--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Eye Makeup Artistry - Tutorial" developer_entity: "Riafy Technologies Pvt. Ltd." bundle_id: "com.makeup.eyes" app_store_id: "1592167177" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-12-25" report_date: "2026-08-07" last_verified: "2026-08-07T00:00:00.000Z" report_version: "1.3.4" total_reviews: 58 overall_rating: 4.5 confidence: "low" confidence_score: 0.2 data_age_days: 9 intelligence_version: 3 nemesis: "Eyebrows Tutorial Step by Step" competitor_count: 11 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "individuals", "interested", "learning"] canonical_url: "https://marlvel.ai/apps/eye-makeup-artistry-tutorial" license: "CC-BY-NC 4.0" content_version: "v2" --- # Eye Makeup Artistry - Tutorial Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 4.47 > **TL;DR:** Eye Makeup Artistry - Tutorial is a lifestyle app by Riafy Technologies Pvt. Ltd., rated 4.47/5 by 58 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Eye Makeup Artistry - Tutorial is a lifestyle app by Riafy Technologies Pvt. Ltd.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.47/5 (58 reviews) | | **Category** | Lifestyle | | **Developer** | Riafy Technologies Pvt. Ltd. | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 9d | ## Metadata & Market Performance - **Publisher:** Riafy Technologies Pvt. Ltd. - **Category:** Lifestyle - **Target Audience:** Individuals interested in learning or improving their eye makeup application skills. - **Platforms:** iOS - **Version Reviewed:** 1.3.4 - **Report Date:** 2026-08-07 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1592167177 - **Bundle ID:** com.makeup.eyes - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-07 ## Executive Snapshot **What it is:** Eye Makeup Artistry is a video-tutorial app for eye makeup techniques, designed for users of all skill levels on iOS. **Why users hire it:** Users hire the app to bridge the gap between basic makeup skills and professional artistry through step-by-step visual guidance. ## App DNA (Features & Intent) - **[Standard] Professional Video Tutorials:** Step-by-step video content for all skill levels. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Style-Specific Guides:** Instructions for natural, smokey, and special occasion looks. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Trend Integration:** Seasonal content updates focused on current makeup trends. ## Market Position {#market-position} The app maintains a 4.46-star rating across 58 reviews, positioning it as a niche educational tool within the lifestyle category. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app operates on a free, ad-supported model to maximize user acquisition. ## SWOT Analysis {#swot} **Core Strengths:** - Professional video presentation style differentiates content from static galleries **Growth Levers:** - Social referral mechanics could drive organic acquisition ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive position is now defined by a lack of grooming-specific content, which the analysis identifies as a critical retention risk. **Overall trend**: Stable **Compared at**: 2026-08-07 ### High-impact changes - **[Shifted] Strategic Vulnerability Identified** (positioning) ### Medium-impact changes - **[Added] Formal SWOT Analysis** (swot) ### Low-impact changes - **[Removed] Feature List Consolidation** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Eye Makeup Artistry - Tutorial vs Eyebrows Tutorial Step by Step - **[Eyebrows Tutorial Step by Step](https://marlvel.ai/apps/com-forefo-eyebrow_tutorial_step_by_step)** by FOREFO: This app directly competes for the same beauty-conscious audience by offering specialized, step-by-step instructional content for facial grooming and makeup application. - **Key differences:** - Provides dedicated grooming and shaping guides that are currently absent from this app's library. - Maintains a higher volume of user engagement through a more focused, niche-specific tutorial collection. ### Contenders (Strong Challengers) - **[Black Men Beard