for users who dislike manual typing - Focuses on a minimalist, audio-centric UX that contrasts with Daylio's data-heavy dashboard - **[Orca: Formerly Happyfeed Diary](https://marlvel.ai/apps/orca-formerly-happyfeed-diary)** by HappyFeed Inc.: Orca targets the same wellness-focused demographic but differentiates through social sharing and community-based happiness tracking. - Features 'Pods' for private social sharing, creating a community-driven accountability layer for journaling - Utilizes a 'Happiness Jar' mechanic to gamify the collection of positive daily memories ### Peers (What They Do Better) - **[AJournal - Planner & Journal](https://marlvel.ai/apps/ajournal-planner-journal)** by WonderApps AB: AJournal bridges the gap between productivity planning and personal journaling, competing for users who want an all-in-one life organizer. - Integrates digital calendar views directly into the journaling experience for better time management - Offers a robust template library that supports structured planning alongside free-form journaling - **Secret Diary With Passcode** by Berce Alin: A legacy-style digital diary that focuses on simple, password-protected text entries for personal reflection. - Provides a straightforward, no-frills interface focused exclusively on secure text-based journaling - According to reviews, some users allege the app's ad-supported model feels intrusive during entry - **[Unicorn Diary (lock - PIN)](https://marlvel.ai/apps/pl-netigen-diaryunicorn)** by DOSA Apps: This app occupies the niche of youth-oriented, highly customizable digital diaries with basic security features. - Utilizes a highly stylized, youth-focused visual theme that differentiates it from professional trackers - Includes basic search and reminder functionality tailored for casual, daily diary usage - **[My Diary - Daily Diary Journal](https://marlvel.ai/apps/mydiary-journal-diary-diarywithlock-diaryjournal-secretdiary)** by Dairy App & Notes & Audio Editor & Voice Recorder: This app serves the same general-purpose journaling market with a heavy emphasis on security and multimedia storage. - Supports extensive multimedia attachments including audio recordings and photo galleries within entries - Features a comprehensive security suite including biometric locks and cloud-based backup options ### New Kids on the Block (What's Innovative) - **[FinanceSimple](https://marlvel.ai/apps/com-arturoenqz-finanzafacil)** by LUIS ARTURO CERECEDO ENRIQUEZ: FinanceSimple targets the 'life tracking' segment, competing for the user's habit of logging daily activities. - Focuses on local data privacy for sensitive financial tracking, appealing to security-conscious users - **[Sumi: Zen Sudoku](https://marlvel.ai/apps/xyz-ksharma-sumi)** by Karan Sharma: While primarily a game, Sumi competes for the same 'mindfulness and relaxation' screen time as Daylio. - Combines minimalist puzzle gameplay with a practice log to track focus and relaxation sessions ## What's New - **Latest (v1.72.1, 2 months ago):** Implemented a visual UI refresh and a redesigned mood chart for improved pattern visualization. ## App Momentum (Maintenance) {#momentum} - Shipped visual refresh and chart improvements. - Maintains ~15-day average update cadence. > **Cadence:** 10 total versions · 6 majors in last 6 months · 86 days since last update · 15 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Daylio Journal - Mood Tracker is a market-leading lifestyle app that is free with in-app purchases. With a 4.74/5 rating from 511.6K reviews, it delivers strong user satisfaction. > **Bottom Line:** Daylio's privacy-first, icon-based logging remains a powerful retention mechanism, but the latest performance regressions and billing friction threaten its long-term viability. Stabilizing the core experience is the prerequisite for any further feature expansion. **Best for:** Individuals seeking mental health support, habit tracking, or emotional awareness tools who prioritize data privacy. