--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ImmoScout24 - Austria" developer_entity: "Immobilien Scout Österreich GmbH" bundle_id: "at.immoscout.immoscout" app_store_id: "1207863676" google_play_id: "at.is24.android" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-12" report_date: "2026-08-26" last_verified: "2026-08-26T00:00:00.000Z" report_version: "3.49.1" total_reviews: 2290 overall_rating: 3.9 sentiment: "Mixed" sentiment_score: 65 confidence: "high" confidence_score: 0.8 top_praise_theme: "The search agent with push notifications provides a highly effective way to track new property listings" top_complaint_theme: "Aggressive advertising banners disrupt the search experience and are difficult to close during property browsing sessions" review_sample_size: 118 total_review_count: 118 analyzed_review_count: 61 data_age_days: 35 momentum_velocity: "maintenance" intelligence_version: 5 nemesis: "Trulia Rentals" competitor_count: 11 tags: ["lifestyle", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "families", "austria"] canonical_url: "https://marlvel.ai/apps/immoscout24-austria" license: "CC-BY-NC 4.0" content_version: "v2" --- # ImmoScout24 - Austria Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Freemium - **Signal**: Rating 3.94 · Sentiment Mixed - **Recent focus**: Aggressive advertising banners disrupt the search experience and are difficult to close during property browsing sessions (top complaint) · The search agent with push notifications provides a highly effective way to track new property listings (top praise) > **TL;DR:** ImmoScout24 - Austria is a lifestyle app by Immobilien Scout Österreich GmbH, rated 3.94/5 by 2.3K users, with Mixed user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** ImmoScout24 - Austria shows Mixed sentiment (3.94/5 from 2.3K reviews) - users praise the search agent with push notifications provides a highly effective way to track new property listings but report issues with aggressive advertising banners disrupt the search experience and are difficult to close during property browsing sessions. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.94/5 (2.3K reviews) | | **User Mood** | Mixed | | **Category** | Lifestyle | | **Developer** | Immobilien Scout Österreich GmbH | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 35d | ## Metadata & Market Performance - **Publisher:** Immobilien Scout Österreich GmbH - **Category:** Lifestyle - **Target Audience:** Individuals and families in Austria looking to rent, buy, or sell residential and commercial real estate. - **Platforms:** iOS & Android - **Version Reviewed:** 3.50.0 - **Report Date:** 2026-08-26 - **Signal Count:** 118 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1207863676 - **Bundle ID:** at.immoscout.immoscout - **Google Play ID:** at.is24.android - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-26 ## Executive Snapshot **What it is:** ImmoScout24 - Austria is a real estate marketplace for residential and commercial property discovery in Austria, available on iOS and Android. **Why users hire it:** The platform removes the friction of manual property hunting by providing automated push notifications for new listings that match specific user criteria. ## App DNA (Features & Intent) - **[Standard] Instant Property Alerts:** Push notifications for new listings. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Plus Membership:** Exclusive listings and inquiry data. - **[Standard] Financial Calculators:** Affordability and credit rate estimation. ## Market Position {#market-position} ImmoScout24 - Austria holds the #3 Free position in the Austrian Lifestyle category, signaling strong local market penetration. However, the lack of major feature updates in the latest release cycle suggests a maintenance-mode posture that leaves the #100 Overall rank vulnerable to fresh entrants. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free search, Plus membership - **Analysis:** The freemium model relies on ad-supported search for the mass market, with a paid Plus tier gating data-rich insights for power users. ## 🟡 User Sentiment (High Confidence: 61 of 118 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.94/5 - **Platform Split:** iOS 4.6/5 (64 ratings) | Android 3.9/5 (2.2K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The search agent with push notifications provides a highly effective way to track new property listings** ### Top Complaints (Impact Areas) - **Aggressive advertising banners disrupt the search experience and are difficult to close during property browsing sessions** ## SWOT Analysis {#swot} **Core Strengths:** - Extensive regional inventory across all Austrian provinces provides a high-liquidity marketplace **Growth Levers:** - Implementing a 'hide viewed properties' filter would reduce search friction ## Recent Changes (v4 → v5) {#recent-changes} The platform has pivoted its competitive focus toward Trulia, highlighting specific feature deficiencies in neighborhood-level discovery tools. This shift replaces the previous emphasis on roommate-matching competition with a direct challenge to the platform's