--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Horoscope. Daily Horoscope" developer_entity: "DablPoint" bundle_id: "com.funnyblox.dailyhoroscope" app_store_id: "1221976705" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2017-04-03" report_date: "2026-10-14" last_verified: "2026-10-14T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 32 momentum_velocity: "zombie" intelligence_version: 2 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "individuals", "interested", "daily"] canonical_url: "https://marlvel.ai/apps/horoscope-daily-horoscope" license: "CC-BY-NC 4.0" content_version: "v2" --- # Horoscope. Daily Horoscope Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free > **TL;DR:** Horoscope. Daily Horoscope is a lifestyle app by DablPoint, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Horoscope. Daily Horoscope is a lifestyle app by DablPoint. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Lifestyle | | **Developer** | DablPoint | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 32d | ## Metadata & Market Performance - **Publisher:** DablPoint - **Category:** Lifestyle - **Target Audience:** Individuals interested in daily astrology and personality insights. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-10-14 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1221976705 - **Bundle ID:** com.funnyblox.dailyhoroscope - **Data Window:** Analysis based on signals collected up to 2026-10-14 ## Executive Snapshot **What it is:** Horoscope. Daily Horoscope is a lifestyle utility providing zodiac-based daily predictions and personality insights on iOS. **Why users hire it:** The app serves users seeking daily astrological guidance, displacing the need for manual chart lookups by providing automated, localized content. ## App DNA (Features & Intent) - **[Standard] Daily Horoscope:** Provides daily zodiac-based predictions, serving as a content delivery loop to expand ad-inventory per active user. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Personality Analysis:** Identifies user strengths and opportunity areas based on zodiac profile. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Multi-language Support:** Interface localized in six languages, broadening addressable market and ad-impression inventory. ## Market Position {#market-position} Horoscope. Daily Horoscope maintains a static presence in the Lifestyle category with no recorded rank movement or updates since 2017. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all horoscope content - **Analysis:** The app operates as a free, ad-supported utility with no visible in-app purchases or subscription tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Multi-language support broadens addressable market across six language regions **Growth Levers:** - Monetization of power users via ad-free tiers or premium reports ## App Momentum (Zombie) {#momentum} - No updates for over 114 months. > **Cadence:** 1 total versions · 1 majors in last 6 months · 3480 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Horoscope. Daily Horoscope is a lifestyle app that is completely free. > **Bottom Line:** Horoscope. Daily Horoscope is a legacy asset that has not seen development in over nine years. The absence of a monetization strategy suggests the app is an abandoned project, leaving it exposed to eventual removal from the store. **Best for:** Individuals interested in daily astrology and personality insights. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the app because it has been dormant for over nine years → remove maintenance overhead ### Outlook: Declining The outlook for Horoscope. Daily Horoscope is negative due to the complete lack of development activity over the last nine years. Without a roadmap or monetization refresh, the app will likely continue to lose visibility until it is removed from the store. - 🔴 The app has not received a single update since 2017, which signals total abandonment and increases the risk of store removal. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Horoscope. Daily Horoscope** (this app) | N/A/5 | N/A | DablPoint | | [Amora: A Hint of Your Soulmate](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) | 4.6/5 | N/A | Lit Apps LLC (Mobile) | | [ATLAS:EARTH: Collect Places](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.6/5 | n/a | Atlas Reality, Inc. | | [Daily Mood Log](https://marlvel.ai/apps/daily-mood-log) | N/A/5 | N/A | Nadim Elsayed | | [Find My Location: Tracker](https://marlvel.ai/apps/com-friendslocator) | 4.2/5 | n/a | DIGITS LTD | | [Happy Home by Hiller](https://marlvel.ai/apps/happy-home-by-hiller) | 2.4/5 | n/a | Hiller Plumbing, Heating, Cooling, & Electrical | ## Company Profile - **Developer:** DablPoint ## Data Sources & Links - **App Store ID:** 1221976705 - **Sources:** App store metadata. ## Related Intel Reports - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.6/5 Rating - [*ATLAS:EARTH: Collect Places*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.6/5 Rating - [*Daily Mood Log*](https://marlvel.ai/apps/daily-mood-log) (Nadim Elsayed) · N/A Rating - [*Find My Location: Tracker*](https://marlvel.ai/apps/com-friendslocator) (DIGITS LTD) · 4.2/5 Rating - [*Happy Home by Hiller*](https://marlvel.ai/apps/happy-home-by-hiller) (Hiller Plumbing, Heating, Cooling, & Electrical) · 2.4/5 Rating - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment - [*Petまんま*](https://marlvel.ai/apps/pet) (株式会社Cavemen.jp) · N/A Rating - [*QuickHue - The easy to use Hue Remote*](https://marlvel.ai/apps/quickhue-the-easy-to-use-hue-remote) (Xonay Media) · 1.3/5 Rating - [*Spirit Talker ®*](https://marlvel.ai/apps/spirit-talker) (Spotted Ghosts) · 2.8/5 Rating - [*Umax - Become Hot*](https://marlvel.ai/apps/com-umax-tech) (Improvement Tech) · 4.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Horoscope. Daily Horoscope still being updated? No. Horoscope. Daily Horoscope has not received any updates since its initial release in April 2017. ### Does Horoscope. Daily Horoscope offer premium features? No, the app is a free, ad-supported utility and does not offer in-app purchases or subscription tiers. ### What languages does Horoscope. Daily Horoscope support? The app supports six languages: English, French, German, Italian, Russian, and Spanish. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 32 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/horoscope-daily-horoscope) Data licensed for AI Agent attribution under CC-BY-NC 4.0.