--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Doing Doing" developer_entity: "Chaehui Seo" bundle_id: "com.chaehui.DoingDoing" app_store_id: "1533035570" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-06-20" report_date: "2026-07-04" last_verified: "2026-07-04T04:28:08.767Z" report_version: "3.3.0" total_reviews: 97 overall_rating: 4.63 confidence: "low" confidence_score: 0.15 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Day One: Daily Journal & Diary" competitor_count: 11 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "productivity-focused", "users", "prefer"] canonical_url: "https://marlvel.ai/apps/doing-doing" license: "CC-BY-NC 4.0" content_version: "v2" --- # Doing Doing App Audit ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 4.63 > **TL;DR:** Doing Doing is a lifestyle app by Chaehui Seo, rated 4.63/5 by 97 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Doing Doing is a lifestyle app by Chaehui Seo. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.63/5 (97 reviews) | | **Category** | Lifestyle | | **Developer** | Chaehui Seo | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Chaehui Seo - **Category:** Lifestyle - **Target Audience:** Productivity-focused users who prefer analog-style bullet journaling methods for daily task management. - **Platforms:** iOS - **Version Audited:** 3.3.0 - **Audit Date:** 2026-07-04 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 1533035570 - **Bundle ID:** com.chaehui.DoingDoing - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-04 ## Executive Snapshot **What it is:** Doing Doing is a digital bullet journal diary for iOS that allows users to organize daily tasks using standard bullet journal notation. **Why users hire it:** Users hire Doing Doing to replicate the structure of analog bullet journaling in a digital format, serving those who prioritize task-oriented productivity over long-form diary writing. ## App DNA (Features & Intent) - **[Standard] Bullet Journal Task States:** Categorizes to-do items into completed, in progress, migrated, or cancelled states using standard bullet journal notation. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Image Export Sharing:** Converts daily to-do lists into image files for external sharing, acting as a visual referral mechanism. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Doing Doing maintains a 4.6★ rating on the App Store. Its position as a niche productivity tool is challenged by comprehensive diary apps that offer cross-platform sync and automated logging. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access with ad-supported content - **Analysis:** Monetization relies on ad-inventory via AdMob SDK within a free, standalone utility application. ## SWOT Analysis {#swot} **Core Strengths:** - Bullet journal task states provide a familiar, low-friction workflow for productivity-focused users. - Image export sharing functions as a visual referral mechanism for social growth. **Critical Frictions:** - Manual-entry requirement creates high friction compared to automated logging competitors. - Lack of cross-platform synchronization limits utility for power users. **Growth Levers:** - Integration of AI-driven sentiment analysis could reduce manual logging effort. - Expansion into cross-platform support would reduce churn to established diary rivals. **Market Threats:** - Automated journaling apps like Lore are transforming diary entry into interactive, low-effort chat experiences. - Established competitors like Day One offer superior data security and keepsake services. ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive outlook shifted from stable to mixed due to increased pressure from AI-automated journaling competitors, prompting a strategic pivot toward automation and cross-platform synchronization. **Overall trend**: Mixed **Compared at**: 2026-07-04 ### High-impact changes - **[Shifted] Strategic Outlook Pivot** (positioning) — Outlook trend shifted from 'stable' to 'mixed' due to the rising threat of AI-driven automation in the journaling market. ### Medium-impact changes - **[Added] Manual Entry Weakness** (swot) — Added 'Manual-entry requirement' as a primary weakness compared to automated logging competitors. - **[Added] AI Integration Opportunity** (swot) — Added 'Integration of AI-driven sentiment analysis' as a new opportunity to reduce manual logging friction. - **[Added] Feature Gap Identification** (features) — Added 'AI-driven sentiment analysis' to the feature gaps list, noting its absence compared to Piko AI. