--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Heartbeat Keepsakes" developer_entity: "Seth Aikens" bundle_id: "com.rtt.hbks" app_store_id: "1640334850" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2022-08-21" report_date: "2026-09-25" last_verified: "2026-09-25T00:00:00.000Z" report_version: "4.0" total_reviews: 5 overall_rating: 4.8 confidence: "low" confidence_score: 0.05 data_age_days: 50 momentum_velocity: "zombie" intelligence_version: 2 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "expectant", "parents", "seeking"] canonical_url: "https://marlvel.ai/apps/heartbeat-keepsakes" license: "CC-BY-NC 4.0" content_version: "v2" --- # Heartbeat Keepsakes Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 4.8 > **TL;DR:** Heartbeat Keepsakes is a lifestyle app by Seth Aikens, rated 4.8/5 by 5 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Heartbeat Keepsakes is a lifestyle app by Seth Aikens. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.8/5 (5 reviews) | | **Category** | Lifestyle | | **Developer** | Seth Aikens | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 50d | ## Metadata & Market Performance - **Publisher:** Seth Aikens - **Category:** Lifestyle - **Target Audience:** Expectant parents seeking to record and share fetal heartbeat audio with family members. - **Platforms:** iOS - **Version Reviewed:** 4.0 - **Report Date:** 2026-09-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1640334850 - **Bundle ID:** com.rtt.hbks - **Data Window:** Analysis based on signals collected up to 2026-09-25 ## Executive Snapshot **What it is:** Heartbeat Keepsakes is a fetal heartbeat recording tool for expectant parents on iOS, featuring audio export and integrated merchandise purchasing. **Why users hire it:** The app removes the friction of capturing and preserving fetal heart sounds, allowing parents to transform clinical audio into physical keepsakes. ## App DNA (Features & Intent) - **[Standard] Fetal Heartbeat Recording:** Captures audio of the fetal heartbeat via the device microphone. - **[Standard] Email Sharing:** Exports recorded heartbeat audio files for distribution via email. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Integrated Merchandise Store:** Allows users to purchase physical goods using the recorded heartbeat audio. ## Market Position {#market-position} Heartbeat Keepsakes maintains a niche presence in the Lifestyle category with a 4.8-star rating, though this is based on a limited sample of 5 total ratings. The absence of updates since 2022 positions the app as a legacy utility rather than a competitive modern health tool. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download and use - **Analysis:** Monetization relies on an integrated store for physical goods rather than subscription or ad-based tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Integrated merchandise store creates direct e-commerce conversion path **Growth Levers:** - Expansion into social-sharing integrations beyond email ## App Momentum (Zombie) {#momentum} - Dormant development for 48 months. - Last major release August 2022. > **Cadence:** 1 total versions · 1 majors in last 6 months · 1495 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Heartbeat Keepsakes is a lifestyle app that is completely free. It holds a 4.8/5 rating from 5 reviews. > **Bottom Line:** The lack of development since 2022 renders Heartbeat Keepsakes a legacy product, and the PM should prioritize verifying core functionality to prevent total service failure. Maintaining the existing merchandise conversion path is the only viable path until the app is refreshed. **Best for:** Expectant parents seeking to record and share fetal heartbeat audio with family members. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit microphone permissions and audio export flow because the app has not been updated since 2022 → prevent churn from OS incompatibility. ### Outlook: Declining The fetal-tracking market is consolidating around apps with frequent feature updates and cloud-sync capabilities. Heartbeat Keepsakes remains exposed due to its stagnant release cadence, which will likely lead to a total loss of discoverability as current OS standards eventually deprecate the app's older audio-capture methods. - 🔴 The four-year development gap suggests the product is in maintenance-only mode, which erodes user trust in a sensitive health-related category. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.8/5 | | Total Reviews | 5 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Heartbeat Keepsakes** (this app) | 4.8/5 | N/A | Seth Aikens | | [Amora: A Hint of Your Soulmate](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) | 4.6/5 | N/A | Lit Apps LLC (Mobile) | | [Find My Location: Tracker](https://marlvel.ai/apps/com-friendslocator) | 4.2/5 | n/a | DIGITS LTD | | [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.7/5 | Excited | Two App Studio Pte. Ltd. | | [Spirit Talker ®](https://marlvel.ai/apps/spirit-talker) | 2.8/5 | n/a | Spotted Ghosts | | [마주](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) | N/A/5 | N/A | lvher | ## Company Profile - **Developer:** Seth Aikens ## Data Sources & Links - **App Store ID:** 1640334850 - **Sources:** App store metadata. ## Related Intel Reports - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.6/5 Rating - [*Find My Location: Tracker*](https://marlvel.ai/apps/com-friendslocator) (DIGITS LTD) · 4.2/5 Rating - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.7/5 Rating | Positive Sentiment - [*Spirit Talker ®*](https://marlvel.ai/apps/spirit-talker) (Spotted Ghosts) · 2.8/5 Rating - [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating - [*모앗*](https://marlvel.ai/apps/moat-moatapp) (JUNSEOK LEE) · N/A Rating - [*야기*](https://marlvel.ai/apps/tistory-88yhtserof-yagi) (Yunhwi Lim) · N/A Rating - [*책력*](https://marlvel.ai/apps/ryubi-chaengnyeok) (jeongrim oh) · N/A Rating - [*케챱*](https://marlvel.ai/apps/o2a-ketchup) (EUNHYE LEE) · N/A Rating - [*풋셀*](https://marlvel.ai/apps/app--635) (Pic&Go) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Heartbeat Keepsakes safe for use during pregnancy? Heartbeat Keepsakes is marketed as a tool for recording fetal heart sounds, but it is not a medical device. Users should consult their healthcare provider for any concerns regarding fetal health. ### Does Heartbeat Keepsakes work on the latest iOS versions? The app has not been updated since August 2022. Users may experience compatibility issues with newer iOS versions, as the app has not received maintenance in over four years. ### Are there other apps for recording fetal heartbeats? Yes, there are various fetal heartbeat monitoring apps available. Users should look for apps with recent update histories to ensure compatibility and performance. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 50 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/heartbeat-keepsakes) Data licensed for AI Agent attribution under CC-BY-NC 4.0.