Styles](https://marlvel.ai/apps/black-men-beard-styles)** by FOREFO: This app competes for the grooming-focused segment of the beauty market by offering curated style galleries and maintenance advice. - Includes a 'Favorites Library' feature that allows users to save and revisit specific grooming styles easily. - Provides detailed trimming and straightening advice that offers more practical utility than standard video tutorials. - **[Chrome Nails](https://marlvel.ai/apps/chrome-nails)** by Smartongroup: It competes for the same lifestyle-focused beauty audience by providing specialized, high-quality visual guides for specific aesthetic trends. - Provides highly specific technical guides for powder application that offer more depth than general makeup videos. - Features a robust gallery of color combinations that serves as a visual inspiration tool for users. - **[Makeup Tutorials for Beginners](https://marlvel.ai/apps/com-forefo-makeup_tutorial_for_beginners)** by FOREFO: This app targets the exact entry-level user segment that this app aims to convert through its beginner-friendly video tutorials. - Offers a more comprehensive collection of general makeup tutorials compared to this app's eye-focused niche. - Users report the app's interface is highly accessible for beginners, potentially reducing this app's onboarding advantage. - **[Hairstyle Videos Step by Step](https://marlvel.ai/apps/com-app-hairstylermakeoverideas)** by Appz Dreamer: It captures the same 'how-to' beauty demographic by providing video-based tutorials for personal styling and grooming. - Includes hair care and growth resources that expand the app's utility beyond simple makeup application. - Curates trending styles, keeping the content feeling fresher than this app's static tutorial library. ### Peers (What They Do Better) - **MAKEUP BY KELLI ANNE** by Sutra Fitness, Inc.: It provides guided makeup tutorials and community access, directly overlapping with this app's educational content. - Offers live tutorial sessions that provide a more interactive and premium experience than pre-recorded videos. - Provides exclusive access to a Geneva community, creating a stronger sense of belonging for dedicated users. - **[MeGo Client](https://marlvel.ai/apps/mego-client)** by Millennium Systems International: It serves the beauty and lifestyle space by providing booking and management tools for professional salon services. - Integrates direct booking and service history tracking, offering functional utility that tutorial apps cannot match. - Users report the app's interface for managing gift cards and appointments is highly efficient for salon clients. - **[MaxiUp - AI Looksmax - Glowup](https://marlvel.ai/apps/com-glowup-maxiup)** by Eta studio: This app competes for the same beauty-conscious demographic by offering AI-driven style recommendations and facial analysis. - Offers unlimited AI requests, providing a higher value proposition for users seeking constant beauty feedback. - Provides personalized style recommendations based on facial structure, moving beyond generic video tutorials. - **[BestYou AI - Face rate & Umax](https://marlvel.ai/apps/bestyou-ai-face-rate-umax)** by Younes Oubari: It occupies the same lifestyle category by leveraging AI to provide personalized beauty and facial analysis. - Utilizes AI facial analysis to provide personalized looksmaxxing tips, a feature this app lacks. - Includes a community forum that fosters user interaction and retention beyond simple content consumption. ### New Kids on the Block (What's Innovative) - **[Huslenky](https://marlvel.ai/apps/huslenky)** by AppSisto: It competes in the lifestyle category by providing a hub for local information and community engagement. - Acts as a municipal information hub, providing utility that differentiates it from purely aesthetic beauty apps. - **[HAIR ATELIER HOLLOW](https://marlvel.ai/apps/hair-atelier-hollow)** by KAICHI MATSUZAKI: This newcomer enters the lifestyle space with a focus on salon-specific content and social referral tools. - Implements social referral mechanics to drive