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Patch navigation lag in the latest version because performance regressions are the top churn risk → stabilize daily active habit ### Feature Gaps vs Competitors - AI-powered conversational reflection (available in Rosebud but absent here) ### Outlook: Mixed The mood-tracking category is consolidating around active, AI-assisted reflection tools, putting pressure on Daylio's passive logging model. The app's current maintenance-heavy cadence leaves it vulnerable to rivals with faster feature-iteration cycles, requiring an immediate focus on performance and billing transparency to protect the existing user base. - 🔴 Performance regressions in the latest update erode the daily active habit, which compounds the rating drag already visible on Android. - ⚪ The current maintenance-only cadence leaves the app exposed to AI-native rivals who are iterating on active feedback loops. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.74/5 | | Total Reviews | 511.6K | | Sentiment | Thrilled (85/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Daylio Journal - Mood Tracker** (this app) | 4.74/5 | Thrilled | Relaxio s.r.o. | | [Sumi: Zen Sudoku](https://marlvel.ai/apps/xyz-ksharma-sumi) | N/A/5 | N/A | Karan Sharma | | [FinanceSimple](https://marlvel.ai/apps/com-arturoenqz-finanzafacil) | N/A/5 | N/A | LUIS ARTURO CERECEDO ENRIQUEZ | | [My Diary - Daily Diary Journal](https://marlvel.ai/apps/mydiary-journal-diary-diarywithlock-diaryjournal-secretdiary) | 4.8/5 | N/A | Dairy App & Notes & Audio Editor & Voice Recorder | | [Unicorn Diary (lock - PIN)](https://marlvel.ai/apps/pl-netigen-diaryunicorn) | 5.0/5 | N/A | DOSA Apps | | [Gratitude: Self-Care Journal](https://marlvel.ai/apps/gratitude-self-care-journal) | 4.9/5 | N/A | Hapjoy Technologies Private Limited | ## Company Profile - **Developer:** Relaxio s.r.o. - **Website:** [https://daylio.net](https://daylio.net) - **Social:** [Instagram](https://www.instagram.com/hellodaylio) · [Facebook](https://www.facebook.com/hellodaylio) · [X/Twitter](https://twitter.com/hellodaylio) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/daylio-journal-mood-tracker/id1194023242?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=net.daylio&hl=en&gl=us) - **Dev Site:** [Official Website](https://daylio.net) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Sumi: Zen Sudoku*](https://marlvel.ai/apps/xyz-ksharma-sumi) (Karan Sharma) · N/A Rating - [*FinanceSimple*](https://marlvel.ai/apps/com-arturoenqz-finanzafacil) (LUIS ARTURO CERECEDO ENRIQUEZ) · N/A Rating - [*My Diary - Daily Diary Journal*](https://marlvel.ai/apps/mydiary-journal-diary-diarywithlock-diaryjournal-secretdiary) (Dairy App & Notes & Audio Editor & Voice Recorder) · 4.8/5 Rating - [*Unicorn Diary (lock - PIN)*](https://marlvel.ai/apps/pl-netigen-diaryunicorn) (DOSA Apps) · 5.0/5 Rating - [*Gratitude: Self-Care Journal*](https://marlvel.ai/apps/gratitude-self-care-journal) (Hapjoy Technologies Private Limited) · 4.9/5 Rating - [*AJournal - Planner & Journal*](https://marlvel.ai/apps/ajournal-planner-journal) (WonderApps AB) · 4.7/5 Rating - [*Rosebud: AI Journal & Diary*](https://marlvel.ai/apps/rosebud-ai-journal-diary) (Just Imagine) · 4.9/5 Rating - [*Orca: Formerly Happyfeed Diary*](https://marlvel.ai/apps/orca-formerly-happyfeed-diary) (HappyFeed Inc.) · 4.8/5 Rating | Excellent Sentiment - [*Mimito: Mood Journal & Diary*](https://marlvel.ai/apps/mimito-mood-journal-diary) (Marco Caldera) · 4.9/5 Rating | Excellent Sentiment - [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) · 4.8/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1.3K - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/daylio-journal-mood-tracker-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.