--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Haven: AI Cleaning Planner" developer_entity: "Amanda Minish" bundle_id: "com.amanda.homey" app_store_id: "6762355292" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-09-26" report_date: "2026-09-28" last_verified: "2026-09-28T00:00:00.000Z" report_version: "1.1.4" total_reviews: 0 sentiment: "Frustrated" sentiment_score: 35 confidence: "medium" confidence_score: 0.45 top_praise_theme: "Daily and weekly chore planning helps unmotivated users establish a consistent and organized cleaning routine" top_complaint_theme: "App inactivity timeouts during cleaning sessions force users to keep their screens active to track progress" review_sample_size: 4 total_review_count: 4 analyzed_review_count: 4 data_age_days: 3 momentum_velocity: "active" intelligence_version: 2 tags: ["lifestyle", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "individuals", "parents,", "including"] canonical_url: "https://marlvel.ai/apps/haven-ai-cleaning-planner" license: "CC-BY-NC 4.0" content_version: "v2" --- # Haven: AI Cleaning Planner Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Freemium - **Signal**: Sentiment Frustrated - **Recent focus**: App inactivity timeouts during cleaning sessions force users to keep their screens active to track progress (top complaint) · Daily and weekly chore planning helps unmotivated users establish a consistent and organized cleaning routine (top praise) > **TL;DR:** Haven: AI Cleaning Planner is a lifestyle app by Amanda Minish, with Frustrated user sentiment (35/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Haven: AI Cleaning Planner is a lifestyle app by Amanda Minish. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Frustrated | | **Category** | Lifestyle | | **Developer** | Amanda Minish | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 3d | ## Metadata & Market Performance - **Publisher:** Amanda Minish - **Category:** Lifestyle - **Target Audience:** Busy individuals and parents, including those with ADHD, who struggle with executive function and starting household cleaning tasks. - **Platforms:** iOS - **Version Reviewed:** 1.1.4 - **Report Date:** 2026-09-28 - **Signal Count:** 4 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 6762355292 - **Bundle ID:** com.amanda.homey - **Data Window:** Analysis based on signals collected up to 2026-09-28 ## Executive Snapshot **What it is:** Haven is an AI-driven cleaning planner for busy individuals and those with ADHD, available on iOS. **Why users hire it:** It removes the cognitive friction of starting household tasks by generating personalized, actionable cleaning plans and visual room transformations. ## App DNA (Features & Intent) - **[Differentiator] Organize Vision:** AI-generated before and after room transformation previews and actionable cleaning steps from user-uploaded photos * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Guided Reset:** Structured 10-minute room-by-room cleaning sequences for rapid home maintenance * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Differentiator] Home Coach:** Daily personalized coaching messages tailored to user habits and home style * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Daily Task Plans:** Cleaning schedules generated based on home layout, room count, and user schedule * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Haven operates in the Lifestyle category, focusing on ADHD-friendly productivity. The current 0-star rating across 4 reviews reflects significant technical friction that limits market penetration. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with basic task planning, Premium tier with 1-week free trial, billed monthly - **Analysis:** Freemium model gates advanced AI-driven coaching and visual planning tools behind a monthly subscription. ## 🔴 User Sentiment (Medium Confidence: 4 of 4 reviews analyzed) {#user-sentiment} - **Overall Sentiment:** Frustrated ### Top Praises - **Daily and weekly chore planning helps unmotivated users establish a consistent and organized cleaning routine** ### Top Complaints (Impact Areas) - **App inactivity timeouts during cleaning sessions force users to keep their screens active to track progress** ## SWOT Analysis {#swot} **Core Strengths:** - AI-driven task generation reduces cognitive load for ADHD-affected users **Growth Levers:** - Implement manual task completion triggers to accommodate varied cleaning speeds ## What's New - **Latest (v1.1.4, 2 days ago):** Introduced a Saved Rooms gallery for AI makeovers and added functionality to export room transformations directly to device Photos. ## App Momentum (Active) {#momentum} - Shipped Saved Rooms gallery feature. - Added room transformation export functionality. - Maintains 20-day average update cadence. > **Cadence:** 2 total versions · 1 majors in last 6 months · 2 days since last update · 20 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Haven: AI Cleaning Planner is a lifestyle app that is free with in-app purchases. > **Bottom Line:** Addressing the technical friction in the timer mechanism and the reliability of paid AI features is critical to stabilizing the user base. If Haven resolves these core functional failures, it can better leverage its ADHD-focused value proposition to improve retention. **Best for:** Busy individuals and parents, including those with ADHD, who struggle with executive function and starting household cleaning tasks. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Fix inactivity timeout logic because users report timers pause when screens dim during cleaning → increase session completion rates ### Outlook: Declining The cleaning planner market is increasingly crowded, and Haven's current technical instability makes it vulnerable to competitors with more robust session management. Stabilizing the core task-timer and addressing the AI-feature reliability are essential to prevent further churn and build user trust. - 🔴 Users report that paid AI photo features fail to deliver results, which directly undermines the primary monetization lever. - 🔴 The absence of customer support channels prevents users from resolving subscription errors, leading to negative sentiment and potential refund requests. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Frustrated (35/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 4 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Haven: AI Cleaning Planner** (this app) | N/A/5 | Frustrated | Amanda Minish | | [Amora: A Hint of Your Soulmate](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) | 4.6/5 | N/A | Lit Apps LLC (Mobile) | | [ATLAS:EARTH: Collect Places](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.5/5 | n/a | Atlas Reality, Inc. | | [Find My Location: Tracker](https://marlvel.ai/apps/com-friendslocator) | 4.2/5 | n/a | DIGITS LTD | | [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.7/5 | Excited | Two App Studio Pte. Ltd. | | [Spirit Talker ®](https://marlvel.ai/apps/spirit-talker) | 2.8/5 | n/a | Spotted Ghosts | ## Company Profile - **Developer:** Amanda Minish - **Website:** [https://tryhaven.app](https://tryhaven.app) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/haven-ai-cleaning-planner/id6762355292?uo=4) - **Dev Site:** [Official Website](https://tryhaven.app) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.6/5 Rating - [*ATLAS:EARTH: Collect Places*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.5/5 Rating - [*Find My Location: Tracker*](https://marlvel.ai/apps/com-friendslocator) (DIGITS LTD) · 4.2/5 Rating - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.7/5 Rating | Positive Sentiment - [*Spirit Talker ®*](https://marlvel.ai/apps/spirit-talker) (Spotted Ghosts) · 2.8/5 Rating - [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating - [*모앗*](https://marlvel.ai/apps/moat-moatapp) (JUNSEOK LEE) · N/A Rating - [*야기*](https://marlvel.ai/apps/tistory-88yhtserof-yagi) (Yunhwi Lim) · N/A Rating - [*책력*](https://marlvel.ai/apps/ryubi-chaengnyeok) (jeongrim oh) · N/A Rating - [*케챱*](https://marlvel.ai/apps/o2a-ketchup) (EUNHYE LEE) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Haven suitable for users with ADHD? Haven is specifically designed for individuals with ADHD, offering small, actionable steps and clear plans to help overcome the executive function challenges associated with starting household cleaning tasks. ### Does Haven offer a free version? Yes, Haven offers a free tier that includes basic task planning. Advanced features like AI-driven room transformations and personalized coaching are gated behind a Premium subscription. ### Are there any known issues with the app? Users have reported issues with app inactivity timeouts during cleaning sessions and concerns regarding the reliability of paid AI photo features. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 3 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/haven-ai-cleaning-planner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.