---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "K Points"
developer_entity: "Borium Studio Limited"
bundle_id: "kpoints.co.uk.K-Points"
app_store_id: "6758154525"
google_play_id: "app.kpoint.co.uk"
category: "Lifestyle"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-08-27"
report_date: "2026-10-01"
last_verified: "2026-10-01T00:00:00.000Z"
report_version: "1.5"
total_reviews: 0
sentiment: "Thrilled"
sentiment_score: 90
confidence: "low"
confidence_score: 0.3
top_praise_theme: "The application provides a reliable and positive experience for users seeking simple utility functionality"
review_sample_size: 1
total_review_count: 1
analyzed_review_count: 1
data_age_days: 45
momentum_velocity: "maintenance"
intelligence_version: 2
tags: ["lifestyle", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "uk-based", "diners", "looking"]
canonical_url: "https://marlvel.ai/apps/k-points"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# K Points Intelligence Report

## TL;DR {#tldr}

- **Category**: Lifestyle · Free
- **Signal**: Sentiment Thrilled
- **Recent focus**: The application provides a reliable and positive experience for users seeking simple utility functionality (top praise)

> **TL;DR:** K Points is a lifestyle app by Borium Studio Limited, with Thrilled user sentiment (90/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** K Points is a lifestyle app by Borium Studio Limited.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **User Mood** | Thrilled |
| **Category** | Lifestyle |
| **Developer** | Borium Studio Limited |
| **Pricing** | Free |
| **Platforms** | iOS & Android |
| **Confidence** | Low (0.3/1.0) |
| **Data Age** | 45d |

## Metadata & Market Performance
- **Publisher:** Borium Studio Limited
- **Category:** Lifestyle
- **Target Audience:** UK-based diners looking to earn discounts and track loyalty rewards at participating restaurants.
- **Platforms:** iOS & Android
- **Version Reviewed:** 1.5
- **Report Date:** 2026-10-01
- **Signal Count:** 1 review analyzed
- **Confidence:** Low (0.3/1.0)
- **App Store ID (iOS):** 6758154525
- **Bundle ID:** kpoints.co.uk.K-Points
- **Google Play ID:** app.kpoint.co.uk
- **Data Window:** Analysis based on signals collected up to 2026-10-01

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** K Points is a digital loyalty utility for UK diners that uses QR codes to track restaurant visits and rewards on iOS and Android.
**Why users hire it:** It removes the friction of carrying physical loyalty cards, allowing users to earn discounts and track rewards through a single mobile interface.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] QR Code Loyalty Tracking:** Generates a unique QR code for staff to scan, digitizing the loyalty card habit to increase repeat visits.
  * *User Intent:* Users want visibility into their own performance and progress.
- **[Differentiator] Referral Program:** Awards bonus points to referrers and new users, incentivizing user-led growth at zero marketing cost.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Voucher and Coupon Access:** Provides a dedicated interface for exclusive restaurant deals, driving foot traffic to partner locations.
  * *User Intent:* Users seek enhanced value through premium features.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

K Points occupies a niche as a free loyalty utility in the UK lifestyle category. With no major updates in the last six months, the app's market position is currently static, relying on existing partner integrations rather than new feature growth.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free access for all users
- **Analysis:** The app operates as a free utility to facilitate B2B restaurant partnerships and data collection.

<!-- section:sentiment -->
## 🟢 User Sentiment (Low Confidence: 1 of 1 review analyzed) {#user-sentiment}
- **Overall Sentiment:** Thrilled

### Top Praises
- **The application provides a reliable and positive experience for users seeking simple utility functionality**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- QR-based loyalty tracking digitizes the repeat-visit habit
- Referral program incentivizes zero-cost user acquisition

**Growth Levers:**
- Expand partner network via existing referral loop
- Introduce push notifications for local restaurant events


<!-- /section:swot -->
<!-- section:whats-new -->
## What's New

- **Latest (v1.9, 1 months ago):** Updated platform support to Android 16.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Ships bug fixes at 35-day cadence.
- No major feature updates in 2026.

> **Cadence:** 2 total versions · 0 majors in last 6 months · 34 days since last update · 3 days avg between updates

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

K Points is a lifestyle app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** K Points provides a functional loyalty bridge for UK diners, but the lack of feature development limits its ability to scale. Prioritizing a roadmap update would help retain users who currently lack reasons to return beyond simple point tracking.
<!-- speakable-end -->

**Best for:** UK-based diners looking to earn discounts and track loyalty rewards at participating restaurants.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Ship push notifications for local events because the current news feed lacks proactive engagement triggers → increase app open frequency
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Stable

The UK digital loyalty market is consolidating around platforms that offer integrated social discovery and frequent live-ops. K Points remains in a maintenance posture, which leaves it exposed to more agile competitors that can offer deeper restaurant-discovery features.

- ⚪ The maintenance-only release cadence suggests a focus on stability over growth, which limits the potential for new user acquisition.
- 🟢 The referral program provides a mechanism for organic growth that functions independently of the current low-velocity development cycle.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Sentiment | Thrilled (90/100) |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS & Android |
| Key Features | 3 analyzed |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **K Points** (this app) | N/A/5 | Thrilled | Borium Studio Limited |
| [Amora: A Hint of Your Soulmate](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) | 4.6/5 | N/A | Lit Apps LLC (Mobile) |
| [ATLAS:EARTH: Collect Places](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.5/5 | n/a | Atlas Reality, Inc. |
| [Find My Location: Tracker](https://marlvel.ai/apps/com-friendslocator) | 4.2/5 | n/a | DIGITS LTD |
| [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.6/5 | Excited | Two App Studio Pte. Ltd. |
| [Spirit Talker ®](https://marlvel.ai/apps/spirit-talker) | 2.8/5 | n/a | Spotted Ghosts |

## Company Profile
- **Developer:** Borium Studio Limited

## Data Sources & Links
- **App Store ID:** 6758154525
- **Google Play ID:** app.kpoint.co.uk
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.6/5 Rating
- [*ATLAS:EARTH: Collect Places*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.5/5 Rating
- [*Find My Location: Tracker*](https://marlvel.ai/apps/com-friendslocator) (DIGITS LTD) · 4.2/5 Rating
- [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment
- [*Spirit Talker ®*](https://marlvel.ai/apps/spirit-talker) (Spotted Ghosts) · 2.8/5 Rating
- [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating
- [*모앗*](https://marlvel.ai/apps/moat-moatapp) (JUNSEOK LEE) · N/A Rating
- [*야기*](https://marlvel.ai/apps/tistory-88yhtserof-yagi) (Yunhwi Lim) · N/A Rating
- [*책력*](https://marlvel.ai/apps/ryubi-chaengnyeok) (jeongrim oh) · N/A Rating
- [*케챱*](https://marlvel.ai/apps/o2a-ketchup) (EUNHYE LEE) · N/A Rating

## Frequently Asked Questions {#faq}

### Is K Points free to use?

Yes, K Points is free for all users. The app functions as a loyalty utility to help diners earn discounts at participating restaurants.

### How do I earn points with K Points?

You earn points by showing your personal QR code to restaurant staff when you ask for the bill at participating locations.

### Can I use K Points at any restaurant?

K Points is designed for use at participating restaurants across the UK. You can check the app for a list of partners near you.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 1
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 45 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/k-points)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.