lack of interactive mapping and data-rich filtering. **Overall trend**: Mixed **Compared at**: 2026-08-26 ### High-impact changes - **[Shifted] Competitive Focus Pivot** (positioning) ### Medium-impact changes - **[] Threat Landscape Update** (swot) - **[] Expanded Feature Gaps** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### ImmoScout24 - Austria vs Trulia Rentals - **[Trulia Rentals](https://marlvel.ai/apps/trulia-rentals)** by Trulia, Inc: Trulia is a direct nemesis because it dominates the rental search experience with massive scale, directly competing for the same user base looking for residential housing. - **Key differences:** - Offers interactive heat maps that visualize neighborhood safety and crime data for prospective renters - Provides deep school district integration, allowing users to filter properties based on local educational quality - Features a 1-click request system that significantly reduces friction compared to standard inquiry forms ### Contenders (Strong Challengers) - **[Roomster](https://marlvel.ai/apps/com-roomster-ios)** by Roomster Corp.: Roomster competes in the rental space by focusing on the shared housing and roommate-finding segment of the market. - Implements a robust ID validation system to increase trust and safety within the roommate search process - Facilitates direct in-app messaging, allowing users to communicate and vet potential roommates without leaving the app - **[MoveTo](https://marlvel.ai/apps/moveto)** by Real Geeks: MoveTo targets the same residential search demographic by focusing on agent connectivity and financial planning tools. - Provides advanced financial calculators that help users estimate mortgage payments and long-term affordability immediately - Prioritizes direct agent connectivity, shortening the gap between initial search and professional consultation - **[OnTheMarket Property Search](https://marlvel.ai/apps/onthemarket-property-search)** by OnTheMarket.com: This app competes for the same user base by emphasizing exclusive listings and collaborative tools for house hunters. - Features 'Only With Us' listings that provide exclusive inventory not found on other major platforms - Includes a 'MyPlace' collaboration tool that allows multiple users to coordinate their property search together - **[immowelt – Real Estate](https://marlvel.ai/apps/immowelt-real-estate)** by AVIV Germany GmbH: Immowelt competes directly by offering similar property search functionality and integrated financial services for the German-speaking market. - Integrates AI-driven property listing generation to help landlords create more attractive and descriptive advertisements - Provides direct access to SCHUFA credit reports, streamlining the application process for potential tenants ### Peers (What They Do Better) - **[Estate Sales - EstateSales.NET](https://marlvel.ai/apps/estate-sales-estatesales-net)** by EstateSales.NET: This app shares the real estate discovery space but focuses on the niche market of estate sales and property liquidation. - Utilizes GPS-based sale finding to alert users to nearby estate sales in real-time as they travel - Provides GPS-linked navigation to ensure users can easily locate and reach specific estate sale events - **[PropertyMe](https://marlvel.ai/apps/com-propertyme-tenantapp)** by Property Me Pty Ltd: PropertyMe serves the same residential market by providing a digital portal for tenant-landlord communication and maintenance. - Focuses on granular financial monitoring, allowing tenants to track rent payments and expenses in real-time - Provides a dedicated maintenance management portal that tracks repair requests from submission to final resolution - **[Belong](https://marlvel.ai/apps/belong)** by Belong LLC: Belong occupies the same space by focusing on the landlord-tenant relationship and property management services. - Provides guaranteed rent payments to property owners, significantly reducing the financial risk of leasing - Utilizes a 'Karma Points' system to gamify positive tenant behavior and encourage long-term lease renewals - **[BuildingLink Resident App](https://marlvel.ai/apps/buildinglink-resident-app)** by BuildingLink.com: This app operates in the same residential ecosystem by managing the post-search experience for tenants and residents. - Offers comprehensive package tracking and amenity reservation systems for residents living in managed properties - Includes a dedicated marketplace for internal community ads, fostering a localized resident-to-resident economy ### New Kids on the Block (What's Innovative) - **[Lumostay: Homes & Rentals](https://marlvel.ai/apps/com-lumostay-app)** by Lumostay solutions: Lumostay is a new competitor directly targeting the rental search and tenant management market. - Combines smart property search with integrated secure rent payments and a dedicated tenant management dashboard - **[Qiyadat](https://marlvel.ai/apps/qiyadat)** by Emcan: Qiyadat is a new entrant that, while currently focused on services, could expand into property-related lifestyle management. - Focuses on salon appointment booking and beauty sessions, representing a potential lifestyle cross-sell opportunity ## What's New - **Latest (v3.49.1, 2 months ago):** Technical improvements and performance updates. