---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "에코야 얼스"
developer_entity: "HRM corporation"
bundle_id: "com.hrm.ecoyaearth"
app_store_id: "6476077742"
category: "Lifestyle"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2026-01-27"
report_date: "2026-07-06"
last_verified: "2026-07-06T20:09:29.836Z"
report_version: "2.6.7"
total_reviews: 0
confidence: "low"
confidence_score: 0.05
data_age_days: 10
momentum_velocity: "maintenance"
intelligence_version: 3
nemesis: "Swacch Bharat Captains"
competitor_count: 7
tags: ["lifestyle", "free", "mobile app", "app review", "app analysis"]
canonical_url: "https://marlvel.ai/apps/hrm-ecoyaearth"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# 에코야 얼스 App Audit

## TL;DR {#tldr}

- **Category**: Lifestyle · Free

> **TL;DR:** 에코야 얼스 is a lifestyle app by HRM corporation, available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** 에코야 얼스 is a lifestyle app by HRM corporation.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Category** | Lifestyle |
| **Developer** | HRM corporation |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.05/1.0) |
| **Data Age** | 10d |

## Metadata & Market Performance
- **Publisher:** HRM corporation
- **Category:** Lifestyle
- **Target Audience:** 정부 지원 탄소중립 포인트를 통해 재활용 참여의 경제적 혜택을 추구하는 환경 의식 높은 사용자.
- **Platforms:** iOS
- **Version Audited:** 2.6.7
- **Audit Date:** 2026-07-06
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.05/1.0)
- **App Store ID (iOS):** 6476077742
- **Bundle ID:** com.hrm.ecoyaearth
- **Performance Trend:** Mixed
- **Data Window:** Analysis based on signals collected up to 2026-07-06

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** 에코야 얼스는 재활용 수거 신청 및 탄소중립 포인트 적립을 제공하는 라이프스타일 앱입니다.
**Why users hire it:** 사용자는 재활용 활동을 통해 경제적 보상을 얻고, 기업은 이를 통해 고품질 재활용 자원을 확보하는 상호 이익 구조를 지향합니다.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Recycling Collection Request:** 사용자가 앱을 통해 수거를 신청하며, 이는 고품질 재활용품 확보를 위한 B2B 파트너십의 핵심입니다.
- **[Differentiator] Earth Credit System:** 재활용 참여로 적립된 크레딧을 앱 내 활동에 사용하게 하여 세션 빈도를 높이는 리텐션 루프를 형성합니다.
- **[Differentiator] Carbon Neutrality Point Integration:** 한국환경공단과 연계하여 재활용 활동을 검증하고 포인트를 지급함으로써 실질적인 금융 인센티브를 제공합니다.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

라이프스타일 카테고리 내에서 정부 연계 인센티브를 통해 차별화된 경제적 가치를 제공하며, 별도의 유료 모델 없이 사용자 유입을 우선시하는 전략을 취합니다.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free to use
- **Analysis:** 정부 지원 탄소중립 포인트를 활용하여 별도의 유료 모델 없이 사용자 유입을 극대화하는 전략을 취합니다.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- 한국환경공단 연계 포인트는 실질적인 금융 인센티브로 작용하여 사용자 유입을 견인합니다.
- 얼스 크레딧 시스템은 앱 내 활동을 유도하여 세션 빈도를 높이는 리텐션 루프를 형성합니다.
- 고품질 재활용품 확보 프로세스는 안정적인 B2B 물류 기반을 제공합니다.

**Critical Frictions:**
- 자체적인 수익 모델 부재로 정부 지원 의존도가 높습니다.
- 커뮤니티 기반의 교육 콘텐츠나 대사 프로그램이 부족합니다.

**Growth Levers:**
- 교육 콘텐츠 확장을 통해 사용자 지식을 개선하고 커뮤니티 참여를 유도할 수 있습니다.
- 수거일 알림 등 유틸리티 기능을 추가하여 일상적 사용 빈도를 높일 수 있습니다.

**Market Threats:**
- 커뮤니티 대사 모델을 갖춘 경쟁사의 유입은 유기적 사용자 확보를 저해합니다.
- 정부 지원 정책 변화 시 서비스 운영의 경제적 기반이 흔들릴 위험이 있습니다.

<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The report reflects a strategic pivot toward addressing retention gaps by prioritizing educational content and utility features over credit-system expansion.