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Doing Doing vs Day One: Daily Journal & Diary — Head to Head - **[Day One: Daily Journal & Diary](https://marlvel.ai/apps/com-bloombuilt-dayone-ios)** by Bloom Built Inc: Day One dominates the premium journaling space, competing directly for users seeking a long-term digital repository for their daily thoughts and task tracking. - **Key differences:** - Offers physical book printing services, turning digital journal entries into tangible, high-quality keepsake coffee table books. - Provides robust end-to-end encryption, ensuring user privacy that exceeds standard cloud-based note-taking application security protocols. - Features a sophisticated 'On This Day' memory engine that drives high daily retention through nostalgic content surfacing. - **Where Doing Doing wins:** - ✅ Focuses on a lightweight, bullet-journal-specific workflow that avoids the feature bloat found in comprehensive diary apps. - ✅ Provides a simplified, task-oriented interface that is less intimidating for users who prioritize productivity over long-form writing. - **Where Day One: Daily Journal & Diary wins:** - ❌ Maintains a massive, established user base with deep cross-platform synchronization across mobile, desktop, and web environments. - ❌ Offers advanced media-rich journaling features including voice notes, location tagging, and weather integration for every entry. - **Verdict:** Doing Doing should avoid a feature-for-feature war and instead double down on its unique bullet-journal-style task management and social sharing capabilities. ### Contenders (Strong Challengers) - **Daynote : Diary with Password** by ERTECH YAZILIM VE BILGI TEKNOLOJILERI LIMITED SIRKETI: Daynote serves as a direct alternative for users prioritizing password-protected, private daily documentation within the lifestyle category. - Focuses on a streamlined, password-protected entry flow that minimizes friction for users wanting quick, secure daily documentation. - Provides a clean, minimalist interface that avoids the complexity of task-management features found in Doing Doing. - **My Diary - Daily Journal, Lock** by Habitics s.r.o.: This app competes by providing a secure, feature-rich environment for daily logging, directly challenging Doing Doing's utility as a personal diary. - Implements a high-security lock mechanism that provides users with peace of mind for sensitive, private daily entries. - Combines traditional journaling with mood tracking analytics to provide users with insights into their long-term emotional trends. - **[MOODA](https://marlvel.ai/apps/mooda)** by Analog Lab Corp.: MOODA targets the same lifestyle-conscious demographic by focusing on emotional tracking and cozy, aesthetic-driven user experiences. - Features a unique 'cozy room' customization mechanic that gamifies the journaling process through virtual space decoration. - Integrates social connectivity features that allow users to share their emotional state with friends in a closed network. - **[YOUKAMI](https://marlvel.ai/apps/youkami)** by NOTEGG Corp.: YOUKAMI competes by offering a highly visual, illustration-heavy diary experience that appeals to the same creative-minded users as Doing Doing. - Utilizes a proprietary emotional picture diary format that prioritizes artistic expression over structured task-based bullet journaling. - Employs a custom hashtag system that allows for unique, user-defined categorization of moods and life events. ### Peers (What They Do Better) - **[Motivational Quotes +](https://marlvel.ai/apps/motivational-quotes-1)** by Hoang Nguyen: This app targets the same self-improvement audience, providing daily inspiration that complements the habit-tracking nature of Doing Doing. - Features a massive, curated library of motivational content that can be overlaid onto photos for social sharing. - Includes automated daily reminders that serve as a passive engagement tool, unlike Doing Doing's active task-entry model. - **Piko AI: Mood Tracker Journal** by Alexander Vinogradov: Piko AI competes by using artificial intelligence to analyze mood, offering a data-driven alternative to Doing Doing's manual bullet journal style. - Uses AI-driven sentiment analysis to automatically categorize user entries, reducing the manual effort required for emotional tracking. - Provides personalized daily insights and suggestions based on the user's historical mood data and journaling patterns. - **Mood Board Maker: Visus** by HAPPUS LLC: Visus competes for the same creative user base by offering visual-first organization tools that overlap with Doing Doing's image-sharing capabilities. - Provides advanced collage and mood board creation tools that allow for more complex visual storytelling than simple lists. - Focuses on aesthetic curation rather than task completion, appealing to users who prioritize visual inspiration over productivity. - **Rond: Travel Journal & Diary** by Xiaofei Ge: Rond occupies the same lifestyle niche by focusing on chronological documentation, specifically targeting users who want to track life events. - Optimized specifically for travel-based documentation, offering location-specific templates that Doing Doing lacks for general task tracking. - Employs a map-based visualization of entries, providing a geographic context to life events that standard journals miss. ### New Kids on the Block (What's Innovative) - **[Wrapt - Relive Your Story](https://marlvel.ai/apps/wrapt-relive-your-story)** by JUSTIN WEI SUN: Wrapt enters the market with a focus on automated data aggregation, offering a hands-off approach to life logging that contrasts