--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Girls Hairstyles Step by Step" developer_entity: "Shivam Pandey" bundle_id: "com.hairstyles.design" app_store_id: "1570013982" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2021-06-04" report_date: "2026-09-09" last_verified: "2026-09-09T00:00:00.000Z" report_version: "1.1" total_reviews: 37 overall_rating: 3.9 confidence: "low" confidence_score: 0.15 data_age_days: 27 momentum_velocity: "zombie" intelligence_version: 3 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "individuals", "parents", "seeking"] canonical_url: "https://marlvel.ai/apps/girls-hairstyles-step-by-step" license: "CC-BY-NC 4.0" content_version: "v2" --- # Girls Hairstyles Step by Step Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 3.95 > **TL;DR:** Girls Hairstyles Step by Step is a lifestyle app by Shivam Pandey, rated 3.95/5 by 37 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Girls Hairstyles Step by Step is a lifestyle app by Shivam Pandey. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.95/5 (37 reviews) | | **Category** | Lifestyle | | **Developer** | Shivam Pandey | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 27d | ## Metadata & Market Performance - **Publisher:** Shivam Pandey - **Category:** Lifestyle - **Target Audience:** Individuals and parents seeking instructional content for DIY hair styling. - **Platforms:** iOS - **Version Reviewed:** 1.1 - **Report Date:** 2026-09-09 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 1570013982 - **Bundle ID:** com.hairstyles.design - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-09 ## Executive Snapshot **What it is:** Girls Hairstyles Step by Step is a free, ad-supported mobile utility that provides video-based hair styling tutorials for women and parents. **Why users hire it:** The app removes the cognitive friction of learning complex hair designs by providing professional, step-by-step visual guidance in a single, free-to-access library. ## App DNA (Features & Intent) - **[Standard] Step-by-step Video Tutorials:** Professional hairstylist-led guides that drive repeated sessions and expand ad-impression inventory. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Categorized Hairstyle Library:** Organized collections for various occasions that encourage browsing and increase ad-impression inventory. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Girls Hairstyles Step by Step occupies a niche, static utility position in the Lifestyle category. The lack of updates for over 1,900 days signals a maintenance-only posture that prevents competitive scaling against active rivals. ## Monetization Strategy - **Model:** Free - **Tiers:** Fully free access to all content - **Analysis:** The app operates as a free, ad-supported utility with no subscription or in-app purchase gates. ## SWOT Analysis {#swot} **Core Strengths:** - Categorized tutorial library provides clear navigation for DIY styling **Growth Levers:** - Integrating user-generated content loops to drive organic discovery ## Recent Changes (v2 → v3) {#recent-changes} The product remains in a dormant state with no updates since June 2021, though the internal strategic outlook shifted from a recommendation to sunset the app to a proposal for a content library audit. **Overall trend**: Stable **Compared at**: 2026-09-09 ### Medium-impact changes - **[Shifted] PM Action Item Pivot** (positioning) ### Low-impact changes - **[Shifted] SWOT Analysis Refinement** (swot) ## What's New - **Latest (v1.1, 5 years ago):** Resolved issues with the Share Link functionality and the app rating button. ## App Momentum (Zombie) {#momentum} - No updates for over 63 months. - Maintenance-mode status limits feature expansion. > **Cadence:** 1 total versions · 0 majors in last 6 months · 1922 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Girls Hairstyles Step by Step is a lifestyle app that is completely free. It holds a 3.95/5 rating from 37 reviews. > **Bottom Line:** The lack of updates since 2021 indicates that Girls Hairstyles Step by Step is in maintenance mode, which limits its ability to retain users seeking current trends. **Best for:** Individuals and parents seeking instructional content for DIY hair styling. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit content library because the 5-year update gap renders styles obsolete → restore user trust ### Outlook: Declining The lifestyle utility market is shifting toward interactive, community-driven content that requires frequent updates to remain relevant. Girls Hairstyles Step by Step remains exposed due to its static, outdated library, which will continue to lose ground to active competitors. - 🔴 The 1,922-day update gap indicates a total lack of active development, which erodes user trust and prevents long-term retention. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.95/5 | | Total Reviews | 37 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Girls Hairstyles Step by Step** (this app) | 3.95/5 | N/A | Shivam Pandey | | [Alarmy - Loud alarm clock](https://marlvel.ai/apps/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.6/5 | Excited | Two App Studio Pte. Ltd. | | [Tinder Dating App: Date & Chat](https://marlvel.ai/apps/tinder-dating-app-date-chat) | 4.0/5 | n/a | Tinder LLC | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | | [AlarmMon ( alarm clock )](https://marlvel.ai/apps/alarmmon-alarm-clock) | 4.3/5 | n/a | Malang Studio Co. Ltd, | ## Company Profile - **Developer:** Shivam Pandey - **Website:** [https://petraapps.com](https://petraapps.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/girls-hairstyles-step-by-step/id1570013982?uo=4) - **Dev Site:** [Official Website](https://petraapps.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) · 4.8/5 Rating | Positive Sentiment - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) · 4.0/5 Rating - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) (Jintian Wang) · 4.4/5 Rating - [*AlarmMon ( alarm clock )*](https://marlvel.ai/apps/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) · 4.3/5 Rating - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.7/5 Rating - [*Swiftime*](https://marlvel.ai/apps/swiftime) (MEDIANO Co.,Ltd.) · 4.5/5 Rating | Positive Sentiment - [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating - [*모앗*](https://marlvel.ai/apps/moat-moatapp) (JUNSEOK LEE) · N/A Rating - [*야기*](https://marlvel.ai/apps/tistory-88yhtserof-yagi) (Yunhwi Lim) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Girls Hairstyles Step by Step free to use? Yes, the app is entirely free and ad-supported, with no subscription or in-app purchase gates for its content. ### Does the app receive new hairstyle tutorials regularly? No, the app has not received any content or feature updates since June 2021. ### What are some alternatives for learning new hairstyles? Users should consider platforms that offer active, community-driven content or frequent updates, as Girls Hairstyles Step by Step has been in maintenance mode for over five years. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 27 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/girls-hairstyles-step-by-step) Data licensed for AI Agent attribution under CC-BY-NC 4.0.