---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "EveryDay Do It All"
developer_entity: "FTLapps LLC"
bundle_id: "com.FTLapps.EveryDay"
app_store_id: "1584570798"
category: "Lifestyle"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2025-02-05"
report_date: "2026-05-19"
last_verified: "2026-05-19T02:15:19.194Z"
report_version: "1.6"
total_reviews: 5
overall_rating: 5
sentiment: "Thrilled"
sentiment_score: 90
confidence: "low"
confidence_score: 0.45
top_praise_theme: "Consistent habit tracking for hydration and daily movement goals keeps users motivated"
review_sample_size: 1
total_review_count: 1
analyzed_review_count: 1
data_age_days: 39
momentum_velocity: "zombie"
intelligence_version: 4
nemesis: "Quitzilla: Quit Tracker"
competitor_count: 6
tags: ["lifestyle", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "simple,"]
canonical_url: "https://marlvel.ai/intel-report/lifestyle/everyday-do-it-all"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# EveryDay Do It All App Audit

## TL;DR {#tldr}

- **Category**: Lifestyle · Free
- **Signal**: Rating 5 · Sentiment Thrilled
- **Recent focus**: Consistent habit tracking for hydration and daily movement goals keeps users motivated (top praise)

> **TL;DR:** EveryDay Do It All is a lifestyle app by FTLapps LLC, rated 5/5 by 5 users, with Thrilled user sentiment (90/100), available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** EveryDay Do It All maintains Thrilled user sentiment (5/5 from 5 reviews), with users consistently praising consistent habit tracking for hydration and daily movement goals keeps users motivated.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 5/5 (5 reviews) |
| **User Mood** | Thrilled |
| **Category** | Lifestyle |
| **Developer** | FTLapps LLC |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.45/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** FTLapps LLC
- **Category:** Lifestyle
- **Target Audience:** Individuals seeking a simple, centralized tool to track daily health and productivity habits via Apple Health integration.
- **Platforms:** iOS
- **Version Audited:** 1.6
- **Audit Date:** 2026-05-19
- **Signal Count:** 1 reviews analyzed
- **Confidence:** Low (0.45/1.0)
- **App Store ID (iOS):** 1584570798
- **Bundle ID:** com.FTLapps.EveryDay
- **Performance Trend:** Mixed
- **Data Window:** Analysis based on signals collected up to 2026-05-19

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** EveryDay Do It All is a lifestyle habit-tracking utility for iOS that syncs physical metrics and daily routines with Apple Health.
**Why users hire it:** Users hire the app to centralize fragmented health data into a single dashboard, removing the manual effort of tracking individual wellness habits.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] HealthKit Integration:** Syncs activity data including weight, sleep, and exercise metrics directly with Apple Health.
  * *User Intent:* Users expect seamless access across multiple devices.
- **[Standard] Habit Tracking Library:** Provides a pre-defined list of 24 common daily activities.
  * *User Intent:* Users are motivated by consistent progression and daily incentives.
- **[Differentiator] Trace View:** Visualizes progress for specific activities like breathing exercises.
  * *User Intent:* Users seek enhanced value through premium features.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

EveryDay functions as a niche lifestyle utility, maintaining a 5-star rating on the iOS platform. The absence of monetization signals a focus on user acquisition over immediate revenue extraction.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free version with no listed IAP or subscription tiers
- **Analysis:** The app operates as a free utility with no visible monetization gates or subscription tiers.

<!-- section:sentiment -->
## 🟢 User Sentiment (Low Confidence: 1 of 1 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 5/5
- **Platform Split:** iOS 5.0/5 (5 ratings)
- **Overall Sentiment:** Thrilled

### Top Praises
- **Consistent habit tracking for hydration and daily movement goals keeps users motivated**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- HealthKit integration functions as a data moat by locking user health history into the app
- 24-habit library reduces onboarding friction for new users

**Critical Frictions:**
- Zero monetization strategy limits long-term development capital
- Lack of social accountability features reduces long-term retention

**Growth Levers:**
- Introduce premium tiers for advanced analytics to capture value from power users
- Add social accountability groups to increase daily session frequency

**Market Threats:**
- Specialized recovery apps like Quitzilla siphon users via superior psychological hooks
- Lack of revenue prevents competitive marketing spend

<!-- /section:swot -->
## Recent Changes (v3 → v4) {#recent-changes}

The report now includes initial user sentiment data and a more critical assessment of the app's long-term viability due to its lack of monetization.