**Overall trend**: Mixed
**Compared at**: 2026-07-06

### High-impact changes
- **[Shifted] Strategic Roadmap Pivot** (positioning) — PM action items shifted from 'Invest' in educational modules to a 'Pivot' strategy that deprioritizes credit-redemption UI in favor of utility features like collection reminders.

### Medium-impact changes
- **[Added] Expanded SWOT Analysis** (swot) — Added specific threats regarding community-led competitors and weaknesses regarding the lack of educational content.
- **[Shifted] Outlook Trend** (positioning) — Outlook trend shifted from 'stable' to 'mixed' due to increased pressure from community-focused competitors.

<!-- section:rivals -->
## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### 에코야 얼스 vs Swacch Bharat Captains — Head to Head
- **[Swacch Bharat Captains](https://marlvel.ai/apps/swacch-bharat-captains)** by Proeffico Solutions Private Limited: Both apps focus on incentivizing waste management and recycling behaviors, positioning themselves as platforms for environmental stewardship and community-driven waste collection.
  - **Key differences:**
    - Includes a dedicated ambassador program to gamify community-wide recycling participation and leadership
    - Provides structured educational content to improve user knowledge on proper waste segregation techniques
  - **Where 에코야 얼스 wins:**
    - ✅ Integrates directly with government-backed carbon neutrality point systems for tangible financial rewards
    - ✅ Focuses on high-quality recycling collection logistics to ensure materials are processed effectively
  - **Where Swacch Bharat Captains wins:**
    - ❌ Leverages a community-based ambassador model to drive organic user growth and local engagement
    - ❌ Offers comprehensive educational modules that help users understand the broader impact of recycling
  - **Verdict:** The target should prioritize expanding its educational content to match the nemesis's community-building efforts while leveraging its unique government-backed incentive integration.

### Peers (What They Do Better)
- **[搭把手回收](https://marlvel.ai/apps/fubang-zaishenziyuan)** by 宁波供销再生资源科技有限公司: This platform competes by offering a point-based marketplace for recycled goods, mirroring the target's incentive-driven model.
  - Utilizes a user-specific QR code system to streamline the drop-off and point-earning process
  - Operates a dedicated marketplace where users can spend accumulated points on various goods
- **[Kasta rätt](https://marlvel.ai/apps/se-karlstad-kastaratt)** by Karlstads kommun: This app shares the target's goal of improving recycling accuracy through localized guides and user feedback loops.
  - Includes a built-in recycling center locator to help users find nearby disposal facilities
  - Features a dedicated tips tab that provides actionable advice for reducing household waste
- **[IRecycle](https://marlvel.ai/apps/irecycle)** by Hadaf Solutions: Like the target, this app centers on waste segregation and rewards, though users report the app's interface and performance are often frustrating.
  - Includes a user profile management system to track individual waste contribution history over time
  - Users report the app's reward redemption process is often buggy or fails to credit correctly
- **[Recycle Right](https://marlvel.ai/apps/recycle-right)** by Southern Metropolitan Regional Council: This app serves as a functional utility for waste management, offering similar guidance on recycling materials as the target app.
  - Features automated bin day reminders to ensure users never miss local collection schedules
  - Provides an extensive A-Z materials guide to simplify complex recycling rules for users

### New Kids on the Block (What's Innovative)
- **[THE BARBER'S HOUSE 87](https://marlvel.ai/apps/the-barber-s-house-87)** by Barberly: While in the beauty category, this app represents a new entrant in the lifestyle space focusing on integrated service booking and e-commerce.
  - Provides a self-service check-in kiosk feature to reduce wait times for physical appointments
- **[小白学收纳](https://marlvel.ai/apps/beido-ios-tidylite)** by 北京才牛图科技有限公司: This newcomer focuses on home organization and task management, overlapping with the target's broader lifestyle utility category.
  - Combines home organization learning modules with a task-based system to gamify tidying up

<!-- /section:rivals -->
<!-- section:whats-new -->
## What's New

- **Latest (v2.6.7, 5 months ago):** Stability improvements.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Maintained core recycling collection service.
- Integrated government carbon neutrality points.

