## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-05T16:06:48.325Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Daylio Journal - Mood Tracker" developer_entity: "Relaxio s.r.o." bundle_id: "net.daylio.Daylio" app_store_id: "1194023242" google_play_id: "net.daylio" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-04" report_date: "2026-05-05" report_version: "1.72.1" total_reviews: 511630 overall_rating: 4.74 sentiment: "Excited" sentiment_score: 78 confidence: "high" confidence_score: 0.8 top_praise_theme: "Highly flexible mood and habit tracking tools allow for personalized mental health monitoring over long periods" top_complaint_theme: "Aggressive subscription prompts and paywalling of core features frustrate long-term users and new adopters" top_request_theme: "Expanded media support including video uploads and improved photo selection workflows for daily entries" review_sample_size: 152 total_review_count: 152 analyzed_review_count: 100 data_age_days: 0 momentum_velocity: "active" intelligence_version: 4 nemesis: "Reflectly - Journal & AI Diary" competitor_count: 9 tags: ["lifestyle", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "individuals", "managing", "mental"] canonical_url: "https://marlvel.ai/intel-report/lifestyle/daylio-journal-mood-tracker-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # Daylio Journal - Mood Tracker App Audit ## TL;DR {#tldr} - **Category**: Lifestyle · Freemium - **Signal**: Rating 4.74 · Sentiment Excited - **Recent focus**: Aggressive subscription prompts and paywalling of core features frustrate long-term users and new adopters (top complaint) · Highly flexible mood and habit tracking tools allow for personalized mental health monitoring over long periods (top praise) · Expanded media support including video uploads and improved photo selection workflows for daily entries (top request) > **TL;DR:** Daylio Journal - Mood Tracker is a lifestyle app by Relaxio s.r.o., rated 4.74/5 by 511.6K users, with Excited user sentiment (78/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Daylio Journal - Mood Tracker maintains Excited user sentiment (4.74/5 from 511.6K reviews), with users consistently praising highly flexible mood and habit tracking tools allow for personalized mental health monitoring over long periods. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.74/5 (511.6K reviews) | | **User Mood** | Excited | | **Category** | Lifestyle | | **Developer** | Relaxio s.r.o. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Relaxio s.r.o. - **Category:** Lifestyle - **Target Audience:** Individuals managing mental health, mood disorders, or personal habits who require a private, low-effort journaling tool. - **Platforms:** iOS & Android - **Version Audited:** 1.72.1 - **Audit Date:** 2026-05-05 - **Signal Count:** 152 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1194023242 - **Bundle ID:** net.daylio.Daylio - **Google Play ID:** net.daylio - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-05 - **Short Description:** Daily Journal, Private Diary, Journal with Lock, Habits & Goals, Mental Health ## Executive Snapshot **What it is:** Daylio is a private mood tracker and habit journal for individuals managing mental health, available on iOS and Android. **Why users hire it:** Users hire Daylio to document emotional patterns and triggers with minimal effort, replacing the social cost of long-form journaling with a low-friction, private data-entry loop. ## App DNA (Features & Intent) - **[Differentiator] One-tap mood tracking:** Log daily emotional state using a simple emoji-based scale * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Correlation statistics:** Visualizes relationships between mood, activities, and habits via charts and data patterns - **[Differentiator] Local-first privacy:** Data storage occurs locally on the device with optional encrypted cloud backups * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Daylio maintains a high rating of 4.7 across over 500,000 total ratings on iOS and Android. The high volume of reviews relative to its age indicates a mature, sticky user base that relies on the app for long-term health documentation. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with core tracking and basic statistics, Premium tier - **Analysis:** Freemium model uses feature gating for advanced statistics and security tools to drive subscription conversion. ## 🟢 User Sentiment (High Confidence: 100 of 152 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.74/5 - **Platform Split:** iOS 4.8/5 (59.3K ratings) | Android 4.7/5 (452.4K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Highly flexible mood and habit tracking tools allow for personalized mental health monitoring over long periods** ### Top Complaints (Impact Areas) - **Aggressive subscription prompts and paywalling of core features frustrate long-term users and new adopters** ### Top Requests (What Users Want) - **Expanded media support including video uploads and improved photo selection workflows for daily entries** ## SWOT Analysis {#swot} **Core Strengths:** - One-tap entry mechanism reduces user friction, sustaining high DAU/MAU ratios. - Local-first data storage functions as a trust-based moat for sensitive mental health data. - Highly customizable tracking categories allow for personalized long-term progress documentation. **Critical Frictions:** - Automatic