--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Expiry Date Tracker: ExpiresBy" developer_entity: "Vladimirs Matusevics" bundle_id: "com.vmatusevic.ExpiresByApp" app_store_id: "6752549549" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-07-02" report_date: "2026-08-22" last_verified: "2026-08-22T00:00:00.000Z" report_version: "1.9" total_reviews: 3 overall_rating: 2.3 confidence: "low" confidence_score: 0.2 data_age_days: 39 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "individuals", "families", "looking"] canonical_url: "https://marlvel.ai/apps/expiry-date-tracker-expiresby" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Expiry Date Tracker: ExpiresBy Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 2.33 > **TL;DR:** Expiry Date Tracker: ExpiresBy is a lifestyle app by Vladimirs Matusevics, rated 2.33/5 by 3 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Expiry Date Tracker: ExpiresBy is a lifestyle app by Vladimirs Matusevics. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.33/5 (3 reviews) | | **Category** | Lifestyle | | **Developer** | Vladimirs Matusevics | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 39d | ## Metadata & Market Performance - **Publisher:** Vladimirs Matusevics - **Category:** Lifestyle - **Target Audience:** Individuals and families looking to manage household inventory, reduce food waste, and track medication schedules. - **Platforms:** iOS - **Version Reviewed:** 1.9 - **Report Date:** 2026-08-22 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6752549549 - **Bundle ID:** com.vmatusevic.ExpiresByApp - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-22 ## Executive Snapshot **What it is:** ExpiresBy is a privacy-focused inventory tracker for household and medical items, using on-device OCR for date management on iOS. **Why users hire it:** It removes the privacy cost associated with cloud-based inventory apps by processing all data locally, which appeals to users wary of third-party data harvesting. ## App DNA (Features & Intent) - **[Differentiator] On-device OCR Scanning:** Uses camera input for date extraction without cloud processing. * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Smart Notifications:** Configurable alerts for upcoming expirations. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] iCloud Sync:** Synchronizes inventory across Apple devices using personal storage. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} ExpiresBy occupies a niche privacy-first position in the Lifestyle category, currently holding a 2.33-star rating from three reviews. The lack of active feature development relative to the broader category suggests a focus on utility maintenance rather than aggressive market expansion. ## Monetization Strategy - **Model:** Free - **Tiers:** Completely free with no in-app purchases or subscriptions - **Analysis:** The app operates as a free utility with no monetization, relying on a privacy-first, no-account model to build user trust. ## SWOT Analysis {#swot} **Core Strengths:** - 100% local processing architecture eliminates privacy-related churn risks **Growth Levers:** - Localized language support could capture non-English speaking markets ## Recent Changes (v2 → v3) {#recent-changes} A 2.33-star rating has surfaced, providing the first concrete sentiment data and highlighting usability friction that was previously absent from the analysis. **Overall trend**: Declining **Compared at**: 2026-08-22 ### High-impact changes - **[Added] Public Rating Emergence** (sentiment) ### Medium-impact changes - **[Added] New SWOT Risk and Opportunity** (swot) ## What's New - **Latest (v1.9, 1 months ago):** Improved app launch reliability, iCloud sync stability, and resolved a crash during category deletion. ## App Momentum (Maintenance) {#momentum} - Ships maintenance-only stability updates. - Last major release over 50 days ago. > **Cadence:** 1 total versions · 0 majors in last 6 months · 50 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Expiry Date Tracker: ExpiresBy is a lifestyle app that is completely free. It holds a 2.33/5 rating from 3 reviews. > **Bottom Line:** The current maintenance-only posture limits growth, but the privacy-first architecture provides a defensible foundation for a loyal user base if onboarding friction is resolved. **Best for:** Individuals and families looking to manage household inventory, reduce food waste, and track medication schedules. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit onboarding flow because the 2.33-star rating suggests high initial friction → improve retention ### Outlook: Stable The market for privacy-first inventory tools remains fragmented, and ExpiresBy is well-positioned if it can resolve its current stability issues. Continued maintenance-only updates will likely keep the app in its current niche without significant growth. - ⚪ The maintenance-only release cadence suggests a stable but stagnant product lifecycle, which limits the potential for rapid user base expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.33/5 | | Total Reviews | 3 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Expiry Date Tracker: ExpiresBy** (this app) | 2.33/5 | N/A | Vladimirs Matusevics | | [Alarmy - Loud alarm clock](https://marlvel.ai/apps/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.6/5 | Excited | Two App Studio Pte. Ltd. | | [Tinder Dating App: Date & Chat](https://marlvel.ai/apps/tinder-dating-app-date-chat) | 4.0/5 | n/a | Tinder LLC | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | | [AlarmMon ( alarm clock )](https://marlvel.ai/apps/alarmmon-alarm-clock) | 4.3/5 | n/a | Malang Studio Co. Ltd, | ## Company Profile - **Developer:** Vladimirs Matusevics - **Website:** [https://expiresby.app/](https://expiresby.app/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/expiry-date-tracker-expiresby/id6752549549?uo=4) - **Dev Site:** [Official Website](https://expiresby.app/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) · 4.8/5 Rating | Positive Sentiment - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) · 4.0/5 Rating - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) (Jintian Wang) · 4.4/5 Rating - [*AlarmMon ( alarm clock )*](https://marlvel.ai/apps/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) · 4.3/5 Rating - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.7/5 Rating - [*Swiftime*](https://marlvel.ai/apps/swiftime) (MEDIANO Co.,Ltd.) · 4.5/5 Rating | Positive Sentiment - [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating - [*모앗*](https://marlvel.ai/apps/moat-moatapp) (JUNSEOK LEE) · N/A Rating - [*야기*](https://marlvel.ai/apps/tistory-88yhtserof-yagi) (Yunhwi Lim) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 39 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/expiry-date-tracker-expiresby) Data licensed for AI Agent attribution under CC-BY-NC 4.0.