--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "GoingOn: Local Events" developer_entity: "GoingOn LLC" bundle_id: "com.goingonapp.goingon" app_store_id: "6772556898" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-01" report_date: "2026-09-14" last_verified: "2026-09-14T00:00:00.000Z" report_version: "1.0.7" total_reviews: 4 overall_rating: 5 sentiment: "Thrilled" sentiment_score: 90 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Local event discovery features remove the need to manually scroll through multiple social media pages" review_sample_size: 2 total_review_count: 2 analyzed_review_count: 2 data_age_days: 17 momentum_velocity: "steady" intelligence_version: 2 tags: ["lifestyle", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "residents,", "students,", "visitors"] canonical_url: "https://marlvel.ai/apps/goingon-local-events" license: "CC-BY-NC 4.0" content_version: "v2" --- # GoingOn: Local Events Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 5 · Sentiment Thrilled - **Recent focus**: Local event discovery features remove the need to manually scroll through multiple social media pages (top praise) > **TL;DR:** GoingOn: Local Events is a lifestyle app by GoingOn LLC, rated 5/5 by 4 users, with Thrilled user sentiment (90/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** GoingOn: Local Events maintains Thrilled user sentiment (5/5 from 4 reviews), with users consistently praising local event discovery features remove the need to manually scroll through multiple social media pages. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (4 reviews) | | **User Mood** | Thrilled | | **Category** | Lifestyle | | **Developer** | GoingOn LLC | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** GoingOn LLC - **Category:** Lifestyle - **Target Audience:** Residents, students, and visitors in Manhattan, Kansas looking for local nightlife, food specials, and community events. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.7 - **Report Date:** 2026-09-14 - **Signal Count:** 2 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 6772556898 - **Bundle ID:** com.goingonapp.goingon - **Google Play ID:** com.goingonapp.goingon - **Data Window:** Analysis based on signals collected up to 2026-09-14 - **Short Description:** Find events, happy hours, and live music in Manhattan, KS. No account required ## Executive Snapshot **What it is:** GoingOn is a local event discovery app for residents and visitors in Manhattan, Kansas, featuring a time-first feed and map-based navigation on iOS and Android. **Why users hire it:** The app removes the friction of checking multiple social media pages for local specials and events by centralizing them into a single, chronological feed. ## App DNA (Features & Intent) - **[Differentiator] Time-first event feed:** Events are sorted by chronological proximity, reducing friction for spontaneous discovery. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Venue-managed profiles:** Business owners submit recurring events directly, creating a supply-side database that scales without manual curation. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Account-optional browsing:** Users view feeds and maps without signing in, maximizing top-of-funnel acquisition. ## Market Position {#market-position} GoingOn holds the #41 position in the US Events category. The lack of monetization signals a focus on building regional supply-side density over immediate revenue extraction. ## Monetization Strategy - **Model:** Free - **Tiers:** Free for all users, Free for businesses to list events - **Analysis:** The app operates as a free utility, focusing on building a local network in Manhattan, KS before introducing potential monetization. ## 🟢 User Sentiment (Medium Confidence: 2 of 2 reviews analyzed) {#user-sentiment} - **Overall Rating:** 5/5 - **Platform Split:** iOS 5.0/5 (4 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Local event discovery features remove the need to manually scroll through multiple social media pages** - **Account management features allow users to switch between profiles without signing out and back in** - **Venue owners can request access to their pages directly within the application interface** ## SWOT Analysis {#swot} **Core Strengths:** - Venue-managed event submission creates a self-sustaining database - Time-first feed reduces planning friction **Growth Levers:** - Expansion into other college towns with similar event-density needs - Monetization via featured event placement for local businesses ## What's New - **Latest (v1.0.7, 1 weeks ago):** Introduced venue access requests, multi-account switching, and event submission notifications. Streamlined category naming for Games & Trivia and Sales & Discounts. ## App Momentum (Steady) {#momentum} - Shipped venue access request flow. - Added multi-account switching support. - Ships monthly feature updates. > **Cadence:** 2 total versions · 1 majors in last 6 months · 12 days since last update · 26 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} GoingOn: Local Events is a lifestyle app that is completely free. It holds a 5/5 rating from 4 reviews. > **Bottom Line:** GoingOn successfully centralizes local event discovery by incentivizing business owners to maintain the feed, which creates a defensible regional hub. Scaling this supply-side model to additional college towns would unlock a repeatable growth loop that generic social platforms cannot replicate. **Best for:** Residents, students, and visitors in Manhattan, Kansas looking for local nightlife, food specials, and community events. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship push notifications for saved events because it is a top retention lever for local discovery → increase daily session frequency ### Outlook: Stable The local discovery market is consolidating around apps that provide structured, real-time data rather than social-media-based feeds. GoingOn is well-positioned to capture the Manhattan, KS market by solving the specific pain point of event fragmentation, which will likely lead to high retention among local students and residents. - 🟢 The latest release introduced venue access requests, which incentivizes business owners to keep event data fresh, strengthening the supply-side database. - ⚪ The current monthly update cadence indicates active feature development rather than maintenance, supporting the app's role as a regional information hub. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 4 | | Sentiment | Thrilled (90/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **GoingOn: Local Events** (this app) | 5/5 | Thrilled | GoingOn LLC | | [Alarmy - Loud alarm clock](https://marlvel.ai/apps/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.6/5 | Excited | Two App Studio Pte. Ltd. | | [Tinder Dating App: Date & Chat](https://marlvel.ai/apps/tinder-dating-app-date-chat) | 4.0/5 | n/a | Tinder LLC | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | | [AlarmMon ( alarm clock )](https://marlvel.ai/apps/alarmmon-alarm-clock) | 4.3/5 | n/a | Malang Studio Co. Ltd, | ## Company Profile - **Developer:** GoingOn LLC - **Website:** [https://goingonapp.com](https://goingonapp.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/goingon-local-events/id6772556898?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.goingonapp.goingon) - **Dev Site:** [Official Website](https://goingonapp.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) · 4.8/5 Rating | Positive Sentiment - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) · 4.0/5 Rating - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) (Jintian Wang) · 4.4/5 Rating - [*AlarmMon ( alarm clock )*](https://marlvel.ai/apps/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) · 4.3/5 Rating - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.6/5 Rating - [*Swiftime*](https://marlvel.ai/apps/swiftime) (MEDIANO Co.,Ltd.) · 4.5/5 Rating | Positive Sentiment - [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating - [*모앗*](https://marlvel.ai/apps/moat-moatapp) (JUNSEOK LEE) · N/A Rating - [*야기*](https://marlvel.ai/apps/tistory-88yhtserof-yagi) (Yunhwi Lim) · N/A Rating ## Frequently Asked Questions {#faq} ### Is GoingOn free to use? Yes, GoingOn is free for all users to browse events, and it is also free for local businesses to list their events and specials. ### Does GoingOn require an account to see events? No, GoingOn allows users to browse the event feed, view maps, and get directions without creating an account. Sign-in is only required if you want to save events, follow venues, or submit your own. ### How does GoingOn compare to Facebook for finding events? GoingOn is designed specifically for local discovery, using a time-first feed that groups events by when they are happening. Unlike Facebook, which requires scrolling through various pages, GoingOn centralizes local favorites and specials into one streamlined, one-handed UI. ### Is GoingOn available outside of Manhattan, KS? Currently, GoingOn is launched in Manhattan, KS. The developer has built the app to expand and encourages businesses in other college towns to get in touch for potential expansion. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/goingon-local-events) Data licensed for AI Agent attribution under CC-BY-NC 4.0.