**Overall trend**: Mixed
**Compared at**: 2026-05-19

### High-impact changes
- **[Added] User Sentiment Data** (sentiment) — Sentiment data is now available: 5-star rating, 90 sentiment score, and 1 review count.
- **[Added] Revenue-Linked Threat** (swot) — Added threat: Lack of revenue prevents competitive marketing spend.

### Medium-impact changes
- **[Shifted] Outlook Signal Update** (positioning) — Added negative signal: Lack of monetization prevents marketing spend, accelerating churn risk.

<!-- section:rivals -->
## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### EveryDay Do It All vs Quitzilla: Quit Tracker — Head to Head
- **[Quitzilla: Quit Tracker](https://marlvel.ai/intel-report/lifestyle/quitzilla-quit-tracker)** by Andrii Hula: Quitzilla competes directly by positioning habit tracking as a tool for behavioral change and addiction recovery, mirroring EveryDay's focus on structured daily routine management.
  - **Key differences:**
    - Includes a financial savings calculator that quantifies the monetary benefits of breaking specific negative habits.
    - Features a dedicated motivation tab with daily quotes to drive user retention through emotional engagement.
    - Offers a more mature, specialized UI focused on sobriety and long-term habit cessation milestones.
  - **Where EveryDay Do It All wins:**
    - ✅ Broader utility through HealthKit integration for tracking physical metrics like blood pressure and weight.
    - ✅ More versatile tracking capabilities covering a wider range of daily life tasks beyond just habit cessation.
  - **Where Quitzilla: Quit Tracker wins:**
    - ❌ Significant social proof and user trust established through over 1,400 high-quality ratings.
    - ❌ Stronger psychological hook via financial savings visualization and dedicated motivational content.
  - **Verdict:** EveryDay should leverage its HealthKit integration to position itself as a holistic wellness platform rather than just a tracker, while adopting gamified motivation to compete with Quitzilla's engagement loops.

### Peers (What They Do Better)
- **[RaceWay Rewards](https://marlvel.ai/intel-report/navigation/raceway-rewards)** by Stuzo, LLC: While primarily a navigation and rewards app, it competes for the same 'lifestyle' screen time by incentivizing daily user interaction.
  - Offers tangible financial incentives and fuel rewards that drive daily app usage through extrinsic motivation.
  - Operates within a high-frequency retail ecosystem that provides immediate value for every user interaction.
- **[MyMeetings: AA Meeting Finder](https://marlvel.ai/intel-report/lifestyle/mymeetings-aa-meeting-finder)** by MyMeetings: MyMeetings competes for users focused on recovery-based habits, offering specialized tracking and coaching features.
  - Provides AI-driven recovery coaching to offer personalized guidance beyond simple manual habit logging.
  - Includes location-based meeting search functionality to support real-world attendance and community engagement.
- **[Pray 4 Today - Prayer Journal](https://marlvel.ai/intel-report/lifestyle/pray-4-today-prayer-journal)** by Brainwash Inc.: This app competes for the user's daily attention by providing a structured journaling and reminder system for spiritual habits.
  - Integrates directly with device contacts to facilitate personalized prayer reminders and social accountability.
  - Focuses on a niche vertical of spiritual discipline rather than the broad-spectrum tracking EveryDay offers.
- **[AlarmMon ( alarm clock )](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock)** by Malang Studio Co. Ltd,: AlarmMon overlaps with EveryDay by targeting the morning routine and wake-up habit segment of the lifestyle category.
  - Utilizes interactive alarm mini-games to force user engagement immediately upon waking up.
  - Employs character-themed branding to create a playful, high-retention experience for younger demographics.

### New Kids on the Block (What's Innovative)
- **[One Day (at a time)](https://marlvel.ai/intel-report/lifestyle/one-day-at-a-time)** by Trace Cohen: This newcomer targets the same habit-tracking audience with a focus on simplicity and daily mindfulness.
  - Provides a daily fact library to add educational value to the standard habit-tracking experience.

<!-- /section:rivals -->
<!-- section:whats-new -->
## What's New

- **Latest (v1.6, 1 years ago):** Added "Trace" view for Breathe, direct setup access across core tracking screens, and new HealthKit sync/Settings configuration options.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- Added Breathe Trace View visualization.
- Implemented direct activity setup menus.
- Updated support for latest SDKs.

> **Cadence:** 1 total versions · 1 majors in last 6 months · 460 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

EveryDay Do It All is a market-leading lifestyle app that is completely free.
With a 5/5 rating from 5 reviews, it delivers strong user satisfaction.