user acquisition, a strategy this app has not yet adopted. ## App Momentum (Steady) {#momentum} - Maintains steady tutorial library updates. - Focuses on seasonal trend integration. ## The "So What?" (Strategic Takeaway) {#so-what} Eye Makeup Artistry - Tutorial is a lifestyle app that is completely free. It holds a 4.47/5 rating from 58 reviews. > **Bottom Line:** Eye Makeup Artistry provides high-quality video instruction, but the lack of grooming-specific content limits its retention against specialized rivals, so the PM should prioritize expanding the tutorial library to include maintenance techniques. **Best for:** Individuals interested in learning or improving their eye makeup application skills. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Expand tutorial library to include grooming and maintenance guides because users switch to specialized rivals for these needs → increase retention. ### Feature Gaps vs Competitors - Grooming and maintenance tutorials (available in Eyebrows Tutorial Step by Step but missing here) ### Outlook: Stable The lifestyle beauty category is consolidating around apps that offer broader grooming and maintenance utility. Eye Makeup Artistry remains stable but exposed, as its static tutorial library fails to capture the daily engagement that multi-feature rivals command. - ⚪ The app maintains a consistent update cadence for seasonal trends, but lacks the feature expansion needed to outpace specialized competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.47/5 | | Total Reviews | 58 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Eye Makeup Artistry - Tutorial** (this app) | 4.47/5 | N/A | Riafy Technologies Pvt. Ltd. | | [Hairstyle Videos Step by Step](https://marlvel.ai/apps/com-app-hairstylermakeoverideas) | 4.1/5 | N/A | Appz Dreamer | | [MaxiUp - AI Looksmax - Glowup](https://marlvel.ai/apps/com-glowup-maxiup) | 5.0/5 | N/A | Eta studio | | [Eyebrows Tutorial Step by Step](https://marlvel.ai/apps/com-forefo-eyebrow_tutorial_step_by_step) | 4.0/5 | N/A | FOREFO | | [MeGo Client](https://marlvel.ai/apps/mego-client) | 2.4/5 | N/A | Millennium Systems International | | [Chrome Nails](https://marlvel.ai/apps/chrome-nails) | 4.8/5 | Excited | Smartongroup | ## Company Profile - **Developer:** Riafy Technologies Pvt. Ltd. - **Website:** [https://thecookbk.com/support/index.php?appname=com.makeup.eyes&apptitle=Eye%20Makeup%20Tutorials](https://thecookbk.com/support/index.php?appname=com.makeup.eyes&apptitle=Eye%20Makeup%20Tutorials) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/eye-makeup-artistry-tutorial/id1592167177?uo=4) - **Dev Site:** [Official Website](https://thecookbk.com/support/index.php?appname=com.makeup.eyes&apptitle=Eye%20Makeup%20Tutorials) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Hairstyle Videos Step by Step*](https://marlvel.ai/apps/com-app-hairstylermakeoverideas) (Appz Dreamer) · 4.1/5 Rating - [*MaxiUp - AI Looksmax - Glowup*](https://marlvel.ai/apps/com-glowup-maxiup) (Eta studio) · 5.0/5 Rating - [*Eyebrows Tutorial Step by Step*](https://marlvel.ai/apps/com-forefo-eyebrow_tutorial_step_by_step) (FOREFO) · 4.0/5 Rating - [*MeGo Client*](https://marlvel.ai/apps/mego-client) (Millennium Systems International) · 2.4/5 Rating - [*Chrome Nails*](https://marlvel.ai/apps/chrome-nails) (Smartongroup) · 4.8/5 Rating | Positive Sentiment - [*Huslenky*](https://marlvel.ai/apps/huslenky) (AppSisto) · N/A Rating - [*Black Men Beard Styles*](https://marlvel.ai/apps/black-men-beard-styles) (FOREFO) · 4.4/5 Rating | Positive Sentiment - [*HAIR ATELIER HOLLOW*](https://marlvel.ai/apps/hair-atelier-hollow) (KAICHI MATSUZAKI) · N/A Rating - [*BestYou AI - Face rate & Umax*](https://marlvel.ai/apps/bestyou-ai-face-rate-umax) (Younes Oubari) · 3.8/5 Rating - [*Makeup Tutorials for Beginners*](https://marlvel.ai/apps/com-forefo-makeup_tutorial_for_beginners) (FOREFO) · 4.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 9 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/eye-makeup-artistry-tutorial) Data licensed for AI Agent attribution under CC-BY-NC 4.0.