> **Cadence:** 1 total versions · 0 majors in last 6 months · 160 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

에코야 얼스 is an established lifestyle app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** 에코야 얼스는 정부 지원 인센티브를 통해 초기 유입을 확보했으나, 커뮤니티 기반의 리텐션 전략이 부족해 경쟁사에 밀릴 위험이 있습니다. PM은 교육 콘텐츠와 유틸리티 기능을 우선 도입하여 사용자 참여의 깊이를 더해야 합니다.
<!-- speakable-end -->

**Best for:** 정부 지원 탄소중립 포인트를 통해 재활용 참여의 경제적 혜택을 추구하는 환경 의식 높은 사용자.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] [HIGH IMPACT] Ship educational waste-segregation modules because competitors use them to drive community engagement → increase long-term retention — *Competitors like Swacch Bharat Captains leverage educational content to build community, which is currently missing in the target app.* _(trade-off: deprioritize Pause the development of new credit-redemption UI themes — community engagement has higher long-term retention impact.)_
- [ ] [PIVOT] [MEDIUM IMPACT] Add automated collection day reminders because utility features are standard in the space → reduce user churn — *Competitors like Recycle Right use collection reminders to simplify user tasks, which is a gap here.* _(trade-off: deprioritize Deprioritize the expansion of the Earth Credit marketplace — utility features are more critical for daily habit formation.)_
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Ambassador program (available in Swacch Bharat Captains but missing here)
- Structured educational modules (available in Swacch Bharat Captains but missing here)
- Automated collection day reminders (available in Recycle Right but missing here)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Mixed

재활용 시장은 단순 수거 신청에서 커뮤니티 기반의 교육과 유틸리티 서비스로 이동하고 있습니다. 에코야 얼스는 정부 연계 인센티브라는 강력한 무기를 보유했으나, 이를 넘어선 사용자 참여 루프를 구축하지 못하면 경쟁사에 점유율을 뺏길 것입니다.

- ⚪ The app relies on government-backed incentives, which provides stability but limits the ability to pivot toward independent revenue models.
- 🔴 The lack of community-building features like ambassador programs leaves the app vulnerable to competitors who foster organic user growth.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Mixed |
| Outlook | Mixed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **에코야 얼스** (this app) | N/A/5 | N/A | HRM corporation |
| [Kasta rätt](https://marlvel.ai/apps/se-karlstad-kastaratt) | 4.2/5 | N/A | Karlstads kommun |
| [THE BARBER'S HOUSE 87](https://marlvel.ai/apps/the-barber-s-house-87) | N/A/5 | N/A | Barberly |
| [小白学收纳](https://marlvel.ai/apps/beido-ios-tidylite) | N/A/5 | N/A | 北京才牛图科技有限公司 |
| [Swacch Bharat Captains](https://marlvel.ai/apps/swacch-bharat-captains) | N/A/5 | N/A | Proeffico Solutions Private Limited |
| [Recycle Right](https://marlvel.ai/apps/recycle-right) | 4.0/5 | Frustrated | Southern Metropolitan Regional Council |

## Company Profile
- **Developer:** HRM corporation

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/%EC%97%90%EC%BD%94%EC%95%BC-%EC%96%BC%EC%8A%A4/id6476077742?uo=4)
- **Sources:** App store metadata.

## Related Intel Reports
- [*Kasta rätt*](https://marlvel.ai/apps/se-karlstad-kastaratt) (Karlstads kommun) — 4.2/5 Rating | N/A Sentiment
- [*THE BARBER'S HOUSE 87*](https://marlvel.ai/apps/the-barber-s-house-87) (Barberly) — N/A Rating | N/A Sentiment
- [*小白学收纳*](https://marlvel.ai/apps/beido-ios-tidylite) (北京才牛图科技有限公司) — N/A Rating | N/A Sentiment
- [*Swacch Bharat Captains*](https://marlvel.ai/apps/swacch-bharat-captains) (Proeffico Solutions Private Limited) — N/A Rating | N/A Sentiment
- [*Recycle Right*](https://marlvel.ai/apps/recycle-right) (Southern Metropolitan Regional Council) — 4.0/5 Rating | Negative Sentiment
- [*IRecycle*](https://marlvel.ai/apps/irecycle) (Hadaf Solutions) — 1.6/5 Rating | Negative Sentiment
- [*搭把手回收*](https://marlvel.ai/apps/fubang-zaishenziyuan) (宁波供销再生资源科技有限公司) — N/A Rating | N/A Sentiment
- [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment
- [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) — 4.0/5 Rating | Terrible Sentiment
- [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) (Jintian Wang) — 4.4/5 Rating | Mixed Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 10 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/hrm-ecoyaearth)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.