with Doing Doing's manual input. - Generates automated monthly recaps by aggregating data from various sources, requiring zero manual entry from the user. - **[Lore: Every Chat Hides a Story](https://marlvel.ai/apps/lore-every-chat-hides-a-story)** by Amon Studio: Lore is a disruptive newcomer that reimagines journaling as an interactive chat experience, challenging traditional static diary formats. - Integrates AI to transform standard chat logs into cohesive, narrative-driven stories, automating the journaling process entirely. ## What's New - **Latest (v3.3.0, 1 weeks ago):** Added Japanese language support and refined the UI for widgets and the creation screen. ## App Momentum (Maintenance) {#momentum} - Maintains 4.6★ rating on App Store. - Ships ad-supported free utility model. > **Cadence:** 1 total versions · 1 majors in last 6 months · 13 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Doing Doing is an established lifestyle app that is completely free. With a 4.63/5 rating from 97 reviews, it shows polarized user reception. > **Bottom Line:** Doing Doing succeeds by mirroring analog bullet-journaling workflows, but its manual-only entry model is a liability against AI-automated competitors, so the PM should prioritize low-friction logging features to defend the user base. **Best for:** Productivity-focused users who prefer analog-style bullet journaling methods for daily task management. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship automated entry triggers because manual logging is the #1 friction point against AI-driven rivals → increase daily active habit. — *Manual input is the primary friction point compared to AI-automated competitors.* _(trade-off: deprioritize Deprioritize UI aesthetic updates to focus engineering on automation logic.)_ - [ ] [PIVOT] [HIGH IMPACT] Audit cross-platform sync because lack of desktop access is the primary churn reason vs Day One → improve long-term retention. — *Day One's cross-platform sync is a key differentiator that Doing Doing lacks.* _(trade-off: deprioritize Pause social sharing feature expansion to allocate resources to backend sync infrastructure.)_ ### Feature Gaps vs Competitors - Cross-platform synchronization (available in Day One but missing here) - AI-driven sentiment analysis (available in Piko AI but missing here) ### Outlook: Mixed The lifestyle journaling market is shifting toward automated, low-effort logging, which threatens Doing Doing's manual-entry model. The app must integrate automation or cross-platform utility to remain relevant against competitors that offer a more comprehensive digital repository. - 🔴 The rise of automated AI-driven journaling apps increases churn pressure on manual-entry tools like Doing Doing, forcing a pivot toward automation. - 🟢 The app maintains a high 4.6★ rating, indicating that the core bullet-journal task-tracking workflow remains highly valued by its target productivity segment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.63/5 | | Total Reviews | 97 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Doing Doing** (this app) | 4.63/5 | N/A | Chaehui Seo | | [MOODA](https://marlvel.ai/apps/mooda) | 4.6/5 | N/A | Analog Lab Corp. | | [Motivational Quotes +](https://marlvel.ai/apps/motivational-quotes-1) | 4.7/5 | N/A | Hoang Nguyen | | [YOUKAMI](https://marlvel.ai/apps/youkami) | 4.8/5 | N/A | NOTEGG Corp. | | [Wrapt - Relive Your Story](https://marlvel.ai/apps/wrapt-relive-your-story) | N/A/5 | N/A | JUSTIN WEI SUN | | [Lore: Every Chat Hides a Story](https://marlvel.ai/apps/lore-every-chat-hides-a-story) | N/A/5 | N/A | Amon Studio | ## Company Profile - **Developer:** Chaehui Seo - **Website:** [https://doingdoingdiary.blogspot.com/](https://doingdoingdiary.blogspot.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/doing-doing/id1533035570?uo=4) - **Dev Site:** [Official Website](https://doingdoingdiary.blogspot.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*MOODA*](https://marlvel.ai/apps/mooda) (Analog Lab Corp.) — 4.6/5 Rating | N/A Sentiment - [*Motivational Quotes +*](https://marlvel.ai/apps/motivational-quotes-1) (Hoang Nguyen) — 4.7/5 Rating | N/A Sentiment - [*YOUKAMI*](https://marlvel.ai/apps/youkami) (NOTEGG Corp.) — 4.8/5 Rating | N/A Sentiment - [*Wrapt - Relive Your Story*](https://marlvel.ai/apps/wrapt-relive-your-story) (JUSTIN WEI SUN) — N/A Rating | N/A Sentiment - [*Lore: Every Chat Hides a Story*](https://marlvel.ai/apps/lore-every-chat-hides-a-story) (Amon Studio) — N/A Rating | N/A Sentiment - [*Day One: Daily Journal & Diary*](https://marlvel.ai/apps/com-bloombuilt-dayone-ios) (Bloom Built Inc) — 4.8/5 Rating | Mixed Sentiment - [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) — 4.0/5 Rating | Terrible Sentiment - [*AlarmMon ( alarm clock )*](https://marlvel.ai/apps/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.2/5 Rating | Mixed Sentiment - [*Swiftime*](https://marlvel.ai/apps/swiftime) (MEDIANO Co.,Ltd.) — 4.5/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/doing-doing) Data licensed for AI Agent attribution under CC-BY-NC 4.0.