backups locked behind subscription tier, causing 1★ churn. - Recent UI regressions in calendar view disrupt established user workflows. - Limited free-tier icon customization restricts personalization for non-paying users. **Growth Levers:** - Integrate AI-assisted narrative summaries to compete with Reflectly's engagement. - Expand B2B partnerships with therapy clinics for data-sharing utility. - Implement video attachment support to increase entry richness. **Market Threats:** - How We Feel's zero-monetization model undercuts premium-gated utility features. - Reflectly's AI-driven prompts reduce the 'blank page' barrier for new users. - Technical regressions in updates erode the daily habit, increasing churn risk. ## Recent Changes (v3 → v4) {#recent-changes} The app is in an active development phase focused on UI and data visualization, but is simultaneously suffering from increased churn risk due to technical regressions and restrictive paywalling of core data-safety features. **Overall trend**: Mixed **Compared at**: 2026-05-05 ### High-impact changes - **[Declined] Emergence of Calendar View Regressions** (sentiment) — New technical complaints regarding calendar view navigation have emerged, disrupting the daily habit loop. - **[Declined] Sentiment Score Drop** (sentiment) — Sentiment score decreased from 88 to 78, driven by frustration over paywalled backups and UI bugs. ### Medium-impact changes - **[Improved] Visual Refresh and Chart Redesign** (features) — The latest update introduced a cleaner design and redesigned mood charts for better readability. - **[Added] Backup Paywall as Churn Driver** (swot) — Automatic backups being locked behind a subscription is now formally identified as a primary churn driver in the SWOT analysis. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Daylio Journal - Mood Tracker vs Reflectly - Journal & AI Diary — Head to Head - **Reflectly - Journal & AI Diary** by Reflectly ApS: Reflectly remains the primary rival by successfully bridging the gap between structured mood tracking and long-form narrative journaling. - **Key differences:** - AI-powered personalized journaling prompts that evolve based on user input - High-fidelity UI/UX that prioritizes emotional storytelling over raw data entry - Advanced sentiment analysis that provides users with weekly emotional trends - **Where Daylio Journal - Mood Tracker wins:** - ✅ Icon-based micro-tracking allows for faster, lower-friction daily entries compared to Reflectly's prompt-heavy flow - ✅ More flexible data categorization allows users to track custom activities and habits alongside mood - **Where Reflectly - Journal & AI Diary wins:** - ❌ AI-driven personalized prompts significantly reduce 'blank page syndrome' for users who struggle to write - ❌ Superior aesthetic and narrative-focused UI creates a more premium, 'lifestyle brand' feel - **Verdict:** Daylio should defend its position as the 'fastest' tracker by doubling down on UX speed, while considering an AI-assisted 'summary' feature to compete with Reflectly's narrative-driven engagement. ### Contenders (Strong Challengers) - **Bearable - Symptoms & Mood** by Bearable Ltd: Bearable remains the go-to for users requiring clinical-grade correlation between lifestyle factors and mood. - Granular health tracking including medication, sleep, and physical symptoms - Advanced correlation engine that identifies hidden triggers for mood fluctuations - **DailyBean - Simplest Journal** by Bluefever: DailyBean remains the strongest competitor for users prioritizing aesthetic simplicity and gamified habit tracking. - Grid-based visual calendar that provides an immediate 'at-a-glance' mood summary - Collectible icon-based entry system that gamifies daily logging - **Moodfit: Mental Health Fitness** by Roble Ridge Software LLC: Moodfit differentiates by offering a clinical toolkit rather than just a tracking log. - Integrated CBT thought records and cognitive restructuring tools - Guided breathing and meditation exercises for immediate mood regulation - **MindDoc: Your Mental Health** by MindDoc Health GmbH: MindDoc provides a more structured, assessment-heavy approach suitable for users seeking professional-grade insights. - Evidence-based mental health assessments designed for clinical screening - Extensive library of educational courses based on psychological principles ### Peers (What They Do Better) - **stoic. journal & mental health** by Stoic BV: Stoic remains a peer competitor by focusing on mental resilience through philosophical frameworks. - Structured morning and evening routines rooted in Stoic philosophy - Focus on 'mental toughness' and cognitive reframing exercises - **Fabulous: Daily Habit Tracker** by Fabulous: Fabulous competes by framing mood tracking as a secondary outcome of a structured, science-based lifestyle. - Science-based 'journeys' that guide users through long-term habit formation - Immersive, artistic UI that treats daily routines as a narrative experience ### New Kids on the Block (What's Innovative) - **How We Feel** by The How We Feel Project, Inc.: How We Feel remains a high-threat new entrant due to its scientific backing and zero-monetization model. - Developed in partnership with the Yale Center for Emotional Intelligence - Completely free, ad-free, and subscription-free model - **Pixels - Mood Tracker** by Teia Apps: Pixels remains a peer for users who