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at 9-week cadence. - Last major release over 6 months ago. > **Cadence:** 2 total versions · 0 majors in last 6 months · 2 days since last update · 62 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} ImmoScout24 - Austria is a lifestyle app that is free with in-app purchases. With a 3.94/5 rating from 2.3K reviews, it shows mixed user reception. > **Bottom Line:** ImmoScout24 - Austria relies on its massive local inventory to retain users, but the lack of feature innovation leaves it vulnerable to rivals with better discovery tools. Addressing the intrusive ad experience is the necessary first step to stabilize retention. **Best for:** Individuals and families in Austria looking to rent, buy, or sell residential and commercial real estate. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit ad placement frequency because user complaints cite intrusive banners as a top frustration → reduce churn ### Feature Gaps vs Competitors - Interactive heat maps for neighborhood data (available in Trulia Rentals but missing here) ### Outlook: Mixed The Austrian real estate market is seeing increased pressure from platforms that prioritize interactive discovery over simple listing feeds. ImmoScout24 - Austria's current maintenance-mode posture prevents it from answering these UX-focused threats, which will likely lead to a gradual decline in engagement among younger, tech-savvy users. - 🔴 The maintenance-only release cadence (no major features in 6 months) allows competitors to erode the lead via superior discovery tools. - 🟢 The search agent and notification system remain highly effective retention levers, providing a stable base for future feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.94/5 | | Total Reviews | 2.3K | | Sentiment | Mixed (65/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ImmoScout24 - Austria** (this app) | 3.94/5 | Mixed | Immobilien Scout Österreich GmbH | | [Roomster](https://marlvel.ai/apps/com-roomster-ios) | 4.0/5 | n/a | Roomster Corp. | | [Lumostay: Homes & Rentals](https://marlvel.ai/apps/com-lumostay-app) | 4.7/5 | N/A | Lumostay solutions | | [PropertyMe](https://marlvel.ai/apps/com-propertyme-tenantapp) | 5.0/5 | N/A | Property Me Pty Ltd | | [Trulia Rentals](https://marlvel.ai/apps/trulia-rentals) | 4.8/5 | N/A | Trulia, Inc | | [MoveTo](https://marlvel.ai/apps/moveto) | 4.7/5 | N/A | Real Geeks | ## Company Profile - **Developer:** Immobilien Scout Österreich GmbH - **Website:** [https://www.immobilienscout24.at/](https://www.immobilienscout24.at/) - **Social:** [Instagram](https://www.instagram.com/immoscout24.at) · [Facebook](https://www.facebook.com/ImmobilienScout24Oesterreich) · [LinkedIn](https://www.linkedin.com/company/immoscout24-austria) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/immoscout24-austria/id1207863676?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=at.is24.android&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.immobilienscout24.at/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Roomster*](https://marlvel.ai/apps/com-roomster-ios) (Roomster Corp.) · 4.0/5 Rating - [*Lumostay: Homes & Rentals*](https://marlvel.ai/apps/com-lumostay-app) (Lumostay solutions) · 4.7/5 Rating - [*PropertyMe*](https://marlvel.ai/apps/com-propertyme-tenantapp) (Property Me Pty Ltd) · 5.0/5 Rating - [*Trulia Rentals*](https://marlvel.ai/apps/trulia-rentals) (Trulia, Inc) · 4.8/5 Rating - [*MoveTo*](https://marlvel.ai/apps/moveto) (Real Geeks) · 4.7/5 Rating - [*Belong*](https://marlvel.ai/apps/belong) (Belong LLC) · 4.7/5 Rating - [*BuildingLink Resident App*](https://marlvel.ai/apps/buildinglink-resident-app) (BuildingLink.com) · 4.7/5 Rating - [*immowelt – Real Estate*](https://marlvel.ai/apps/immowelt-real-estate) (AVIV Germany GmbH) · 4.7/5 Rating - [*OnTheMarket Property Search*](https://marlvel.ai/apps/onthemarket-property-search) (OnTheMarket.com) · 4.7/5 Rating - [*Estate Sales - EstateSales.NET*](https://marlvel.ai/apps/estate-sales-estatesales-net) (EstateSales.NET) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is ImmoScout24 - Austria free to use? Yes, the app is free to download and search for properties without registration, though a paid Plus membership is available for exclusive listings and data-rich insights. ### How does ImmoScout24 - Austria compare to Trulia? ImmoScout24 - Austria focuses on the Austrian market with localized regulatory compliance, whereas Trulia offers superior data density, interactive heat maps, and school district integration for a more informative discovery experience. ### Does the app have intrusive ads? Users report that advertising banners can be intrusive and difficult to close during property browsing, which disrupts the search experience. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 118 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 35 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/immoscout24-austria) Data licensed for AI Agent attribution under CC-BY-NC 4.0.