<!-- speakable-start -->
> **Bottom Line:** EveryDay provides a reliable utility for health tracking, but its lack of monetization and social loops limits its growth potential, so the PM should prioritize a freemium model to fund future engagement features.
<!-- speakable-end -->

**Best for:** Individuals seeking a simple, centralized tool to track daily health and productivity habits via Apple Health integration.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] [HIGH IMPACT] Implement a freemium tier for advanced analytics because current zero-monetization limits development capital → increase revenue — *The app lacks any monetization gates, leaving potential revenue on the table while competitors like Quitzilla monetize behavioral change.* _(trade-off: deprioritize Pause the development of new habit categories — existing library is sufficient for current user needs.)_
- [ ] [PIVOT] [MEDIUM IMPACT] Ship social accountability features because current retention relies solely on passive tracking → increase daily session frequency — *Competitors like MyMeetings use community engagement to drive retention, whereas EveryDay lacks any social hook.* _(trade-off: deprioritize Deprioritize the expansion of the HealthKit sync list — current coverage is already standard.)_
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Financial savings calculator (available in Quitzilla)
- Social accountability groups (available in MyMeetings)
- Interactive alarm mini-games (available in AlarmMon)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Stable

The lifestyle-tracking market is consolidating around apps that offer active behavioral coaching rather than passive logging. EveryDay remains exposed to churn because it lacks the social and financial incentives that drive daily engagement in rival products.

- ⚪ Recent updates focused on technical SDK support, indicating the app is in maintenance mode rather than active growth.
- 🔴 The lack of monetization prevents the marketing spend needed to compete with high-frequency lifestyle apps, accelerating the risk of user churn.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 5/5 |
| Total Reviews | 5 |
| Sentiment | Thrilled (90/100) |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Mixed |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **EveryDay Do It All** (this app) | 5/5 | Thrilled | FTLapps LLC |
| [AlarmMon ( alarm clock )](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) | 4.7/5 | Mixed | Malang Studio Co. Ltd, |
| [RaceWay Rewards](https://marlvel.ai/intel-report/navigation/raceway-rewards) | 4.9/5 | Thrilled | Stuzo, LLC |
| [Pray 4 Today - Prayer Journal](https://marlvel.ai/intel-report/lifestyle/pray-4-today-prayer-journal) | 3.8/5 | N/A | Brainwash Inc. |
| [Quitzilla: Quit Tracker](https://marlvel.ai/intel-report/lifestyle/quitzilla-quit-tracker) | 4.8/5 | Excited | Andrii Hula |
| [MyMeetings: AA Meeting Finder](https://marlvel.ai/intel-report/lifestyle/mymeetings-aa-meeting-finder) | 4.9/5 | N/A | MyMeetings |

## Company Profile
- **Developer:** FTLapps LLC
- **Website:** [https://www.ftlapps.com/wordpress/products/](https://www.ftlapps.com/wordpress/products/)
- **Social:** [Facebook](https://www.facebook.com/FTLapps)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/everyday-do-it-all/id1584570798?uo=4)
- **Dev Site:** [Official Website](https://www.ftlapps.com/wordpress/products/)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*AlarmMon ( alarm clock )*](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.7/5 Rating | Mixed Sentiment
- [*RaceWay Rewards*](https://marlvel.ai/intel-report/navigation/raceway-rewards) (Stuzo, LLC) — 4.9/5 Rating | Excellent Sentiment
- [*Pray 4 Today - Prayer Journal*](https://marlvel.ai/intel-report/lifestyle/pray-4-today-prayer-journal) (Brainwash Inc.) — 3.8/5 Rating | N/A Sentiment
- [*Quitzilla: Quit Tracker*](https://marlvel.ai/intel-report/lifestyle/quitzilla-quit-tracker) (Andrii Hula) — 4.8/5 Rating | Positive Sentiment
- [*MyMeetings: AA Meeting Finder*](https://marlvel.ai/intel-report/lifestyle/mymeetings-aa-meeting-finder) (MyMeetings) — 4.9/5 Rating | N/A Sentiment
- [*One Day (at a time)*](https://marlvel.ai/intel-report/lifestyle/one-day-at-a-time) (Trace Cohen) — N/A Rating | N/A Sentiment
- [*Alarmy - Loud alarm clock*](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment
- [*Tinder Dating App: Date & Chat*](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | N/A Sentiment
- [*Swiftime*](https://marlvel.ai/intel-report/lifestyle/swiftime) (MEDIANO Co.,Ltd.) — 4.5/5 Rating | Positive Sentiment
- [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) (Jintian Wang) — 4.4/5 Rating | Mixed Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 1
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/lifestyle/everyday-do-it-all)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.