want a 'Year in Pixels' experience without the feature bloat of larger apps. - Ultra-minimalist interface focused solely on pixel-grid visualization - Open-source, lightweight footprint with no data-heavy tracking ## What's New - **Latest (v1.72.1, yesterday):** Visual refresh with a cleaner design and a redesigned, more readable mood chart. ## App Momentum (Active) {#momentum} - Ships UI refresh with cleaner design. - Redesigned mood charts for pattern readability. - Added influence scales to mood entries. > **Cadence:** 5 total versions · 5 majors in last 6 months · 1 days since last update · 10 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Daylio Journal - Mood Tracker is a market-leading lifestyle app that is free with in-app purchases. With a 4.74/5 rating from 511.6K reviews, it delivers strong user satisfaction. > **Bottom Line:** Daylio retains users through a high-utility, low-friction tracking loop, but aggressive monetization of core features like backups is creating a churn risk that competitors are exploiting, so the PM must un-gate essential data-safety tools to protect the long-term user base. **Best for:** Individuals managing mental health, mood disorders, or personal habits who require a private, low-effort journaling tool. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Un-gate automatic backups for free users because backup-related complaints are a top churn driver → improve retention. — *User sentiment analysis identifies backup paywalling as a primary frustration for long-term users.* _(trade-off: deprioritize Pause the development of new UI themes — backup reliability is a higher-impact retention lever.)_ - [ ] [MAINTAIN] [HIGH IMPACT] Rebuild calendar view navigation because recent UI regressions disrupt established workflows → restore daily habit. — *Calendar view regressions are explicitly cited as a top technical complaint in recent reviews.* _(trade-off: deprioritize Deprioritize the video-upload feature request — fixing core navigation is critical to stop current churn.)_ ### Feature Gaps vs Competitors - AI-powered journaling prompts (available in Reflectly but absent here) - Integrated CBT thought records (available in Moodfit but absent here) ### Outlook: Mixed The mood-tracking category is consolidating around apps that offer either zero-monetization or high-fidelity AI narrative support. Daylio remains advantaged by its speed, but the current friction regarding backup paywalls and UI bugs leaves it exposed to churn, so revenue growth must shift toward value-add features rather than gating core utility. - 🔴 UI regressions in the latest update disrupt the calendar view, which erodes the daily habit and compounds the rating drag. - 🟢 Recent UI refreshes and redesigned charts show active feature investment, indicating the app is not in maintenance mode. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.74/5 | | Total Reviews | 511.6K | | Sentiment | Excited (78/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Daylio Journal - Mood Tracker** (this app) | 4.74/5 | Excited | Relaxio s.r.o. | | [Alarmy - Loud alarm clock](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Tinder Dating App: Date & Chat](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) | 4.2/5 | Upset | Tinder LLC | | [AlarmMon ( alarm clock )](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) | 4.2/5 | Frustrated | Malang Studio Co. Ltd, | | [Swiftime](https://marlvel.ai/intel-report/lifestyle/swiftime) | 4.5/5 | Excited | MEDIANO Co.,Ltd. | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | ## Company Profile - **Developer:** Relaxio s.r.o. - **Website:** [https://daylio.net](https://daylio.net) - **Social:** [Instagram](https://www.instagram.com/hellodaylio) · [Facebook](https://www.facebook.com/hellodaylio) · [X/Twitter](https://twitter.com/hellodaylio) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/daylio-journal-mood-tracker/id1194023242?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=net.daylio&hl=en&gl=us) - **Dev Site:** [Official Website](https://daylio.net) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Alarmy - Loud alarm clock*](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | Terrible Sentiment - [*AlarmMon ( alarm clock )*](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.2/5 Rating | Negative Sentiment - [*Swiftime*](https://marlvel.ai/intel-report/lifestyle/swiftime) (MEDIANO Co.,Ltd.) — 4.5/5 Rating | Positive Sentiment - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) (Jintian Wang) — 4.4/5 Rating | Mixed Sentiment - [*All Widget*](https://marlvel.ai/intel-report/lifestyle/all-widget) (Ronan Stark) — 4.5/5 Rating | N/A Sentiment - [*Iris: Secret Social Signals*](https://marlvel.ai/intel-report/lifestyle/iris-social-signals) (Amon Studio) — 3.0/5 Rating | N/A Sentiment - [*Wisp: Wishlist & Gift Registry*](https://marlvel.ai/intel-report/lifestyle/wisp-wishlist-gift-registry) (Alexander Picard) — 5.0/5 Rating | N/A Sentiment - [*SmashUps*](https://marlvel.ai/intel-report/lifestyle/smashups) (AGCM, Inc.) — 4.7/5 Rating | N/A Sentiment - [*Social Brain: Relationship Map*](https://marlvel.ai/intel-report/lifestyle/social-brain-relationship-map) (Dung Vu) — 5.0/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 152 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/lifestyle/daylio-journal-mood-tracker-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.